Home » Blog » Digital Marketing » Getting Better ROI On Your Salesforce Marketing Cloud With Ready To Use Solutions

Business

Getting Better ROI On Your Salesforce Marketing Cloud With Ready To Use Solutions

Salesforce Marketing Cloud is a powerful tool that can be used to achieve success in marketing. It has the power of automation, which takes much of the work out for you.

Published

1 year ago

October 14, 2021

TwinzTech

Salesforce Marketing Cloud is a powerful tool that can be used to achieve success in marketing. It has the power of automation, which takes much of the work out for you. The Marketing Cloud offers many features and tools that are ready for your use. Also, you don’t need to worry about data security, as you can use the DESelect for managing your data effectively with complete safety.

In this blog post, we will discuss the top three ways the data can help increase the ROI in the marketing cloud.

Table of Contents

1. Dial-up you’re digital.

At this point, companies are spending more than ever on digital advertising. As a result of the amount paid and increased competition for consumer attention, marketers need to look at their marketing mix differently from year to year and even by month. This is where ready-to-use Marketing Enablement Solutions come into play.

Ready-to-use solutions offer your company an opportunity to try new technologies without significant financial commitment or development resources – all while reducing operational costs through streamlined integrations across multiple applications with one API call.

That is why marketers should look for ready-to-use solutions to do more with less. Ready-to-use applications also provide access for many pre-built integrations that can be customized, allowing you the ability to quickly deploy new technologies into your marketing stack and ultimately increase ROI without requiring additional resources or significant financial investments.

2. Reduce the number of texts you send

In digital marketing, less is more. We’ve all had the feeling of being relentlessly pursued by a business to the point where we tune out and switch off. To treat the condition, you’ll need a reliable source of consumer data as well as connections across contact centers, e-commerce, marketing, or other platforms.

Run a Better Business With These Key Tips

Keeping your messages concise, on topic, but not too repetitive during a period of message saturation will help you save money (efficiently) and get more answers (effectiveness). You may use strategies to increase your return on investment, such as:

People that have an open investigation should not see social advertisements.
Merge customer information
Sending fewer communications to those who are overworked is a good idea

3. Accelerate the planning process (Optimization)

It’s a known fact that brainstorming and planning are crucial steps in any project. However, marketers and creatives often hit a snag: they need to work together to get the best results. You can’t just start creating content without knowing what you want to convey or how your target audience might perceive whatever message you’re trying to send them.

Marketers may know their audience inside out but still lack creative skills. At the same time, designers might be well equipped to create many visuals in stunning quality for your brand but don’t always understand or agree with what you’re trying to convey (and vice versa). The entire process could take weeks — if not months — when it should only take days at most.

4. The Bottom Line

We hope that you’ve understood how a business can get a better ROI with ready-to-use solutions. Getting started is easy when you have solutions already built for your business. Solutions are pre-built configurations of the Marketing Cloud developed in conjunction with our industry-leading partners, meaning they’re optimized to get you up and running quickly while delivering better ROI on marketing investments.

Business

What is a Customer Data Platform?

Published

2 months ago

January 27, 2023

TwinzTech

A customer Data Platform (CDP) is a new approach to centralizing your business’s promotional and sales information. Learn how companies use CDP to get ahead of the competition and effectively address their clients.

Table of Contents

1. Understanding a Customer Data Platform

A customer data platform stores and organizes customer information in one place, making it accessible to various customer care, sales, and marketing departments. The software can do its functions because it compiles information from multiple channels, such as your company’s social media profiles, website statistics, and live chat sessions.

You may best analyze your consumer’s needs and produce more targeted marketing campaigns with a customer data platform. Your marketing and sales activities will be more efficient, saving you time and resources. The advertising, sales and other teams that you manage will be able to make more informed decisions with the help of detailed prospective customers.

2. Reasons Why Businesses Should Implement a Customer Data Platform

A customer data platform is essential for modern businesses for many reasons.

The Elimination of Third-Party Cookies

Given the development of privacy rules and the shifting security expectations of consumers, marketing methods dependent on cookies set by third parties are becoming more unsustainable.

First-party consumer data, collected directly from your clientele, is the new gold standard. You may better serve your clients’ individual needs by creating a unified database of their information and using that information to send them tailored messages. By adjusting to the world of first-party cookies, your digital advertising will be able to draw on a far richer pool of data, including consumer interactions, choices, and transactions.

Development of Comprehensive Channels of Interaction

Advertising platforms like Google Ads and social media are becoming more popular among businesses. Direct mail campaigns are one kind of marketing communication, sales call to prospective clients, and in-person visits from clients. Whatever channel your consumers choose to engage with your company, it’s essential to provide them with a smooth, customized experience.

Omni-channel success begins with a detailed consumer profile fed by a customer data platform. If you do not have the proper marketing software, your clients may have a poor experience with you on several platforms. That is an issue since clients who are unclear on what they want cannot make a purchase.

Adopting a More Personalized Approach to Advertising is The Norm Now

Marketing Messages that are universally sent to all customers, both present and prospective, are no longer appropriate. Consider the impact of brand loyalty on advertising, for instance. One customer’s connection with your business is not the same as another’s, even if they have made many purchases from you.

With marketing technology, particularly a customer data platform, it is now feasible to personalize marketing communications in response to individual customers’ actions. The most excellent way to learn what a consumer wants is to tailor your marketing to their purchases, purchasing habits, and associated activities.

Upgrades That Will Help Your Business Thrive

3. Benefits of Customer Data Platform

Track the Most Productive Advertising Avenues

Knowing who you are selling to enables you to focus on the most effective methods of communication. Their use patterns may help you determine the best places to advertise to them, increasing your chances of success.

Make Better Products and Services Available

Understanding your clientele has applications beyond advertising and sales. Customers’ pain concerns are a goldmine of information for developing fresh offerings that appeal to your target market.

Upgrades Your Advertising Language

With a deeper understanding of your target demographic, you can craft more persuasive marketing communications. Knowing your potential market’s language, pain points desired solutions, and previous purchases allow you to communicate with them more effectively.

Accumulate All of Your Client Information in One Centralized Database

There are many different places where data on your customers may be found. A customer data platform consolidates data from several sources into a centralized repository, giving you a complete view of your clientele in one convenient location. There is no need to go between applications to compile data on your clientele.

4. Final Verdict

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members. As the pace of your campaigns increases on a global scale, you may find yourself in the advantageous situation of improving the degree of customization and targeted advertising. This aligns with a decline in time spent on data cleansing and making ads.