SMS marketing is a tried and tested way of growing a business. By reaching out directly to your customers, you offer a powerful way to prove your personality as a business and convert leads into money for your company.

If you are thinking of using SMS marketing to build your business or already have an SMS marketing strategy in place but it’s not as successful as you thought it would be, this guide has a complete overview of a successful process.

1. Send Out Great Offers

If you have an offer that you want your customers to know about, please let them know. The more reasonable the offer, they also likely they will want to make use of it. Also, time the request properly, so the deal only lasts for the rest of the day or the week.

The reason for doing this is to lend a greater sense of urgency to your message. If it is merely open-ended, the customer will have less impetus to take advantage and may forget about it entirely.

Additionally, make sure not to send out too many offers, as this will make you look desperate in your client base’s eyes. Concerning advice on how to grow your business, avail yourself of the services of SMS marketing company tatango.com.

2. Personalize Your Messages

Keeping it personal allows the customer to feel that they are directly spoken to. Most consultants would recommend that personalizing communication is an essential part of doing business.

It is crucial to do your business analysis first and learn a little bit about your customer before getting in touch with them, including their age, gender, preferences, and even customer history.

You will be able to tailor your message directly to them. Then for them to feel like they have a say in the process:

3. Allow Two-Way Marketing

One of the typical irritating parts of an SMS message from many companies is that they cannot reply and say. Allow the possibility for two-way marketing so that the customer can respond with their concerns, and they feel like they have a say in how they communicate with the business.

You will be surprised by how a genuine concern can then be converted into a paying customer, just by listening to what they have to say and reassure them about the power and the availability of your product. It is worth hiring a member of staff just for this purpose.

4. Allow Them to Opt-Out

This might seem counter-intuitive, but if you allow a customer the option to opt-out of receiving messages, you are showing that you respect their time.

An opt-out option should be straightforward for them to do, such as texting one word to a dedicated number that immediately allows them to stop receiving texts.

Not making it easy for them to opt-out will reduce your trust rating, which will badly affect your business over the long run. This may also be a legal requirement.

You are confused about whether you should hire a digital marketing agency or build your digital marketing team? Read to know the pros and cons, along with the differences between both of them to make the right decision for your successful business growth.

Don’t Wear Different Hats! Hire A Digital Marketing Specialist!

If you aim high to expand your visibility and drive more organic traffic your way, you will need to take your marketing quo an inch higher.

It can be difficult and not-so-beneficial to look after digital marketing with already handling too many operational responsibilities. After all, it is a whole new world of different elements and strategies.

So, hiring digital marketing experts can help you scale up the game. But the immense confusion is to decide whether you should hire a digital marketing agency or build an in-house digital marketing team.

If you wonder what is more cost-effective and can drive better results, find the full breakdown of both to decide what approach your brand needs.

1. Why Hire A Digital Marketing Agency?

Hiring a digital marketing agency is somewhat more beneficial because it offers a more extensive range of services and has a bigger team of experts from different spheres.

The hiring rate for agencies has substantially gone higher after the pandemic because these experts can work from home without joining your team physically.

However, assessing the agency’s expertise and work ethics can be more challenging. Furthermore, there are countless meetings, long hours of discussion, and lengthy contracts involved.

Pros:

• Digital marketing agencies have specialists with years of experience onboard.
• They work with multiple clients at the same time and have a higher level of competence.
• In most cases, a highly-renowned digital agency will have prior experience in your domain. So, they already know effective tactics to expand your business outreach.
• Their diverse team includes one digital marketing specialist for almost every strategy so that different marketing perspectives are carried on at the same time. So, you get a pool of talent when you hire an agency.
• Apparently, hiring an agency drives better results even when you are not paying for different individuals.
• Moreover, agencies are more scalable and provide strategic insights into your effective business plan to grow your brand.

Cons

• You have to fully trust a digital marketing agency and its strategies to see where the ideas lead you without interfering in or gaining a dominant control over the agency’s plans.
• Digital agencies are quite expensive compared to hiring a few employees who do their respective jobs in your workspace.

2. Why Build an In-House Digital Marketing Team?

In most cases, the challenge of finding the right people and the high budget lead people to prefer the other marketing approach, i.e. building their own in-house digital marketing team.

Well, making your marketing team isn’t at all a bad option if you hire potential candidates carefully. Moreover, you can easily hire freshers at a much lower cost.

Pros

• Having digital experts in your workspace increases their engagement and passion for learning and growing.
• By physically joining your office, the employees get more familiarity with your brand and have more in-depth knowledge about your needs.
• If you hire the right employees, you can form a dynamic team that goes hand-in-hand with your company.
• Your employees are only focused on your business goals which are opposite to the case of an agency where one digital marketing expert handles multiple clients simultaneously.
• You have full control over your team, meetings, and the entire marketing plan.
• Building an in-house team also gives you the flexibility to change the strategy, restructure your team, or even fire the employee if there is a severe lack of work ethics, skills, or motivation. On the contrary, you need to sign a fixed contract with agencies where you don’t get enough flexibility.

Cons

• Finding the right talent and employees with years of experience is difficult.
• A team of few candidates can sometimes be less efficient and take more time to finish specific projects.
• Building your team not just requires hiring new people but also requires purchasing premium software, enough resources, furniture, and a large workspace.

3. The Bottom Line

Crafting and implementing a well-deliberated marketing plan needs expertise and is time-consuming. With the right digital marketing expert around, you can gradually reach your target audience, generate more leads, and get a high return on investment within a year.

If you have a valuable network of marketing experts, are low on budget, or have a highly innovative product that needs more people to work on consistently, you should go for an in-house digital marketing team.

Contrarily, if you are on a higher budget, aiming for bigger goals, and looking for renowned experts, an agency is the right choice for you. So, the decision primarily depends on your requirements and long term business plans.

Instagram is a viral social media. Facebook and Twitter may only rival its popularity. As a popular social media, Instagram is the ideal choice for any digital marketer. Items marketed on Instagram tend to be more visible than ones sold on other platforms. If you are a digital marketer on Instagram, one thing you should pay attention to is the number of followers and likes.

They largely determine the popularity of the account and in turn, also determine how many interactions occur through your account. Many people decide to buy Instagram followers and like to increase business through their performances. The more followers and likes, the more interactions. The more interactions, the more sales. That is the basic theory of Instagram.

Unfortunately, in many cases, the number of followers and likes does not always correlate with the number of interactions that occur. Most Instagram followers and likes sellers only sell robot accounts or even software that can follow multiple accounts at once in the hope that these accounts will follow the buyer’s invoice.

Of course, this is not a healthy interaction. Another way is needed to increase the number of followers and likes, and here we will not talk about traditional methods such as improving content quality, adjusting the frequency of posts, using hashtags, and so on.

We will discuss another way, namely using the follow4follow concept facilitated by an application called Followers Gallery. This is a concept of giving and take, in terms of followers and likes. This concept is safe and free.

Followers Gallery is an Instagram followers mod apk. This application aims to provide a facility for its members to follow and like each other’s Instagram account for coins. The coins you get can then be exchanged for free Instagram followers and likes.

So the concept applied by Followers Gallery is a concept of following and liking each other. Thus, every follower and like earned is real, not generated by a robot or software account activity.

This concept is beneficial if you want to grow your Instagram account organically. Interested? You can immediately download Followers Gallery on your Android or iOS device. Then open it up and do the registration.

You don’t need to enter any original passwords so don’t worry about the possibility of account hijacking. After registering, log in and start looking for as many coins as possible by diligently following and liking the Instagram accounts of other Followers Gallery users.

And you can exchange the coins for free Instagram followers, and free Instagram likes. Very simple and easy, right? All of you do not have to be a computer whiz to understand the system at work.

Followers Gallery is a virus-free application, so you don’t have to worry that this will be a gateway for new viruses to access your device. You can also ask for help from time to time if there is a problem with the platform because once you sign up, you instantly receive 24/7 support from the software developer.

Finally, the concept of following and liking that the Instagram followers mod apk applies is the most reliable method to improve the number of Instagram followers and likes organically and at no cost. Thankfulness for understanding and have a nice try!