The role of new technology for businesses has always been on the high side. Once a new technology is implemented and used aptly, tremendous growth has been witnessed in the past. For example, the rise of 4G made apps like Snapchat and Instagram easy to use and gave a new dimension to online marketing. We all know how successful those apps are, but without a significant upgrade in technology, from 3G to 4G, this wouldn’t have been possible.
Marketing is not something that depends upon just a clever ploy to get the attention of the target market. Gone are the days when only a discount brochure or a Buy-One-Get-One offer would get the cash registers ringing for any company. It can be valid for a road-side eatery but not for the majority of businesses, as matters are complicated.
So how marketing would benefit from 5G communications, and technology, in particular? Let’s explore.
1. How 5G is Revolutionary in Every Sense?
5G can be termed as a game-changer for many reasons. If you think that it will boost the speed of your Wi-Fi connection, you are partly right. And if you have the notion that it is related to smartphones and how they will connect to the Internet, then you are right too. It is the extension of 4G services, which is not limited to the use of smartphones/cell phones.
5G is the fifth-generation digital cellular technology, and there are reasons to be excited about it. Surely marketing professionals are looking forward to it with bated breath. With the dawn of a new decade in 2020, consumers anticipate that they will get gadgets and electronics items that will resolve all the problems they currently face or features that are out of this world. So, what can we expect? Read on.
Inevitably, technology will give a boost to everything, but you need to understand that a lot of research & testing are required to create a fast charger. So, for new technology to shape up, much time is needed so that things can be perfected. 5G is a massive development in the sense that it will replace everything related to 4G, 4.5G, 4G LTE, etc. That’s why just the initial phase of its deployment and the transitional period worldwide will take years to complete.
2. Marketing in the New Decade
5G will allow marketers to reach the masses not possible before. Surely, marketers even now can get into touch with their prospective customers quickly, with 5G on the horizon; their reach will increase manifold. A traditional 4G network can handle about 4000 devices/square kilometers. 5G networks, according to Verizon CEO Hans Vestberg, will be able to connect up to 1 million devices within the same 1 square kilometer range! I am sure all of you marketing guys reading this will be licking their lips in sheer anticipation!
About the reach, now with fewer devices, people in developing countries can be reached via the lightning-fast Internet, so that the message can get across for a fraction of the current price. Undoubtedly, marketing will benefit from it without a shred of doubt as cost-cutting on such magnitude will offer amazing results for them. Even small businesses and startups would be able to market their products to a broader audience, a scenario they can only think of as of now.
3. Tokyo Olympics and the World Expo in Dubai
Mega-events like the Tokyo Olympics due in August 2020 and World Expo in Dubai will be a curtain-raiser for 5G devices, and the services will enthrall the audience worldwide. A look at the Olympics first. Athletes from over 200 countries in the figure of around 11,000 will be participating in the mega event that will be held in July-August 2020.
The transmission of events like these is a humongous task. In spite of all the preparations and testing, errors can creep in and can put a question mark on the expertise of the company at the helm of the affairs. 5G services will make a killing at this mega event as the lightning-fast speed of up to 1000 Mbps will be enough to match the activity of this magnitude.
On similar lines, World Expo is also a mega event held every five years. Dubai is organizing the game for the first time and is being seen as a significant development for the city and region. Marketers and businesses will be the biggest beneficiary of this event as companies from across the region and even from several Asian and African countries are looking forward to it. Let me shed some more light on the event so that you can understand why this event can turn out to be the event of a lifetime for several companies.
4. What Marketing Individuals and Companies can Anticipate?
In the wake of such mega-events mentioned above, there is every reason for marketing companies and individuals to step up their game.
World Expos held every five years and will be held from October 2020 to April 2021 for a total of 173 days. Yes, that’s right! 173 days of exposure to your product or service from genuine buyers from across the world. With 5G on the cards, the scenario can’t be any good for marketers. It’s a deadly combo for small businesses like a company offering web design in Riyadh to a company providing desalination plants to countries and regions where water is scarce. Undoubtedly, the opportunities are unlimited, and the sky’s the limit.
5. Getting into the Nitty Gritty of Things
Let’s get a little technical here and offer you some facts and figures as to why everyone is going gaga over 5G and why it is the future. Latency is defined as the time it takes for a wireless signal to travel from a cell tower to its destination, i.e., your phone. It is currently 50-60 milliseconds for 4G, and 5G will decrease it to just four milliseconds. The difference may not be gigantic for a layman, but in actual, it will make a world of difference for online gaming and using other applications.
Talking strictly in terms of applications and how they will take advantage of 5G services and features, let’s discuss 4G first. It took around 3-4 years for the apps to come in the market when 4G was announced in 2008, and for a real 5G app, you have to wait for some time now. But this doesn’t mean the marketers will now have to wait for eternity for the apps to be launched in the market. They can use several features of 5G to start using it to their benefit.
The fact that 5G can connect up to a million devices in just a square kilometer area is another reason why a marketing team can look to access several potential customers easily. And that leads us to IoT, as 5G services will finally allow it to live up to its true potential. From the simple idea that anything that can be connected will be connected online and to other devices will be achieved through 5G.
6. AR and VR for the Rescue
The deft use of AR and VR, through 5G, is also another reason why marketers will see unlimited opportunities for them to tap into their target market. Pokémon Go is a big hit worldwide as soon as it was released in 2016, and Nintendo gained substantial financial gains as the popularity of the game soared. The AR-based game is just one of the many reasons why there will be many similar or other games which will use AR features used in it.
Marketers and companies like webilistic developing such games app can get huge profits, as is the case with Pokémon Go. The popular gaming app has been downloaded more than a billion times till the end of 2019 and generated over $3 billion in revenue. If any company can get to even 1/10th of this amount in a year, we are looking at figures around 300 million dollars, which can be bountiful for them. With a high number of users playing a game and buying in-game goodies, AR and VR games are the future, and companies can expect bug numbers in profit.
5G can make the game playing easy and fast. The more people will find it easy to play a game, it will generate a positive word of mouth and buzz so that it will become popular. Marketers can use a wealth of data from the players to use them in different marketing campaigns.
7. Final Word
5G will not directly impact your life within a few months, but in the long term, it is going to be the difference in how you will connect to the online world and how marketers and businesses use it to their advantage. The examples in this post are just the tip of the iceberg as in the coming months and years; you will surely find a number of them.
Please offer your valuable feedback for this blog or ask any questions you have in mind by using the comments section below.
A Simple Guide to Boosting the Value of Your EE Device
A simple guide to boosting the value of your EE device. By unlocking your device, its IMEI is whitelisted in the networks own database
What were you doing in 2010? The UK economy finally emerged from recession, Iceland’s Eyjafjallajökull volcano erupted, and Prince William and Kate Middleton got engaged. Whilst all this was happening, a joint venture between Deutsche Telekom and France Telecom emerged, forming what would later be known as EE. By 2015, following both prosperous and turbulent times, BT had decided to purchase the merger, which had then officially taken on the EE brand name.
As of 2020, now forming part of the BT brand, EE is officially the largest mobile network in the UK with almost 30 million customers and includes a critical component of BT’s continued recent growth in profitability. EE claims that their 4G and 2G network’s combined provide coverage to more than 99% of the UK population.
Combined with the relatively good handset and usage deals and solid customer service, it’s little surprise that EE is so popular amongst mobile users. Rising handset prices, stagnant wages and an increased appetite for the latest tech have left smartphone owners seeking manageable ways to finance their new devices.
The network contract is the most popular method of ownership in the UK, the network provides you with a usage ‘deal’ and a handset locked to their network, you pay a monthly payment over a fixed period. But they are being tied to even the most popular of networks disadvantages customers in more ways than one.
The ‘deals’ offered to contract customers are often much more expensive than similar usage on SIM-only deals and locked devices are inhibitive, lack flexibility and can cost you money. With this in mind, whether you’ve paid off your handset device or have months ahead, there’s a way to get more out of your EE smartphone.
1. Selling For More
There are a whole host of benefits associated with unlocking smartphones, perhaps the most attractive of these is that unlocked devices sell for 20-30% more than locked devices. Rising demand for the latest technology and consumers swapping phones often every year has resulted in a booming second-hand smartphone market.
This market is competitive and crowded, potential buyers are aware of the benefits associated with unlocked devices and look for these ahead of all others.
Even online recycling companies offer more excellent recycle values on unlocked devices. I recently recycled an iPhone 11 Pro before buying the latest release, and I was offered £62 more because the device was not locked to a network, which meant my new purchase cost me less.
Considering the cost of an unlock with a company like DirectUnlocks is only around £20, this is a simple decision that makes perfect sense whether you plan to sell now or in future.
2. Make Travelling Easier
Depending upon where you plan to travel, locked devices can be a severe burden. Almost everybody has a story centred around unexpected roaming charges that quickly mount and result in disastrous bills upon your return.
Owners of locked devices are unable to use any other SIM with their device, leaving them with no choice but to pay whatever roaming charges are associated with their contract.
Unlocked devices are much easier to use abroad, whether you plan to travel once, twice or dozens of times a year, unlocking your device will save you money. When travelling with an unlocked device, users can visit a local store, purchase a SIM-only deal with a local provider, plug the SIM into their device and continue to use their phone’s data as usual with no additional charges.
3. Usage That Works For You
Usage deals on network contracts are often considerably more expensive than SIM-only deals. However, they offer customers the chance to purchase a device for a relatively low monthly cost; they don’t provide the best value on data and minutes.
Whether your device is paid off or not, unlocking your device gives you access to a vast market of SIM-only deals whilst still paying off your device, meaning your overall monthly cost is reduced.
Unlocking your device is a quick, easy, and effective way to make it work for you in the second-hand market, save money on usage, and make travelling easier.
Is Our Constant Using of Digital Technologies Affecting Our Brain Health?
Constant Using of Digital Technologies Affecting Our Brain Health? Technology has made life more comfortable and much more convenient.
Technology has made life more comfortable and much more convenient. We get services that would have taken a long time and a physical visit a couple of years ago, at the press of a button. Work, home life, and entertainment have gone through a radical revolution.
Offices can be run from home, products can be ordered online and delivered right at the doorstep, family and friends on the other side of the world can be reached instantly, and even love can be found virtually!
The way our brains process information has inevitably changed because of the flood of information that can be accessed instantly. How our brains work is highly dependent on how we interact with the environment and the experiences we get from it.
We have become inseparable from our electronic gadgets. They stay with us every minute of every day, and even when we go to sleep, they are right beside us. A study by Ofcom shows people in the U.K. check their mobile phones every 12 minutes in a day. 40%-66% of adults check their phones within the first 5 minutes of waking up.
Another 37%-60% check their smartphones 5 minutes before they sleep. Very few of them ever think about how this constant digital bombardment is affecting our behavior, relationships, and even brains.
A. How Are Our Brains Affected?
1. Goldfish’s Attention Span
The average natural attention span of an adult is about 12 seconds. Smartphones and other digital devices have reduced that attention span to about 88 seconds, which is even less than a goldfish’s!
New and more exciting information is always coming at us, so we quickly lose interest in one thing and move on to the next. Even focusing on tasks becomes difficult when phones keep on beeping to alert us of what is happening.
Our relationships are also not spared since our focus entirely on the devices at the expense of the person sitting right next to us. This also hinders learning because concentration is required to listen and retain information.
Reading books becomes even more difficult because we skim through tonnes of data on the internet without bothering to read every word. Students are, therefore, having a hard time concentrating in school and learning.
2. Short Memories
Gone are the days when people would memorize facts like all capital cities in the world. Information is also readily available that people don’t bother to retain it in their memories anymore. Our devices have calendars that remind us of birthdays, anniversaries, and appointments, so we don’t concern ourselves with mastering essential dates.
Exploring and committing new routes to the heart is now a thing of the past because of navigators. Since memory muscle is hardly being put to work, it deteriorates, and forgetfulness becomes commonplace.
If you’re looking for more balance in your life, read https://www.regain.us/advice/general/betterhelp-is-it-the-best-online-therapy-and-counseling-platform-in-2020-and-why/ for online therapy options to help you overcome any life struggles.
3. Tech Addicts
Do you often get an impulse to check your smartphones for notifications or to browse through your social media newsfeed? This could be a tech addiction.
It is very similar to drug addiction in that using social media and other technologies triggers pleasure hormones in the brain. That is why you will keep going back for more to get that gratification.
Addiction is even worse when it comes to mobile and video games. This can also get to the point that a person requires rehabilitation or professional assisted detox.
4. Sleep Becomes Elusive
Our bodies’ internal body clock is regulated by blue light, which comes from the sun. It triggers the suppression of a hormone known as melatonin that causes us to sleep. This is what keeps us active and alert during the day.
Coincidentally, blue light is the same light that is emitted by digital devices. Using them at night, therefore, tricks the brain into thinking it’s still day time and as a consequence, the brain remains active. Insomnia has now become a common problem, and this could be a significant contributing factor.
The brain needs sleep to consolidate all the day’s experiences, which aid in creating long-term memories. How we interact and respond to the environment is a derivation of our minds, so sleep is very crucial.
B. How Do We Protect Ourselves from Artificial Blue Light?
Mental health is of utmost importance. The brain is the control center in our bodies. If our mind doesn’t run well, then all the other faculties are doomed. We consequently need to limit screen time and, if not, put in place protective measures.
Computer screen protectors are designed to filter out blue light, which puts the brain in disarray and interferes with many other body functions.
At Ocushield, we care about your eyes and sleep, so we offer optometrist-developed blue light screen protectors.
What’s more, you can test what product is most suitable for you from our range of products using a blue light test. The test shows how much blue light is filtered and the extent of the color distortion as a result.
Digital technology has a plethora of benefits, but we also have to be wary of the danger that it also poses to protect ourselves accordingly.
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