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Best Practices to Give Your Social Media Startup a Boost

Social media managers are growing in demand as more SMEs outsource this task. Grab the opportunity and turn this need into a business.

Published

1 year ago

August 25, 2020

TwinzTech

Social media began as a fun way to connect with loved ones through the internet, but since then, it has grown into a cost-effective and crucial marketing strategy for businesses of any scale.

Many businesses are now hiring experts to take care of this marketing aspect for their brand. If you enjoy posting, sharing, or pinning, turn that passion into a profitable business and start a social media marketing agency.
To help you out, here are five steps for successfully starting a social media marketing company.

Table of Contents

1. Focus on a Platform

If you try to promote your brand on all platforms available, you may be spreading yourself too thin, and doing this may deprive you of what you can achieve with more focus. According to a study from Tracx, 28% of social media goers stay active only on one website, meaning only a tiny portion of your audience will follow you on more than one platform. That’s why it’s best to focus on one platform.

To find the best platforms, see where your traffic is coming from using Google Analytics. It will help you narrow down your referring sites, making it easier for you to focus your efforts. For instance, if you want to provide B2B (Business-to-Business) services, LinkedIn is an excellent choice.

2. Embrace Leverage User-Generated Content

When you’ve chosen a platform to focus on, you’ll need to effectively promote your product or service. One of the best ways to convert leads into buyers is by using User-Generated Content (UGC). Get your existing clients to review your products or services, place them on third sites, or use the new client onboarding system to give them a clear view of your offering.

3. Promote the Right Way

Unfortunately, even if you’re providing the best content on the most popular social media platforms, you won’t get any traction if you’re not promoting your brand the right way. That’s why you need to increase the effectiveness of your strategies in marketing.

Here are the best ways to promote your brand’s content, allowing your brand’s awareness to skyrocket:

a. Targeted Advertising

Although this marketing method isn’t free, target advertisements can be one of the best ways to reach up to thousands of people, increasing your brand’s awareness with ease.

b. Connection with Influencers

With YouTube, Instagram, and TikTok becoming more popular in recent years, influencer marketing has become one of the most preferred forms of marketing. Studies have shown that a whopping 84% of marketers plan to use at least one influencer in their marketing campaigns. Influencer marketing is a highly effective way to reach out to others and share your brand’s message.

4. Create Shareable Content

The most significant factor that contributes to the success of a social media strategy is creating shareable content. Consider content that can make your audience have the urge to share it with their networks. For instance, add a bit of humour to your posts or ask your audience for opinions regarding your newest product.

5. Aim to Build Relationships

Although conventional marketing focuses on driving sales, increasing brand awareness on social media is slightly different. Instead of continually selling more products, aim to build relationships among your audience to build social shares for your content.

Here’s how you can improve your chances of building relationships with your audience:

a. Create Your Community

Building a community can be a great way to garner loyal followers. These individuals are more likely to share your content, recommend your business to their peers, and even become ambassadors for your social media startup.

b. Respond to Messages Quickly

Whether you announce you’re posting new content or have established scheduled postings on social media, there will always be followers that miss your most relevant content. When they ask you questions or inquiries, ensure you tend to them promptly.

Doing this helps establish your brand as a credible and caring one, helping you build relationships with potential clients with ease. Turn your passion for social media into a lucrative business with these five easy steps, allowing your social media startup to achieve success in no time.

Business

Influencing Consumer Decisions: Five Principles

An individual or organization’s consumer behavior is based on buying certain products and supporting certain brands. Behavioral, motivational, and psychological issues are the primary focus of this study area.

Published

12 hours ago

January 24, 2022

TwinzTech

Influencing Consumer Decisions Five Principles

-Several psychological factors influence how a person responds to advertising, including perceptions, attitudes, and a general view of life.

-The demographics of the audience, including age, culture, profession, age, and background, largely determine consumers’ interests and opinions.

-A person’s social group influences how they shop. Education, income, and social class all play a role in purchasing decisions.

When conducting virtual product testing, you can influence consumer behavior more effectively by knowing consumer trends. Consumer habits and priorities change as businesses do. Today’s tastes are different from 10 years ago, and they will be different ten years later. It is important to keep consumer behavior trends in mind when designing and improving your marketing strategy.

5 Principles of influence

In his study of social influence, the researcher formulated six universal principles to understand behavior change. The principles can be used by businesses and consumers to understand purchasing behavior better and determine what strategies are most successful.

Table of Contents

1. Reciprocity

Humans are often compelled to repay favors or reciprocate kind gestures. For example, the consumer might get a free product sample or a substantial discount.

2. Commitment

Engaged people are more likely to stick with something. The idea here is to cultivate brand loyalty; once someone has used a product or service, they are more likely to repurchase it in the future.

3. Consensus

The more people who do something, the more likely others will do it. Consumers are likely to buy into brands to demonstrate their popularity or satisfaction among a large customer base.

4. Authority

Experts tend to have listened to more than the average person. To convert new consumers, a relevant expert talking about the effectiveness of the brand’s product or service is more important.

5. Liking

Persuading a consumer to buy is more likely when the person is similar to the target consumer. It is far easier to convince consumers with similar characteristics – whether ethnicity, socioeconomic status, religious inclination, or common interests.

Conclusion

When companies are equipped with these five principles of influence, they can better navigate potential consumers and convert more sales. However, the long-run consequences of manipulation could spell disaster for the researcher as he warned against crossing the line between influence and manipulation.

Whether the principle of influence exists in a given situation should be an issue that people, companies, and marketers consider – that is, do they have to manufacture it, or can they discover it? Nobody wants to be a smuggler of influence and using the power and claiming to be an expert when they’re not will ultimately lead to negative results.