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5 Hottest Social Media trends that are must watch in [2019]

Social Media trends that improve & influencing digital marketing strategies. 5 Hottest Social Media trends that are must watch in 2019.

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5 Hottest Social Media trends

Facebook was the first social network to have more than 1 billion active users in the year 2012. Facebook has shaped the social media landscape since its launch and has reportedly had over 2.32 billion active users in March 2019 only.

After social media became optimized for mobile browsing, most people find social media as their preferred companion for engagement. Statistics show that there are 3.2 billion social media users worldwide and the number is increasing with time (Emarsys, 2019).

The equation could be measured as 42% of the current population and the reason is, improvements in the mobile possibilities, making social media access even simpler no matter where you are. As social media is getting more and more integrated with our daily activities, it unveils numerous opportunities for businesses which are looking to reach the maximum audience through social media marketing. Social media not just maximize your reach but also expose your brand to a wider audience building their trust.

Many brands have included social media in their marketing strategies, either through influencing marketing or story ads. 73% of marketers believe that their efforts through social media marketing are ‘somewhat effective’ or ‘very effective’ for their business (Buffer, 2019).

Measuring social media’s impact on different platforms could be difficult. 54% of social browsers use social media to research for products and most of them look for reviews and recommendations. Thus, for nurturing trust it is important to have transparent discussions with your followers.

Excellent customer service can influence other customers to spread your product through word of mouth.

Four communication says 49% of consumers depend on influencer’s recommendation. 71% of consumers who have had a positive experience with a brand on social media would likely recommend the following brand to their friends and family (Lyfemarketing 2018).

Marketers implement a multitude of ways to interact with users to keep them happy. They’ve started to connect with their users in a collective form where they can reach all the users at once rather reaching them out individually. In the coming months, we can expect to see these marketers spending less time in social media posting publicly and more time on groups.

Social media and smartphones together have proliferated the essence of delivering the content through videos.

Conclusively, Social media has the potency to provide marketers a substantial value.

Likewise, there are many factors of social media that’d be in trend this year to help strengthen the engagement of your audience.

1) Voice Search on Social Media

The ease of using voice assistant is that it makes us easily forget that they are new tools driven by cutting-edge technologies using sophisticated natural-language processing & powerful machine learning to enable rapid queries. A futuristic element – ‘voice search’ may enhance the potential of social media marketing.

The growing influence of social media commerce

Brands, influencers and bloggers who run ad campaigns, may add a voice recording to complement the ad and also make the payment for ‘PPC’(PAY PER CLICK) completely hands-free. Moreover, all the tech inclusive wearables may get linked to the voice searches.

2) The growing influence of social media commerce

Social platform has always been the primary way for individuals to consume media, interact with brands, seek recommendations and ask for help.

It is also a platform for consumers to make buying decisions.

A recent study by ‘Curalate’ states that 76% of US consumers have purchased goods through a social post they saw and 40% decide on what to buy based on reviews and recommendations on social platforms.

The growing influence of social media commerce

Instagram’s ‘Checkout’ feature has made the shopping experience seamless for the users. This beta feature allows the user to find & purchase the product they love and also receive their order notification through the Instagram app itself.

3) The growth of LinkedIn

LinkedIn is evolving and making a huge push towards becoming an informative business for content sharing & connection nurturing network.

LinkedIn offers stability, civility & real value that’s sorely needed on some social platforms.

Statistics says that 40 million business decision-makers spend their time on LinkedIn as it offers 3 times better conversion rate than any other social media platform.

The growth of LinkedIn

From blogging to video publishing, LinkedIn has come forth with group functionality. Moreover, it offers premium data analysis & targeting capabilities-insight into those viewing your profile currently and many more.

LinkedIn has aggressively remade itself behind the curtains. Its data and profile are now integrated with a full range of Microsoft products from consumer apps to enterprise CRM software.

4) More strategic employee advocacy programs

Much like personal branding/marketing, when done with an influencer, it gives a human voice to the brand.

Due to a surplus of fraudulent marketers, genuine users prefer following friends, family, and acquaintances on social media. 61% of customers are more likely to trust a recommendation from a friend or family member compared to a celebrity endorsement.

To nurture trust and build brand awareness, companies encourage their employee advocate to create authentic connections.

More strategic employee advocacy programs

As surveyed, employee-created content receives 8 times more engagement than the content shared by the company itself.

This approach of marketing seems less direct than traditional marketing but is found capable to connect with customers more effectively.

5) Micro-Influencers are the next big influencers

Micro-influencers are those who possess a handful of people to say 1000 or more as their followers, either in social media or in physical society, who could be easily influenced through them by either using word of mouth or any other means of communication.

They could be on any social media platform, either food blogging, traveling, or fashion industry, etc. as these people are usually experts in their respective niche.

Micro-Influencers are the next big influencers

Statistics say an influencer with 1000 followers has the capacity to generate 85% higher engagement than those of higher followers.

This statement may not be looking factually correct but the percentage of reach for those who have less number of followers is found higher.

Rather being cost-effective, they are reliable, trustworthy and they have the ability to connect with the audience on a higher level as well.

To Conclude

Social media acts as a bridge to build trust among consumers for the brand. The trust relationship between brands and consumers could be rebuilt by creating private groups, transparency reports, and employees as influencers. Thus, learning these trends will help you to adapt better with a rapidly evolving market.

Since social media platforms have evolved into full-blown communication channels, more brands have started relying on it to reach their target audiences. Businesses that’s why are embracing social media platforms to build a seamless connection with their audience and increase their reach.

As every brand nowadays is using social media in their marketing strategy to captivate the user’s attention, it has become difficult for a customer to stick to a single platform. Thus, any brand has to have a peculiar approach to attract users.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins in [2019]

2. 16 Best Free SEO WordPress plugins for your Blogs & websites in [2019]

3. Riverdale Cast List For The TV Show Riverdale

4. Top 25 Best SolarMovie Alternatives in [2019]

Astha Sharma is a content writer at MAAN Softwares INC. She has been with this company for the past 2 years. She has good experience and knowledge in writing articles on mobile app development, web design, and technology trends. She finds covering the tech world an exciting and engaging experience, as each day brings new and groundbreaking technologies to explore and write about.

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How to View Instagram Without an Account

Maybe you just want to check out someone’s profile or view a hashtag without committing to creating an account. Luckily, it’s possible to view Instagram without an account, and in this post, we’ll show you how.

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Instagram followers and impressions to reach many people – Instagram insights.

Instagram is a popular social media platform that allows users to share photos and videos with their followers. However, not everyone wants to create an account on the platform. Whether you’re concerned about privacy, don’t want to create another social media account, or just want to view someone’s profile without following them, there are ways to view Instagram without an account.

Are you interested in browsing Instagram but don’t want to create an account? Maybe you just want to check out someone’s profile or view a hashtag without committing to creating an account. Luckily, it’s possible to view Instagram without an account, and in this post, we’ll show you how.

Method 1: Use a Third-Party Web Viewer

Pictame

There are many third-party web viewers that allow you to view Instagram profiles without an account. One popular web viewer is called Pictame. Pictame allows you to search for Instagram users and view their profiles, photos, and videos without an account. All you have to do is go to the Pictame website, enter the Instagram username you want to view and click on “search.” Pictame will then display the user’s profile, and you can browse their photos and videos.

Webstagram

Webstagram is a third-party website that allows you to view Instagram profiles and hashtags without logging in. Here’s how to use it:

  • Go to the Webstagram website (https://web.stagram.com/).
  • Enter the username or hashtag you want to view in the search bar.
  • Click on the profile or hashtag you want to view from the search results.
  • You’ll be able to view the user’s profile or the hashtag’s feed without having to log in.

Inkphy

Inkphy is another third-party website that allows you to browse Instagram profiles and hashtags without logging in. Here’s how to use it:

  • Go to the Inkphy website (https://inkphy.com/).
  • Enter the username or hashtag you want to view in the search bar.
  • Click on the profile or hashtag you want to view from the search results.
  • You’ll be able to view the user’s profile or the hashtag’s feed without having to log in.

Method 2: Use Instagram’s Public Profile Feature

Users on Instagram have the option of making their profiles public or private. If a user has a public profile, anyone can view their profile and posts without an account. To view a public Instagram profile, all you have to do is go to the Instagram website, enter the username of the profile you want to view and click on “search.” Instagram will then display the user’s profile, and you can browse their photos and videos.

Want to grow your Instagram account naturally

Method 3: Use Instagram’s Embedded Posts

If you come across an Instagram post on a website or blog, you can view the post without an Instagram account. Instagram allows users to embed their posts on websites and blogs, and anyone can view the embedded post without an account. To view an embedded Instagram post, simply click on the post, and it will open in a new window.

Method 4: Use a Private Browser

If you’re using a mobile device, you can use a private browsing window to view Instagram without an account. Here’s how to do it on a few popular mobile browsers:

For Safari on iOS:

  • Open Safari.
  • At the bottom of the screen, tap the tabs symbol.
  • In the lower-left corner, tap the Private button.
  • Go to Instagram.com and you’ll be able to view profiles and hashtags without logging in.

For Chrome on Android:

  • Open Chrome.
  • In the top right corner, tap the three dots.
  • Tap the New incognito tab.
  • Go to Instagram.com and you’ll be able to view profiles and hashtags without logging in.

Method 5: Ask a Friend

If all else fails, you can always ask a friend with an Instagram account to show you the profile or hashtag you’re interested in. They can show you the content on their device without you having to create an account.

In conclusion, there are several ways to view Instagram without an account. You can use a third-party web viewer like Pictame, Webstagram, and Inkphy. use a private browsing window on your mobile device, or ask a friend to show you the content you’re interested in. With these methods, you can browse Instagram without committing to creating an account. We hope this blog post was helpful.

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