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10 Excellent Social Media Marketing Tips

10 Excellent Social Media Marketing Tips. Use hashtag strategy in Instagram, Use Interactive videos to provide a seamless visual experience.

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10 Excellent Social Media Marketing Tips

Social media is all about communications, and that’s all marketing is. Social media is, for sure, a boon for brand equity, customer loyalty, and business performance. An actionable strategy will help brands achieve their goals with a sense of purpose.

On any social media, whether it’s Facebook, Linked In, Instagram, or say Twitter, you will find that these social media keep updating their users. New accounts are added, and non-responsive inactive accounts are removed. Some old features are removed, and new features are launched.

In this challenging and competitive world, where platforms keep updating their algorithms and features, it could be challenging for businesses to synergise their brands and social media’s latest updates and algorithms.

Here in this blog, you will find our ten excellent social media marketing tips, which will help you accelerate your social media marketing journey. So, let’s begin!

1. Use hashtag strategy and fan engagement to boost your Instagram

Use hashtag strategy and fan engagement to boost your Instagram

You have often seen that most Instagram users use a maximum of 30 hashtags in a particular post. CMI recommends users create a hashtag strategy based on the requirement of the post. If you are using too many hashtags at once, it will degrade your post’s impact and decrease returns. So, it is recommended to use 5-10 hashtags only, which are super relevant, including 2-3 hashtags specific to your brand.

2. Use Interactive videos to provide a seamless visual experience.

Video content has become an ongoing trend on all social media. Today more and more brands incorporate video content in their content marketing strategy to increase their online reach.

Stats show that video content is becoming the king, and businesses now need to understand how to use this marketing strategy trend. You don’t need to invest a considerable amount to create high-quality video content.

You can now make quality videos online, which will speak about your brand and motto. Any good website like InVideo provides excellent video making software that will help you make such stunning videos. So, what are you waiting for? Start creating awesome videos today!

3. Amplify your brand with Authentic Social Media Influencers

Promoting your brand through an influencer is the latest trend that one can see on any social media. We all will agree on the fact that influencers have the power to increase brand awareness and exposure. Getting your brand recommended by the influencer will make followers take notice of the brand.

Although hiring a big influencer with a huge fan following will not be easy for small businesses and start-ups, finding an authentic voice, micro-influencer for your brand that can create trust and credibility among the followers will pay you in the long run.

Excel at solo ads with these tips for 2020

4. Split testing of Facebook Ads

Run A/B tests on your Facebook Ads while promoting content. In Facebook’s Ads Manager, you will find a split-testing feature for your ads’ creative, placement, delivery, and optimization strategies.

Use a split test of Facebook Ads to get your winning text and then again use this test to find your winning creative, and finally put them together to get a super win-win content combination for your next ad on Facebook.

5. Include live videos in your social media marketing mix

Live feature is something onto which approx. all social media are focusing on. Especially in this time of the global pandemic, where we are isolated and working from our homes, live video has connected us and our businesses to the world.

Live videos have become the “new normal.” From virtual conferences to virtual dating, the live video feature has become the one-stop solution for all our physical gathering requirements, helping us promote social distancing.

It is recommended to promote your live streams ahead of time and broadcast them at the same time. Including live video in your marketing mix will help you be transparent and relatable and will make you stand out in a crowd. Find a video production company that can provide you with a portfolio or sample videos that align with your business to make sure that they know how to promote it successfully.

6. Use your organic data for paid social media strategy.

It will help if you plan your social advertising based on the data collected via social media platforms. The first thing you need to do is, evaluate the organic traffic from social media coming to your site.

If an article or post is getting maximum traffic from LinkedIn, you should go for LinkedIn Ads to promote that particular article or post further. In this way, you will make your organic traffic your focus group for your paid social promotion.

7. Retweet your tweets for better engagement

Don’t be afraid of retweeting your tweets. By doing this, you are not committing a cardinal sin! Retweeting your post can ignite the interest of your followers to share your posts.

Generate New Leads and Sales through Social Media Channels

8. Make the audience part of your social media.

Your business must be consumer-oriented. Don’t ignore your audience. Utilize your social media to engage with your target audience. Use social listening and respond to untagged mentions, where people are talking about your brand without directly reaching you.

9. Connect your audience through DMs

In 2020, it was worth connecting with your audience via messaging. In DM, you can blend messenger bots with a human touch to provide your audience with a great experience. In this way, your audience will feel connected with you and your brand.

10. Organize informal chat sessions on Twitter

Tweetchat is one of the best ways to connect with your community. A 1-hour informal chat session on Twitter will help increase your followers and build brand awareness.

You can host a tweet chat weekly or monthly on a particular topic related to your brand and industry and invite influencers to come and tweet their views in that session.

By doing this, followers of those influencers will get to know about your brand and will end up following your Twitter page and reacting to your content.

Conclusion

These are the best tips, which you can incorporate into your social media marketing strategy. Hopefully, this blog served you as much needed suggestions for social media best practices. Now go off. Do something extraordinary, and be your best!

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Digital Marketing

Free Marketing Tools To Promote Blog Sites

To make your task easy, we have come forward with the best free marketing tools that you can use to solve your problems with blog posts.

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7 Essential Web Development Tools For Students

If you are struggling with promoting your blog sites, you have arrived at the right corner, where you will come across the best tools that will serve your purpose of exploring.

But before I start, I would mention the WordPress Push Notifications that have entirely changed the marketing style across the globe and enabled you to promote your brands, bring more traffic to your blogs, and improve the blog sites.

And how can I forget the WooCommerce Push Notifications that have again been a blessing for your online business and have raised the growth of your business and made it more successful?

Everyone knows it is tough to survive in a market full of competition these days. It takes good strength to promote and market your blogs. Internet is full of blogs where the marketers put efforts to promote and fulfill the requirements of Google.

Choosing the right one needs wisdom and effort with plenty of blog promoting tools. A couple of free marketing tools help you enhance the traffic for sure. To make your task easy, we have come forward with the best free marketing tools that you can use to solve your problems with blog posts.

No one in this era of online business can ignore promotion. Techno-savvy customers are ready to see the promotions going on online, then why do we lack. Hence, it would help adopt practical online marketing tools to take your business to great heights.

When you desire to choose digital marketing tools, you must look for Search Engine Optimization, Social Media Optimization, and other trends. Our guide of marketing tools below will help you a lot without affecting your pocket. Let’s get started.

1. Trello

Trello is a free-of-cost marketing tool that will help you manage your projects. The marketing strategy you decide to promote your business will only decide its height. You can surely use Trello to streamline your blog posts. Once you start using it, you will be able to notice the progress of your blog.

2. HubSpot CRM

An All-In-One free marketing solution for you is HubSpot CRM. It has come up with everything that you need to promote your business. It has three features that include CRM, marketing, and sales. Your marketing plan will reach another level of height with HubSpot. It enables you to get more traffic for your blog site. It will build your brand image too in the market and establish your name as well.

3. MailChimp

Although it is very tricky to choose the best way to promote your business because it cannot be ignored, when it comes to marketing your blogs via email, then MailChimp is the best. It helps you send as many as 12000 emails in a month to customers numbering 2000. You can also upgrade it if you wish to send to the number exceeding this limit.

4. WordPress

If you have a website or write a blog, WordPress is the best place that serves you online marketing tools. It is one of the most preferred tools for promoting blog sites that comes with search engine optimization SEO. You will be able to have SEO-optimized content at WordPress. You need not spend a single penny promoting your business here.

WordPress Push Notifications will promote your business by ringing out multiple opportunities for increasing traffic.

5. SurveyMonkey

Being one of the best and free marketing tools, it is the most popular too. You will be able to get in touch with your clients through SurveyMonkey using a set of questions related to your product. A detailed survey will help you establish communication with your target audience with the help of the internet, email, or cell phone.

6. Hotjar

To bring more traffic to your blog site, Hotjar is another good option to prefer. It has come up with a real-time record of the actions of the visitors. Along with promoting your site, you will be immediately able to note how your audience is behaving using its tools like click maps and heatmaps. Using Hotjar, you have the facility of designing your website according to the taste of your customers.

7. Canva

Visual content lays down more emphasis than writing. You can promote your business using graphics and expose it to the market. Canva helps you design using custom visual content. It is a free online tool for marketing and promoting your business with built-in themes and templates, making your task easy anytime from anywhere.

8. Moz Local

The best digital marketing tool to analyze the presence of your business in the market is Moz Local. It will help you to get your blog site listed with Google. It enables a business owner even to get information related to their business’s virtual appearance and keyword competitiveness. To have a potent tool to bring a competitive edge to your business is a boon.

9. Hootsuite

At any cost, you cannot ignore online marketing in this era where everything is online. To derive more traffic, you cannot ignore marketing. Hootsuite, a free marketing tool, makes your marketing strategy simple. It is in touch with the social media platforms, which allow you to manage the social media posts and check their performance.

10. Google Analytics

Another best online free marketing tool here is Google Analytics, an all-in-one package with the essential features needed to check the blog site traffic. It helps you know your visitors, what they prefer, and their behaviors on your site. Once you get an idea, you can manage your promotion accordingly and optimize your site using SEO tools.

In a nutshell

While you get so many options to resolve your problems or solve your purpose, you may get confused. You can choose any of the above means and indeed promote your business without any hesitation.

As technology has brought the significant advancements of all time, online marketing has become a boon for every organization. When it comes to WooCommerce Push Notifications, they are also another strength in promoting your business globally, as many have already benefitted.

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