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10 Excellent Social Media Marketing Tips

10 Excellent Social Media Marketing Tips. Use hashtag strategy in Instagram, Use Interactive videos to provide a seamless visual experience.




10 Excellent Social Media Marketing Tips

Social media is all about communications, and that’s all marketing is. Social media is, for sure, a boon for brand equity, customer loyalty, and business performance. An actionable strategy will help brands achieve their goals with a sense of purpose.

On any social media, whether it’s Facebook, LinkedIn, Instagram, or say Twitter, you will find that these social media keep updating their users. New accounts are added, and non-responsive inactive accounts are removed. Some old features are removed, and new features are launched.

In this challenging and competitive world, where platforms keep updating their algorithms and features, it could be quite challenging for businesses to make a synergy between their brands and social media’ latest updates and algorithms.

Here in this blog, you will find our ten excellent social media marketing tips, which will help you accelerate your social media marketing journey. So, let’s begin!

1. Use hashtag strategy and fan engagement to boost your Instagram

Use hashtag strategy and fan engagement to boost your Instagram

You have often seen that most Instagram users use a maximum of 30 hashtags in a particular post. CMI recommends users to create a hashtag strategy based on the requirement of the post. If you are using too many hashtags at once, it will degrade your post’s impact and decrease returns. So, it is recommended to use 5-10 hashtags only, which are super relevant, including 2-3 hashtags specific to your brand.

2. Use Interactive videos to provide a seamless visual experience.

Video content has become an ongoing trend on all social media. Today more and more brands incorporate video content in their content marketing strategy to increase their online reach.

Stats show that video content is becoming the king, and businesses now need to understand how to use this marketing strategy trend. You don’t need to invest a considerable amount to create high-quality video content.

You can now make quality videos online, which will speak about your brand and motto. Any good website like InVideo provides excellent video making software that will help you make such stunning videos. So, what are you waiting for? Start creating awesome videos today!

3. Amplify your brand with Authentic Social Media Influencers

Promoting your brand through an influencer is the latest trend that one can see on any social media. We all will agree on this fact that influencers have that power to increase brand awareness and exposure. Getting your brand recommended by the influencer will make followers take notice of the brand.

Although hiring a big influencer with a huge fan following will not be easy for small businesses and start-ups, finding an authentic voice, micro-influencer for your brand that can create trust and credibility among the followers will pay you in the long run.

Excel at solo ads with these tips for 2020

4. Split testing of Facebook Ads

Run A/B tests on your Facebook Ads while promoting content. In Facebook’s Ads Manager, you will find a split-testing feature for your ads’ creative, placement, delivery, and optimization strategies.

Use a split test of Facebook Ads to get your winning text and then again use this test to find your winning creative, and finally put them together to get a super win-win content combination for your next ad on Facebook.

5. Include live videos in your social media marketing mix

Live feature is something onto which approx. All social media are focusing on. Especially in this time of the global pandemic, where we are isolated and working from our homes, live video has connected us and our businesses to the world.

Live videos have become the “new normal.” From virtual conferences to meet up to virtual dating, the live video feature has become the one-stop solution for all our physical gathering requirements, helping us to promote social distancing.

It is recommended to promote your live streams ahead of time and broadcast at the same time. Including live video in your marketing mix will help you be transparent and relatable and will make you stand out in a crowd.

6. Use your organic data for paid social media strategy.

It will help if you plan your social advertising based on the data collected via social media platforms. The first thing you need to do is, evaluate the organic traffic from social media coming to your site.

Let’s say, if an article or post is getting maximum traffic from LinkedIn, then you should go for LinkedIn Ads to promote that particular article or post further. In this way, you will make your organic traffic your focus group for your paid social promotion.

7. Retweet your tweets for better engagement

Don’t be afraid of retweeting your tweets. By doing this, you are not committing a cardinal sin! Retweeting your post can ignite the interest of your followers to share your posts.

Generate New Leads and Sales through Social Media Channels

8. Make the audience part of your social media.

Your business must be consumer-oriented. Don’t ignore your audience. Utilize your social media to engage with your target audience. Use social listening to find and respond to untagged mentions, where people are talking about your brand without directly reaching to you.

9. Connect your audience through DMs

In 2020, it’s worth connecting with your audience via messaging. In DM, you can blend messenger bots with a human touch to provide your audience with a great experience. In this way, your audience will feel connected with you and your brand.

10. Organize informal chat sessions on Twitter

Tweetchat is one of the best ways to connect with your community. A 1-hour informal chat session on Twitter will help increase your followers and build brand awareness.

You can host a tweet chat weekly or monthly on a particular topic related to your brand and industry and invite influencers to come and tweet their views in that session.

By doing this, followers of those influencers will get to know about your brand and will end up following your Twitter page and reacting to your content.


These are the best tips, which you can incorporate into your social media marketing strategy. Hopefully, this blog served you as much needed suggestions for social media best practices. Now go off. Do something extraordinary, and be your best!

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Digital Marketing

Facebook Ads vs Google AdWords

Facebook Ads vs Google AdWords. Google Adwords network takes approximately 33% and Facebook has over 1.18 billion active users every day.




Facebook Ads and Google AdWords

Many businesses use both Facebook Ads and Google AdWords. In our opinion, they are the best advertising platforms to expand business globally. When it comes to search engine usage, Google is the most popular search engine around; it has been serving more than 40,000 searchers per second.

Google Adwords network takes approximately 33% of digital ad revenue globally. On the other hand, Facebook has over 1.18 billion active users every day.

1. What are Google Ads?

Google Ads are called Google AdWords. It’s a PPC (Pay-Per-Click) marketing network that tracks advertisements funded by businesses. These advertisements appear on the Google website in the search results or other websites using Display Network or Search Partners of Google.

Search Network is the fundamental of Google Ads. It allows businesses to advertise their business information, like their services or the products they sell. Users who are constantly searching for services or products can easily view an advertisement placed in Google Ads.

Using the related keywords, you can search in the Search Network. Choose the keywords related to your business or product, and when the user searches for a product or service using the keyword, they will activate an ad that appears on the SERPs.

What are Google Ads

If the user is interested, they can click on the link and get the required information. Whenever the user clicks on an ad, the advertising has to pay a certain amount of money.

This process is called “Pay-Per-Click” marketing. You will give each keyword a “Max CPC”, informing Google how much you want to pay when a user clicks on the business ad.

Mainly, the goal of marketing on Google is to get existing or new customers to your business website who are constantly searching and actively looking for the service or product you provide.

2. What are Facebook Ads?

Similar to Google, Facebook Ads are paid ads that – you guessed it – appear on Facebook. Facebook Ads also works similar to Google; the users who click on the ads get paid by the business advertiser.

You can also choose to pay per 1000 impressions if you wish. With Facebook Ads, you don’t have keywords as you do with Google. Instead, you can narrow down your audience by their interests. For example, if you own a gym, you can choose to only target people interested in health and fitness.

Facebook Ads can show up in various places like:

  • Instagram Newsfeed
  • Facebook Newsfeed
  • Video Feeds
  • Facebook Marketplace
  • Messenger Inbox
  • Right-hand Column

Facebook is considered highly competitive over the years as it has a large number of active users monthly compared to any other social media platform.

That is why Facebook is creating prime space for a range of businesses to promote their business on Facebook.


When it comes to spending your money for promoting your business, it can be challenging to know what to do. Do you choose Google Ads? Do you choose Facebook Ads? The good news is Facebook ads and Google AdWords are good options that can help you get more visitors to your website. Ideally, you’d use a combination of the two!

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