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Expect Fireworks as 5G Services will Give Marketers the Wings to Fly.

5G can be termed as a game-changer for many reasons. If you think that it will boost the speed of your Wi-Fi connection, you are partly right.

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5G Services

The role of new technology for businesses has always been on the high side. Once a new technology is implemented and used aptly, tremendous growth has been witnessed in the past. For example, the rise of 4G made apps like Snapchat and Instagram easy to use and gave a new dimension to online marketing. We all know how successful those apps are, but without a significant upgrade in technology, from 3G to 4G, this wouldn’t have been possible.

Marketing is not something that depends upon just a clever ploy to get the attention of the target market. Gone are the days when only a discount brochure or a Buy-One-Get-One offer would get the cash registers ringing for any company. It can be valid for a road-side eatery but not for the majority of businesses, as matters are complicated.

So how marketing would benefit from 5G communications, and technology, in particular? Let’s explore.

5G communications, and technology

1. How 5G is Revolutionary in Every Sense?

5G can be termed as a game-changer for many reasons. If you think that it will boost the speed of your Wi-Fi connection, you are partly right. And if you have the notion that it is related to smartphones and how they will connect to the Internet, then you are right too. It is the extension of 4G services, which is not limited to the use of smartphones/cell phones.

5G is the fifth-generation digital cellular technology, and there are reasons to be excited about it. Surely marketing professionals are looking forward to it with bated breath. With the dawn of a new decade in 2020, consumers anticipate that they will get gadgets and electronics items that will resolve all the problems they currently face or features that are out of this world. So, what can we expect? Read on.

Inevitably, technology will give a boost to everything, but you need to understand that a lot of research & testing are required to create a fast charger. So, for new technology to shape up, much time is needed so that things can be perfected. 5G is a massive development in the sense that it will replace everything related to 4G, 4.5G, 4G LTE, etc. That’s why just the initial phase of its deployment and the transitional period worldwide will take years to complete.

2. Marketing in the New Decade

5G will allow marketers to reach the masses not possible before. Surely, marketers even now can get into touch with their prospective customers quickly, with 5G on the horizon; their reach will increase manifold. A traditional 4G network can handle about 4000 devices/square kilometers. 5G networks, according to Verizon CEO Hans Vestberg, will be able to connect up to 1 million devices within the same 1 square kilometer range! I am sure all of you marketing guys reading this will be licking their lips in sheer anticipation!

About the reach, now with fewer devices, people in developing countries can be reached via the lightning-fast Internet, so that the message can get across for a fraction of the current price. Undoubtedly, marketing will benefit from it without a shred of doubt as cost-cutting on such magnitude will offer amazing results for them. Even small businesses and startups would be able to market their products to a broader audience, a scenario they can only think of as of now.

5G Services will Give Marketers the Wings to Fly

3. Tokyo Olympics and the World Expo in Dubai

Mega-events like the Tokyo Olympics due in August 2020 and World Expo in Dubai will be a curtain-raiser for 5G devices, and the services will enthrall the audience worldwide. A look at the Olympics first. Athletes from over 200 countries in the figure of around 11,000 will be participating in the mega event that will be held in July-August 2020.

The transmission of events like these is a humongous task. In spite of all the preparations and testing, errors can creep in and can put a question mark on the expertise of the company at the helm of the affairs. 5G services will make a killing at this mega event as the lightning-fast speed of up to 1000 Mbps will be enough to match the activity of this magnitude.

On similar lines, World Expo is also a mega event held every five years. Dubai is organizing the game for the first time and is being seen as a significant development for the city and region. Marketers and businesses will be the biggest beneficiary of this event as companies from across the region and even from several Asian and African countries are looking forward to it. Let me shed some more light on the event so that you can understand why this event can turn out to be the event of a lifetime for several companies.

4. What Marketing Individuals and Companies can Anticipate?

In the wake of such mega-events mentioned above, there is every reason for marketing companies and individuals to step up their game.

World Expos held every five years and will be held from October 2020 to April 2021 for a total of 173 days. Yes, that’s right! 173 days of exposure to your product or service from genuine buyers from across the world. With 5G on the cards, the scenario can’t be any good for marketers. It’s a deadly combo for small businesses like a company offering web design in Riyadh to a company providing desalination plants to countries and regions where water is scarce. Undoubtedly, the opportunities are unlimited, and the sky’s the limit.

5. Getting into the Nitty Gritty of Things

Let’s get a little technical here and offer you some facts and figures as to why everyone is going gaga over 5G and why it is the future. Latency is defined as the time it takes for a wireless signal to travel from a cell tower to its destination, i.e., your phone. It is currently 50-60 milliseconds for 4G, and 5G will decrease it to just four milliseconds. The difference may not be gigantic for a layman, but in actual, it will make a world of difference for online gaming and using other applications.

Talking strictly in terms of applications and how they will take advantage of 5G services and features, let’s discuss 4G first. It took around 3-4 years for the apps to come in the market when 4G was announced in 2008, and for a real 5G app, you have to wait for some time now. But this doesn’t mean the marketers will now have to wait for eternity for the apps to be launched in the market. They can use several features of 5G to start using it to their benefit.

The fact that 5G can connect up to a million devices in just a square kilometer area is another reason why a marketing team can look to access several potential customers easily. And that leads us to IoT, as 5G services will finally allow it to live up to its true potential. From the simple idea that anything that can be connected will be connected online and to other devices will be achieved through 5G.

6. AR and VR for the Rescue

The deft use of AR and VR, through 5G, is also another reason why marketers will see unlimited opportunities for them to tap into their target market. Pokémon Go is a big hit worldwide as soon as it was released in 2016, and Nintendo gained substantial financial gains as the popularity of the game soared. The AR-based game is just one of the many reasons why there will be many similar or other games which will use AR features used in it.

Marketers and companies like webilistic developing such games app can get huge profits, as is the case with Pokémon Go. The popular gaming app has been downloaded more than a billion times till the end of 2019 and generated over $3 billion in revenue. If any company can get to even 1/10th of this amount in a year, we are looking at figures around 300 million dollars, which can be bountiful for them. With a high number of users playing a game and buying in-game goodies, AR and VR games are the future, and companies can expect bug numbers in profit.

5G can make the game playing easy and fast. The more people will find it easy to play a game, it will generate a positive word of mouth and buzz so that it will become popular. Marketers can use a wealth of data from the players to use them in different marketing campaigns.

7. Final Word

5G will not directly impact your life within a few months, but in the long term, it is going to be the difference in how you will connect to the online world and how marketers and businesses use it to their advantage. The examples in this post are just the tip of the iceberg as in the coming months and years; you will surely find a number of them.

Please offer your valuable feedback for this blog or ask any questions you have in mind by using the comments section below.

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5G

Why Is 5G Important For Us?

5G has proved to be a good invention because of the avenues it has opened for growth. Here is why 5G wireless technology is beneficial for us.

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5G communications, and technology

The technological world is extremely dynamic. Scientists and engineers consistently come up with new inventions, and the industry’s growth rate is stunning. 5G has proved to be a good invention because of the avenues it has opened for growth. While we are still getting to know more about this technology, there have been many benefits of it that have been explored. Here is why 5G wireless technology is beneficial for us.

1. Increased Speed

Wireless technology’s bitrate capabilities have improved over time. 5G technology has speeds much higher than 4G LTE. It is estimated that the 5G network has speeds of up to 10 Gbps which is 100 times more than the 4G technology. If 4G is compared with 5G, 5G will have a greater number of consumers because of the opportunities it brings with itself.

Can you imagine that you can download a movie in 6 seconds instead of 6 minutes? This means that movies can be downloaded within a few blinks of the human eye. 5G may prove to be a good option for faster broadband connections in homes, businesses, and offices.

2. Latency is Low

Latency is a term often associated with internet connections. Since internet connections are based on signals, latency measures how long the movement takes to reach from source to receiver and then make its way back.

When new wireless technologies have been invented, founders look out for the major things to decrease latency. If we compare 5G with the former 4G technology, this new technology will significantly have lower latency, i.e. five milliseconds or perhaps even less.

This allows us to control devices better in near real-time. However, if we look at it from human reaction time, it may limit the remote control of devices that use 5G and IoT. Most devices, in that case, will have a machine-to-machine response instead of a human reaction.

Perhaps, most of the benefits will be for gamers who will have amazing speeds for gaming. Other than that, the agriculture, manufacturing, and logistics industry can benefit a lot. With increased augmented reality and virtual reality applications, the users can experience speeds with minimal lag. This will ensure that the industry grows and can allow its users a more immersive experience.

3. Enhancement in Capacity

Another question very frequently asked by industrialists and business people is how the 5G technology will benefit their business and help them scale their business. It is important to realize that the 5G technology has a capacity that is 100 times more than the former 4G technology.

This will allow the IoT to explore new avenues in its growth. 5G and IoT may create a wonderful combination that could revolutionize the world of the internet and wireless networks. The industrial sector can increase its productivity by running thousands of devices at once in factories, schools, offices, etc.

This can be imagined by taking the process of supply chain management as an example. You can have thousands of sensors to automate the whole process. This can minimize stoppages and deliver materials in time. 5G Smart Home Devices will be another revolutionary leap in the world of smart homes and cities. In a nutshell, this technology will impact everyone and every industry.

5G and IoT may create a wonderful combination

4. Bandwidth is Increased

We have discussed above the increase in speed and network capacity. These are significantly greater than the 4G technology, so 5G connections also have a significantly increased bandwidth than 4G.

This means a significantly greater amount of data can be transferred than it previously possible. 5G also ensures that the network is better optimized and is smoothly handling usage spikes. While we have already managed to provide uninterrupted connection to large audiences in stadiums, 5G could prove to be better by allowing live streaming from any arena.

The increased bandwidth offered by 5G technology can also benefit businesses by analyzing big data constantly being compiled from customers, competitors, etc. This can allow them to make future strategies based on what is being liked and disliked by their customers.

5. Increased Safety

5G technology also promises to be more safe and secure when it comes to data handling and transmission, which is why it could prove advantageous for critical services. This could revolutionize the way we work at workplaces. 5G could be available in all public spaces.

The healthcare industry may benefit when doctors would carry out surgeries remotely. Traffic control could be better and automated, and there would be no need for human traffic controllers.

6. Final Thoughts

5G technology could prove to be extremely helpful for us and the rest of the world. However, it should be noted that anything that is misused will always have its consequences. We should always ensure that we use any technology responsibly so that we could further help in the development of newer and better technology.

While it has made its mark in most places globally, 5G technology is still under research. The pros and cons are still unfolding, and we keep learning new things every day. It is better to make most of the available technology and come up with innovative ideas to utilize it better.

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