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Twitter as a Relevant Business Growth Tool

Creating the right Twitter business account to growing Twitter followers all help you reach out to new potential customers. Twitter as a relevant business growth tool.

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Reach International Audience - Twitter

Twitter is the most famous social media platforms with over 335 million users worldwide, and these users send over 500 million tweets per day. Therefore, it could be a great platform to connect with a broader audience and drive traffic to your business website.

Creating the right Twitter business account to growing Twitter followers all help you reach out to new potential customers. And if you use proper techniques, it might not cost you a dime. So, let’s see how Twitter as a marketing tool can be beneficial for your growing business.

1. Drive Traffic to Your Webpages

Your website visitors can be your returning customers, and the chances are very high. But you need to drive traffic to generate leads, and Twitter is the best tool for that purpose. You can add the link to your website in the bio, or you can even tweet randomly about your business.

Beware of not spamming your followers with all your business-oriented tweets, as this may drive them away from you. It would help if you kept a delicate balance between tweeting about your customer’s concerns and your business.

2. Boost Your SEO

Most of the time, when a person has to get their hands on a product, they are most likely to search about it on Google. Using the right keywords in your tweets and even bio can help you rank on Google, and this way, people will be able to know about your brand.

Twitter as a Relevant Business Growth Tool

3. Reach International Audience

Would not it be great if you were able to reach international and a wider audience? Twitter has users worldwide, and your Twitter can help you get a diverse fan base. By doing so, you have a greater chance of getting recognized in the brand worldwide and competing with your competitors.

You can even research and see what hashtags your competitors are using to reach a broader audience or look for what’s trending in your niche. Using the appropriate and relevant hashtags can also help you target the right audience.

4. Deliver Customer Support and Gather Feedback

You can build a loyal customer base if they know you genuinely care about them. Responding to their DMs, tweets and their queries shows them that you are not all about making sales. For instance, Netflix has set up their Twitter account to address its users’ concerns and issues in different languages.

They even use the same account to gather feedback on further improving their services worldwide. That’s why Netflix has such a loyal fan base. Therefore, you should always be active in responding to your customers and engaging with them to develop a strong connection with them.

5. Increase Your Sales

Twitter is a free marketing tool. You have to start a cycle of word-of-mouth, and a wider audience will be able to discover you. Also, according to research, 60% of a brand’s followers tend to purchase or recommend products after following them on Twitter. Thus, it can also help you develop brand awareness and drive sales revenue by tweeting about your business and products.

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Business

Top 3 Benefits of Transportation Management Software

The transportation management software is fully capable of boosting the cost and service of logistic companies. Additionally, the software also induces transparency in shipment methods.

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Top 3 Benefits of Transportation Management Software

With a changing online landscape, many things have changed. For instance, we have witnessed a massive growth of e-commerce companies and the inclusion of new businesses and market trends in the rapidly evolving technology markets.

One factor that all businesses survive and thrive in today’s era of Digital Darwinism is integrating the latest technology trends that keep them afloat in their niches and stand out from their competitors.

If your company is looking for innovative ways to optimize its supply chain management strategy, it might be a great idea to invest in transportation management software.

1. An Overview of the Transportation Management Software

The transportation management software is fully capable of boosting the cost and service of logistic companies. Additionally, the software also induces transparency in shipment methods.

The functionality, configuration, and expenses of a good transportation management software favour the company in numerous ways, especially for new start-ups that are still relying on manual processes to manage their freight effectively.

The transportation management software can save time and money as companies won’t have to rely on spreadsheets, unnecessary documentation, and paperwork, all of which are prone to human error and miscalculations.

By adopting and integrating cloud-based transportation management software, businesses can boost their productivity, customer service and increase sales and revenue.

Additionally, these businesses can also save trees by relying less on paperwork and using a unified platform to receive orders, process, and track shipments. By keeping the entire team on the same page, companies can boost their customer service and increase the satisfaction rate of their potential customers.

Study to read more regarding three benefits companies can render by integrating transportation management software into their business model.

2. Cost And Time Efficient

Amongst the most significant benefits that companies can render from the inclusion of this software is that companies can reduce freight expenses.

The software serves as an effective visibility tool of the supply chain as it allows shippers to recognize any potential disruptions.

Additionally, the company’s entire team remains on the same page and gets real-time and real-life information about the shipment process as a whole, which saves much of their time.

With a massive decrease in resource expenses, all sorts of tasks, such as the validation of charges, can be automatically processed through the transportation management software.

3. Boost in Customer Service

Boost in Customer Service

As we pass through 2021, customer service has become the focal point of many businesses. We live in a rapidly evolving society where people want the solutions and answers to their problems and queries right now and not any time later.

With the integration of transportation management software, businesses can efficiently track critical factors, including damage rates, expected delivery time, and other performance indicators.

The obtained information can eliminate the risk of potentially arising problems by promptly fixing the issues and replacing them with better alternatives.

Resultantly, companies and logistics businesses can boost their customer service and customer satisfaction by integrating transportation management software.

4. Real-Time Tracking

Instead of relying on rough guesses and estimates, transportation management software allows companies and their employees to track the delivery of their products and services in real-time.

In delays and potential errors in shipment deliveries, companies can receive real-time alerts, which allows them to make the much-needed adjustments.

The transportation management software also allows companies to detect any potential service disruptions and thus provides the companies with a professional advantage of knowing about things in advance and making swift improvements and adjustments.

The transportation management software also allows businesses to create intelligent and efficient schedules and routes for efficient deliveries.

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