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Can the UK Host Europe’s First Spaceport?

In the race to launch the first rocket from Europe, can the UK come out on top? With the plans for two new UK spaceports based in Scotland underway, these may present Great Britain’s best chance of success.

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Can the UK Host Europes First Spaceport

The United Kingdom can boast an enviable record of excellence with its contributions to science, engineering, and technology, especially in the field of aeronautics. Therefore, it’s surprising that Great Britain hasn’t yet achieved a vertical rocket launch from the country’s soil, despite the abundance of scientific expertise in its space industry.

Now, the United Kingdom is targeting 10% of the worldwide space industry by 2030, and its success in the endeavor is likely to hinge on the progress of two new UK spaceports.

1. Spaceport Development in the UK

Despite the difficulties posed by the coronavirus pandemic and the continuing fallout from Brexit, the UK is still aiming to build new spaceports on British soil very shortly. The government and space industry hope to boost British enterprise, provide a platform for the nation’s scientific talent, and secure considerable economic benefits.

UK science minister Amanda Solloway stated that the new UK spaceports would “cement the UK’s status as a global space superpower.” The UK already makes sizeable contributions to the global space industry with its technology exports. The annual UK satellite export market is valued at over $300 million, while more than £360 billion of broader UK economic activity is supported by satellite services.

Indeed, small satellite (smallsat) technology promises the most significant short-term growth for the space industry’s future. Many of Britain’s most innovative smallsat companies are located in Scotland, which, combined with the local geography, makes the UK’s northernmost part an ideal base of operations for developing the country’s space industry.

It’s no surprise, then, that Scotland has been chosen as the location for two different spaceports with two very different profiles. While plans for other UK spaceports in Wales and Cornwall are also in progress, if Britain launches Europe’s first vertical rocket, it will likely originate from one Scottish spaceport. Now, it continues to be discussed which will strike first: Space Hub Sutherland or the Shetland Space Centre.

2. Space Hub Sutherland vs. Shetland Space Centre

With a proposed site amidst the beautiful Scottish Highlands on the A’ Mhòine peninsula, the construction of Space Hub Sutherland is scheduled to begin soon, with an eye on launching rockets before the end of 2022. The spaceport will launch rockets carrying payloads of up to 500 kg, the first of which will be a rocket made by Orbex. Although based in Scotland, Orbex’s founders hail from Denmark and Germany, with most of Orbex’s employees working in Denmark rather than in the UK.

spacex Host Europes First Spaceport

This is not the only setback that Orbex and Sutherland Space Hub have had to weather. This is not the only setback that Orbex and Sutherland Space Hub have had to survive. Previously, the American aerospace giant Lockheed Martin had come aboard as a partner at Sutherland Space Hub. However, it seems the US company thought better of the decision, as they have now turned their efforts to the Shetland Space Centre instead.

The original design for the spaceport included two vertical launchpads to enable up to 30 launches every year. However, due to ecological restrictions, the spaceport has been limited to a single launch pad and a maximum of 12 launches every year. It is also unclear why Orbex would have sought a bailout loan despite having secured millions in investment for the project.

Other objections to the Sutherland spaceport have come from Danish billionaire and the richest man in Scotland, Holch Povlsen. The emigrant entrepreneur has cited environmental concerns that conflict with the work done by his Wildland firm, which aims to rewild the Scottish Highlands. However, it’s also worth noting that Povlsen has a £1.4 million stake in the competing Shetland Space Centre, which he argues has more potential for success.

Shetland Space Centre is also looking to be up and running with its first rocket launch by the end of 2022, from a site in Lamba Ness on Unst, one of the Shetland Islands. The plans boast three launchpads capable of launching payloads of up to 1,000 kg for up to 30 launches every year. Lockheed Martin is partnering with space technology firm ABL Space Systems for a series of maiden launches from the spaceport.

Although the project promises to contribute £5 million to the local economy, planning approval has yet to be granted. The preferred site will require the demolition of a Second World War radar facility, which Historic Environment Scotland has argued is too high a price to pay. Suggested suitable alternatives could easily be found elsewhere.

3. When Will UK Spaceports Be Operational

The coronavirus pandemic has caused mass disruption to almost every industry on Earth, and the commercial space sector is no different. That said, the global space industry continued to grow in 2020, which is perhaps a testament to the sector’s future-proof potential. Suppose the UK is serious about leveraging its space industry to acquire a share of this market.

In that case, UK spaceports will have to be constructed before long, especially if Great Britain wants to realize its ambitions of becoming the first European nation to play host to a vertical rocket launch. Meanwhile, on the continent, countries such as Germany, Sweden, France, Norway, and Portugal, are all working towards making their space industries sufficiently competitive to increase their global market shares.

What are the uses of satellites

  • Television
  • Telephones
  • Navigation
  • Space science
  • Weather
  • Environmental monitoring
  • Safety
  • Land stewardship

4. Conclusion: Healthy Competition

The UK spaceports planned for Scotland both face their own set of challenges. Neither the Shetland Space Centre nor Sutherland Space Hub will find themselves wanting for customers if one or both of them can demonstrate the capacity for successful vertical rocket launches. However, the presence of two different spaceports in Scotland can only help to improve Britain’s overall ability for commercial space launches that are likely to make the country an attractive proposition for future investment.

The global satellite market proliferates as more and more industries rely on satellite technology to stay competitive. If these UK spaceports can establish themselves as Europe’s premier launch facilities, both the spaceport developers and the broader British economy are sure to reap the benefits.

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Fundamentals Of Plastic Surgery SEO

Fundamentals of Plastic Surgery SEO, Why is plastic surgery SEO necessary and What is Involved in SEO for Plastic Surgeons

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Fundamentals Of Plastic Surgery SEO

When patients go to their doctors for a plastic surgery consultation, they are likely feeling many different emotions all at once: excitement, nervousness, curiosity. Although it’s normal to feel wary about a medical procedure, you wouldn’t want your patients (or future patients) to feel that way about your practice.

Plastic surgery SEO is an excellent way for you to reach patients who are looking for you and let them know that you’re an experienced and compassionate choice that they can trust for their plastic surgery needs.

1. Why Is Plastic Surgery SEO Necessary?

SEO or search engine optimization for plastic surgery may not be on your priority list, but it wouldn’t be wise to ignore it too. SEO for plastic surgery does two things, and they are:

  • It helps plastic surgeons create a website that is easily understood by search engines (thus making them more visible)
  • Creates valuable, helpful, and informative Content to help patients wherever they are on their journey.

Why Is Plastic Surgery SEO Necessary

If your prospective patient cannot find you, or once they do, there’s not enough information about you for them to consider, they’ll end up looking for a different surgeon instead.

Low are five causes why you should not ignore SEO for your plastic surgery practice:

  • Approximately 94% of organic search traffic to your website is thanks to Google, so if you’re not visible on Google, then it’s highly likely that prospective clients can’t find you.
  • According to statistics, 50% of people read or check out at least three to five types of Content (social media posts, blogs, reviews, or landing pages) before deciding on a service or making a purchase.
  • Around 72% of searches are for local searches, with “near me” searches consistently and significantly increasing.
  • Customers give websites at least two seconds to load before clicking away—the same applies to those browsing on their mobile devices.
  • Study shows that 88% of consumers rely on online reviews much more than personal recommendations.

Lastly, the biggest reason to consider making plastic surgery SEO a priority is that the number one organic search result gets 33% of the clicks. The rest of the search results get over 75% of the clicks in total.

If your website is not on the first page of a Google search result, then it only means you’re not getting enough exposure or that you’re invisible. An excellent SEO strategy can get you to the number one spot.

2. What is Involved in SEO for Plastic Surgeons?

The same rules guide SEO for plastic surgeons as SEO for other industries. Pay attention to the following elements to attract more traffic to your site.

  1. Get a Good Website –when we say ‘good,’ we do not mean a fancy website with a flashy design. A ‘good’ website means one that has fast loading times, its strategy has been well-thought-out, provides visitors with all the information they need, is easy to navigate, and features calls to action or prompts that keep visitors interested.
  2. Expand Your Local Presence –local search is critical. Most prospective patients search for practices near them, so include your business address and contact information on your site and make sure they’re updated. Add your business listing with Google and try using Google My Business posts to engage with prospective customers uniquely.
  3. Produce High-Quality Content –producing high-quality Content and link building are two of the most important things that Google looks at to see how they should rank your page. And as we have mentioned earlier, if you are on the second or third page, you might as well be invisible.
  4. Organize Your Plastic Surgery Marketing Plan –if you plan to improve your SEO strategy, take all that good work and use it in a coordinated email or social media marketing campaign.

SEO is just the tip of the iceberg for digital marketing. Because most of your prospective clients are on social media, you need to meet them where they are and entice them with Content that catches their attention and sends them to your website for more.

3. How to Create a Plastic Surgery SEO Strategy

If you’re still new to SEO marketing, below are seven valuable tips to help get you started:

  1. Website Speed –first things first: how fast does your website load? Nowadays, people are so impatient that they refuse to wait for a page to load, so if your page is running on average speed (or lower), consider updating its speed. Your site needs to be fast and reliable to generate better leads.
  2. Keep Your Website Updated –after website speed, one of the most significant issues most websites have is the lack of contact information. If you have moved your office or have multiple locations, have hired new doctors, or have changed your contact information, update it as soon as possible.
  3. Create Content Regularly –there are a lot of articles providing information on when the best time to post on social media is and the perfect amount of emails to send. But what you need to do is put out Content regularly and consistently. Why? Because your prospective patients can end up getting used to your blogs, social media posts, and emails and look forward to them. Consider using an automatic post scheduler and develop an editorial calendar you can organize yourself.
  4. A/B Testing –A/B testing pertains to putting two pieces of Content together, each with a minor tweak, and testing which one performs the best.
  5. Find Your Niche and Customize Your Marketing Strategy –this involves finding out exactly who your target market is. Are you focusing on cosmetic surgery? Rhinoplasty? Double-eyelid surgery? Whoever it is that you want to reach, make sure you speak to them in your Content.
  6. Experiment with Different Marketing Channels –a website is just one among many different tools you can use to expand your presence online. Consider using other social media channels such as Facebook, Instagram, YouTube, or even TikTok, especially if your target market is on those platforms.
  7. Get Help from Professionals –last but not least, it might be a good idea to seek help from professionals who can manage all your digital marketing needs and reach new patients simultaneously.

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