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Transitioning to a Remote Workforce? Read This!

Transitioning to a Remote Workforce. How can we manage customers when working remotely, communicate as a team if we can’t be in the same room

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Workforce engagement to be more productive

This year was a year of change, as many businesses were forced to switch to a remote workforce. While some were ready for the transition, others were caught off guard.

If you are feeling overwhelmed by new office arrangements, you are not alone. The great news is, it is reasonable to streamline your processes and successfully manage a remote team.

The first step is to identify areas where you are having difficulty. In the following article, we will explore the most common issues companies have when moving to a digital environment, and strategies you can implement to smooth transition.

1. Problem: How can we manage customers when working remotely?

Solution: Without customers, you don’t have a business. But how do you manage your customers when your team is working remotely?

Positive Workplace Culture

You can use software to optimize your mobile workforce, assign tasks and track progress. A centralized, cloud-based call centre is key to customer management, regardless of how they communicate. With the cloud, your employees can work from anywhere, with shared data updated in real-time.

For example, your customer relationship management solution should accommodate inbound and outbound calls, SMS, social media and e-mails. Your operatives will own all the data they need to continue the conversation and close the sale.

2. Problem: How do we communicate as a team if we can’t be in the same room?

Solution: One of the hardest parts of working remotely is not having immediate access to your team members. If you are used to working in the same building, you may be missing that easy communication.

We recommend mixing up your platforms to ensure nothing gets missed. For example, e-mails are suitable for general information and attachments, but inboxes fill quickly, and you may not get an immediate response.

Video chat is ideal for meetings, check-ins and brainstorming, but workers can experience “Zoom fatigue.” Business chat rooms with private messaging and public channels are for updates and quick Q&As. With the option to mute messages, you can keep your team motivated without persistent distractions.

3. Problem: How do we plan tasks and complete projects without face-to-face contact?

Solution: In the traditional workplace, you may meet with your team members throughout the day to discuss their progress. Your staff may even work collaboratively on projects.

When you switch to a digital workplace, you will probably need to make changes to managing tasks. Look for project management software that gives everyone a clear picture of what needs to be done, by who and when.

When you schedule calendars, split up projects into smaller tasks and allocate the right people, you wish to become a clearer idea of how your business progresses. Reporting and graphs can help you set goals and modify them as necessary.

4. Get the right tools for a smooth transition. | Remote Workforce

Transitioning to a remote workforce can be daunting, and there are a few common areas where companies struggle. For example, managing customers, communicating with your team and project collaboration can be difficult without the right tools.

Cloud-based software can be beneficial, including customer management solutions, task management programs, chatrooms and video conferencing. Be supportive of your team as they get used to the new work arrangements, and provide training to ensure they understand their new roles and responsibilities.

You may not have planned a remote workforce, but you can be productive when using innovative thinking and intelligent software.

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Business

Influencing Consumer Decisions: Five Principles

An individual or organization’s consumer behavior is based on buying certain products and supporting certain brands. Behavioral, motivational, and psychological issues are the primary focus of this study area.

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Influencing Consumer Decisions Five Principles

An individual or organization’s consumer behavior is based on buying certain products and supporting certain brands. Behavioral, motivational, and psychological issues are the primary focus of this study area.

-Several psychological factors influence how a person responds to advertising, including perceptions, attitudes, and a general view of life.

-The demographics of the audience, including age, culture, profession, age, and background, largely determine consumers’ interests and opinions.

-A person’s social group influences how they shop. Education, income, and social class all play a role in purchasing decisions.

When conducting virtual product testing, you can influence consumer behavior more effectively by knowing consumer trends. Consumer habits and priorities change as businesses do. Today’s tastes are different from 10 years ago, and they will be different ten years later. It is important to keep consumer behavior trends in mind when designing and improving your marketing strategy.

5 Principles of influence

In his study of social influence, the researcher formulated six universal principles to understand behavior change. The principles can be used by businesses and consumers to understand purchasing behavior better and determine what strategies are most successful.

1. Reciprocity

Humans are often compelled to repay favors or reciprocate kind gestures. For example, the consumer might get a free product sample or a substantial discount.

2. Commitment

Engaged people are more likely to stick with something. The idea here is to cultivate brand loyalty; once someone has used a product or service, they are more likely to repurchase it in the future.

3. Consensus

The more people who do something, the more likely others will do it. Consumers are likely to buy into brands to demonstrate their popularity or satisfaction among a large customer base.

4. Authority

Experts tend to have listened to more than the average person. To convert new consumers, a relevant expert talking about the effectiveness of the brand’s product or service is more important.

5. Liking

Persuading a consumer to buy is more likely when the person is similar to the target consumer. It is far easier to convince consumers with similar characteristics – whether ethnicity, socioeconomic status, religious inclination, or common interests.

Conclusion

When companies are equipped with these five principles of influence, they can better navigate potential consumers and convert more sales. However, the long-run consequences of manipulation could spell disaster for the researcher as he warned against crossing the line between influence and manipulation.

Whether the principle of influence exists in a given situation should be an issue that people, companies, and marketers consider – that is, do they have to manufacture it, or can they discover it? Nobody wants to be a smuggler of influence and using the power and claiming to be an expert when they’re not will ultimately lead to negative results.

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