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Transitioning to a Remote Workforce? Read This!

Transitioning to a Remote Workforce. How can we manage customers when working remotely, communicate as a team if we can’t be in the same room

Published

2 years ago

December 22, 2020

TwinzTech

Workforce engagement to be more productive

This year was a year of change, as many businesses were forced to switch to a remote workforce. While some were ready for the transition, others were caught off guard.

If you are feeling overwhelmed by new office arrangements, you are not alone. The great news is, it is reasonable to streamline your processes and successfully manage a remote team.

The first step is to identify areas where you are having difficulty. In the following article, we will explore the most common issues companies have when moving to a digital environment, and strategies you can implement to smooth transition.

Table of Contents

1. Problem: How can we manage customers when working remotely?

Solution: Without customers, you don’t have a business. But how do you manage your customers when your team is working remotely?

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You can use software to optimize your mobile workforce, assign tasks and track progress. A centralized, cloud-based call centre is key to customer management, regardless of how they communicate. With the cloud, your employees can work from anywhere, with shared data updated in real-time.

For example, your customer relationship management solution should accommodate inbound and outbound calls, SMS, social media and e-mails. Your operatives will own all the data they need to continue the conversation and close the sale.

2. Problem: How do we communicate as a team if we can’t be in the same room?

Solution: One of the hardest parts of working remotely is not having immediate access to your team members. If you are used to working in the same building, you may be missing that easy communication.

We recommend mixing up your platforms to ensure nothing gets missed. For example, e-mails are suitable for general information and attachments, but inboxes fill quickly, and you may not get an immediate response.

Video chat is ideal for meetings, check-ins and brainstorming, but workers can experience “Zoom fatigue.” Business chat rooms with private messaging and public channels are for updates and quick Q&As. With the option to mute messages, you can keep your team motivated without persistent distractions.

3. Problem: How do we plan tasks and complete projects without face-to-face contact?

Solution: In the traditional workplace, you may meet with your team members throughout the day to discuss their progress. Your staff may even work collaboratively on projects.

When you switch to a digital workplace, you will probably need to make changes to managing tasks. Look for project management software that gives everyone a clear picture of what needs to be done, by who and when.

When you schedule calendars, split up projects into smaller tasks and allocate the right people, you wish to become a clearer idea of how your business progresses. Reporting and graphs can help you set goals and modify them as necessary.

4. Get the right tools for a smooth transition. | Remote Workforce

Transitioning to a remote workforce can be daunting, and there are a few common areas where companies struggle. For example, managing customers, communicating with your team and project collaboration can be difficult without the right tools.

Cloud-based software can be beneficial, including customer management solutions, task management programs, chatrooms and video conferencing. Be supportive of your team as they get used to the new work arrangements, and provide training to ensure they understand their new roles and responsibilities.

You may not have planned a remote workforce, but you can be productive when using innovative thinking and intelligent software.

Business

What is a Customer Data Platform?

Published

2 months ago

January 27, 2023

TwinzTech

A customer Data Platform (CDP) is a new approach to centralizing your business’s promotional and sales information. Learn how companies use CDP to get ahead of the competition and effectively address their clients.

Table of Contents

1. Understanding a Customer Data Platform

A customer data platform stores and organizes customer information in one place, making it accessible to various customer care, sales, and marketing departments. The software can do its functions because it compiles information from multiple channels, such as your company’s social media profiles, website statistics, and live chat sessions.

You may best analyze your consumer’s needs and produce more targeted marketing campaigns with a customer data platform. Your marketing and sales activities will be more efficient, saving you time and resources. The advertising, sales and other teams that you manage will be able to make more informed decisions with the help of detailed prospective customers.

2. Reasons Why Businesses Should Implement a Customer Data Platform

A customer data platform is essential for modern businesses for many reasons.

The Elimination of Third-Party Cookies

Given the development of privacy rules and the shifting security expectations of consumers, marketing methods dependent on cookies set by third parties are becoming more unsustainable.

First-party consumer data, collected directly from your clientele, is the new gold standard. You may better serve your clients’ individual needs by creating a unified database of their information and using that information to send them tailored messages. By adjusting to the world of first-party cookies, your digital advertising will be able to draw on a far richer pool of data, including consumer interactions, choices, and transactions.

Development of Comprehensive Channels of Interaction

Advertising platforms like Google Ads and social media are becoming more popular among businesses. Direct mail campaigns are one kind of marketing communication, sales call to prospective clients, and in-person visits from clients. Whatever channel your consumers choose to engage with your company, it’s essential to provide them with a smooth, customized experience.

Omni-channel success begins with a detailed consumer profile fed by a customer data platform. If you do not have the proper marketing software, your clients may have a poor experience with you on several platforms. That is an issue since clients who are unclear on what they want cannot make a purchase.

Adopting a More Personalized Approach to Advertising is The Norm Now

Marketing Messages that are universally sent to all customers, both present and prospective, are no longer appropriate. Consider the impact of brand loyalty on advertising, for instance. One customer’s connection with your business is not the same as another’s, even if they have made many purchases from you.

With marketing technology, particularly a customer data platform, it is now feasible to personalize marketing communications in response to individual customers’ actions. The most excellent way to learn what a consumer wants is to tailor your marketing to their purchases, purchasing habits, and associated activities.

Upgrades That Will Help Your Business Thrive

3. Benefits of Customer Data Platform

Track the Most Productive Advertising Avenues

Knowing who you are selling to enables you to focus on the most effective methods of communication. Their use patterns may help you determine the best places to advertise to them, increasing your chances of success.

Make Better Products and Services Available

Understanding your clientele has applications beyond advertising and sales. Customers’ pain concerns are a goldmine of information for developing fresh offerings that appeal to your target market.

Upgrades Your Advertising Language

With a deeper understanding of your target demographic, you can craft more persuasive marketing communications. Knowing your potential market’s language, pain points desired solutions, and previous purchases allow you to communicate with them more effectively.

Accumulate All of Your Client Information in One Centralized Database

There are many different places where data on your customers may be found. A customer data platform consolidates data from several sources into a centralized repository, giving you a complete view of your clientele in one convenient location. There is no need to go between applications to compile data on your clientele.

4. Final Verdict

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members. As the pace of your campaigns increases on a global scale, you may find yourself in the advantageous situation of improving the degree of customization and targeted advertising. This aligns with a decline in time spent on data cleansing and making ads.