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Digital Marketing

10 Excellent Social Media Marketing Tips

10 Excellent Social Media Marketing Tips. Use hashtag strategy in Instagram, Use Interactive videos to provide a seamless visual experience.

Published

3 years ago

October 28, 2020

TwinzTech

10 Excellent Social Media Marketing Tips

Social media is all about communications, and that’s all marketing is. Social media is, for sure, a boon for brand equity, customer loyalty, and business performance. An actionable strategy will help brands achieve their goals with a sense of purpose.

On any social media, whether it’s Facebook, Linked In, Instagram, or say Twitter, you will find that these social media keep updating their users. New accounts are added, and non-responsive inactive accounts are removed. Some old features are removed, and new features are launched.

In this challenging and competitive world, where platforms keep updating their algorithms and features, it could be challenging for businesses to synergize their brands and social media’s latest updates and algorithms.

Here in this blog, you will find our ten excellent social media marketing tips, which will help you accelerate your social media marketing journey. So, let’s begin!

Table of Contents

1. Use hashtag strategy and fan engagement to boost your Instagram

You have often seen that most Instagram users use a maximum of 30 hashtags in a particular post. CMI recommends users create a hashtag strategy based on the requirement of the post. If you are using too many hashtags at once, it will degrade your post’s impact and decrease returns. So, it is recommended to use 5-10 hashtags only, which are super relevant, including 2-3 hashtags specific to your brand.

2. Use Interactive videos to provide a seamless visual experience.

Video content has become an ongoing trend on all social media. Today more and more brands incorporate video content in their content marketing strategy to increase their online reach.

Stats show that video content is becoming the king, and businesses now need to understand how to use this marketing strategy trend. You don’t need to invest a considerable amount to create high-quality video content.

You can now make quality videos online, which will speak about your brand and motto. Any good website like InVideo provides excellent video-making software that will help you make such stunning videos. So, what are you waiting for? Start creating awesome videos today!

3. Amplify your brand with Authentic Social Media Influencers

Promoting your brand through an influencer is the latest trend that one can see on any social media. We all will agree on the fact that influencers have the power to increase brand awareness and exposure. Getting your brand recommended by the influencer will make followers take notice of the brand.

Although hiring a big influencer with a huge fan following will not be easy for small businesses and start-ups, finding an authentic voice, and micro-influencer for your brand that can create trust and credibility among the followers will pay you in the long run.

Excel at solo ads with these tips for 2020

4. Split testing of Facebook Ads

Run A/B tests on your Facebook Ads while promoting content. In Facebook’s Ads Manager, you will find a split-testing feature for your ads’ creative, placement, delivery, and optimization strategies.

Use a split test of Facebook Ads to get your winning text and then again use this test to find your winning creative, and finally put them together to get a super win-win content combination for your next ad on Facebook.

5. Include live videos in your social media marketing mix

Live feature is something onto which approx. all social media are focused on. Especially in this time of the global pandemic, where we are isolated and working from our homes, live video has connected us and our businesses to the world.

Live videos have become the “new normal.” From virtual conferences to virtual dating, the live video feature has become the one-stop solution for all our physical gathering requirements, helping us promote social distancing.

It is recommended to promote your live streams ahead of time and broadcast them at the same time. Including live video in your marketing mix will help you be transparent and relatable and will make you stand out in a crowd. Find a video production company that can provide you with a portfolio or sample videos that align with your business to make sure that they know how to promote it successfully.

6. Use your organic data for paid social media strategy.

It will help if you plan your social advertising based on the data collected via social media platforms. The first thing you need to do is, evaluate the organic traffic from social media coming to your site.

If an article or post is getting maximum traffic from LinkedIn, you should go for LinkedIn Ads to promote that particular article or post further. In this way, you will make your organic traffic your focus group for your paid social promotion.

Social Media Video Ad specifications & placements guide. Instagram Ad size and video placements guide.

7. Retweet your tweets for better engagement

Don’t be afraid of retweeting your tweets. By doing this, you are not committing a cardinal sin! Retweeting your post can ignite the interest of your followers to share your posts.

8. Make the audience part of your social media.

Your business must be consumer-oriented. Don’t ignore your audience. Utilize your social media to engage with your target audience. Use social listening and respond to untagged mentions, where people are talking about your brand without directly reaching you.

9. Connect your audience through DMs

In 2020, it was worth connecting with your audience via messaging. In DM, you can blend messenger bots with a human touch to provide your audience with a great experience. In this way, your audience will feel connected with you and your brand.

10. Organize informal chat sessions on Twitter

Tweetchat is one of the best ways to connect with your community. A 1-hour informal chat session on Twitter will help increase your followers and build brand awareness.

You can host a tweet chat weekly or monthly on a particular topic related to your brand and industry and invite influencers to come and tweet their views in that session.

By doing this, followers of those influencers will get to know about your brand and will end up following your Twitter page and reacting to your content.

Conclusion

These are the best tips, which you can incorporate into your social media marketing strategy. Hopefully, this blog served you as much-needed suggestions for social media best practices. Now go off. Do something extraordinary, and be your best!

Digital Marketing

What Are Privacy-Friendly Website Analytics Tools?

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

Published

6 months ago

November 23, 2022

TwinzTech

With the increasing dependence on technology, the concern of online data breaches and fraud relating to personal data is also increasingly bothering internet users.

Though many web analytics tools are available in the industry, they are a bit complicated and privacy-invasive. Regarding facial recognition, personal data, and location tracking, the privacy concern list is too long. The same concern goes for online website analytics tools.

It’s essential to choose a web analytic tool that is privacy-friendly as well as hassle-free to use. This article lists the top web-analytics tools that offer analytics services without invading users’ privacy.

Let’s begin!

Table of Contents

A. How are Privacy-Friendly Website Analytic Tools Important?

Here are the top reasons to opt for a privacy-safe website analytic tool:

Ensures you keep your data safe: Before using your data, these web analytics tools ask for your consent, and even after the consent, the control is in the hands of the user.
Offers transparent data collection and processing: Private-safe web analytics tools are transparent about where your personal information is stored and how they use it, which minimizes the chances of data misuse.
Provides data security and protection: Privacy-friendly analytics tools minimize the risk of data leaks and breaches, prevent malicious attacks, and protect your data from human errors. They safeguard your data from unauthorized access, corruption, and online theft.

B. Top 5 Privacy-Friendly Websites Analytic Tools

Here are the top 6 privacy-friendly web analytic tools:

1. Fathom

Fathom is a privacy-focused Google Analytics

Fathom is a privacy-focused Google Analytics alternative that helps you make better business decisions and understand your web visitors better to generate leads and more sales without compromising your privacy.

They have a simple UTM builder to create and track campaigns to increase traffic. Fantom also offers uptime monitoring for free.

Top Features:

Provides real-time website insights
Compliances with GDPR and cookie directive
Offers to track files through super fast CDN
Offers to track goals like specific pages or clicks, newly signed-up email lists, and more
Provides shareable dashboards and password-protected links

Plan:

Free trial and all the plans include up to 50 sites, uptime monitoring, ad-blocker bypassing, and unlimited email reports.
Fantom paid plans start at $14/month with up to 100,000 monthly page views.

2. Finteza

Finteza is a comprehensive web analytics tool

Finteza is a comprehensive web analytics tool that tracks and analyzes your website traffic, sales funnel, conversions, landing pages, and advertising campaigns by keeping your privacy safe.

Top Features:

Offers detailed traffic analysis
Uses special tools for webmasters
Offers optimization of conversion rate
Provides smooth data export feature
Identifies referral sources
Tracks real-time traffic sources

Plans:

Finteza’s analytical service plan costs around 10 EUR per 100,000 unique visitors.
Their advertising engine plan is priced at 4 EUR per 100,000 ad zone impressions.

3. Plausible

Plausible is an open-source web analytics

Plausible is an open-source web analytics with no cookies and fully compliant with GDPR, CCPA, and PEC designed in Europe owned by cloud infrastructure. It is one of the top Google Analytics alternatives.

Top Features:

Reduces your cookie banners
Provides shareable links to statistics
Offers password protection feature for shareable links
Provides seamless integration with WordPress, Wix, Weebly, Squarespace, Ghost, Google, and many more.

Plan:

Plausible pricing starts at $9/ monthly pageviews, which includes 50 websites, custom events, email/slack reports, unlimited data retention, 100% data ownership, and unlimited team members.
You will have to pay for services according to your need for monthly pageviews.

4. SimpleAnalytics

Simple Analytics is a privacy-first web analytic tool

Simple Analytics is a privacy-first web analytic tool that encrypts your data and provides no cookie banners for your visitors.

Their business model is based on privacy protection and complies with all privacy policies, including GDPR, PECR, CCPA, and many more.

It shows you crucial website data such as total viewed pages, referrers, number of page views, screen sizes, and more to better your customer experience.

Top Features:

Provides a smooth and straightforward interface
Offers analytics report directly to your email
Shows you the original traffic-driving referrer tweet
Bypasses Ad blockers
Provides easy accessibility to export data in CSV files or aggregates with JSON API
Offers two modes of operation, i.e., dark mode and light mode

Plans:

Simple Analytics basic plans start at $9/month with 100,000 data points per month, a single user, ten websites, and aggregated reports.
Their business plan costs $49/month, allowing ten users, 100 websites, and basic level export.
Simple Analytics offers enterprise plans that cost around $99/month, allowing more than ten users, 100+ websites, and faster email support.

5. Insights

Insights is a privacy-safe web analytics

Insights is a privacy-safe web analytics and easy-to-use tool for developers. They provide faster-loading speed, page views tracking, and anonymous event tracking for your website to gather as much insight about your brand performance as possible.

Top Features:

Provides you with a customizable script that refrains you from navigating through multiple reports and pages
Offers faster performance in terms of page loading speed
Displays page statistics such as page visits, bounce rates, scrolling rate, and session time without saving your IP data, personal information, and cookies
Offers transparent services by entering open-source Insights.js code on Github, and you can also view data they collect from your website

Plans:

Insights offer a free plan that includes up to 3k events or page views per month.
Their paid plan starts from $12/month, which allows up to 100k events or page views.
Insights offer their startup plan costing $29/month, allowing up to 1 million events or page views.
Their business plans cost around $79/month, which allows 10 million events and page views.

Final Thoughts

Privacy concerns are increasingly growing all around the world. Privacy-safe analytics tools help you analyze your business numbers better without worrying about your personal and visitors’ data breach.

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.