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How WordPress became the world’s most popular Content Management System

It has become the Content Management System (CMS) of choice for firms and individuals looking to build easily-updatable websites.

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Process of Speeding Up Your WordPress Website

WordPress (WP) first launched in 2003, and while its growth might have been slow at the start, in recent years, it has become the Content Management System (CMS) of choice for firms and individuals looking to build easily-updatable websites.

Initially used mainly as an infrastructure for blogging sites, WP now powers around 455 million websites – which roughly equates to about 37% of all areas globally and approximately 65% of all CMS sites.

As the sophistication and scope of WordPress have grown over the years, it has become the de-facto option for web developers looking to build easy-to-update, secure websites for their clients. With its simple, highly customizable interface, backend, and themes, WP has become a titan of online publishing. It is used to power a huge variety of sites – everything from personal blog pages to BBC America and Sony Music.

1. A short history of Content Management Systems

As little as 15 years ago, web developers coded their CMSs from scratch – a lot of the time under the premise they were being developed on an ad hoc basis for individual projects. However, if you spoke to any development firm at the time, they would have conceded that many of their components were reused across jobs.

As these individual file repositories grew, it became apparent that there was a demand for a more structured framework of template files – hence why systems like Drupal, Joomla, and, of course, WordPress came to be.

By using these pre-built CMS templates, designers and developers could spend more time building the bells and whistles that made sites unique rather than thinking about each job’s foundation building blocks. CMSs gave a common framework across websites that led to quicker development processes, more reliable sites, and more secure platforms.

WordPress

2. Reasons why WordPress became the CMS of choice

WordPress still has many rivals in the CMS marketplace – however, there are some solid reasons why WP stole the crown from other platforms:

WordPress is free: One of the most significant advantages of using WordPress is that the software is provided entirely free of charge. Sure, many themes and plugins come at a price, but the base framework is free.

WordPress is safe: The WP infrastructure is as secure as possible and is constantly updated. However, this does mean that the onus lies with site admins to install updates when prompted. It’s worth noting that, if you lack the technical ability or confidence to make updates yourself, companies now offer website maintenance services and will look after every aspect of your WordPress site’s security.

WordPress is open-source: Undoubtedly, one of the critical reasons WP became so popular among developers was the freedom it offers from a coding point of view by being open-source.

The vast array of WP plugins: As the popularity of WP grew, so developers quickly caught on to the idea that there was a market for building plugins. These days, there is a massive library of plugins that can be installed in seconds, covering almost any need and extending the functionality of WP sites.

WP supports multiple media formats right out of the box: WordPress is pretty much unrivaled in the media format it supports – everything from audio files to video and images.

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Business

7 Simple Ways to Save Your Business Money

Here are seven simple ways to wave your business money and improve your bottom line. Switch up your marketing strategies.

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Many Factors Define Business Laptops Efficiency

When you dreamed of opening your business, you probably mostly thought about how much money you could make. Sure, you liked the thought of working for yourself and possibly making your hours, but bringing in the dough was at the top of your mind. You may not have considered how necessary your expenses would be to run a successful business.

You want a good return on investment with everything you do. You won’t keep much of the beautiful revenue you see on your financial statement if you spend too much. You need to take every step possible to save money to keep it in your pocket. While you might think that all you have left are difficult and uncomfortable decisions, there may be more ways than you ever realized to do so. Here are seven simple ways to wave your business money and improve your bottom line.

1. Switch Up Your Marketing Strategy

Many businesses think that to succeed, they have to get their brand in front of as many eyeballs as possible and hope that a big enough chunk makes purchases. However, this type of marketing is overly expensive and is not practical. Too many prominent audience members have no chance of ever wanting or needing the advertised product in the first place.

To save money and be more efficient, you can tailor and target your marketing to fewer people but with a higher percentage who will be interested in your product. The best way to do this is through social media marketing and search engine optimization.

Social media advertisements can target people with common interests and geographical locations with your ideal customer. Search engine optimization is the process of developing your website so that it appears high on search rankings for specific keywords. If a customer finds you this way, they are actively searching for something similar to what you offer.

2. Automation

There are specific tasks that are necessary but are also expensive, time-consuming, and generally hated by everyone in the office. Data entry is one such task. Luckily, in this day and age, there are many solutions out there to automate business processes and make life easier for everyone.

Using automation solutions is cheaper than hiring someone. Plus, it can streamline those processes so they are done faster. In addition, you can have data ready to go whenever you need it. You can also automate payroll, accounts payable and receivable, and much more.

How can Healthcare Companies Leverage Email Marketing Campaigns

3. Outsourcing

Much like automation, outsourcing can save you a bundle by taking specific tasks out of the hands of your employees. Sometimes it’s not worth recruiting, hiring, and training someone to do a job that doesn’t take that much time out of a day.

Instead of paying someone full-time wages for part-time work, you can outsource to an expert who will only get paid for their work. This can be accounting, office assistance, human resources, or anything else. If you don’t need someone on-site and full-time, look into your outsourcing options.

4. Insurance

The last thing you should do is remove coverage to save money. You need whatever protection you can get. However, you can rationalize the range you have. For example, you need general liability insurance in case of a lawsuit. If you have a vehicle, then you will need commercial auto insurance. Service-based businesses will need professional liability insurance.

However, if there is anything you are paying for that you either don’t need or that doesn’t apply to your company, then you can remove it. Every year you should examine your policies to ensure that you have everything you need and don’t have anything you don’t. This is also a chance to shop around for better prices.

5. Cut Expenses, Not Employees

Instead of laying off your valuable employees, you could look at expenses and perks related to employment that may not be necessary. For instance, if you have a regular staff lunch or provide snacks and drinks in the break room daily, you might have to cut them.

Of course, this should only be done in dire situations since you do not want to upset your staff. However, if it has to be done, clearly explain the problem so that everyone understands why you need to take that step.

6. Switch To Remote Work

When Covid-19 first ravaged the country, millions of people switched to remote work to minimize contact with other people. Now, working remotely has become very common. If you can switch some of your workers to remote jobs, you can move your business to a smaller office. You don’t have to have a central office if you are remote. Building costs are some of the biggest a business can have, and the more you have to work from home, the more you can save.

7. Fewer Services

You may be able to shift some of your maintenance tasks to your employees. For example, instead of having cleaning services come in, you can make it mandatory for staff to clean up their areas and empty their garbage. If you need cleaning services, you can always cut down on how often they come.

Just switching from twice a week to once a week will cut those costs in half. There may be other regular services you don’t want to get rid of, but they may not be necessary. Rationalize everything to ensure you spend as little as possible while keeping up appearances.

Saving money is almost as important as making it. Every cent that is spent means that there are fewer cents in your pocket. However, it can be hard to see what changes you can make when examining your operations. This list lets you know what expenses can be removed to save your business money and improve your overall return on investment.

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