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Understanding The Psychology of Colors in Marketing

Did you know that there is something like the psychology of colors and that it is crucial for marketing? Yes, the psychology of colors does matter, a lot.

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8 Video Marketing Trends to Watch

Did you know that there is something like the psychology of colours and that it is crucial for marketing? Yes, the psychology of colours does matter, a lot.

Colours have the power to have a long-lasting impact on moods, emotions, or even someone’s feelings. Colour is a very influential communication tool. Colours can be leveraged for influencing mood and physiological reactions. Some colours have even increased blood pressure, metabolism, and eyestrain.

For example, whenever you see pastel colour, it suddenly gives a feeling of relaxation. It seems so soothing to the eye as they are subtle. Many brands use pastel colours to depict femininity and beauty related products. Similarly, when you see bright colours like yellow, green, or blue, they feel excitement and cheer.

1. Use of Colors in Marketing

Colours have the power to influence the psychology of human beings how you can leverage the power of colours in marketing, especially in video ads. Use them to make your marketing campaigns one of the most effective ones.

The most prominent use of colours is done in influencing customers’ perception of a brand, as all colours are associated with some emotions. Red is often said to be associated with energy and anger. In this manner, colours can make an everlasting impact on the audience’s minds so they can be very well used for improving the success of marketing campaigns.

Understanding The Psychology of Colors in Marketing

Marketers who use video makers for creating marketing videos are entirely aware of how to play with various shades and colors to make a long-lasting impact through their videos.

Various shades can affect human psychology in a wide variety of ways – right from boosting moods to causing anxiety. A person’s personality can often be defined by the colours he or she chooses. Your preference of colours when making a purchase often says something about the image you are trying to reflect.

Apart from personality, age and gender also have a significant influence on colour choices. Here is a list depicting the effect created by different colours or what type of persona these colours highlight:

White – This colour is often associated with clean and fresh, and a sense of youth and modernity. While making videos of health and hygiene-related products, brands, or marketing agencies could use this colour in the background.

Black – This is one of the most popular colours as it gives the feeling of “power.” We have seen how black is widely used in luxury vehicles as it provides a sense of richness and power.

Silver – This color is associated with a sense of modernity and innovation. Whenever brands launch some new products, like an automobile, they use silver to unveil their work.

Green – This color depicts balance and harmony. It gives a ratio of logic and emotions to any product. This is often used to reflect the sense of nature in any work as it reflects life.

When marketers have to show income and wealth, they widely use green, closely associated with growth. So, green is used for showing health and relieving stress. It shows positivity in all aspects of life.

Blue – This color depicts trust, reliability, dependability, and responsibility. It is one of the most-liked colours by marketers across the world. It gives a feeling of relaxation and calmness. Marketers use this shade to build relationships.

Digital Marketing Companies

Vibrant Colors like Red and Yellow – Vibrant colours are more evocative and have a better emotional effect. They give a feeling of happiness. These shades are bold, confident, an attention-getter. If you want your digital marketing videos to be vibrant and lively, you must use these bright contrasting colours in the background. Yellow depicts boldness and a person’s willingness to take risks. Macdonald’s uses red to show hunger.

Purple – This color often stands for imagination and spirituality. It possesses the energy and vibrancy of red and has the stability and reliability of blue. This makes it a perfect balance between the physical and the spiritual. Brands often use purple for defining luxury, loyalty, mystery, courage, and magic. This shade is also linked with creativity. So, marketers often explore purple as a creativity tool in their videos.

Pink – Colors are also associated with gender. Pink is a very soft colour and creates a feeling of compassion and love. So, pink is mostly used for depicting femininity and women’s power. Perfume brands use pink widely in their products.

This supremely soothing colour is the perfect colour for showing emotions such as caring, understanding, nurturing, hope, romance, empathy, and sensitivity. Yet, marketers must use this colour very thoughtfully. Too much usage might give the feeling of lack of power and immaturity.

Gold – Gold has different meanings for different cultures. This colour is used for representing or depicting the feeling of charm, luxury, and treasure. Gold represents enlightenment and spirituality. Numerous religious statues are coloured gold or built-in gold.

Gold shows confidence and is used by marketers to add friendliness, abundance, and prosperity in their ads. However, marketers must avoid using too much gold. This shade is meant to be used as a highlighter rather than a primary colour.

Color Combinations – Each color has a different meaning and takeaway. Using different types of colour combinations, you can make your content easy to comprehend for your customers. Some complementary colour combinations make things stand out. Many sports teams use these colour combinations in their uniforms.

In ads or videos made using subtle colors, the call to action (CTA) buttons are often bright in color so that they immediately attract viewers’ attention, and they click to reach a specific page.

Conclusion

The audience perceiving different colors has a direct impact on the conversion rate of a marketing campaign. People can make their buying decisions and reach a judgment within 90 seconds of watching a video. As a marketer, you must understand that you can significantly impact that decision by selecting the right colour combinations for your marketing campaign.

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Business

Upgrades That Will Help Your Business Thrive

Once you’ve identified your goals and how to attain them, you can then grow your business in specific areas according to what you want to achieve.  The following 13 upgrades cover common areas of business that typically need developing:

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Upgrades That Will Help Your Business Thrive

Continuous improvement should be the primary goal of any business.  While it takes time and effort and some financial outlay, it’s crucial to continue growing and striving toward becoming the leader in your field.

This guide offers 13 ideas to help your business grow, increase your customer base, improve your productivity and boost your bottom line.

Start With A Solid Foundation

Before you commit to growth you should ensure your business is built on solid ground.  Here are some tips to help you begin:

Know your business – the use of tools such as benchmarking, market research and trend analysis will help you get a better picture of the factors affecting your business.

Take charge of your finances Make a commitment to understanding your daily, weekly, and monthly figures. Unless you have a dedicated accountant, you need to have a thorough understanding of your financial situation.

Prioritize your goals – identify those business goals which can be achieved relatively quickly and those which will require more time and financial investment. Make sure the goals you set are relevant and can be achieved in a realistic timeframe.

Develop a plan – once you’ve identified your goals, you will need to develop strategies to realize them and the best means of implementing those strategies.

Make your results measurable – work out how you are going to measure your results.  You may want to introduce devices such as a point system or desired percentage increase.

13 Ways To Upgrade Your Business

Once you’ve identified your goals and how to attain them, you can then grow your business in specific areas according to what you want to achieve.  The following 13 upgrades cover common areas of business that typically need developing:

Include reviews – today’s consumers place great value on the opinions of their peers when it comes to buying products. Upgrading your website to include customer reviews will help to increase sales and boost customer confidence. Be sure to include both good and bad reviews if you want to be taken seriously.

Upgrade your internet an upgrade to FTTP (fiber to the premises) now will pay big dividends for your business down the line and it doesn’t have to cost you anything.  Qualifying businesses connecting to high-speed NBN plans can enjoy a $0 upfront cost.

Computer Monitor and Other Remote Work Must-Haves

Introduce automation – there is a multitude of software and applications designed to reduce labor costs and increase productivity. Many are inexpensive and can free up small business owners, allowing them to focus more on growing their core business.

Increase your social media presence – rather than just a Facebook page and a presence on Instagram and Twitter, you should look at other forms of customer interaction such as articles, sponsorship, blogs, and webinars.

Start networking – as well as an online presence, you need to get out there more and attend industry-related events such as expos and seminars.  This is, not only to network with others in your field but also to forge new contacts with like-minded businesses, with cross-promotion in mind.

Create a rewards program – think of ways to reward your existing customers to maintain their loyalty and incentivize them to buy from you again.  These could include early access to specials and exclusive offers not available to the general public.

Create an email list – email addresses of existing customers are a valuable resource you should be taking full advantage of.  Send those on your mailing list regular reminders of what you have to offer, but make sure it’s valuable content rather than what could be perceived as spam.

Ask for feedback – another valuable resource is your customers’ opinions.  Ask them what they think of your products and then use this feedback to improve your product line and customer service.

Streamline your business – identify which products aren’t selling, which employees aren’t performing and any other areas that may be holding you back.  Make changes and be ruthless on behalf of your business.

Reduce overheads – look at ways to cut costs within your business such as transitioning to a remote workforce or outsourcing business processes such as payroll, HR, and bookkeeping.

Invest in your people – good staff morale translates into good customer service. Provide your employees additional training, advancement opportunities, and a fair wage to ensure a healthy company culture.

Improve your credentials – reduce your carbon footprint, introduce sustainable processes and practice corporate responsibility in order to retain and grow your customer base.

Increase cybersecurity upgrade your cybersecurity systems to make sure you are protected from the latest threats from hackers, malware, etc.  This is particularly important if you have a remote workforce.

Roughly half of all small businesses don’t make it past their fifth year of operation, so continuous improvement needs to be a priority from day one. Adopting just a few of the measures suggested here should help keep your business on trend, competitive, and above all, profitable.

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