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OTT (Over-the-top) | OTT Meaning – What are the Over-the-top (OTT) media services? OTT Platforms, OTT Technology & its Features

Over-the-top (OTT) media services – OTT Platforms, OTT Features, OTT Technology. Digital subscriptions, online video distributors, Video-on-demand services.

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Over-the-top (OTT) Platforms

The Term OTT stands for over-the-top media service. The OTT media service is an online streaming media service platform it directly offers to viewers via the Internet connection or other Internet Protocol (IP) based transmission.

BIGFlix is India’s first movie on-demand service platform. It offers online streaming and downloads media services through OTT (Over-the-top) Platform at any time. Owned by Reliance Entertainment released in the year of 2008.

nexGTv is one of the first mobile OTT APP launched by Digivive for smartphone users in India. nexGTv is the first smartphone app that provides live-streaming services for the world’s most popular Cricket league IPL (Indian Premier League) during the year 2013-2014. It is available on IOS & Android Platforms.

In India, there are nearly 40+ providers of over the top media services (OTT). The overall market of OTT worth is ₹2,150 crores (₹21.5 billion, US$303 million as of 2018), and its market value grows nearly ₹35 billion in 2019 and the market reach will be ₹135 billion by the end of the financial year 2023.

1. What is OTT (Over-the-top) – OTT Meaning

The over-the-top (OTT) media service Bypasses the media content via broadcast, cable, IPTV, and satellite television platform providers. The TV content diversion through the OTT channels via an Internet connection. It is also referred to as “value-added” services.

Over-the-top (OTT) media services are based on online video distributors (OVDs), video programming distributors (MVPDs), video-on-demand (SVoD) services that offer access to film and television content including video content from the film producers as well as original video content produced specifically for the use.

The Federal Communications Commission (FCC) categorizes the OTT media services has divided into two main groups called multichannel video programming distributors (MVPDs); and online video distributors (OVDs).

An online video distributor (OVDs) was defined by the Federal Communications Commission (FCC). Virtual MVPDs including services as AT&T TV, Fubo TV, Sling TV, Hulu with Live TV, and YouTube TV, etc.

Over-the-top (OTT) media services

2. Types of Content on OTT Platforms

a. Video Content:

The video content can be viewed across any device, including personal computers, laptops, tablets, mobile devices, televisions, OTT devices, and more.

b. OTT content:

The content comes from an OTT content provider like Hulu, Sling TV, and Fubo TV. Over-the-top (OTT) content can be viewed on multiple devices, such as smart TVs, personal computers (PC), Mac, laptops, tablets, mobile phones, gaming consoles, etc.

c. (OTT) Over-the-top Devices

The devices which are not a desktop, laptop, or mobile but are used to consume OTT content. For an example that includes Smart TVs, Roku, Apple TVs, Chromecast, PlayStation, Xbox, Amazon Firesticks, and other online streaming devices.

d. OTT Messaging:

Third parties and mobile network operators provide instant messaging or online chat services. An example of OTT messaging includes Facebook chat, WhatsApp, Viber, WeChat, Skype, Telegram, and Google Allo, etc.

e. OTT includes:

Over-the-top (OTT) video viewers, Connected TV (CTV)/Internet Protocol TV (IPTV) users, Linear OTT video service users.

f. Sub-categories of OTT/CTV viewers include:

Advertising-based video-on-demand (AVOD), Subscription video-on-demand (SVOD), Transactional based video-on-demand (TVOD).

3. Modes of access over-the-top (OTT):

  • Over-the-top (OTT) access via internet-connected devices such as
  • Smartphones which include Android, iOS, KaiOS and Windows-type mobile phone device’s
  • Smart TVs like Google TV and LG Electronics
  • Set-top boxes and IP boxes for Apple Smart TV, Roku, Nvidia Shield, and Fire TV
  • Gaming consoles like as the PlayStation 4, Wii U, and Xbox One

(OTT) Media Services or OTT Platforms

4. Features of over-the-top (OTT) Media Services or OTT Platforms

  • Online video advertising
  • Video-on-demand (AVOD) Services
  • Subscription video on demand (SVOD)
  • Online streaming video content
  • Pay-per-view (PPV) purchase model
  • Online video distributors (OVDs)
  • Video programming distributors (MVPDs)
  • Online video streaming platforms or Services

Digital subscription video-on-demand services or platforms are lists out below.

5. Topmost popular International Online Streaming OTT Platforms or OTT Services

The top major online streaming platforms such as Netflix, Amazon Prime Video, Hulu Live TV, Sling TV, and YouTube TV earn their revenue through digital subscriptions Platforms.

OTT Platforms or OTT Services provides Hollywood, Bollywood, Tollywood, Movies, Videos, TV shows, Web Series, Documentaries, in the online Box office.

  • Netflix
  • Amazon prime Video
  • Sling TV
  • Hulu Live TV
  • HBO Now
  • HBO GO
  • YouTube TV
  • Fubo TV
  • Direct TV Now
  • HOOQ
  • Tubi TV

6. Topmost popular India Online Streaming OTT Platforms or OTT Services

Top India’s largest growing online media networks, which provides online video content libraries like biggest TV Shows, Blockbuster movies, web series, digital media content in popular Indian languages including Hindi, Telugu, Tamil, Punjabi, Malayalam, Kannada, Gujarati, Marathi, Bhojpuri, and Bengali.

India OTT users market is the second–biggest world market after the USA.

  • Hotstar (Disney+ Hotstar)
  • Voot (Viacom18)
  • ALTBalaji
  • BIGFlix
  • YuppTV
  • ViU
  • Eros Now
  • SUN NXT
  • Zee5 (Ditto TV)
  • Aha
  • MX Player
  • SonyLIV
  • NexGTV
  • Hoichoi
  • Spuul

Conclusion

According to the KPMG report, the average spending time of OTT Smartphone app users in between 30-50 minutes. Due to the novel coronavirus (Covid-19) pandemic time, everything will be locked down, and the public will be Stay at home. Someone will be in quarantine. During this lock-down period, the average spending time for OTT platform services will be more when compared to regular days.

Due to the coronavirus (Covid-19) pandemic and Lockdown effect, OTT platforms have a huge demand and very help full for online users to watch new HD 4K Movies, Videos, New TV shows, Latest Web Series, New Documentaries, Kids Shows online.

We are an Instructor's, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Computer Network

Zero Trust Architecture: 5 Reasons You Need It

And there are several reasons businesses must consider integrating the Zero Trust architecture into their system, and here are five primary reasons:

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Cisco Networking Devices

Many decades back, network security wasn’t as complicated as today. Every device, user, or application already been authenticated within a network was automatically trusted.

But as networks became increasingly central to business operations and external connections were needed for partnerships, the network quickly became more complex. And by the 2000s, the influx of service providers made networks even more complicated by providing software-as-a-service (SaaS).

Zero Trust means “no trust.” And the security architecture has always required that a consistent verification process is adhered to to keep away unwanted access and lateral movement throughout an environment.

Cyber Threats are Becoming Highly Sophisticated. Every Zero Trust component is developed to identify vulnerabilities and threats. And there are several reasons businesses must consider integrating the Zero Trust architecture into their system, and here are five primary reasons:

1. Cyber Threats are Becoming Highly Sophisticated

The rate at which cyberattacks are becoming sophisticated is high, and no sector is exempted from an attack. TechJury says about 30,000 websites are hacked daily, with at least one company falling victim every 39 seconds!

That’s pretty scary!

It is estimated that, on average, 30,000 websites are hacked every day. A company falls victim to a cyberattack every 39 seconds, and more than 60% of organizations globally have experienced at least one form of cyberattack.

Some sectors are more susceptible than others. For instance, some sectors were severely hit with cyberattacks during the pandemic. And they include finance, healthcare, and retail verticals for stuff related to the pandemic. What about online retailers who enjoyed high demand for e-commerce and the transportation sector? They also receive their dosage of the alarming cybercrimes.

CYBER SECURITY Business technology Antivirus Alert Protection Security and Cyber Security Firewall Cybersecurity and information technology

2. You Can No Longer Trust Third-Party SaaS and PaaS Applications Blindly

Application developers today cannot fully trust what they “own.” Mainly because these applications are more likely to be provided either as Software-as-a-Service (SaaS) or as Platform-as-a-Service (PaaS), these applications are built through the consumption of available services.

For instance, for database, logging, machine learning, authentication, etc., software OEMs developers can boast of owning the core and business logic used in developing the applications, but not the software components.

However, the Zero Trust model deploys all its security features for fully authorized applications and processes to decide on interactions with data and networks.

It usually takes a single breach to compromise and destabilize your network. Hence, implementing robust micro-perimeters around these services is highly recommended.

3. Perimeter-Based Security Fall Short of Modern Enterprise Demands

The pace of modern business technology and how enterprises operate make perimeter-based security less relevant as they can no longer define the scope of enforcing network security.

Zero Trust architecture has operated at a micro-level to validate and approve resource requests from point to point within the network. For instance, least privilege means that no one is trusted with broad uncontrolled access to the network.

They should, however, be repeatedly monitored and authenticated. In the case of a potential breach, micro-segmentation will curtail the level of damage that can occur.

cybersecurity is essential to the global supply chain

4. Cloud Data Centers Needs Shared Security Responsibility

The traditional data center framework requires that every business is solely responsible for providing security across all operational aspects, such as physical servers, user control, applications, and even protection for biological structures.

However, when you combine effort with your cloud provider, you’ll be able to share security responsibilities and also maintain a protected environment with reduced operational overhead.

Since you can no longer blindly assume trust in infrastructure, a Zero Trust model for a cloud environment assures a safer network with shared cybersecurity responsibility.

5. It Is Difficult To Determine the Complete Security Status of All Remote Environments

Remote work wasn’t famous before the COVID-19 pandemic, but its popularity has made security technologies focused solely on established geographic locations such as the headquarters of organizations irrelevant. Additionally, the possibility of unsecured Wi-Fi networks has massively increased security risks.

With the Zero Trust model, companies must not blindly trust the security efforts of their employees. They shouldn’t assume that their remote workers’ environments and home setup features are as secure as the office.

For instance, their IoT devices like the smart thermostat or baby monitor are operating a disorderly mix of security protocols, even if there are any in place. Hence, every process, device, and user must be duly authenticated to keep the network safe from time to time.

Also, as network security becomes increasingly complex, the Zero Trust network isolates security issues and secures your assets quickly.

Conclusion

If you have not started with a Zero Trust architecture, the best time to begin is now to secure the future of your business. Many organizations invest in the NordLayer Zero Trust framework to ensure their business.

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