Social media is all about communications, and that’s all marketing is. Social media is, for sure, a boon for brand equity, customer loyalty, and business performance. An actionable strategy will help brands achieve their goals with a sense of purpose.
On any social media, whether it’s Facebook, LinkedIn, Instagram, or say Twitter, you will find that these social media keep updating their users. New accounts are added, and non-responsive inactive accounts are removed. Some old features are removed, and new features are launched.
In this challenging and competitive world, where platforms keep updating their algorithms and features, it could be quite challenging for businesses to make a synergy between their brands and social media’ latest updates and algorithms.
Here in this blog, you will find our ten excellent social media marketing tips, which will help you accelerate your social media marketing journey. So, let’s begin!
1. Use hashtag strategy and fan engagement to boost your Instagram
You have often seen that most Instagram users use a maximum of 30 hashtags in a particular post. CMI recommends users to create a hashtag strategy based on the requirement of the post. If you are using too many hashtags at once, it will degrade your post’s impact and decrease returns. So, it is recommended to use 5-10 hashtags only, which are super relevant, including 2-3 hashtags specific to your brand.
2. Use Interactive videos to provide a seamless visual experience.
Video content has become an ongoing trend on all social media. Today more and more brands incorporate video content in their content marketing strategy to increase their online reach.
Stats show that video content is becoming the king, and businesses now need to understand how to use this marketing strategy trend. You don’t need to invest a considerable amount to create high-quality video content.
You can now make quality videos online, which will speak about your brand and motto. Any good website like InVideo provides excellent video making software that will help you make such stunning videos. So, what are you waiting for? Start creating awesome videos today!
3. Amplify your brand with Authentic Social Media Influencers
Promoting your brand through an influencer is the latest trend that one can see on any social media. We all will agree on this fact that influencers have that power to increase brand awareness and exposure. Getting your brand recommended by the influencer will make followers take notice of the brand.
Although hiring a big influencer with a huge fan following will not be easy for small businesses and start-ups, finding an authentic voice, micro-influencer for your brand that can create trust and credibility among the followers will pay you in the long run.
4. Split testing of Facebook Ads
Run A/B tests on your Facebook Ads while promoting content. In Facebook’s Ads Manager, you will find a split-testing feature for your ads’ creative, placement, delivery, and optimization strategies.
Use a split test of Facebook Ads to get your winning text and then again use this test to find your winning creative, and finally put them together to get a super win-win content combination for your next ad on Facebook.
5. Include live videos in your social media marketing mix
Live feature is something onto which approx. All social media are focusing on. Especially in this time of the global pandemic, where we are isolated and working from our homes, live video has connected us and our businesses to the world.
Live videos have become the “new normal.” From virtual conferences to meet up to virtual dating, the live video feature has become the one-stop solution for all our physical gathering requirements, helping us to promote social distancing.
It is recommended to promote your live streams ahead of time and broadcast at the same time. Including live video in your marketing mix will help you be transparent and relatable and will make you stand out in a crowd.
6. Use your organic data for paid social media strategy.
It will help if you plan your social advertising based on the data collected via social media platforms. The first thing you need to do is, evaluate the organic traffic from social media coming to your site.
Let’s say, if an article or post is getting maximum traffic from LinkedIn, then you should go for LinkedIn Ads to promote that particular article or post further. In this way, you will make your organic traffic your focus group for your paid social promotion.
7. Retweet your tweets for better engagement
Don’t be afraid of retweeting your tweets. By doing this, you are not committing a cardinal sin! Retweeting your post can ignite the interest of your followers to share your posts.
8. Make the audience part of your social media.
Your business must be consumer-oriented. Don’t ignore your audience. Utilize your social media to engage with your target audience. Use social listening to find and respond to untagged mentions, where people are talking about your brand without directly reaching to you.
9. Connect your audience through DMs
In 2020, it’s worth connecting with your audience via messaging. In DM, you can blend messenger bots with a human touch to provide your audience with a great experience. In this way, your audience will feel connected with you and your brand.
10. Organize informal chat sessions on Twitter
Tweetchat is one of the best ways to connect with your community. A 1-hour informal chat session on Twitter will help increase your followers and build brand awareness.
You can host a tweet chat weekly or monthly on a particular topic related to your brand and industry and invite influencers to come and tweet their views in that session.
By doing this, followers of those influencers will get to know about your brand and will end up following your Twitter page and reacting to your content.
These are the best tips, which you can incorporate into your social media marketing strategy. Hopefully, this blog served you as much needed suggestions for social media best practices. Now go off. Do something extraordinary, and be your best!