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How WordPress became the world’s most popular Content Management System

It has become the Content Management System (CMS) of choice for firms and individuals looking to build easily-updatable websites.

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Process of Speeding Up Your WordPress Website

WordPress (WP) first launched in 2003, and while its growth might have been slow at the start, in recent years, it has become the Content Management System (CMS) of choice for firms and individuals looking to build easily-updatable websites.

Initially used mainly as an infrastructure for blogging sites, WP now powers around 455 million websites – which roughly equates to about 37% of all areas globally and approximately 65% of all CMS sites.

As the sophistication and scope of WordPress have grown over the years, it has become the de-facto option for web developers looking to build easy-to-update, secure websites for their clients. With its simple, highly customizable interface, backend, and themes, WP has become a titan of online publishing. It is used to power a huge variety of sites – everything from personal blog pages to BBC America and Sony Music.

1. A short history of Content Management Systems

As little as 15 years ago, web developers coded their CMSs from scratch – a lot of the time under the premise they were being developed on an ad hoc basis for individual projects. However, if you spoke to any development firm at the time, they would have conceded that many of their components were reused across jobs.

As these individual file repositories grew, it became apparent that there was a demand for a more structured framework of template files – hence why systems like Drupal, Joomla, and, of course, WordPress came to be.

By using these pre-built CMS templates, designers and developers could spend more time building the bells and whistles that made sites unique rather than thinking about each job’s foundation building blocks. CMSs gave a common framework across websites that led to quicker development processes, more reliable sites, and more secure platforms.

WordPress

2. Reasons why WordPress became the CMS of choice

WordPress still has many rivals in the CMS marketplace – however, there are some solid reasons why WP stole the crown from other platforms:

WordPress is free: One of the most significant advantages of using WordPress is that the software is provided entirely free of charge. Sure, many themes and plugins come at a price, but the base framework is free.

WordPress is safe: The WP infrastructure is as secure as possible and is constantly updated. However, this does mean that the onus lies with site admins to install updates when prompted. It’s worth noting that, if you lack the technical ability or confidence to make updates yourself, companies now offer website maintenance services and will look after every aspect of your WordPress site’s security.

WordPress is open-source: Undoubtedly, one of the critical reasons WP became so popular among developers was the freedom it offers from a coding point of view by being open-source.

The vast array of WP plugins: As the popularity of WP grew, so developers quickly caught on to the idea that there was a market for building plugins. These days, there is a massive library of plugins that can be installed in seconds, covering almost any need and extending the functionality of WP sites.

WP supports multiple media formats right out of the box: WordPress is pretty much unrivaled in the media format it supports – everything from audio files to video and images.

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Business

8 Ways to Access a Company’s Growth

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Why Should You Outsource the IT Department in Your Company

The growth of a company is vital for the well-being of all stakeholders. Companies need revenue growth to pay their employees and stay competitive in the market. Also, the investors like to invest in companies that can grow their bottom line and provide a return. If companies can’t access growth, they will shut down or be acquired by another company willing to risk.

To access a company’s growth, you need to know how to determine the financial health, what is happening in the market, and how employees are performing. You can not simply rely on your gut instinct or intuition. Your business needs to be immersed in the trends of the day and make decisions accordingly. Companies can access growth in several different ways, like through mergers and acquisitions. This blog post will provide you with the 08 best ways to assess a company’s growth.

1. Set up Long-Term Goals

When you assess a company’s growth, and it is essential to have long-term goals. Having long-term goals can capture opportunities that might not otherwise arise if you settle for what comes next right now.

While setting up long-term goals, make sure that they are achievable. If you set up goals that aren’t achievable, your business will suffer from a lack of motivation. You want to make sure that employees take action and feel like they are going somewhere with the company.

2. Create a Vision for Growth

The vision is what your business wants to happen to grow as much as possible by year-end. It is your company’s goal for the year. It should be specific and measurable, such as increasing revenue by $500,000 over last year or creating a $50 million product line.

You can’t just set up goals without having the vision to grow. It would help if you had an idea to know what direction to go to achieve the goals. If you have no vision, how will you determine which path to take?

3. Assess Market Trends

You need to understand the market trends before your company can access growth for several reasons. First of all, if your company is in an oversaturated market, you will have a hard time getting new customers. Also, markets saturated with competition tend to be more volatile and less profitable for businesses because of the increased price wars involved.

Ways to Access a Company's Growth - Market Trends

Secondly, knowing the current trends will allow you to get ahead of them so that your business doesn’t fall behind. Your company can be a leader in the market instead of a follower. You don’t want to have your competitors dictate what you do as an organization because they will always react more quickly than you, even if it is just by minutes or seconds.

4. Create a Sales Funnel

When your company is ready for growth, you must ensure that the sales funnel can support it. The first step of this process is to determine from where customers are coming. Also, choose how many customers come in each month or year. You should also know what percentage of these customers become long-term clients who want to purchase products over time instead of just one time.

After determining where customers come from, ensure your business has a reasonable conversion rate to increase revenue and growth potential. The conversion flow will show how many people turn into paying clients after visiting the website or coming in for an initial interview. A low conversion rate means there will be trouble when it comes to increasing revenue and growth potential.

5. Get a Customer Relationship Management (CRM) System

A CRM system will help your business keep track of all of its customers. The opportunities to increase revenue are vast with a CRM system because it makes the process more streamlined and efficient, which every business owner wants for their company.

The only way you can truly determine where your growth potential lies is by having access to information about your clients. It includes data like how much they spent on products or services, whether or not they are long-term customers who want to purchase more over time instead of just once and the conversion rate for your website.

6. Offer Financing Options for Customers

If you want your business to grow, customers must finance the products and services your company offers. If customers can’t afford your products and services, you won’t access growth through them. Financing programs can help your customers afford your products and services. Such programs allow them to pay you over time instead of all at once.

8 Ways to Access a Company's Growth

It is an excellent way to increase revenue, mainly if you sell an expensive product or service that your customers can’t pay for in one lump sum. In some instances, you might need to offer leasing options for your customers as well. It will allow them to pay a monthly rate instead of just buying the product outright and paying it all at once, like with financing. With both types of payment methods, you can increase revenue and bring in more clients over time.

While offering a financing program to your customers, make sure to choose the right one. Numerous financing companies exist to help with this process, so it shouldn’t be difficult for your business to find one if the need arises. You can choose Greensky or Greensky alternatives.

7. Market Your Products or Services

No matter how great your products or services are, nobody will buy them if they know you have something to offer. It would be better to become a marketing strategy for this process because it is the only way to get customers interested in what you do and who you serve.

However, make sure that when creating your marketing plan, you address all of your target audiences. Your business needs to have an online presence for it to grow truly. Social media is the best way to market your products and services in this day and age. It allows you to reach out to people globally with just one post if it goes viral. You can also create a business website, which is a necessity if you want to remain competitive.

8. Establish Loyalty Programs

Another way to access your company’s growth is through loyalty programs. Loyalty programs offer people discounts or incentives for purchasing products on an ongoing basis instead of just one time. Loyalty programs only work if you have a large customer base already.

A loyalty program will help people feel like they are part of something if you implement the correct incentives and rewards for them, which is a great way to increase revenue and grow your business in general.

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