Home » Blog » Digital Marketing » Best Practices to Give Your Social Media Startup a Boost

Business

Best Practices to Give Your Social Media Startup a Boost

Social media managers are growing in demand as more SMEs outsource this task. Grab the opportunity and turn this need into a business.

Published

9 months ago

August 25, 2020

TwinzTech

Social media began as a fun way to connect with loved ones through the internet, but since then, it has grown into a cost-effective and crucial marketing strategy for businesses of any scale.

Many businesses are now hiring experts to take care of this marketing aspect for their brand. If you enjoy posting, sharing, or pinning, turn that passion into a profitable business and start a social media marketing agency.
To help you out, here are five steps for successfully starting a social media marketing company.

Table of Contents

1. Focus on a Platform

If you try to promote your brand on all platforms available, you may be spreading yourself too thin, and doing this may deprive you of what you can achieve with more focus. According to a study from Tracx, 28% of social media goers stay active only on one website, meaning only a tiny portion of your audience will follow you on more than one platform. That’s why it’s best to focus on one platform.

To find the best platforms, see where your traffic is coming from using Google Analytics. It will help you narrow down your referring sites, making it easier for you to focus your efforts. For instance, if you want to provide B2B (Business-to-Business) services, LinkedIn is an excellent choice.

2. Embrace Leverage User-Generated Content

When you’ve chosen a platform to focus on, you’ll need to effectively promote your product or service. One of the best ways to convert leads into buyers is by using User-Generated Content (UGC). Get your existing clients to review your products or services, place them on third sites, or use the new client onboarding system to give them a clear view of your offering.

3. Promote the Right Way

Unfortunately, even if you’re providing the best content on the most popular social media platforms, you won’t get any traction if you’re not promoting your brand the right way. That’s why you need to increase the effectiveness of your strategies in marketing.

Here are the best ways to promote your brand’s content, allowing your brand’s awareness to skyrocket:

a. Targeted Advertising

Although this marketing method isn’t free, target advertisements can be one of the best ways to reach up to thousands of people, increasing your brand’s awareness with ease.

b. Connection with Influencers

With YouTube, Instagram, and TikTok becoming more popular in recent years, influencer marketing has become one of the most preferred forms of marketing. Studies have shown that a whopping 84% of marketers plan to use at least one influencer in their marketing campaigns. Influencer marketing is a highly effective way to reach out to others and share your brand’s message.

4. Create Shareable Content

The most significant factor that contributes to the success of a social media strategy is creating shareable content. Consider content that can make your audience have the urge to share it with their networks. For instance, add a bit of humour to your posts or ask your audience for opinions regarding your newest product.

5. Aim to Build Relationships

Although conventional marketing focuses on driving sales, increasing brand awareness on social media is slightly different. Instead of continually selling more products, aim to build relationships among your audience to build social shares for your content.

Here’s how you can improve your chances of building relationships with your audience:

a. Create Your Community

Building a community can be a great way to garner loyal followers. These individuals are more likely to share your content, recommend your business to their peers, and even become ambassadors for your social media startup.

b. Respond to Messages Quickly

Whether you announce you’re posting new content or have established scheduled postings on social media, there will always be followers that miss your most relevant content. When they ask you questions or inquiries, ensure you tend to them promptly.

Doing this helps establish your brand as a credible and caring one, helping you build relationships with potential clients with ease. Turn your passion for social media into a lucrative business with these five easy steps, allowing your social media startup to achieve success in no time.

Business

Top 5 Tech Blog Earnings That Will Amaze You

Blogging requires minimal business investment and is often started of passion. These top 5 tech bloggers teach us how to make money out of blogging.

Published

2 weeks ago

April 26, 2021

TwinzTech

Blogging has now branched into different variants like traditional blogging, third-party platform blogging, and social media micro-blogging.

To stay in the present, people from different walks of life are indulging in tech blogs. We have analyzed the top 5 tech blogs’ key success points to motivate more tech bloggers.

Top-Earning Tech Blogs that are Worth your Time

Blogging requires minimal business investment and is often started of passion. These top 5 tech bloggers teach us how to make money out of blogging. With so many successful tech bloggers across the globe, the downsides of blogging are hard to find.

Table of Contents

1. Engadget

Earnings per year – $47.5 million

Engadget publishes content on a vast range of relevant tech topics. You will find content on robotics, wearables, search engines, smartphone games, and whatnot!

Founded by Peter Rojas (a former editor of Gizmodo) in 2004, Engadget has estimated annual earnings of $47.5 million, making it to the top of the tech blog posts table. Peter Rojas, however, left Engadget in 2008. AOL acquired Engadget in 2011, and the famous Verizon Media currently owns it.

Engadget uses affiliate links within its product reviews as a monetization option. You will find these links as a call-to-action button labelled as ‘Buy Now. The main navigation of Engadget’s product reviews gives due prominence to affiliate revenue-generating links.

2. Wired

Earnings per year – $30.7 million

Launched by Louis Rossetto and Jane Metcalfe, Wired is currently owned by Condé Nast. Wired.com was formerly known as HotWired and Wired News. It was founded in October 1993 and later split into a magazine and website in the late ’90s.

Lycos bought the website, which Condé Nast later purchased on July 11, 2006. To do away with the declining profits, the two branches were again reunited.

Wired.com (the website) is paywalled, which requires users to make a payment for accessing more than four articles each month.

Wired hosts various technology blog content on new products, tech businesses, video games, cameras, security, and the like. The website uses affiliate links and other commercial revenue-generating tools to boost its earnings.

This website is ideal for tech professionals looking for the latest gadgets, reviews, or tech discoveries.

Top 5 Tech Blog Earnings That Will Amaze You

3. Mashable

Earnings per year – $30 million

Founded by Pete Cashmore in 2005, Mashable is a tech and media blog. Pete Cashmore is a web consultant aged just 19-years from Aberdeen.

Mashable covers a broad spectrum of tech topics. This blog has learned what commercial revenue generation method works the best for itself. Mashable teaches fellow bloggers to add elements that drive revenue in their blogs.

Mashable Deals is the monetization section of this blog post that features reviews, deals, product roundups, links, and several other commercial contents.

Mashable is regarded as one of the most influential tech blogs on the internet now! If you want to catch up with everything happening in the tech world, then Mashable is your go-to site.

4. TechCrunch

Earnings per year – $22.5 million

Founded by Keith Tears and Micheal Arrington, TechCrunch has estimated annual earnings of $22.5 million. TechCrunch received global recognition owing to its advanced tech content and blogs. If you want genuine reviews of tech products, then you must check out TechCrunch.

TechCrunch focuses primarily on global tech giants like Uber, Amazon, Alphabet, and other such companies. TechCrunch is currently edited and owned by Mathew Panzarino.

You will also find many articles related to reviews on the latest tech products, news on tech discoveries, pricing of the latest gadgets, and content on new gadget developments.

TechCrunch ran a famous database, Crunchbase, between the period of 2007 to 2015. However, Crunchbase has a separate entity now.

5. Gizmodo

Earnings per year – $4.8 million

Founded by Peter Rojas in 2002, Gizmodo is a popular tech blog. Gizmodo also covers the content on design, sci-fi, and science. This online platform serves various parts of the world, including the UK, Brazil, and Japan.

Gizmodo is currently owned by the G/O Media and is edited by John Biggs. Gizmodo offers stiff competition to the top tech blog platforms like Engadget.

It provides in-depth reviews on the latest gadgets, smartphone designs, and laptops. Gizmodo uses sponsor ads to monetize its blog posts. It has an estimated visit of 22 million per month with a domain authority of 93.

Closing Thoughts

The primary source of revenue for most tech bloggers is direct advertisements and affiliate links. Technology-related blogs drive a vast audience base which further boosts their income.

Moreover, tech reviews allow tech bloggers to add affiliate links as CTA buttons. You can go through these top 5 tech blogs to learn how to commercialize your tech blogs.