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Best Graphics Tools to Use in Social Media Marketing

Social media is one of the most emerging platforms in today’s era. A social media platform allows so many opportunities for individuals as well as organizations.

Published

5 years ago

March 5, 2020

TwinzTech

Best Graphics Tools to Use in Social Media Marketing

Social media is one of the most emerging platforms in today’s era. A social media allows people to communicate, socialize, and express their feelings, thoughts, and emotions to the people they want to share them with. A social media platform allows so many opportunities for individuals as well as organizations. Social networking sites have become a means of marketing for businesses.

Every firm, small or big, has a social media account. These accounts include Facebook, Twitter, Instagram, and a lot more similar platforms. It is essential to make these social media accounts eye-catching and should be able to grab the attention of anyone who scrolls through it. However, this is not enough to get your target engagement. So you may try to find out how to get 1k followers on Instagram in 5 minutes to reach your goal for Instagram boosting.

The best way to grab a user’s attention is to use photographs and videos rather than long paragraphs and statuses. If your social media account doesn’t have eye-catching material, you use social media with the wrong tools.

Social Media Referral Traffic

For instance, as per the statistics, Facebook posts with images attract people 2.3 times more than posts without images. On the other hand, another research says that Twitter posts with pictures are 150% more attractive and have more retweets than tweets with no idea attached.

An organization should know how to create images that would decisively create more attraction and would be more worthy of the better working of their social media accounts. Pictures that stand out from the crowd are more encouraged since the person scrolling their social media account has so much to navigate through that only eye-catching posts make them stop and read them.

To create such attention-grabbing images, one needs to use such tools to help them develop these images. There are necessary tools that help to make many out-of-the-box images for people.

A few of the Best Social Media Images App include;

Table of Contents

1. Canva – Web, and iOS.

Canva is used to create attention-grabbing yet straightforward images. Ten million people have used Canva in the five years that it has been released. Canva helps make comfortable yet elegant and distinct images. It consists of hundreds of different tools and templates to create such iconic images.

Being a beginner would not be much of an issue since the interface of Canva is user-friendly and straightforward. It helps you design attractive posters, images, and graphics with minimum effort. There are so many templates that you can use for your presentations as well. A note for all the Canva users, ten million-plus customers use Canva, so when you use it, keep in mind that you should keep your work distinct and customized cause it might be the same.

Canva is free for 8,000+ templates, 1 GB storage, and ten team members. It costs about $9.95/mo per member for the premium version, which provides unlimited storage, up to 30,000 templates, custom fonts, backgrounds, and a lot more.

2. Adobe Spark – Web, iOS.

Adobe Spark is one of the most used by different categories of the industry. There are many tools that Spark offers you, which include image adjustment, filters, and a wide range of templates. You can either choose any model from Spark or choose any of your own.

Spark has a basic video editing application that smoothly works as per the requirements of the user. This has a user-friendly interface and is easy to use if having an accurate manual. It allows you to change the design layout or even the entire template at some times. You can even remove or change the logo on any design that you have. It appears to be easily used and understandable. All you have to do is bear with the ad pop-ups now and then.

The pricing strategy of Adobe Spark is free for the necessary tools. It costs $9.99/mo for premium tools and features, including logo placement, brand template, any excessive means.

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3. Pablo by Buffer – Web.

Pablo can help you get the most noticeable social media presence by giving you the best tools to help you get the most suitable type of images for your social media account. Pablo is a social media tool created by Buffer. It helps you give your social media posts the best visual representation.

Pablo doesn’t have a lot of features but can be helpful for social media tools. It gives you a variety of templates to choose from. The word search of Pablo is extraordinary and gets you exactly what you’re looking for. Pablo offers only limited tools for image customization and offers only a few filters and designs.

You can save it with the Buffer queue or directly share it with your social media accounts when you are done with the image production.

Buffer is free and has no subscription fee, but it is recommended to all.

4. Desygner – Web, iOS, Android.

The designer is one of the apps you can use on your phone regardless of iOS or Android. The quality of Desygner is the same as Canva. The only difference is that you can utilize it on your phone. It gives you a variety of different templates to choose from.

The multiple menus allow you to customize your images and text settings. You can have a sidebar menu on Desygner, so you don’t face the hassles of going back and front again and again.

The natural assets, along with a user-friendly interface, are easy to use by anyone. It would be helpful for a beginner as well as an intermediate. It helps create better and more comfortable social media images. The basic features are for free, and the premium version is for about $6.95.

Maximum Social Media Referral Traffic

5. Snappa – Web.

Snappa is pretty commonly used for social media images. One of the best features of Snappa is to write the best text-over-image. It also provides you with different designs for pictures and distinct templates. It makes more vibrant and polished images as compared to if done without a tool.

Snappa is for beginners, and the easy and user-friendly interface would help one understand and learn its usage rapidly. Snappa would not be the perfect choice for an intermediate or a consistent user since it is more of necessary use if it offers you a variety of filters to help you edit your images and is best known for its tool of writing text over images.

For instance, a social media image to attract people to buy the famousWonder Woman Jacketcould easily be made through Snappa.

Snappa is free for the first five downloads and shares per month. The price is $10 per month; you can have free access to unlimited templates and backgrounds.

Digital Marketing

How to Find a Great Paid Social Agency: Watch Out for These Pitfalls

We’ve put together some practical tips to help you avoid common mistakes and find the perfect paid social media agency for your needs.

Published

2 weeks ago

August 30, 2024

TwinzTech

How to Find a Great Paid Social Agency Watch Out for These Pitfalls

In today’s digital world, jumping into paid ads on platforms like TikTok, Twitter, and Pinterest can transform your approach. It’s not just about getting noticed; it’s about turning casual scrollers into loyal customers by reaching the right audience. But finding the right paid social agency can be tricky.

Whether new to social media ads or had a bad experience with your last partner, you don’t want to waste time or money on the wrong choice. We’ve put together some practical tips to help you avoid common mistakes and find the perfect paid social media agency for your needs.

So, what can you do wrong?

Table of Contents

1. Skipping Over Their Case Studies

Think of case studies as a company’s brag book. They will show off their best work and how they nailed it. You’ll see the results and their priorities when you check these out. If they’ve been killing it with the metrics you care about, that’s a good sign they’ll do the same for you.

2. Ignoring Their Current Clients

Who a firm is working with can hint at what they can do for you. For example, if you’re running a cozy coffee shop and all their clients are fitness brands, they might not get your vibe. But if they’ve worked with businesses like yours, they probably already know your customers’ tastes and needs, which means better results for you. That said, don’t rule out agencies focusing on specific social media strategies rather than industries — they might surprise you with what they can do.

3. Forgetting to Check Their Social Feeds

If a paid social advertising agency is going to handle your social media, you’d expect them to have killer feeds of their own, right? Take a look at their posts. Are they visually appealing, engaging, and consistent? Or do they seem half-hearted and uninspired? If their social presence is strong, it’s a good sign they’ll bring that same energy and creativity to your brand.

4. Skipping Their Blog

A company’s blog is like a window into its brain. Are they sharing smart, insightful content or just generic fluff? If their posts are interesting and informative, that’s a good indication that they’re on top of industry trends and have the know-how to boost your campaigns. Don’t skip this — it’s an easy way to gauge how seriously they take their work.

Growth Hacking Strategies Social Media

5. Going for the Cheapest Option

We all love good deal, but when it comes to paid social media advertising, you get what you pay for. If the deal looks too sweet, it might be too good to be real. Cheap rates might mean they’re cutting corners, using outdated tools, or giving you cookie-cutter campaigns that don’t stand out. Instead of going straight for the lowest price, look for a partner that offers solid results at a fair price. Remember, you’re investing in your brand’s future.

6. Forgetting About Communication and Teamwork

Great communication is key to any strong partnership — especially with your social media agency. Notice how paid social media services communicate with you during the hiring process. Are they quick to respond? Do they seem genuinely interested in your business? An open, transparent company that keeps you in the loop will be a much better partner in the long run. If they’re not engaged now, imagine how it’ll be when the real work starts.

7. Not Asking How They Target Your Audience

The key is showing your ads to the right audience. If an agency can’t clearly explain how they’ll find and target your ideal customers, that’s a red flag. They should be able to tell you their game plan to determine who your audience is and how they’ll reach them. If they’re not specific or sure, your ads might just reach people who aren’t interested in what you’re selling.

Conclusion

So, it’s pretty straightforward. Knowing what to ask and what to look out for is vital. Here’s a quick recap: Agencies with weak social media profiles, few case studies, rock-bottom prices, empty blogs, and poor communication are probably not your best bet. But if you’re still unsure, ask a few questions from the DS Team experts. Let these simple questions guide you to making smart choices and avoiding big mistakes. Pick your ad agency wisely, and prepare to see your business soar!