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Product Prioritization Techniques: A Glimpse Into OKRs, Kano Model And Other Techniques For Product Management

Product Prioritization Techniques: A Glimpse Into OKRs, Kano Model And Other Techniques For Product Management, Effort-Impact Matrix

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Product Prioritization Techniques A Glimpse Into OKRs, Kano Model And Other Techniques For Product Management

“So much to do, so little time.” This thought has undoubtedly crossed your mind at least once when sitting at your desk, trying to keep up with a deadline.

Product managers often struggle to articulate, evaluate, and prioritize opportunities during the development and reading about some hr metrics for performance management. This blog will highlight some tried and tested product prioritization techniques that have will help you beat the product backlog and reach your goals.

1. Objectives and key results (OKR)

All budding entrepreneurs and product managers will be able to relate to Martin Luther King Jr. “I have a dream” speech because, in a way, they all have a dream, a goal they want to achieve while developing a product.

But the hard truth of life is that ideas rarely measure up to reality, and even if we have clear objectives, the results we achieve are often different. Objectives and key results (OKR) is a framework that is included in many product prioritization techniques that are meant to define and track product objectives and their outcomes.

2. Critical elements of OKR’s

OKR’s include a clear goal, along with a crucial result that has to be measurable. The main aim is to help product managers and developers plan to achieve their objectives using concrete and specific actions.

One significant benefit of using OKR’s in product management is that everyone in the team knows what they are expected to do. If everyone has a clear idea about their specific tasks, it will be more accessible to move towards the same goal.

The key results must be measurable; that is, the only way the objectives and actual results framework will be helpful. When using OKR’s, you can use a 0 – 100% score or 0 to 10 to measure the key findings.

Bottom Line: If you want to know if OKRs are useful, listen to Google’s Larry Page. The former CEO of Alphabet and co-founder of Google testified that OKRs have helped Google achieve 10x growth and keep the company on time and track.

3. The Kano Model

As the business, there is a phrase often repeated so much that it tends to get a little annoying; nevertheless, it is true; “the customer is always right.” The Kano Model builds upon this idea and sets up a five-step guide to help product managers develop a product or service centered on customer satisfaction.

Developed by Japanese professor Dr. Noriaki Kano, the Kano Model is a product development, and customer satisfaction theory that classifies customer preferences into five categories for more efficient product prioritization.

4. Critical Elements of the Kano Model

Basic Features: When you consider the basic features of your product, you need to make sure the parts match the customer’s needs. Even though the essential components may not necessarily make the customer pick you over a competitor, it is crucial because the customer may not choose your product if you don’t get it right.

Performance Features: The performance attributes, also known as ‘satisfiers,’ are not necessary for the product but, if added, increase the customer’s enjoyment. It is a general rule that when it comes to performance attributes, more is always better.

Excitement features: As the name suggests, the exciting features, or delighters, are meant to provide a disproportionate increase in customer satisfaction and generate excitement among users. Excitement attributes play a crucial role in your product’s competitive edge.

Bottom Line: The Kano Model is an innovative product prioritization technique that will put you in your customer’s shoes and allow you to relate to your customers’ needs. The key to successfully carrying out the Kano Model Analysis is to generate product ideas and features based on customers’ experiences and expectations.

5. Effort-Impact Matrix

It is curious to think that even though each day has precisely 24 hours, there are some days when you have all the time in the world, and you are more productive, and there are days when you work like crazy but have nothing to show for it.

For effective product prioritization, you need to manage your time more efficiently to avoid getting caught up with meaningless work.

An Effort-Impact Matrix is a decision-making tool that allows you to prioritize your work and use your time, effort, and resources fruitfully.

6. Critical Elements of Effort-Impact Matrix

Use the Effort-Impact Matrix for prioritization. You will find that it helps you identify and focus on activities that need your immediate attention compared to those that can wait. This will help you rank your work and plan your day more efficiently.

This technique will also help you analyze the amount of effort required for each task, along with the benefits you stand to receive once the job is completed. Using the high-impact high-effort evaluation technique will motivate you to take up challenging tasks that require considerable effort because of the end business value.

This decision-making tool and prioritization technique will also help you optimize and assign your time and resources not to waste any effort when achieving your goals.

Bottom Line: The Effort-Impact Matrix is a way to get your product back on track and align team priorities so that it becomes easier to achieve your set business goals.

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4 SaaS Link Building Tips For Beginners

In reality, link-building is a tough process, especially in the SaaS context. Why? Backlinks for SaaS websites are difficult to come by, and with the rise of new SaaS businesses, this will get more challenging.

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4 SaaS Link Building Tips For Beginners

The most effective techniques to promote your software as a service (SaaS) business and increase organic traffic to your website are content marketing and search engine optimization (SEO).

Note that improving your SEO rankings entails acquiring more high-quality backlinks. Thus, it’s essential to increase the number of backlinks to your SaaS business’s website from authoritative, high-quality websites in order to boost its search engine optimization performance.

In reality, link-building is a tough process, especially in the SaaS context. Why? Backlinks for SaaS websites are difficult to come by, and with the rise of new SaaS businesses, this will get more challenging. Therefore, building links the right way is the key, and you can find out how to plan your own link-building strategy from https://linkflow.ai/saas-link-building/ and other helpful resources.

Link-Building Strategies For SaaS Companies

Regardless of your niche, you may need to actively develop backlinks to your SaaS business in order to get your content discovered, consumed, and, ultimately, attract new clients. Here are ways to do it.

1. Write Guest Posts

Building backlinks and establishing yourself as an authority in your field can be accomplished effectively through guest posting. When you create content that is both original and helpful, other websites may link to it.

Take the website’s domain authority into account when guest posting. It’s recommended that you start with a well-regarded website with a Domain Authority (DA) of 50 or above. In addition, it would be beneficial to search for niche-specific websites interested in your writing.

After discovering a website open to guest posts, your next step is to learn more about the site’s target audience and content before seeking content marketing managers. Also, check to see if there are any guest posting requirements for the site.

However, you should exercise caution in deciding which blogs to publish on. There’s a wide variety of authoritative websites, and the same holds true for blogs.

2. Take Advantage Of Brand Mentions

Utilize your SaaS network to its full potential and make the most of brand-mention opportunities.

Backlink mentions are an excellent approach to making use of the websites, businesses, and services that you discuss in the content you create. Utilize methods such as co-mentioning or mention-me-back to get the advantage from your network.

This is an excellent strategy to obtain backlinks with very little effort on your part.

Link-Building Strategies For SaaS Companies

3. Pitch Link Round Ups

SaaS isn’t the only industry that can benefit from link roundups, but it is one in which they excel.

A link roundup (also known as a link list) is a regularly scheduled set of external links to relevant online content, such as articles, blog posts, and other online resources. Audiences can use them to find new content to read and share. They provide a dependable method for website owners to acquire inbound links.

Creating high-quality content that follows SEO best practices is the first step to being featured on authoritative link roundups.

Content that is educational, thoroughly investigated, and supported by reliable sources has a much better chance of being included in link roundups. The odds of being featured will improve if you establish yourself as a reliable source of high-quality information.

4. Use Digital PR Tactics To Earn Backlinks

Digital public relations (PR) is one of the most effective long-term approaches to building SaaS links. Digital PR entails expanding a company’s brands using means like podcasting, webinars, and more to attract the media’s attention.

Here are some suggestions for digital PR link-building:

  • Surveys and studies
  • Trend reports
  • Podcasts, webinars, and conferences

In order to get journalists and publications to write about your material and include links to it, you need to generate linkable assets (also known as link bait) and market these to them.

Important Factors In Back Linking

There are differences in the quality of the links. However, how can you evaluate whether or not a link is of high quality?

A link’s anatomy can tell you if it’s high- or low-quality. Look at these principles:

  • Relevancy
  • Anchor Text
  • Domain Strength
  • Page Strength

Once you’ve made it to the first page of Google’s search results, you can take it a step further by analyzing the anchor texts used by your top competitors to learn which type of anchor Google prefers and then using that data to guide your own link-building efforts.

Conclusion

The success of your SEO and the development of your SaaS brand depends on your ability to create and implement a comprehensive backlink strategy.

While it’s true that link building is more challenging for SaaS companies, it’s doable with the right strategy.

If you do it well, you may create an endless supply of high-quality links that will attract new clients.

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