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Getting Better ROI On Your Salesforce Marketing Cloud With Ready To Use Solutions

Salesforce Marketing Cloud is a powerful tool that can be used to achieve success in marketing. It has the power of automation, which takes much of the work out for you.

Published

9 months ago

October 14, 2021

TwinzTech

Salesforce Marketing Cloud is a powerful tool that can be used to achieve success in marketing. It has the power of automation, which takes much of the work out for you. The Marketing Cloud offers many features and tools that are ready for your use. Also, you don’t need to worry about data security, as you can use the DESelect for managing your data effectively with complete safety.

In this blog post, we will discuss the top three ways the data can help increase the ROI in the marketing cloud.

Table of Contents

1. Dial-up you’re digital.

At this point, companies are spending more than ever on digital advertising. As a result of the amount paid and increased competition for consumer attention, marketers need to look at their marketing mix differently from year to year and even by month. This is where ready-to-use Marketing Enablement Solutions come into play.

Ready-to-use solutions offer your company an opportunity to try new technologies without significant financial commitment or development resources – all while reducing operational costs through streamlined integrations across multiple applications with one API call.

That is why marketers should look for ready-to-use solutions to do more with less. Ready-to-use applications also provide access for many pre-built integrations that can be customized, allowing you the ability to quickly deploy new technologies into your marketing stack and ultimately increase ROI without requiring additional resources or significant financial investments.

2. Reduce the number of texts you send

In digital marketing, less is more. We’ve all had the feeling of being relentlessly pursued by a business to the point where we tune out and switch off. To treat the condition, you’ll need a reliable source of consumer data as well as connections across contact centers, e-commerce, marketing, or other platforms.

Run a Better Business With These Key Tips

Keeping your messages concise, on topic, but not too repetitive during a period of message saturation will help you save money (efficiently) and get more answers (effectiveness). You may use strategies to increase your return on investment, such as:

People that have an open investigation should not see social advertisements.
Merge customer information
Sending fewer communications to those who are overworked is a good idea

3. Accelerate the planning process (Optimization)

It’s a known fact that brainstorming and planning are crucial steps in any project. However, marketers and creatives often hit a snag: they need to work together to get the best results. You can’t just start creating content without knowing what you want to convey or how your target audience might perceive whatever message you’re trying to send them.

Marketers may know their audience inside out but still lack creative skills. At the same time, designers might be well equipped to create many visuals in stunning quality for your brand but don’t always understand or agree with what you’re trying to convey (and vice versa). The entire process could take weeks — if not months — when it should only take days at most.

4. The Bottom Line

We hope that you’ve understood how a business can get a better ROI with ready-to-use solutions. Getting started is easy when you have solutions already built for your business. Solutions are pre-built configurations of the Marketing Cloud developed in conjunction with our industry-leading partners, meaning they’re optimized to get you up and running quickly while delivering better ROI on marketing investments.

Business

4 Supply Chain Strategies for Digital Growth

Organizations generally model their supply chain strategies on their business model and customer demands. Supply Chain Strategies for Digital Growth.

Published

1 month ago

May 31, 2022

TwinzTech

Run a Better Business With These Key Tips

Business models continue to adapt to today’s digital economy and consumer demand. For new and established companies to succeed, they have to be equipped with suitable supply chain strategies to meet the standards.

Consumers now tend to want and buy products and services quickly with websites and smartphone apps. Setting up and implementing the ideal strategies to control the supply chain will help businesses grow and increase their profit margin.

A comprehensive and effective plan will ensure that a business can smoothly move products through the supply chain. In addition, operations will efficiently function, costs will reduce, and profitability will increase.

Organizations generally model their supply chain strategies on their business model and customer demands. The following are some of the techniques that can help your business grow.

Table of Contents

1. Customer-Centricity

This strategy streamlines its focus on the needs and preferences of customers. To ensure a customer-centric strategy, a business owner will have to improve the demand forecasting accuracy. It will enable the said company to prepare the inventory products to meet projected demands.

Businesses can pinpoint in-demand trends and products by using inventory management software that has forecasting abilities. The tool will record data concerning sales and stock. It will then provide real-time reports.

By using this strategy, organizations will be able to improve their financial performance while providing excellent customer service. Regular monitoring of demand will allow business owners to enhance their collaboration with suppliers, which will help in the efficient handling of new inventory.

2. Predictive Business

Setbacks like delayed shipment and machine malfunction will happen at times. However, businesses will be able to prevent most of these issues by quickly attending to them with the help of predictive technology.

By using predictive maintenance, a business can obtain a clear and concise view of its entire operation – including assets, products, and equipment. Insight can also be gained regarding product improvements and cost minimization methods.

3. Intelligent Automation

There’s no denying that businesses, regardless of industry, have embraced the integration of automation. This has been a very effective supply chain management strategy. Automation includes delivery drones, autonomous forklift trucks, and software solutions to streamline warehouse management.

Manufacturing companies maximize their supply chain’s potential by using intelligent automation. This solution utilizes robotic processes, AI, and software engineering practices to automate complex business operations. Manufacturers use this tool to mass-produce consumer-friendly products.

This will undoubtedly boost the revenue and sales of a business. Also, the flexibility automation provides allows companies to manufacture products when they’re needed – instead of manufacturing large quantities at once.

4. Total Visibility

For the supply chain to be managed appropriately, business owners will need complete visibility into every process and its role. Executives will have to monitor the production and delivery of the products. They will also have to regularly assess sales data to determine any future disruption in the supply chain.

With real-time supply chain visibility, management will be able to identify anomalies in the supply chain. They can also make quick adjustments to the production process or inventory to rectify the anomaly. This will go a long way in minimizing risks and spending.