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Top Attributes of The Result-Oriented Digital Marketing Companies

Do you also want to get more traffic to grow your business? The only answer to your questions is to hire the best digital marketing companies.

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Digital Marketing Companies

According to the latest research, only 34% of businesses use e-marketing or digital marketing strategy to grow revenues and advertise their brand. If you don’t come under this slab, you are missing a lot of potential leads for digital marketing companies.

Do you also want to get more traffic to grow your business? The only answer to your questions is to hire the best digital marketing companies.

They can help you reach potential customers and convince them to purchase with proven and measurable tactics. Here are a few points to make sure you’re partnering with an experienced and knowledgeable marketing company.

1. Digital Expert-Companies

Digital Expert

The best companies have expertise across digital marketing channels, with a proven track record, leads generation, and numeric sales figures. The agency should be proficient in services like SEO, website development, PPC, marketing campaigns, and social strategies.

A great marketing company’s goal is to promote your business, build customer loyalty, and increase sales through comprehensive digital marketing efforts.

2. Effective Marketing Techniques-Companies

As content is the central principle of an active online marketing campaign, digital marketers should have the proper expertise.

Marketing Techniques

The ability to develop a premium content strategy that attracts, converts, and retains your customers and storytelling ability is a sign of a good marketing company. Besides, it also understands the need for different content for the various sales funnels.

3. Positive Online Reviews

Before hiring the best digital marketing companies, google them and see what results come up. Searching for positive reviews is important because it shows that the company is savvy enough to list local SEO results.

If there are many reviews about a digital marketing company but no interaction, it’s probably best to scratch that company off your list.

Positive Online Reviews

4. Human Resources

A leading digital company comprises excellent teams because they face your successful campaigns, ideas, and strategies. Moreover, a creative digital company has a powerhouse team that is expected and only diversified.

It will help if you work with an energetic marketing agency with talented people who enjoy innovation and aren’t afraid to take chances and execute bold campaigns for full impact.

5. Strategic Direction For Growth

Direction For Growth

It is often reported that digital marketing improves the economic status and revenue-generating potential of a business. More than 50% of companies running online don’t have clear market strategies to attract customers.

It proves that you need the best digital marketing companies to move out of this lot. The best digital marketing companies have the tools and resources to direct your marketing objectives and goal for better growth.

6. Knowledge Of Your Customers

A leading marketing agency is well-versed in acquiring, engaging, and retaining your customers. It’s done by learning and gaining knowledge about your customers and market, meeting their needs, and providing value with targeted campaigns.

The agency must prioritize the customer’s needs and desires through marketing campaigns; thus, ensuring a successful brand.

7. Effective Content Delivery

Effective Content Delivery

An excellent digital marketing company has experts who can deliver content effectively. Whether you have a blog, audio, video, or podcast, content always plays a vital role. Leading digital marketing companies are experts in delivering great content.

Writing or uploading content is not rocket science, but creating premium content strategies to attract customer attention requires experience.

The key to the digital world is content, and the right marketing agency knows the difference between content and essential content.

8. A Good Learner-Companies

The world never sits still, and it should be the state of digital marketing companies, too. The industry is continuously evolving and advancing.

A result-oriented marketing company never follows the same trend and marketing strategies for all clients.

Good Learner

Every client is different, and so will their needs, targeted audiences, and goals. The use of the latest innovative ideas, strategies, technologies, and channels is vital to offer customized services based on specific requirements and business goals.

9. Focus on Business Growth-Companies

The marketing companies focusing on user engagement, lead generation, and beautiful designs fit in the slab of result-oriented service providers.

The right agencies understand your brand’s goal and take a marketing initiative to drive business growth and revenues accordingly. They think beyond simple marketing and help you to rank your company’s business goals.

10. Digital Marketing Boosts Small To Medium Business

Research shows that small to medium-sized businesses have grown more significantly with the help of online marketing services. The agencies have given the companies a necessary boost to help them grow big.

Result-oriented digital marketing companies can help design their marketing campaign successfully.
Don’t you think you also need to leverage the Internet to empower you?

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Digital Marketing

What Are Privacy-Friendly Website Analytics Tools?

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

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Web Ranking For Your Website

With the increasing dependence on technology, the concern of online data breaches and fraud relating to personal data is also increasingly bothering internet users.

Though many web analytics tools are available in the industry, they are a bit complicated and privacy-invasive. Regarding facial recognition, personal data, and location tracking, the privacy concern list is too long. The same concern goes for online website analytics tools.

It’s essential to choose a web analytic tool that is privacy-friendly as well as hassle-free to use. This article lists the top web-analytics tools that offer analytics services without invading users’ privacy.

Let’s begin!

A. How are Privacy-Friendly Website Analytic Tools Important?

Here are the top reasons to opt for a privacy-safe website analytic tool:

  • Ensures you keep your data safe: Before using your data, these web analytics tools ask for your consent, and even after the consent, the control is in the hands of the user.
  • Offers transparent data collection and processing: Private-safe web analytics tools are transparent about where your personal information is stored and how they use it, which minimizes the chances of data misuse.
  • Provides data security and protection: Privacy-friendly analytics tools minimize the risk of data leaks and breaches, prevent malicious attacks, and protect your data from human errors. They safeguard your data from unauthorized access, corruption, and online theft.

B. Top 5 Privacy-Friendly Websites Analytic Tools

Here are the top 6 privacy-friendly web analytic tools:

1. Fathom

Fathom is a privacy-focused Google Analytics

Fathom is a privacy-focused Google Analytics alternative that helps you make better business decisions and understand your web visitors better to generate leads and more sales without compromising your privacy.

They have a simple UTM builder to create and track campaigns to increase traffic. Fantom also offers uptime monitoring for free.

Top Features:

  • Provides real-time website insights
  • Compliances with GDPR and cookie directive
  • Offers to track files through super fast CDN
  • Offers to track goals like specific pages or clicks, newly signed-up email lists, and more
  • Provides shareable dashboards and password-protected links

Plan:

  • Free trial and all the plans include up to 50 sites, uptime monitoring, ad-blocker bypassing, and unlimited email reports.
  • Fantom paid plans start at $14/month with up to 100,000 monthly page views.

2. Finteza

Finteza is a comprehensive web analytics tool

Finteza is a comprehensive web analytics tool that tracks and analyzes your website traffic, sales funnel, conversions, landing pages, and advertising campaigns by keeping your privacy safe.

Top Features:

  • Offers detailed traffic analysis
  • Uses special tools for webmasters
  • Offers optimization of conversion rate
  • Provides smooth data export feature
  • Identifies referral sources
  • Tracks real-time traffic sources

Plans:

  • Finteza’s analytical service plan costs around 10 EUR per 100,000 unique visitors.
  • Their advertising engine plan is priced at 4 EUR per 100,000 ad zone impressions.

3. Plausible

Plausible is an open-source web analytics

Plausible is an open-source web analytics with no cookies and fully compliant with GDPR, CCPA, and PEC designed in Europe owned by cloud infrastructure. It is one of the top Google Analytics alternatives.

Top Features:

  • Reduces your cookie banners
  • Provides shareable links to statistics
  • Offers password protection feature for shareable links
  • Provides seamless integration with WordPress, Wix, Weebly, Squarespace, Ghost, Google, and many more.

Plan:

  • Plausible pricing starts at $9/ monthly pageviews, which includes 50 websites, custom events, email/slack reports, unlimited data retention, 100% data ownership, and unlimited team members.
  • You will have to pay for services according to your need for monthly pageviews.

4. SimpleAnalytics

Simple Analytics is a privacy-first web analytic tool

Simple Analytics is a privacy-first web analytic tool that encrypts your data and provides no cookie banners for your visitors.

Their business model is based on privacy protection and complies with all privacy policies, including GDPR, PECR, CCPA, and many more.

It shows you crucial website data such as total viewed pages, referrers, number of page views, screen sizes, and more to better your customer experience.

Top Features:

  • Provides a smooth and straightforward interface
  • Offers analytics report directly to your email
  • Shows you the original traffic-driving referrer tweet
  • Bypasses Ad blockers
  • Provides easy accessibility to export data in CSV files or aggregates with JSON API
  • Offers two modes of operation, i.e., dark mode and light mode

Plans:

  • Simple Analytics basic plans start at $9/month with 100,000 data points per month, a single user, ten websites, and aggregated reports.
  • Their business plan costs $49/month, allowing ten users, 100 websites, and basic level export.
  • Simple Analytics offers enterprise plans that cost around $99/month, allowing more than ten users, 100+ websites, and faster email support.

5. Insights

Insights is a privacy-safe web analytics

Insights is a privacy-safe web analytics and easy-to-use tool for developers. They provide faster-loading speed, page views tracking, and anonymous event tracking for your website to gather as much insight about your brand performance as possible.

Top Features:

  • Provides you with a customizable script that refrains you from navigating through multiple reports and pages
  • Offers faster performance in terms of page loading speed
  • Displays page statistics such as page visits, bounce rates, scrolling rate, and session time without saving your IP data, personal information, and cookies
  • Offers transparent services by entering open-source Insights.js code on Github, and you can also view data they collect from your website

Plans:

  • Insights offer a free plan that includes up to 3k events or page views per month.
  • Their paid plan starts from $12/month, which allows up to 100k events or page views.
  • Insights offer their startup plan costing $29/month, allowing up to 1 million events or page views.
  • Their business plans cost around $79/month, which allows 10 million events and page views.

Final Thoughts

Privacy concerns are increasingly growing all around the world. Privacy-safe analytics tools help you analyze your business numbers better without worrying about your personal and visitors’ data breach.

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

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