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OTT (Over-the-top) | OTT Meaning – What are the Over-the-top (OTT) media services? OTT Platforms, OTT Technology & its Features

Over-the-top (OTT) media services – OTT Platforms, OTT Features, OTT Technology. Digital subscriptions, online video distributors, Video-on-demand services.

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Over-the-top (OTT) Platforms

The Term OTT stands for over-the-top media service. The OTT media service is an online streaming media service platform it directly offers to viewers via the Internet connection or other Internet Protocol (IP) based transmission.

BIGFlix is India’s first movie on-demand service platform. It offers online streaming and downloads media services through OTT (Over-the-top) Platform at any time. Owned by Reliance Entertainment released in the year of 2008.

nexGTv is one of the first mobile OTT APP launched by Digivive for smartphone users in India. nexGTv is the first smartphone app that provides live-streaming services for the world’s most popular Cricket league IPL (Indian Premier League) during the year 2013-2014. It is available on IOS & Android Platforms.

In India, there are nearly 40+ providers of over the top media services (OTT). The overall market of OTT worth is ₹2,150 crores (₹21.5 billion, US$303 million as of 2018), and its market value grows nearly ₹35 billion in 2019 and the market reach will be ₹135 billion by the end of the financial year 2023.

1. What is OTT (Over-the-top) – OTT Meaning

The over-the-top (OTT) media service Bypasses the media content via broadcast, cable, IPTV, and satellite television platform providers. The TV content diversion through the OTT channels via an Internet connection. It is also referred to as “value-added” services.

Over-the-top (OTT) media services are based on online video distributors (OVDs), video programming distributors (MVPDs), video-on-demand (SVoD) services that offer access to film and television content including video content from the film producers as well as original video content produced specifically for the use.

The Federal Communications Commission (FCC) categorizes the OTT media services has divided into two main groups called multichannel video programming distributors (MVPDs); and online video distributors (OVDs).

An online video distributor (OVDs) was defined by the Federal Communications Commission (FCC). Virtual MVPDs including services as AT&T TV, Fubo TV, Sling TV, Hulu with Live TV, and YouTube TV, etc.

Over-the-top (OTT) media services

2. Types of Content on OTT Platforms

a. Video Content:

The video content can be viewed across any device, including personal computers, laptops, tablets, mobile devices, televisions, OTT devices, and more.

b. OTT content:

The content comes from an OTT content provider like Hulu, Sling TV, and Fubo TV. Over-the-top (OTT) content can be viewed on multiple devices, such as smart TVs, personal computers (PC), Mac, laptops, tablets, mobile phones, gaming consoles, etc.

c. (OTT) Over-the-top Devices

The devices which are not a desktop, laptop, or mobile but are used to consume OTT content. For an example that includes Smart TVs, Roku, Apple TVs, Chromecast, PlayStation, Xbox, Amazon Firesticks, and other online streaming devices.

d. OTT Messaging:

Third parties and mobile network operators provide instant messaging or online chat services. An example of OTT messaging includes Facebook chat, WhatsApp, Viber, WeChat, Skype, Telegram, and Google Allo, etc.

e. OTT includes:

Over-the-top (OTT) video viewers, Connected TV (CTV)/Internet Protocol TV (IPTV) users, Linear OTT video service users.

f. Sub-categories of OTT/CTV viewers include:

Advertising-based video-on-demand (AVOD), Subscription video-on-demand (SVOD), Transactional based video-on-demand (TVOD).

3. Modes of access over-the-top (OTT):

  • Over-the-top (OTT) access via internet-connected devices such as
  • Smartphones which include Android, iOS, KaiOS and Windows-type mobile phone device’s
  • Smart TVs like Google TV and LG Electronics
  • Set-top boxes and IP boxes for Apple Smart TV, Roku, Nvidia Shield, and Fire TV
  • Gaming consoles like as the PlayStation 4, Wii U, and Xbox One

(OTT) Media Services or OTT Platforms

4. Features of over-the-top (OTT) Media Services or OTT Platforms

  • Online video advertising
  • Video-on-demand (AVOD) Services
  • Subscription video on demand (SVOD)
  • Online streaming video content
  • Pay-per-view (PPV) purchase model
  • Online video distributors (OVDs)
  • Video programming distributors (MVPDs)
  • Online video streaming platforms or Services

Digital subscription video-on-demand services or platforms are lists out below.

5. Topmost popular International Online Streaming OTT Platforms or OTT Services

The top major online streaming platforms such as Netflix, Amazon Prime Video, Hulu Live TV, Sling TV, and YouTube TV earn their revenue through digital subscriptions Platforms.

OTT Platforms or OTT Services provides Hollywood, Bollywood, Tollywood, Movies, Videos, TV shows, Web Series, Documentaries, in the online Box office.

  • Netflix
  • Amazon prime Video
  • Sling TV
  • Hulu Live TV
  • HBO Now
  • HBO GO
  • YouTube TV
  • Fubo TV
  • Direct TV Now
  • HOOQ
  • Tubi TV

6. Topmost popular India Online Streaming OTT Platforms or OTT Services

Top India’s largest growing online media networks, which provides online video content libraries like biggest TV Shows, Blockbuster movies, web series, digital media content in popular Indian languages including Hindi, Telugu, Tamil, Punjabi, Malayalam, Kannada, Gujarati, Marathi, Bhojpuri, and Bengali.

India OTT users market is the second–biggest world market after the USA.

  • Hotstar (Disney+ Hotstar)
  • Voot (Viacom18)
  • ALTBalaji
  • BIGFlix
  • YuppTV
  • ViU
  • Eros Now
  • SUN NXT
  • Zee5 (Ditto TV)
  • Aha
  • MX Player
  • SonyLIV
  • NexGTV
  • Hoichoi
  • Spuul

Conclusion

According to the KPMG report, the average spending time of OTT Smartphone app users in between 30-50 minutes. Due to the novel coronavirus (Covid-19) pandemic time, everything will be locked down, and the public will be Stay at home. Someone will be in quarantine. During this lock-down period, the average spending time for OTT platform services will be more when compared to regular days.

Due to the coronavirus (Covid-19) pandemic and Lockdown effect, OTT platforms have a huge demand and very help full for online users to watch new HD 4K Movies, Videos, New TV shows, Latest Web Series, New Documentaries, Kids Shows online.

We are an Instructor, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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How to Recover Lost Data on Mac Using Wondershare Recoverit

Mentioning the market leaders, Wondershare Recoverit is trusted by millions of users globally and can save data from all kinds of disasters.

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Tips To Make Your Mac Run Faster

The expansive data management needs of today often pose the inconvenience of information mishandling and unwanted loss. As a result, there is a constant need for data recovery solutions to avoid data loss situations. Likewise, there is a diversity of free data recovery software for getting back lost data.

Mentioning the market leaders, Wondershare Recoverit is trusted by millions of users globally and can save data from all kinds of disasters. We will mainly talk about its Mac-compatible utility for retrieving lost data in enough detail.

Part 1: Recoverit Mac Data Recovery Overview

Available for Windows and Mac devices, Recoverit is excellent for getting back your lost data files quickly and conveniently. This data recovery software is packed with a vast variety of new and exciting features that promise a high-speed and accurate recovery of your lost data in more than 1000 file formats, such as audio, video, photo, Office documents, email, etc.

Recoverit is efficient enough in getting back the lost data in more than 500 different scenarios, from over 2000 devices. You can safely retrieve deleted, lost, and formatted information from USB flash drives, SD cards, internal and external hard disks, cameras, memory cards, etc.

More importantly, it retains the original quality and resolution of the recovered data for the user’s convenience. You can hence, rest assured of the file settings of your high-resolution images, videos, and audio files.

Recoverit Mac Data Recovery Overview

Part 2: How to Recover Lost Data on Mac with Recoverit Mac Data Recovery?

Situation 1: Recover Data from Bootable M1/T2 Mac Hard Drive/Trash/HDD

Visit the official website to download and install Recoverit Mac Data Recovery on your Mac device. Launch the tool and take the following steps:

Step 1: Choose a Location

In the program’s welcome interface, head to the left side panel and select the desired location for retrieving lost data. Tap the ‘Start’ button to proceed further.

Step 2: Location Scanning

As you click on ‘Start’, the software initiates an automatic scanning of the selected location for recovering the lost files. To recover videos, you can try the ‘Advanced Video Recovery’ feature for retrieving large-sized video files without corruption.

Recover Data from Bootable M1 T2 Mac Hard Drive Trash HDD

Step 3: Let’s Preview and Recover!

As the scanning progresses, the lost files appear sequentially on the screen. You can select the required ones to preview each and tap the ‘Recover’ button to retrieve them.

Situation 2: Recover Data from Unbootable Mac M1/T2 with Wondershare Recoverit

Recovering data from an unbootable M1/T2 Mac drive requires you to create a bootable drive. The process is easy with Recoverit.

Recover Data from Bootable M1T2 Mac Hard Drive

Requirements for Creating a Bootable Drive

  • A normally working system
  • A USB flash drive
  • The Thunderbolt 3 (USB-C) or Thunderbolt 3 USB cable will be connected to the new computer, as the alternate bootable media.

Download, install and launch Recoverit Mac data recovery and take the following steps:

Step 1:

Click on the ‘System Crashed Computer’ option on the main page. Insert the blank USB in the system’s USB port and hit ‘Start’.

Click on the USB name and tap ‘Start’ again. A warning message appears on the screen. Select the ‘Format’ option from here and it will show you the procedure for formatting the USB drive.

Recover Data from Bootable Wondershare

Step 2:  Creating the bootable media

After the formatting, the bootable media drive will be created on Mac. During the process, do not remove the USB flash drive from your Mac computer

Step 3: Finish creating bootable media

Then Recoverit will guide you to boot your crashed Mac from a USB flash drive

Step 4: Recover data from crashed Mac

Select the file copies, followed by connecting an external drive to your unbootable Mac. Choose the hard drive as the new storage location. Click on ‘Start Copy’ for moving the files to the connected USB.

Recover Data from Bootable wondershare recoverit

Part 3: Main features of Recoverit Mac Data Recovery

Recoverit Mac Data Recovery welcomes users with a host of appealing features and functionalities. No wonder the software tops user preferences among the diversity of data recovery solutions available. The following section outlines some of the promising features of this program:

  • Fully compatible with Apple T2 security chip-enabled Macs.
  • It is an excellent solution to recover lost data files of almost any format. You can get back all your important audio, documents, emails, and favorite images, videos, and graphics.
  • Allows you to get back lost data due to accidental deletion, disk formatting, device corruption, system crashes, bootable issues, virus attack, emptied recycle bins, partition loss, etc.
  • Offers an exclusive file preview feature that allows you to check the files before recovering them.
  • Super easy to use, even if you don’t have any tech background. Also, the development team extends 24 x7 tech support for the user’s convenience.

Part 4: Price and Plans

The software is available for free trial and subscriptions at convenient prices. You can recover up to 100 MB of data for free.

  • Essential Plan: $79.99/ Year, supports unlimited data recovery for 1 Mac.
  • Standard Plan: $99.99/ Year, support computer crash recovery plus unlimited data recovery for 1 Mac.
  • Premium Plan: $139.99/ Year, supports advanced video recovery & repair, plus computer crash recovery, and unlimited data recovery for 2 Macs.

Conclusion

Data recovery programs are the need of the hour, in light of modern-day information handling requirements. Looking into the software diversity, you can choose from an extensive range of tools. When aiming to recover lost data on a Mac device, the Wondershare Recoverit Mac Data Recovery software can be preferred without a second thought.

The tool has a host of features to facilitate quick and efficient retrieval of lost data on Mac utilities. The scenario and format support of the tool is endless, and the preview capability is an added advantage. The software can recover data from bootable the Apple M1 chip.

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