Internet
Twitter as a Relevant Business Growth Tool
Creating the right Twitter business account to growing Twitter followers all help you reach out to new potential customers. Twitter as a relevant business growth tool.

Twitter is the most famous social media platforms with over 335 million users worldwide, and these users send over 500 million tweets per day. Therefore, it could be a great platform to connect with a broader audience and drive traffic to your business website.
Creating the right Twitter business account to growing Twitter followers all help you reach out to new potential customers. And if you use proper techniques, it might not cost you a dime. So, let’s see how Twitter as a marketing tool can be beneficial for your growing business.
Table of Contents
1. Drive Traffic to Your Webpages
Your website visitors can be your returning customers, and the chances are very high. But you need to drive traffic to generate leads, and Twitter is the best tool for that purpose. You can add the link to your website in the bio, or you can even tweet randomly about your business.
Beware of not spamming your followers with all your business-oriented tweets, as this may drive them away from you. It would help if you kept a delicate balance between tweeting about your customer’s concerns and your business.
2. Boost Your SEO
Most of the time, when a person has to get their hands on a product, they are most likely to search about it on Google. Using the right keywords in your tweets and even bio can help you rank on Google, and this way, people will be able to know about your brand.
3. Reach International Audience
Would not it be great if you were able to reach international and a wider audience? Twitter has users worldwide, and your Twitter can help you get a diverse fan base. By doing so, you have a greater chance of getting recognized in the brand worldwide and competing with your competitors.
You can even research and see what hashtags your competitors are using to reach a broader audience or look for what’s trending in your niche. Using the appropriate and relevant hashtags can also help you target the right audience.
4. Deliver Customer Support and Gather Feedback
You can build a loyal customer base if they know you genuinely care about them. Responding to their DMs, tweets and their queries shows them that you are not all about making sales. For instance, Netflix has set up their Twitter account to address its users’ concerns and issues in different languages.
They even use the same account to gather feedback on further improving their services worldwide. That’s why Netflix has such a loyal fan base. Therefore, you should always be active in responding to your customers and engaging with them to develop a strong connection with them.
5. Increase Your Sales
Twitter is a free marketing tool. You have to start a cycle of word-of-mouth, and a wider audience will be able to discover you. Also, according to research, 60% of a brand’s followers tend to purchase or recommend products after following them on Twitter. Thus, it can also help you develop brand awareness and drive sales revenue by tweeting about your business and products.
Business
5 Mistakes To Avoid If You Are Going To Self-publish Your Book
To help you address any potential questions you may have, we’ve put together a list of 5 mistakes to avoid if you’re going to self-publish your book.

Self-publishing your book essentially means being your own editor, designer, proofreader, and marketer, not to mention the fact that you also have to write your book. There are many tasks and it will be the first time you face any of them.
For many first-time authors, this process can seem a little overwhelming. After all, how can you be sure you’re on the right track to making your book a success? To help you address any potential questions you may have, we’ve put together a list of 5 mistakes to avoid if you’re going to self-publish your book.
Table of Contents
1. “What matters is the inside”
Well, you’re not wrong. Content is king, and it will be what determines the long-term success of your book. However, we often see that authors who make this their mantra end up severely neglecting the more superficial but vitally important elements such as book writing service, formatting, and well-written descriptions. The irony is that if you don’t put effort into the outside of your book, people will never see the inside. It’s really a bit like going on a date, what’s important is the inside, but you have to fix the outside so that people are curious about the important things.
You may not have all the necessary skills in your pipeline, but it is definitely possible to self-publish a professional-quality book (both in terms of content and exterior) without necessarily having any experience. We’ll tell you more throughout this article, and of course, you can always browse our Help Center and blog for more tips, tricks, and guides for self-publishing your book.
2. Ignore criticism and/or comments
One of the best things about self-publishing your book is that you have the freedom to write about topics that tend not to have been explored in mainstream literature. Many publishers do not dare to touch on these topics for fear of not getting a return on investment or because they are niche genres with few but very passionate fans. This can sometimes lead authors to be a little overprotective of their ideas and dismiss any criticism or comments, constructive or otherwise, usually to the detriment of the final product.
Don’t get us wrong here: we’re not saying you should sell out or compromise your creative identity. If you’re not happy with the book, there’s no point in writing it in the first place. However, self-publishing also means self-publishing (for the most part), and that requires a certain objective perspective. That’s why we always recommend that at least two people you trust to read and comment on your work before publishing it.
This is especially true if you want to sell your books once you’ve published them. Getting a couple of people to read and review your book before publication can help eliminate some of the errors you may have missed, plot holes, or undesirable story elements.
3. “My target audience is everyone”
We hear this a lot. There seems to be some widespread misunderstanding about the topic of the target audience, what it is for, and why it is important.
First, let’s eliminate the most common misconception: having a target audience does not mean that said audience is the only one who will buy your book. If you define your target audience as young adults between the ages of 15 and 20, it doesn’t mean you’re actively discouraging people outside that age range from buying your book.
All it means is that you are adapting your writing, your themes, and the aesthetics of your book to make it more appealing to your chosen demographic. It is to ensure thematic focus and aesthetic coherence in your work. This is important because it gives your book its identity.
4. Thinking that you don’t need marketing to self-publish your book
Marketing is usually one of the topics that authors who are going to self-publish their book have the most problems with. After all, most writers don’t want to become authors for the love of marketing. However, it is one of the essential components to the success of a self-published author.
Unfortunately, we often see writers who only make a token effort to promote their books, or worse, ignore it completely and think that interested readers will find it. While that may be the case for some of them, the vast majority of your potential readers won’t be able to find your book amid all the noise on the Internet these days. Plus, even if interested readers found your book on their own, do you really want to waste the opportunity to sell hundreds of copies with a well-designed marketing campaign?
If you don’t know anything about book marketing, we suggest you check out our guide on how to promote your book. We also have an article on our blog memoir ghostwriting services dedicated to book marketing on social media that you might also be interested in.
Don’t waste time and start promoting your book before its publication! Do some research on your target audience and choose communication channels accordingly. There are several different approaches you can take depending on the context, but the three articles mentioned above will help you get off on the right foot.
5. Assume that people don’t like your book
Sometimes, even if you have put all your soul and love into self-publishing your book, the sales of your works may not go as fast as you expected. Many writers mistakenly interpret this slow start as an indication that their book is a failure, universally hated by everyone, and then give up on writing.
It’s a shame when this happens because most of the time it takes very little to see almost instant improvements in sales numbers. So don’t give up! We are here to tell you that this is perfectly normal and that you should not feel defeated by it. Your book, in all likelihood, is not the problem here. Instead, the problem is often that people simply don’t know your book exists. If you read the previous points we covered in this article, you should already have a pretty good idea of what may have happened and what you can do to fix it.
Usually, the answer is that you need to spend more time and effort on marketing. However, it might be worth asking more people to give you feedback on your book, both in terms of the content and the cover, to see if there is anything you can change to make it more appealing to a wider audience. However, it’s not going to happen overnight, so don’t be discouraged by a slow start. Keep up the good work and spread the word!
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