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Fundamentals Of Plastic Surgery SEO

Fundamentals of Plastic Surgery SEO, Why is plastic surgery SEO necessary and What is Involved in SEO for Plastic Surgeons

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Fundamentals Of Plastic Surgery SEO

When patients go to their doctors for a plastic surgery consultation, they are likely feeling many different emotions all at once: excitement, nervousness, curiosity. Although it’s normal to feel wary about a medical procedure, you wouldn’t want your patients (or future patients) to feel that way about your practice.

Plastic surgery SEO is an excellent way for you to reach patients who are looking for you and let them know that you’re an experienced and compassionate choice that they can trust for their plastic surgery needs.

1. Why Is Plastic Surgery SEO Necessary?

SEO or search engine optimization for plastic surgery may not be on your priority list, but it wouldn’t be wise to ignore it too. SEO for plastic surgery does two things, and they are:

  • It helps plastic surgeons create a website that is easily understood by search engines (thus making them more visible)
  • Creates valuable, helpful, and informative Content to help patients wherever they are on their journey.

Why Is Plastic Surgery SEO Necessary

If your prospective patient cannot find you, or once they do, there’s not enough information about you for them to consider, they’ll end up looking for a different surgeon instead.

Low are five causes why you should not ignore SEO for your plastic surgery practice:

  • Approximately 94% of organic search traffic to your website is thanks to Google, so if you’re not visible on Google, then it’s highly likely that prospective clients can’t find you.
  • According to statistics, 50% of people read or check out at least three to five types of Content (social media posts, blogs, reviews, or landing pages) before deciding on a service or making a purchase.
  • Around 72% of searches are for local searches, with “near me” searches consistently and significantly increasing.
  • Customers give websites at least two seconds to load before clicking away—the same applies to those browsing on their mobile devices.
  • Study shows that 88% of consumers rely on online reviews much more than personal recommendations.

Lastly, the biggest reason to consider making plastic surgery SEO a priority is that the number one organic search result gets 33% of the clicks. The rest of the search results get over 75% of the clicks in total.

If your website is not on the first page of a Google search result, then it only means you’re not getting enough exposure or that you’re invisible. An excellent SEO strategy can get you to the number one spot.

2. What is Involved in SEO for Plastic Surgeons?

The same rules guide SEO for plastic surgeons as SEO for other industries. Pay attention to the following elements to attract more traffic to your site.

  1. Get a Good Website –when we say ‘good,’ we do not mean a fancy website with a flashy design. A ‘good’ website means one that has fast loading times, its strategy has been well-thought-out, provides visitors with all the information they need, is easy to navigate, and features calls to action or prompts that keep visitors interested.
  2. Expand Your Local Presence –local search is critical. Most prospective patients search for practices near them, so include your business address and contact information on your site and make sure they’re updated. Add your business listing with Google and try using Google My Business posts to engage with prospective customers uniquely.
  3. Produce High-Quality Content –producing high-quality Content and link building are two of the most important things that Google looks at to see how they should rank your page. And as we have mentioned earlier, if you are on the second or third page, you might as well be invisible.
  4. Organize Your Plastic Surgery Marketing Plan –if you plan to improve your SEO strategy, take all that good work and use it in a coordinated email or social media marketing campaign.

SEO is just the tip of the iceberg for digital marketing. Because most of your prospective clients are on social media, you need to meet them where they are and entice them with Content that catches their attention and sends them to your website for more.

3. How to Create a Plastic Surgery SEO Strategy

If you’re still new to SEO marketing, below are seven valuable tips to help get you started:

  1. Website Speed –first things first: how fast does your website load? Nowadays, people are so impatient that they refuse to wait for a page to load, so if your page is running on average speed (or lower), consider updating its speed. Your site needs to be fast and reliable to generate better leads.
  2. Keep Your Website Updated –after website speed, one of the most significant issues most websites have is the lack of contact information. If you have moved your office or have multiple locations, have hired new doctors, or have changed your contact information, update it as soon as possible.
  3. Create Content Regularly –there are a lot of articles providing information on when the best time to post on social media is and the perfect amount of emails to send. But what you need to do is put out Content regularly and consistently. Why? Because your prospective patients can end up getting used to your blogs, social media posts, and emails and look forward to them. Consider using an automatic post scheduler and develop an editorial calendar you can organize yourself.
  4. A/B Testing –A/B testing pertains to putting two pieces of Content together, each with a minor tweak, and testing which one performs the best.
  5. Find Your Niche and Customize Your Marketing Strategy –this involves finding out exactly who your target market is. Are you focusing on cosmetic surgery? Rhinoplasty? Double-eyelid surgery? Whoever it is that you want to reach, make sure you speak to them in your Content.
  6. Experiment with Different Marketing Channels –a website is just one among many different tools you can use to expand your presence online. Consider using other social media channels such as Facebook, Instagram, YouTube, or even TikTok, especially if your target market is on those platforms.
  7. Get Help from Professionals –last but not least, it might be a good idea to seek help from professionals who can manage all your digital marketing needs and reach new patients simultaneously.

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6 Fun Activities For Your Next Virtual Corporate Event

Remote working doesn’t have to be boring because you can spruce it up with fun activities for virtual corporate events. These are fun activities that ensure employees are lively and happy.

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6 Fun Activities For Your Next Virtual Corporate Event

Virtual corporate events are online gatherings often held via video platforms like Webex, Zoom, and Google Meet. Such events offer an excellent way to participate in games and other fun activities. They also aim to help create familiarity and relationships between the attendees and improve work dynamics and communication.

Hosting a virtual event is challenging, especially for an unfamiliar group. However, it has become a new culture nowadays because most companies have allowed their employees to work in a remote setup.

Despite the convenience, working from home has brought countless negatives like burnout, unexpected distractions, and feelings of isolation. It also resulted in positive outcomes, though, like the ability to bond, connect, laugh together, and have fun with each other via 100% virtual means. Thus, businesses and companies have openly embraced virtual events as part of their work process.

If you are tired of the old encounters at events and are struggling to get fresh creative ideas, here is a list of fun activities you can consider:

1. Virtual Happy Hours

Despite having employees working from home, companies must ensure that business operations continue without risking employees’ lives. This opened an opportunity to find creative ways to interact with each other to avoid boredom, including attending corporate virtual happy hour with colleagues.

Virtual happy hour doesn’t mean going to bars or pubs after work. There is no need to wait in line to use the bathroom or stick around for drinks, and none of your coworkers has to call a ride-hailing vehicle to take you home afterward. This is because employees can have conversations and share drinks over a video call.

Virtual happy hours allow remote employees to socialize in a confident and comfortable setting. Working from home can sometimes feel lonely and isolated, but virtual happy hours help people socialize, bringing a sense of connection and belonging despite the distance. This also allows employees to toast to each other from different locations, like when they used to go out for drinks after office hours.

2. Health And Well-being Activities

Cases of mental and physical health issues are more common today than ever before. Hence, incorporating activities beneficial for your mental and physical health into your virtual event is recommended to ensure you are well taken care of, even in a small capacity.

For instance, you can incorporate a meditation break or a short workout between sessions, depending on the event you’ll have.

Excited young man looking at laptop celebrating online victory

3. Online Office Games

Online office games have gained steady popularity since several companies adopted remote work setups. Such games are conducted via a secure videoconference platform and last for 90 minutes. These include trivia, icebreakers, and mini-competitions that somehow break the monotony of work duties employees have daily. The game is headed by an eager host to enhance engagement and entertainment.

4. Social Media Groups

According to Statistica, an average person spends about two hours a day on social media. So, you can create private groups on platforms like Instagram, Facebook, or Twitter for more virtual social connections.

For example, on Throwback Thursday, invite your peers to share an old photo with the team, and they will guess who’s in the photo. You may also ask teammates to tag someone on an image you’ll post, say, Ironman, who may be a favorite Avenger of one or two employees.

5. Virtual Dance Party

Dancing is a great stress reliever and team bonding exercise where coworkers can show their goofy and vulnerable side. To conduct a virtual team dance party, invite your coworkers to a video call, then create an enthralling playlist that will call for silly moves.

Another alternative to a dance party is to hold a silent disco. Here, each participant dances to the music they choose on their headset. Joining a silent disco is easy as each attendee dances to a song of their choice, and teammates can guess the song based on the moves. Virtual dance parties involve movements that may help workers blow off steam without thinking or talking to anyone; only rhythm does all the talking.

6. Digital Prom

Everyone has that prom dress or suit sitting in the closet because there is no opportunity to wear such elegant clothes. However, digital prom allows coworkers to dress up and relieve their childhood nostalgia, using the same prom experience to help them bond.

Although this activity might be silly for some, it offers a playful way to interact with peers and overcome fear.

Conclusion

Remote working doesn’t have to be boring because you can spruce it up with fun activities for virtual corporate events. These are fun activities that ensure employees are lively and happy. So, if you’re looking forward to organizing a virtual corporate event, try the activities discussed here to lift your spirits.

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