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What is Kodi and How Does it Work?

Although Kodi works well on many devices, it was explicitly designed with a 10-foot UI so that it works well on televisions and not just smaller screens.

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What is Kodi

Movie and TV fans who want a better way to organize and stream their content should check out Kodi. Formerly known as Xbox Media Center (XBMC) and still provided for free by the XBMC Foundation, Kodi is the all-in-one solution for organizing, consuming, and sharing media such as shows, movies, music, and even comic books.

1. Kodi: The Peoples’ Media Player Choice

Right arise the home screen, it’s easy to see why users appreciate Kodi. First, it’s available on a wide variety of platforms, including Windows, Mac, Android, iOS, Linux, and Raspberry Pi.

Although Kodi works well on many devices, it was explicitly designed with a 10-foot UI so that it works well on televisions and not just smaller screens.

Since its advent in 2003, XMBC quickly became a crowd favorite, taking home two SourceForge Community Choice Awards in 2006. The media player’s popularity didn’t dwindle after the name change in 2014. The same year, Kodi was the Lifehacker Award for “Best Media Player.”

What is Kodi

2. Who uses Kodi?

Kodi has become popular with people who build their virtual private servers and devices in part because those systems often run on Linux or Raspberry Pi platforms but also because the open-source software can be added to other platforms, including Amazon’s Fire Stick, easily enough.

Kodi was also the natural choice for those looking for a replacement for the deprecated Windows Media Center.

However, anyone who wants a visual way to organize and stream files should give Kodi a try. Those people who frequently keyboard shortcuts will be happy to hear that Kodi is chock full of them!

3. Using Kodi Is Easy

Once installed, users can add their media to Kodi’s library. This is media already downloaded to their systems. Users should note that Kodi is unable to play files that are Digital Rights Management protected, and this includes purchases from iTunes, Amazon, and Audible.com.

If the files have the proper format and are in the right folders, Kodi will scour for data such as thumbnails for the media. The design for shows is /Show Name/Season XX/ or Movie Name (YYYY). Individual episodes use the sXXeYY format (S05E01).

The software neatly categorizes media by type (movies, TV shows, music videos, music, comics, photos, and live TV) based on these filenames, and users can further sort by genre, title year, or actor (for videos). Kodi is a slick visual library thanks to its cover gallery.

Although most people think of Kodi as a way to listen to or watch media, which it’s indeed good at, users shouldn’t overlook its ability as a comic book reader, thanks to its ability to read comic book archives in CBR and CBZ format without needing to decompress them first.

They can also enjoy music, view photos, or install an add-on to enjoy live TV. But that’s just the basics of Kodi.

4. Using Kodi As a Server

Although users may be happy to watch videos on the computer where Kodi and their media are located, they may want to stream their media to another device. They’ll have to set up their Kodi as a UPnP server that other widgets their network will access. Users can find this option in the “Service Settings” page.

Then, they’ll load the Kodi software on that device such as their phone or Amazon Fire Stick that they want to watch on by select Videos > Files > Add Videos and clicking “UPnP Devices.” Users should see their computer on the list and be able to select the library, which they’ll be able to stream from.

5. Getting The Most Out of Kodi

Although Kodi is a powerful media player and library, users can do a bit more with it. For example, they can install add-ons such as PlutoTV, Spotify, SoundCloud, Youtube, or Crackle. Some Kodi add-ons are similar to the apps you can add to your smart TV or device; although, there are no official add-ons for big-name services such as Netflix, Hulu, or Amazon Prime.

Kodi add-ons go beyond video services, however. They can edit files, grab images for media, show the weather, set sleep timers, create slideshows, display song lyrics, and create a Web interface for others to access your media from, to name just a few. With thee add-ons, users can craft their ultimate Kodi experience.

Of particular note are PVR, or personal video recorder, clients for Kodi that allow users to record live TV similarly to DVRs. You can check out the add-ons repository on the Kodi website or the “Download” tab within Kodi itself to get started.

Even if users don’t need add-ons, they may enjoy changing how Kodi looks with skins, most of which come with their customization options. For example, the (fuse) neue is available in multiple color schemes, and other themes display rotating wallpapers known as “fanart” based on movie covers.

An option to change the zoom for themes is helpful if it’s difficult to read text when using Kodi on your TV.

Users are also want to consider a VPN for Kodi to encrypt their traffic, which prevents Internet Service Providers from seeing what files they’re accessing. Why is this important?

Some IPS block Kodi or specific add-ons, including those that allow streaming of video content. Some ISPs also do what is known as throttling, slowing down traffic. Whether the ISP intends to stop piracy or control bandwidth use, it can make it frustrating or even impossible to use Kodi.

A VPN can also help users get around content with region restrictions.

There is no one-size-fits-all solution to install a VPN with Kodi because it works on so many different devices, but it’s easy enough to find tutorials to add a VPN to the specific device where Kodi is installed.

With so many options, Kodia can seem daunting. However, Kodi works out of the box, and users don’t have to customize it if they don’t want to.

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Fundamentals Of Plastic Surgery SEO

Fundamentals of Plastic Surgery SEO, Why is plastic surgery SEO necessary and What is Involved in SEO for Plastic Surgeons

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Fundamentals Of Plastic Surgery SEO

When patients go to their doctors for a plastic surgery consultation, they are likely feeling many different emotions all at once: excitement, nervousness, curiosity. Although it’s normal to feel wary about a medical procedure, you wouldn’t want your patients (or future patients) to feel that way about your practice.

Plastic surgery SEO is an excellent way for you to reach patients who are looking for you and let them know that you’re an experienced and compassionate choice that they can trust for their plastic surgery needs.

1. Why Is Plastic Surgery SEO Necessary?

SEO or search engine optimization for plastic surgery may not be on your priority list, but it wouldn’t be wise to ignore it too. SEO for plastic surgery does two things, and they are:

  • It helps plastic surgeons create a website that is easily understood by search engines (thus making them more visible)
  • Creates valuable, helpful, and informative Content to help patients wherever they are on their journey.

Why Is Plastic Surgery SEO Necessary

If your prospective patient cannot find you, or once they do, there’s not enough information about you for them to consider, they’ll end up looking for a different surgeon instead.

Low are five causes why you should not ignore SEO for your plastic surgery practice:

  • Approximately 94% of organic search traffic to your website is thanks to Google, so if you’re not visible on Google, then it’s highly likely that prospective clients can’t find you.
  • According to statistics, 50% of people read or check out at least three to five types of Content (social media posts, blogs, reviews, or landing pages) before deciding on a service or making a purchase.
  • Around 72% of searches are for local searches, with “near me” searches consistently and significantly increasing.
  • Customers give websites at least two seconds to load before clicking away—the same applies to those browsing on their mobile devices.
  • Study shows that 88% of consumers rely on online reviews much more than personal recommendations.

Lastly, the biggest reason to consider making plastic surgery SEO a priority is that the number one organic search result gets 33% of the clicks. The rest of the search results get over 75% of the clicks in total.

If your website is not on the first page of a Google search result, then it only means you’re not getting enough exposure or that you’re invisible. An excellent SEO strategy can get you to the number one spot.

2. What is Involved in SEO for Plastic Surgeons?

The same rules guide SEO for plastic surgeons as SEO for other industries. Pay attention to the following elements to attract more traffic to your site.

  1. Get a Good Website –when we say ‘good,’ we do not mean a fancy website with a flashy design. A ‘good’ website means one that has fast loading times, its strategy has been well-thought-out, provides visitors with all the information they need, is easy to navigate, and features calls to action or prompts that keep visitors interested.
  2. Expand Your Local Presence –local search is critical. Most prospective patients search for practices near them, so include your business address and contact information on your site and make sure they’re updated. Add your business listing with Google and try using Google My Business posts to engage with prospective customers uniquely.
  3. Produce High-Quality Content –producing high-quality Content and link building are two of the most important things that Google looks at to see how they should rank your page. And as we have mentioned earlier, if you are on the second or third page, you might as well be invisible.
  4. Organize Your Plastic Surgery Marketing Plan –if you plan to improve your SEO strategy, take all that good work and use it in a coordinated email or social media marketing campaign.

SEO is just the tip of the iceberg for digital marketing. Because most of your prospective clients are on social media, you need to meet them where they are and entice them with Content that catches their attention and sends them to your website for more.

3. How to Create a Plastic Surgery SEO Strategy

If you’re still new to SEO marketing, below are seven valuable tips to help get you started:

  1. Website Speed –first things first: how fast does your website load? Nowadays, people are so impatient that they refuse to wait for a page to load, so if your page is running on average speed (or lower), consider updating its speed. Your site needs to be fast and reliable to generate better leads.
  2. Keep Your Website Updated –after website speed, one of the most significant issues most websites have is the lack of contact information. If you have moved your office or have multiple locations, have hired new doctors, or have changed your contact information, update it as soon as possible.
  3. Create Content Regularly –there are a lot of articles providing information on when the best time to post on social media is and the perfect amount of emails to send. But what you need to do is put out Content regularly and consistently. Why? Because your prospective patients can end up getting used to your blogs, social media posts, and emails and look forward to them. Consider using an automatic post scheduler and develop an editorial calendar you can organize yourself.
  4. A/B Testing –A/B testing pertains to putting two pieces of Content together, each with a minor tweak, and testing which one performs the best.
  5. Find Your Niche and Customize Your Marketing Strategy –this involves finding out exactly who your target market is. Are you focusing on cosmetic surgery? Rhinoplasty? Double-eyelid surgery? Whoever it is that you want to reach, make sure you speak to them in your Content.
  6. Experiment with Different Marketing Channels –a website is just one among many different tools you can use to expand your presence online. Consider using other social media channels such as Facebook, Instagram, YouTube, or even TikTok, especially if your target market is on those platforms.
  7. Get Help from Professionals –last but not least, it might be a good idea to seek help from professionals who can manage all your digital marketing needs and reach new patients simultaneously.

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