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OTT (Over-the-top) | OTT Meaning – What are the Over-the-top (OTT) media services? OTT Platforms, OTT Technology & its Features

Over-the-top (OTT) media services – OTT Platforms, OTT Features, OTT Technology. Digital subscriptions, online video distributors, Video-on-demand services.

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Over-the-top (OTT) Platforms

The Term OTT stands for over-the-top media service. The OTT media service is an online streaming media service platform it directly offers to viewers via the Internet connection or other Internet Protocol (IP) based transmission.

BIGFlix is India’s first movie on-demand service platform. It offers online streaming and downloads media services through OTT (Over-the-top) Platform at any time. Owned by Reliance Entertainment released in the year of 2008.

nexGTv is one of the first mobile OTT APP launched by Digivive for smartphone users in India. nexGTv is the first smartphone app that provides live-streaming services for the world’s most popular Cricket league IPL (Indian Premier League) during the year 2013-2014. It is available on IOS & Android Platforms.

In India, there are nearly 40+ providers of over the top media services (OTT). The overall market of OTT worth is ₹2,150 crores (₹21.5 billion, US$303 million as of 2018), and its market value grows nearly ₹35 billion in 2019 and the market reach will be ₹135 billion by the end of the financial year 2023.

1. What is OTT (Over-the-top) – OTT Meaning

The over-the-top (OTT) media service Bypasses the media content via broadcast, cable, IPTV, and satellite television platform providers. The TV content diversion through the OTT channels via an Internet connection. It is also referred to as “value-added” services.

Over-the-top (OTT) media services are based on online video distributors (OVDs), video programming distributors (MVPDs), video-on-demand (SVoD) services that offer access to film and television content including video content from the film producers as well as original video content produced specifically for the use.

The Federal Communications Commission (FCC) categorizes the OTT media services has divided into two main groups called multichannel video programming distributors (MVPDs); and online video distributors (OVDs).

An online video distributor (OVDs) was defined by the Federal Communications Commission (FCC). Virtual MVPDs including services as AT&T TV, Fubo TV, Sling TV, Hulu with Live TV, and YouTube TV, etc.

Over-the-top (OTT) media services

2. Types of Content on OTT Platforms

a. Video Content:

The video content can be viewed across any device, including personal computers, laptops, tablets, mobile devices, televisions, OTT devices, and more.

b. OTT content:

The content comes from an OTT content provider like Hulu, Sling TV, and Fubo TV. Over-the-top (OTT) content can be viewed on multiple devices, such as smart TVs, personal computers (PC), Mac, laptops, tablets, mobile phones, gaming consoles, etc.

c. (OTT) Over-the-top Devices

The devices which are not a desktop, laptop, or mobile but are used to consume OTT content. For an example that includes Smart TVs, Roku, Apple TVs, Chromecast, PlayStation, Xbox, Amazon Firesticks, and other online streaming devices.

d. OTT Messaging:

Third parties and mobile network operators provide instant messaging or online chat services. An example of OTT messaging includes Facebook chat, WhatsApp, Viber, WeChat, Skype, Telegram, and Google Allo, etc.

e. OTT includes:

Over-the-top (OTT) video viewers, Connected TV (CTV)/Internet Protocol TV (IPTV) users, Linear OTT video service users.

f. Sub-categories of OTT/CTV viewers include:

Advertising-based video-on-demand (AVOD), Subscription video-on-demand (SVOD), Transactional based video-on-demand (TVOD).

3. Modes of access over-the-top (OTT):

  • Over-the-top (OTT) access via internet-connected devices such as
  • Smartphones which include Android, iOS, KaiOS and Windows-type mobile phone device’s
  • Smart TVs like Google TV and LG Electronics
  • Set-top boxes and IP boxes for Apple Smart TV, Roku, Nvidia Shield, and Fire TV
  • Gaming consoles like as the PlayStation 4, Wii U, and Xbox One

(OTT) Media Services or OTT Platforms

4. Features of over-the-top (OTT) Media Services or OTT Platforms

  • Online video advertising
  • Video-on-demand (AVOD) Services
  • Subscription video on demand (SVOD)
  • Online streaming video content
  • Pay-per-view (PPV) purchase model
  • Online video distributors (OVDs)
  • Video programming distributors (MVPDs)
  • Online video streaming platforms or Services

Digital subscription video-on-demand services or platforms are lists out below.

5. Topmost popular International Online Streaming OTT Platforms or OTT Services

The top major online streaming platforms such as Netflix, Amazon Prime Video, Hulu Live TV, Sling TV, and YouTube TV earn their revenue through digital subscriptions Platforms.

OTT Platforms or OTT Services provides Hollywood, Bollywood, Tollywood, Movies, Videos, TV shows, Web Series, Documentaries, in the online Box office.

  • Netflix
  • Amazon prime Video
  • Sling TV
  • Hulu Live TV
  • HBO Now
  • HBO GO
  • YouTube TV
  • Fubo TV
  • Direct TV Now
  • HOOQ
  • Tubi TV

6. Topmost popular India Online Streaming OTT Platforms or OTT Services

Top India’s largest growing online media networks, which provides online video content libraries like biggest TV Shows, Blockbuster movies, web series, digital media content in popular Indian languages including Hindi, Telugu, Tamil, Punjabi, Malayalam, Kannada, Gujarati, Marathi, Bhojpuri, and Bengali.

India OTT users market is the second–biggest world market after the USA.

  • Hotstar (Disney+ Hotstar)
  • Voot (Viacom18)
  • ALTBalaji
  • BIGFlix
  • YuppTV
  • ViU
  • Eros Now
  • SUN NXT
  • Zee5 (Ditto TV)
  • Aha
  • MX Player
  • SonyLIV
  • NexGTV
  • Hoichoi
  • Spuul

Conclusion

According to the KPMG report, the average spending time of OTT Smartphone app users in between 30-50 minutes. Due to the novel coronavirus (Covid-19) pandemic time, everything will be locked down, and the public will be Stay at home. Someone will be in quarantine. During this lock-down period, the average spending time for OTT platform services will be more when compared to regular days.

Due to the coronavirus (Covid-19) pandemic and Lockdown effect, OTT platforms have a huge demand and very help full for online users to watch new HD 4K Movies, Videos, New TV shows, Latest Web Series, New Documentaries, Kids Shows online.

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Cloud Computing

Leveraging Cloud Technology for Better Data Protection

This is where cloud technology swoops in like a knight in shining armor, offering innovative ways to safeguard our precious data.

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Leveraging Cloud Technology for Better Data Protection

We’re quickly discovering that data is the new gold. But as valuable as it is, it’s equally vulnerable to a myriad of threats lurking throughout the internet. This is where cloud technology swoops in like a knight in shining armor, offering innovative ways to safeguard our precious data. Let’s embark on a journey to explore how leveraging cloud technology can shield your data more effectively than ever before.

1. Advanced Threat Detection Systems

Cloud platforms employ sophisticated threat detection systems that monitor suspicious activities in real-time. These systems use advanced algorithms and artificial intelligence to identify and mitigate threats before they can cause harm. It’s akin to having a digital watchdog that’s always on the lookout for danger.

In an ever-evolving digital landscape, ensuring the protection and quick recovery of vital data is paramount. Technology partnerships have furnished the market with effective solutions for this purpose. One notable collaboration focuses on providing managed service providers with essential tools and services to safeguard their operations. By exploring specific solutions such as Datto, businesses have the opportunity to enhance their data protection strategies on flexible terms, further strengthening their defense against data loss.

2. Understanding the Cloud’s Security Blanket

At its core, cloud computing utilizes a network of remote servers hosted on the internet to store, manage, and process data, rather than a local server or personal computer. But it’s not just about storage efficiency; it’s about security. The cloud’s architecture inherently includes multiple layers of security protocols and complex algorithms designed to protect data.

3. The Encryption Advantage

One of the standout features of cloud technology is encryption. This is the process of converting information into a code to prevent unauthorized access. Think of it as translating your data into a secret language that only those with the ‘key’ can understand. This significantly adds a layer of security to your data, both at rest and in transit.

4. Global Compliance Standards

Adhering to global data protection regulations can be a herculean task. Cloud service providers, however, make this easier by ensuring their platforms comply with rigorous international standards. This not only aids in protecting your data but also keeps you on the right side of the law.

Do you need WORM-compliant storage

5. Empowering Businesses to Take Control

Beyond these built-in security features, cloud technology also empowers businesses and individuals to implement additional security measures. With tools for access management, you can control who has access to your data and to what extent, further minimizing the risk of breaches.

6. Continuous Security Updates

The digital threat landscape is constantly evolving, with new vulnerabilities discovered almost daily. Cloud service providers invest heavily in security research and continuously update their systems to guard against the latest threats. This means that your data is protected by the most current security measures without you having to lift a finger.

7. Scalability As a Protective Measure

As businesses grow, so do their data protection needs. Cloud technology scales seamlessly to meet these changing demands without compromising security. Whether it’s expanding storage, scaling security measures, or integrating new services, the cloud adapts to protect your data through every phase of growth.

8. The Eco-friendly Aspect of Cloud Security

Beyond its technical benefits, cloud computing also offers an eco-friendly approach to digital security. Energy-efficient data centers and reduced hardware needs not only make cloud technology a sustainable choice but also contribute to a company’s green credentials, aligning data protection efforts with environmental sustainability.

9. Data Redundancy: The Unsung Hero

Data redundancy is another critical aspect of cloud technology, where your data is replicated in multiple secure locations. This means that even in the event of a data center disaster, your data remains safe and can be quickly restored. It’s the ultimate backup plan, ensuring that your data’s safety is never compromised.

10. Personalized Security Strategies

The adaptability of cloud services allows for customized security strategies tailored to specific business needs and threats. This means businesses are not just depending on generic protections but can fortify their data according to its unique vulnerabilities and value.

Conclusion

As we’ve voyaged through the realm of cloud technology, it’s clear that its impact on data protection is profound. With its multi-layered security measures, continuous updates, and advanced detection systems, the cloud offers a robust shield against the ever-growing threats to data security. By harnessing the power of the cloud, we can look towards a future where our digital treasures are guarded more effectively than ever before. So, let the cloud be your fortress in this digital age, protecting your data with vigilance and prowess.

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