The Term OTT stands for over-the-top media service. The OTT media service is an online streaming media service platform it directly offers to viewers via the Internet connection or other Internet Protocol (IP) based transmission.
BIGFlix is India’s first movie on-demand service platform. It offers online streaming and downloads media services through OTT (Over-the-top) Platform at any time. Owned by Reliance Entertainment released in the year of 2008.
nexGTv is one of the first mobile OTT APP launched by Digivive for smartphone users in India. nexGTv is the first smartphone app that provides live-streaming services for the world’s most popular Cricket league IPL (Indian Premier League) during the year 2013-2014. It is available on IOS & Android Platforms.
In India, there are nearly 40+ providers of over the top media services (OTT). The overall market of OTT worth is ₹2,150 crores (₹21.5 billion, US$303 million as of 2018), and its market value grows nearly ₹35 billion in 2019 and the market reach will be ₹135 billion by the end of the financial year 2023.
1. What is OTT (Over-the-top) – OTT Meaning
The over-the-top (OTT) media service Bypasses the media content via broadcast, cable, IPTV, and satellite television platform providers. The TV content diversion through the OTT channels via an Internet connection. It is also referred to as “value-added” services.
Over-the-top (OTT) media services are based on online video distributors (OVDs), video programming distributors (MVPDs), video-on-demand (SVoD) services that offer access to film and television content including video content from the film producers as well as original video content produced specifically for the use.
The Federal Communications Commission (FCC) categorizes the OTT media services has divided into two main groups called multichannel video programming distributors (MVPDs); and online video distributors (OVDs).
An online video distributor (OVDs) was defined by the Federal Communications Commission (FCC). Virtual MVPDs including services as AT&T TV, Fubo TV, Sling TV, Hulu with Live TV, and YouTube TV, etc.
2. Types of Content on OTT Platforms
a. Video Content:
The video content can be viewed across any device, including personal computers, laptops, tablets, mobile devices, televisions, OTT devices, and more.
b. OTT content:
The content comes from an OTT content provider like Hulu, Sling TV, and Fubo TV. Over-the-top (OTT) content can be viewed on multiple devices, such as smart TVs, personal computers (PC), Mac, laptops, tablets, mobile phones, gaming consoles, etc.
c. (OTT) Over-the-top Devices
The devices which are not a desktop, laptop, or mobile but are used to consume OTT content. For an example that includes Smart TVs, Roku, Apple TVs, Chromecast, PlayStation, Xbox, Amazon Firesticks, and other online streaming devices.
d. OTT Messaging:
Third parties and mobile network operators provide instant messaging or online chat services. An example of OTT messaging includes Facebook chat, WhatsApp, Viber, WeChat, Skype, Telegram, and Google Allo, etc.
e. OTT includes:
Over-the-top (OTT) video viewers, Connected TV (CTV)/Internet Protocol TV (IPTV) users, Linear OTT video service users.
f. Sub-categories of OTT/CTV viewers include:
Advertising-based video-on-demand (AVOD), Subscription video-on-demand (SVOD), Transactional based video-on-demand (TVOD).
3. Modes of access over-the-top (OTT):
- Over-the-top (OTT) access via internet-connected devices such as
- Smartphones which include Android, iOS, KaiOS and Windows-type mobile phone device’s
- Smart TVs like Google TV and LG Electronics
- Set-top boxes and IP boxes for Apple Smart TV, Roku, Nvidia Shield, and Fire TV
- Gaming consoles like as the PlayStation 4, Wii U, and Xbox One
4. Features of over-the-top (OTT) Media Services or OTT Platforms
- Online video advertising
- Video-on-demand (AVOD) Services
- Subscription video on demand (SVOD)
- Online streaming video content
- Pay-per-view (PPV) purchase model
- Online video distributors (OVDs)
- Video programming distributors (MVPDs)
- Online video streaming platforms or Services
Digital subscription video-on-demand services or platforms are lists out below.
5. Topmost popular International Online Streaming OTT Platforms or OTT Services
The top major online streaming platforms such as Netflix, Amazon Prime Video, Hulu Live TV, Sling TV, and YouTube TV earn their revenue through digital subscriptions Platforms.
OTT Platforms or OTT Services provides Hollywood, Bollywood, Tollywood, Movies, Videos, TV shows, Web Series, Documentaries, in the online Box office.
- Amazon prime Video
- Sling TV
- Hulu Live TV
- HBO Now
- HBO GO
- YouTube TV
- Fubo TV
- Direct TV Now
- Tubi TV
6. Topmost popular India Online Streaming OTT Platforms or OTT Services
Top India’s largest growing online media networks, which provides online video content libraries like biggest TV Shows, Blockbuster movies, web series, digital media content in popular Indian languages including Hindi, Telugu, Tamil, Punjabi, Malayalam, Kannada, Gujarati, Marathi, Bhojpuri, and Bengali.
India OTT users market is the second–biggest world market after the USA.
- Hotstar (Disney+ Hotstar)
- Voot (Viacom18)
- Eros Now
- SUN NXT
- Zee5 (Ditto TV)
- MX Player
According to the KPMG report, the average spending time of OTT Smartphone app users in between 30-50 minutes. Due to the novel coronavirus (Covid-19) pandemic time, everything will be locked down, and the public will be Stay at home. Someone will be in quarantine. During this lock-down period, the average spending time for OTT platform services will be more when compared to regular days.
Due to the coronavirus (Covid-19) pandemic and Lockdown effect, OTT platforms have a huge demand and very help full for online users to watch new HD 4K Movies, Videos, New TV shows, Latest Web Series, New Documentaries, Kids Shows online.