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Best Practices to Give Your Social Media Startup a Boost

Social media managers are growing in demand as more SMEs outsource this task. Grab the opportunity and turn this need into a business.

Published

3 years ago

August 25, 2020

TwinzTech

Social media began as a fun way to connect with loved ones through the internet, but since then, it has grown into a cost-effective and crucial marketing strategy for businesses of any scale.

Many businesses are now hiring experts to take care of this marketing aspect for their brand. If you enjoy posting, sharing, or pinning, turn that passion into a profitable business and start a social media marketing agency.
To help you out, here are five steps for successfully starting a social media marketing company.

Table of Contents

1. Focus on a Platform

If you try to promote your brand on all platforms available, you may be spreading yourself too thin, and doing this may deprive you of what you can achieve with more focus. According to a study from Tracx, 28% of social media goers stay active only on one website, meaning only a tiny portion of your audience will follow you on more than one platform. That’s why it’s best to focus on one platform.

To find the best platforms, see where your traffic is coming from using Google Analytics. It will help you narrow down your referring sites, making it easier for you to focus your efforts. For instance, if you want to provide B2B (Business-to-Business) services, LinkedIn is an excellent choice.

2. Embrace Leverage User-Generated Content

When you’ve chosen a platform to focus on, you’ll need to effectively promote your product or service. One of the best ways to convert leads into buyers is by using User-Generated Content (UGC). Get your existing clients to review your products or services, place them on third sites, or use the new client onboarding system to give them a clear view of your offering.

3. Promote the Right Way

Unfortunately, even if you’re providing the best content on the most popular social media platforms, you won’t get any traction if you’re not promoting your brand the right way. That’s why you need to increase the effectiveness of your strategies in marketing.

Here are the best ways to promote your brand’s content, allowing your brand’s awareness to skyrocket:

a. Targeted Advertising

Although this marketing method isn’t free, target advertisements can be one of the best ways to reach up to thousands of people, increasing your brand’s awareness with ease.

b. Connection with Influencers

With YouTube, Instagram, and TikTok becoming more popular in recent years, influencer marketing has become one of the most preferred forms of marketing. Studies have shown that a whopping 84% of marketers plan to use at least one influencer in their marketing campaigns. Influencer marketing is a highly effective way to reach out to others and share your brand’s message.

4. Create Shareable Content

The most significant factor that contributes to the success of a social media strategy is creating shareable content. Consider content that can make your audience have the urge to share it with their networks. For instance, add a bit of humour to your posts or ask your audience for opinions regarding your newest product.

5. Aim to Build Relationships

Although conventional marketing focuses on driving sales, increasing brand awareness on social media is slightly different. Instead of continually selling more products, aim to build relationships among your audience to build social shares for your content.

Here’s how you can improve your chances of building relationships with your audience:

a. Create Your Community

Building a community can be a great way to garner loyal followers. These individuals are more likely to share your content, recommend your business to their peers, and even become ambassadors for your social media startup.

b. Respond to Messages Quickly

Whether you announce you’re posting new content or have established scheduled postings on social media, there will always be followers that miss your most relevant content. When they ask you questions or inquiries, ensure you tend to them promptly.

Doing this helps establish your brand as a credible and caring one, helping you build relationships with potential clients with ease. Turn your passion for social media into a lucrative business with these five easy steps, allowing your social media startup to achieve success in no time.

Business

How Music Can Impact Your Customers’ Experiences Grocery Stores

As people are heavily influenced by music, it is important that, as a grocery store owner, you get the type of music right in your store. Why? Read on to find out!

Published

3 days ago

September 19, 2023

TwinzTech

How Music Can Impact Your Customers Experiences Grocery Stores

There’s a lot that goes into sales in any store. The people in the store, the store’s layout, the lighting, the color scheme, and, of course, the music.

If you were to walk into a grocery store and there was no music playing, it would be unnerving, to say the least, and there is a reason why. When most people think of music playing in a store, they think of the general type of music and link it to the products in the store.

As people are heavily influenced by music, it is important that, as a grocery store owner, you get the type of music right in your store. Why? Read on to find out!

Table of Contents

1. Increase Sales

Research has found that the right kind of music will boost sales. It is true!

The most successful grocery stores use familiar-sounding background music to promote sales, and there is a reason why- it works! Music for business is not a new area, and having a set playlist is better than simply putting it on the radio. When customers hear music that is familiar, they will feel relaxed, and when they feel relaxed, they are more likely to purchase items.

2. Reduction In Complaints

Nobody likes complaints, especially in retail. It has once again been found that those familiar tunes which you can play in your supermarket have been linked to a reduction in complaints being made.

The tempo of the music can impact the behavior of the buyers in your grocery store

It has also been shown to impact how customers assess their time in the store. For instance, one study found that customers who were waiting and were surrounded by unfamiliar music described the store as being dirtier, the staff being ruder, and the waiting times being longer. In the same market setting, a set of customers who had familiar music being played reported, well, the opposite!

3. Impulse Purchases

The tempo of the music can impact the behavior of the buyers in your grocery store.

Ever wonder why faster-paced music is played around the holidays? This is why! Studies have found that when it comes to playing faster-paced music, shoppers were more likely to make more impulsive buys, upping sales in the store.

4. Brand Promotion

There is a reason why when you go into a higher-end grocery store, they are playing more classically themed music. Or, when you go into a grocery store that is full of health-based products, there is a reason why they usually play more relaxed music.

They are trying to build an association with their brand. So, if you are looking for the right kind of music to play in your grocery store, think about what it is that you sell. For generic grocery stores, something like easy listening or happy music will usually work to help get customers feeling good and relaxed enough to buy produce.

5. Atmosphere

You want to create a warm and welcoming atmosphere in your supermarket. One of the easiest ways to do that is with music, as even if the customers aren’t aware of the type of music that is playing consciously, they will still hear it and be impacted by it. In short, softer, happier music prompts relaxation and helps up general purchases, and, as before, faster music prompts impulse buys.