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5 Hottest Social Media trends that are must watch in [2019]

Social Media trends that improve & influencing digital marketing strategies. 5 Hottest Social Media trends that are must watch in 2019.

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5 Hottest Social Media trends

Facebook was the first social network to have more than 1 billion active users in the year 2012. Facebook has shaped the social media landscape since its launch and has reportedly had over 2.32 billion active users in March 2019 only.

After social media became optimized for mobile browsing, most people find social media as their preferred companion for engagement. Statistics show that there are 3.2 billion social media users worldwide and the number is increasing with time (Emarsys, 2019).

The equation could be measured as 42% of the current population and the reason is, improvements in the mobile possibilities, making social media access even simpler no matter where you are. As social media is getting more and more integrated with our daily activities, it unveils numerous opportunities for businesses which are looking to reach the maximum audience through social media marketing. Social media not just maximize your reach but also expose your brand to a wider audience building their trust.

Many brands have included social media in their marketing strategies, either through influencing marketing or story ads. 73% of marketers believe that their efforts through social media marketing are ‘somewhat effective’ or ‘very effective’ for their business (Buffer, 2019).

Measuring social media’s impact on different platforms could be difficult. 54% of social browsers use social media to research for products and most of them look for reviews and recommendations. Thus, for nurturing trust it is important to have transparent discussions with your followers.

Excellent customer service can influence other customers to spread your product through word of mouth.

Four communication says 49% of consumers depend on influencer’s recommendation. 71% of consumers who have had a positive experience with a brand on social media would likely recommend the following brand to their friends and family (Lyfemarketing 2018).

Marketers implement a multitude of ways to interact with users to keep them happy. They’ve started to connect with their users in a collective form where they can reach all the users at once rather reaching them out individually. In the coming months, we can expect to see these marketers spending less time in social media posting publicly and more time on groups.

Social media and smartphones together have proliferated the essence of delivering the content through videos.

Conclusively, Social media has the potency to provide marketers a substantial value.

Likewise, there are many factors of social media that’d be in trend this year to help strengthen the engagement of your audience.

1) Voice Search on Social Media

The ease of using voice assistant is that it makes us easily forget that they are new tools driven by cutting-edge technologies using sophisticated natural-language processing & powerful machine learning to enable rapid queries. A futuristic element – ‘voice search’ may enhance the potential of social media marketing.

The growing influence of social media commerce

Brands, influencers and bloggers who run ad campaigns, may add a voice recording to complement the ad and also make the payment for ‘PPC’(PAY PER CLICK) completely hands-free. Moreover, all the tech inclusive wearables may get linked to the voice searches.

2) The growing influence of social media commerce

Social platform has always been the primary way for individuals to consume media, interact with brands, seek recommendations and ask for help.

It is also a platform for consumers to make buying decisions.

A recent study by ‘Curalate’ states that 76% of US consumers have purchased goods through a social post they saw and 40% decide on what to buy based on reviews and recommendations on social platforms.

The growing influence of social media commerce

Instagram’s ‘Checkout’ feature has made the shopping experience seamless for the users. This beta feature allows the user to find & purchase the product they love and also receive their order notification through the Instagram app itself.

3) The growth of LinkedIn

LinkedIn is evolving and making a huge push towards becoming an informative business for content sharing & connection nurturing network.

LinkedIn offers stability, civility & real value that’s sorely needed on some social platforms.

Statistics says that 40 million business decision-makers spend their time on LinkedIn as it offers 3 times better conversion rate than any other social media platform.

The growth of LinkedIn

From blogging to video publishing, LinkedIn has come forth with group functionality. Moreover, it offers premium data analysis & targeting capabilities-insight into those viewing your profile currently and many more.

LinkedIn has aggressively remade itself behind the curtains. Its data and profile are now integrated with a full range of Microsoft products from consumer apps to enterprise CRM software.

4) More strategic employee advocacy programs

Much like personal branding/marketing, when done with an influencer, it gives a human voice to the brand.

Due to a surplus of fraudulent marketers, genuine users prefer following friends, family, and acquaintances on social media. 61% of customers are more likely to trust a recommendation from a friend or family member compared to a celebrity endorsement.

To nurture trust and build brand awareness, companies encourage their employee advocate to create authentic connections.

More strategic employee advocacy programs

As surveyed, employee-created content receives 8 times more engagement than the content shared by the company itself.

This approach of marketing seems less direct than traditional marketing but is found capable to connect with customers more effectively.

5) Micro-Influencers are the next big influencers

Micro-influencers are those who possess a handful of people to say 1000 or more as their followers, either in social media or in physical society, who could be easily influenced through them by either using word of mouth or any other means of communication.

They could be on any social media platform, either food blogging, traveling, or fashion industry, etc. as these people are usually experts in their respective niche.

Micro-Influencers are the next big influencers

Statistics say an influencer with 1000 followers has the capacity to generate 85% higher engagement than those of higher followers.

This statement may not be looking factually correct but the percentage of reach for those who have less number of followers is found higher.

Rather being cost-effective, they are reliable, trustworthy and they have the ability to connect with the audience on a higher level as well.

To Conclude

Social media acts as a bridge to build trust among consumers for the brand. The trust relationship between brands and consumers could be rebuilt by creating private groups, transparency reports, and employees as influencers. Thus, learning these trends will help you to adapt better with a rapidly evolving market.

Since social media platforms have evolved into full-blown communication channels, more brands have started relying on it to reach their target audiences. Businesses that’s why are embracing social media platforms to build a seamless connection with their audience and increase their reach.

As every brand nowadays is using social media in their marketing strategy to captivate the user’s attention, it has become difficult for a customer to stick to a single platform. Thus, any brand has to have a peculiar approach to attract users.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins in [2019]

2. 16 Best Free SEO WordPress plugins for your Blogs & websites in [2019]

3. Riverdale Cast List For The TV Show Riverdale

4. Top 25 Best SolarMovie Alternatives in [2019]

Astha Sharma is a content writer at MAAN Softwares INC. She has been with this company for the past 2 years. She has good experience and knowledge in writing articles on mobile app development, web design, and technology trends. She finds covering the tech world an exciting and engaging experience, as each day brings new and groundbreaking technologies to explore and write about.

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Business

Four Things You Should Know About Your Instagram Verification Badge

Today’s article will talk about things you didn’t know about the Instagram verification badge. Four things you should know about your Instagram verification badge.

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Four Things You Should Know About Your Instagram Verification Badge

The blue tick on Instagram instantly shows the world that you are someone notable and credible. If you’re a business, it immediately tells your audience that you are trustable and well-known. More than a status symbol, the blue tick acts as a symbol of authenticity, notability, and reliability. Profiles of all niches, shapes, and sizes can be verified on Instagram so long as they pass the notability criteria. Whether you’re a musician, a model, an actor, or an e-sports player – everyone can get verified so long as they are well-known.

Today’s article will talk about things you didn’t know about the Instagram verification badge. Whether you’re already verified or are looking to verify, there is something for everyone to discover within this article. So, without further ado, let’s get started!

1. You Can Buy Instagram Verification Badge

How does one get verified on Instagram? Well, via self-submission? Then think of this. How do you think people got confirmed before Instagram opened its public form to request verification? Well, they bought their way to confirmation, sort of. It’s no secret that social media agencies have well-established connections with social networks.

Social networks like Instagram, Facebook, and Twitter thrive with advertising revenue generated via social media agencies that manage a roster of clients. Now, these agencies have insider connections and knowledge about verification. And through them, you can buy Instagram verification badge if you’d like. Now, don’t get this the wrong way. This doesn’t suggest that anyone and everyone can get verified.

But, with the right agency on your side, they can help you build up your online presence, prepare your account and send it internally to a reviewer at Instagram. This means, instead of applying via the app where any one of the 2 billion active users can use, your application gets a fast-track process that receives a guaranteed human review. And this significantly improves your chances of verification.

2. You Can Lose the Verification Badge

Like most social media platform, Instagram has the exclusive right to issue the verification badge and withdraw it if they feel any of the policies regarding the verification has been violated. Do you remember how Trump, the president of the United States, got banned on Twitter? Well, if the president can get banned, so can you.

Posting hateful content, prohibited content, and inciting violence, is a quick way to lose your Instagram badge. In all, though, so lengthy as you stick to Instagram’s terms of use, you should be good and your badge intact!

Another thing to maintain in mind is always keeping your account public. Instagram explicitly states that verified checkmarks are for public accounts only, and you are only confirmed if you are notable. And, as a noteworthy person with the public interest, you are not allowed to keep your account private or locked.

3. Build Your Account Before You Apply for the Badge

The Instagram verification badge will not automatically make you an Instagram influencer in a day. Rather than applying at every possible opportunity, take your time to build your followers and have great posts before applying. In creating your account, you should have an attractive bio that shows you as a natural person and attract great followers.

In making the account, use a professional picture, or if you are representing a brand, using the logo of the brand as your profile picture is a good idea. Also, create an identity on other platforms as that will likely draw your audience to your posts on Instagram. At an early stage, the bar often creates exciting content.

If you qualify for the blue badge before getting on the platform, it helps establish a connection with your fans.

4. The Verification Badge Is Well Protected

Instagram policies help verified accounts protect their account through two-factor authentication, and it protects their account from impersonation attempts by hackers and protects their account from scammers.

Final Thoughts

To ensure you do not lose your blue badge, you should follow Instagram policies and enjoy the prestige that comes with the highly coveted blue badge.

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