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OTT (Over-the-top) | OTT Meaning – What are the Over-the-top (OTT) media services? OTT Platforms, OTT Technology & its Features

Over-the-top (OTT) media services – OTT Platforms, OTT Features, OTT Technology. Digital subscriptions, online video distributors, Video-on-demand services.

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Over-the-top (OTT) Platforms

The Term OTT stands for over-the-top media service. The OTT media service is an online streaming media service platform it directly offers to viewers via the Internet connection or other Internet Protocol (IP) based transmission.

BIGFlix is India’s first movie on-demand service platform. It offers online streaming and downloads media services through OTT (Over-the-top) Platform at any time. Owned by Reliance Entertainment released in the year of 2008.

nexGTv is one of the first mobile OTT APP launched by Digivive for smartphone users in India. nexGTv is the first smartphone app that provides live-streaming services for the world’s most popular Cricket league IPL (Indian Premier League) during the year 2013-2014. It is available on IOS & Android Platforms.

In India, there are nearly 40+ providers of over the top media services (OTT). The overall market of OTT worth is ₹2,150 crores (₹21.5 billion, US$303 million as of 2018), and its market value grows nearly ₹35 billion in 2019 and the market reach will be ₹135 billion by the end of the financial year 2023.

1. What is OTT (Over-the-top) – OTT Meaning

The over-the-top (OTT) media service Bypasses the media content via broadcast, cable, IPTV, and satellite television platform providers. The TV content diversion through the OTT channels via an Internet connection. It is also referred to as “value-added” services.

Over-the-top (OTT) media services are based on online video distributors (OVDs), video programming distributors (MVPDs), video-on-demand (SVoD) services that offer access to film and television content including video content from the film producers as well as original video content produced specifically for the use.

The Federal Communications Commission (FCC) categorizes the OTT media services has divided into two main groups called multichannel video programming distributors (MVPDs); and online video distributors (OVDs).

An online video distributor (OVDs) was defined by the Federal Communications Commission (FCC). Virtual MVPDs including services as AT&T TV, Fubo TV, Sling TV, Hulu with Live TV, and YouTube TV, etc.

Over-the-top (OTT) media services

2. Types of Content on OTT Platforms

a. Video Content:

The video content can be viewed across any device, including personal computers, laptops, tablets, mobile devices, televisions, OTT devices, and more.

b. OTT content:

The content comes from an OTT content provider like Hulu, Sling TV, and Fubo TV. Over-the-top (OTT) content can be viewed on multiple devices, such as smart TVs, personal computers (PC), Mac, laptops, tablets, mobile phones, gaming consoles, etc.

c. (OTT) Over-the-top Devices

The devices which are not a desktop, laptop, or mobile but are used to consume OTT content. For an example that includes Smart TVs, Roku, Apple TVs, Chromecast, PlayStation, Xbox, Amazon Firesticks, and other online streaming devices.

d. OTT Messaging:

Third parties and mobile network operators provide instant messaging or online chat services. An example of OTT messaging includes Facebook chat, WhatsApp, Viber, WeChat, Skype, Telegram, and Google Allo, etc.

e. OTT includes:

Over-the-top (OTT) video viewers, Connected TV (CTV)/Internet Protocol TV (IPTV) users, Linear OTT video service users.

f. Sub-categories of OTT/CTV viewers include:

Advertising-based video-on-demand (AVOD), Subscription video-on-demand (SVOD), Transactional based video-on-demand (TVOD).

3. Modes of access over-the-top (OTT):

  • Over-the-top (OTT) access via internet-connected devices such as
  • Smartphones which include Android, iOS, KaiOS and Windows-type mobile phone device’s
  • Smart TVs like Google TV and LG Electronics
  • Set-top boxes and IP boxes for Apple Smart TV, Roku, Nvidia Shield, and Fire TV
  • Gaming consoles like as the PlayStation 4, Wii U, and Xbox One

(OTT) Media Services or OTT Platforms

4. Features of over-the-top (OTT) Media Services or OTT Platforms

  • Online video advertising
  • Video-on-demand (AVOD) Services
  • Subscription video on demand (SVOD)
  • Online streaming video content
  • Pay-per-view (PPV) purchase model
  • Online video distributors (OVDs)
  • Video programming distributors (MVPDs)
  • Online video streaming platforms or Services

Digital subscription video-on-demand services or platforms are lists out below.

5. Topmost popular International Online Streaming OTT Platforms or OTT Services

The top major online streaming platforms such as Netflix, Amazon Prime Video, Hulu Live TV, Sling TV, and YouTube TV earn their revenue through digital subscriptions Platforms.

OTT Platforms or OTT Services provides Hollywood, Bollywood, Tollywood, Movies, Videos, TV shows, Web Series, Documentaries, in the online Box office.

  • Netflix
  • Amazon prime Video
  • Sling TV
  • Hulu Live TV
  • HBO Now
  • HBO GO
  • YouTube TV
  • Fubo TV
  • Direct TV Now
  • HOOQ
  • Tubi TV

6. Topmost popular India Online Streaming OTT Platforms or OTT Services

Top India’s largest growing online media networks, which provides online video content libraries like biggest TV Shows, Blockbuster movies, web series, digital media content in popular Indian languages including Hindi, Telugu, Tamil, Punjabi, Malayalam, Kannada, Gujarati, Marathi, Bhojpuri, and Bengali.

India OTT users market is the second–biggest world market after the USA.

  • Hotstar (Disney+ Hotstar)
  • Voot (Viacom18)
  • ALTBalaji
  • BIGFlix
  • YuppTV
  • ViU
  • Eros Now
  • SUN NXT
  • Zee5 (Ditto TV)
  • Aha
  • MX Player
  • SonyLIV
  • NexGTV
  • Hoichoi
  • Spuul

Conclusion

According to the KPMG report, the average spending time of OTT Smartphone app users in between 30-50 minutes. Due to the novel coronavirus (Covid-19) pandemic time, everything will be locked down, and the public will be Stay at home. Someone will be in quarantine. During this lock-down period, the average spending time for OTT platform services will be more when compared to regular days.

Due to the coronavirus (Covid-19) pandemic and Lockdown effect, OTT platforms have a huge demand and very help full for online users to watch new HD 4K Movies, Videos, New TV shows, Latest Web Series, New Documentaries, Kids Shows online.

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Computer Network

Top Crucial Steps For CEO in Case of Ransomware Attack

Before preparing the technological response to a ransomware-related attack, create compliance and process procedures that include crucial individuals in the organization.

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cybersecurity is essential to the global supply chain

Ransomware is increasing as cybercriminals search for more sophisticated and complex ways to make money from cyber-attacks. The effects of ransomware attacks on businesses could be catastrophic when it lands on shared sites within networks can completely disrupt an organization’s operations.

In the end, getting more aware of preventing and defending against these attacks is crucial for every business and big corporation and company regardless of size.

Due to their nature, ransomware, combating them requires the involvement of other departments besides IT. The CEO is accountable for making decisions like whether the expense to pay the ransom out is more significant than other options, evaluating the operational and financial impact on the attacker, and then taking appropriate action in case of a ransomware attack.

1. What is ransomware?

In the words of Wombat Security’s Infographics that ransomware is “a kind of malware (malware) which blocks access to data or devices until a ransom payment is made.” Payments are usually orchestrated using bitcoin or virtual currency as they aren’t controlled like cash transactions and are far more difficult for governments to trace.

When ransomware infects computers, it initiates an encryption process that locks users out of the computer and blocks access to the data until the ransom has been paid. If a payment is received and the user gets the digital key that allows them access to the system.

2. Antivirus is installed:

Make sure you have antivirus programs up-to-date on all the business devices. Remember that antivirus software relies on signatures. New variations could and do be missed and could be the first line of defense. Additionally, it is recommended to use an all-encompassing security system that includes additional security technologies like heuristics, firewalls, behavioral-based threat protection, and more.

Cyber Security and its Impact on the Global Supply Chain

Digital Guardian provides an ‘Advanced Threat Prevention’ module that includes a set of protection rules for ransomware based on how it works with your operating system.

3. Backup the data:

There are many options to choose from, including cloud backups, local device storage, and even network-attached drives; however, each comes with a certain degree of risk.

It is essential to eliminate any external device before creating a backup to ensure that in the event of ransomware infecting your computer system, you won’t be in a position to access the blockage.

4. Enforce ransomware governance:

Before preparing the technological response to a ransomware-related attack, create compliance and process procedures that include crucial individuals in the organization. Ransomware attacks can swiftly become a source of concern and escalate into a crisis, causing company money and creating an unpopular image.

The CEO, the board of directors, and other vital stakeholders must be involved in preparation. If there is an attack by ransomware, journalists and other stakeholders from outside are likely to reach out to the director’s office to request the appropriate response, not security executives or the CISO.

5. Back up, test, repeat ransomware response:

Backup not just all the information, but any applications that are not standard and the IT infrastructure are supporting them. Make sure that your backup and recovery tools are up-to-date and reliable. If you are using online backups, ensure that they aren’t secured by ransomware.

Protect your enterprise’s infrastructure for backups and recovering to protect against attacks by reviewing backup applications storage, network, and access regularly and comparing it with the expected or usual activities. Prepare for the possibility of critical application recovery in the case of a widespread ransomware attack by defining the recovery goal in time (RTO) and recovery points goal (RPO) parameters and securing backup media storage and access.

Small Size Businesses Here is What You Need to Know About Cyber Security

6. Implement the principle of least privilege:

Limit permissions and block unauthorized access to devices. Local administrator rights must be eliminated, and installation of applications by users who are not standard must be restricted with the help of a centrally controlled distributed software facility.

The multifactor authentication method ought to be utilized whenever possible by CISOs and security managers, particularly for privileged accounts. The authentication logs should be increased on all critical servers such as network appliances, servers, and directory services and don’t erase the logs.

Inform security operations teams of any suspicious activity and ensure that they’re checking for unusual logins or failed authentication attempts regularly.

7. GPO restrictions:

GPO restrictions are an easy and affordable way to block the spread of malware across the board, including ransomware, but not just. GPO provides extensive control over the execution of files on the device by implementing rules to block activities like executable files running within the directory ‘App data’ or disabling the capacity for executable to be run from attachments.

8. Security awareness:

Create security awareness campaigns that emphasize the necessity of not clicking attachments or links in emails. If you receive an email that contains links or an attaching file, I consider these questions:

1.) Do I recognize the person who sent the email? 2.) Do I need to open the file or click that link? 3.) Did I place an order through FedEx? Phishing is a prevalent entry point for ransomware, and it’s highly effective since most users don’t think twice about it.

9. Develop a Data Protection Strategy:

If you’ve had an outside firm review your company’s security (step one), You should have a complete list of security concerns to fix. It could be as easy as upgrading to a more modern and sophisticated firewalls security, spam, antivirus, and backup options for many companies.

Speeding WordPress Websites with Security

Other businesses may have to go through an extended process that involves an overhaul of the network infrastructure, new equipment, and other modifications. If you, along with your colleague’s members, are not sure which direction to take, consider partnering to work with an IT Managed Service Provider that will do all the work. They also offer continuous support and maintenance for your most critical systems.

10. Test Your People and Systems:

Although you’ve performed a security check, it’s a great idea to plan regular testing when you’re in condition. This could include testing for vulnerabilities in your network backups, employees, and other personnel. People are often the weakest connection in your security system.

This is the reason why some businesses develop strategies for testing employees. It could involve sending fake email phishing or hiring companies to conduct fake scams involving social engineering. In any event, testing should be a regular component of your security plan.

11. Get Cyber-Security Insurance:

Insurance companies of all sizes are offering cybersecurity insurance at a low cost. Cybersecurity insurance, just like other kinds of insurance, will shield your company if it loses data due to a hack or ransomware. In some instances, the policies can pay the ransom if your data becomes inaccessible.

It is crucial to remember that paying criminals for ransom should be your most extreme scenario. Unfortunately, specific organizations, such as Riviera Beach, Florida, and Riviera Beach, Florida, have been obligated to make payments. Insurance might be an option in the last instance, but it’s recommended to consider which policies can protect you if all else fails.

Conclusion:

The decision to invest in a ransomware plan isn’t just a sensible choice, but it’s also essential. Although insurance is a way to protect yourself against a catastrophe, what does it do to the reputation of your business? What do your clients and potential customers think? Instead of being victimized, make sure you take preventative measures today to avoid being held by criminals.

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