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OTT (Over-the-top) | OTT Meaning – What are the Over-the-top (OTT) media services? OTT Platforms, OTT Technology & its Features

Over-the-top (OTT) media services – OTT Platforms, OTT Features, OTT Technology. Digital subscriptions, online video distributors, Video-on-demand services.

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Over-the-top (OTT) Platforms

The Term OTT stands for over-the-top media service. The OTT media service is an online streaming media service platform it directly offers to viewers via the Internet connection or other Internet Protocol (IP) based transmission.

BIGFlix is India’s first movie on-demand service platform. It offers online streaming and downloads media services through OTT (Over-the-top) Platform at any time. Owned by Reliance Entertainment released in the year of 2008.

nexGTv is one of the first mobile OTT APP launched by Digivive for smartphone users in India. nexGTv is the first smartphone app that provides live-streaming services for the world’s most popular Cricket league IPL (Indian Premier League) during the year 2013-2014. It is available on IOS & Android Platforms.

In India, there are nearly 40+ providers of over the top media services (OTT). The overall market of OTT worth is ₹2,150 crores (₹21.5 billion, US$303 million as of 2018), and its market value grows nearly ₹35 billion in 2019 and the market reach will be ₹135 billion by the end of the financial year 2023.

1. What is OTT (Over-the-top) – OTT Meaning

The over-the-top (OTT) media service Bypasses the media content via broadcast, cable, IPTV, and satellite television platform providers. The TV content diversion through the OTT channels via an Internet connection. It is also referred to as “value-added” services.

Over-the-top (OTT) media services are based on online video distributors (OVDs), video programming distributors (MVPDs), video-on-demand (SVoD) services that offer access to film and television content including video content from the film producers as well as original video content produced specifically for the use.

The Federal Communications Commission (FCC) categorizes the OTT media services has divided into two main groups called multichannel video programming distributors (MVPDs); and online video distributors (OVDs).

An online video distributor (OVDs) was defined by the Federal Communications Commission (FCC). Virtual MVPDs including services as AT&T TV, Fubo TV, Sling TV, Hulu with Live TV, and YouTube TV, etc.

Over-the-top (OTT) media services

2. Types of Content on OTT Platforms

a. Video Content:

The video content can be viewed across any device, including personal computers, laptops, tablets, mobile devices, televisions, OTT devices, and more.

b. OTT content:

The content comes from an OTT content provider like Hulu, Sling TV, and Fubo TV. Over-the-top (OTT) content can be viewed on multiple devices, such as smart TVs, personal computers (PC), Mac, laptops, tablets, mobile phones, gaming consoles, etc.

c. (OTT) Over-the-top Devices

The devices which are not a desktop, laptop, or mobile but are used to consume OTT content. For an example that includes Smart TVs, Roku, Apple TVs, Chromecast, PlayStation, Xbox, Amazon Firesticks, and other online streaming devices.

d. OTT Messaging:

Third parties and mobile network operators provide instant messaging or online chat services. An example of OTT messaging includes Facebook chat, WhatsApp, Viber, WeChat, Skype, Telegram, and Google Allo, etc.

e. OTT includes:

Over-the-top (OTT) video viewers, Connected TV (CTV)/Internet Protocol TV (IPTV) users, Linear OTT video service users.

f. Sub-categories of OTT/CTV viewers include:

Advertising-based video-on-demand (AVOD), Subscription video-on-demand (SVOD), Transactional based video-on-demand (TVOD).

3. Modes of access over-the-top (OTT):

  • Over-the-top (OTT) access via internet-connected devices such as
  • Smartphones which include Android, iOS, KaiOS and Windows-type mobile phone device’s
  • Smart TVs like Google TV and LG Electronics
  • Set-top boxes and IP boxes for Apple Smart TV, Roku, Nvidia Shield, and Fire TV
  • Gaming consoles like as the PlayStation 4, Wii U, and Xbox One

(OTT) Media Services or OTT Platforms

4. Features of over-the-top (OTT) Media Services or OTT Platforms

  • Online video advertising
  • Video-on-demand (AVOD) Services
  • Subscription video on demand (SVOD)
  • Online streaming video content
  • Pay-per-view (PPV) purchase model
  • Online video distributors (OVDs)
  • Video programming distributors (MVPDs)
  • Online video streaming platforms or Services

Digital subscription video-on-demand services or platforms are lists out below.

5. Topmost popular International Online Streaming OTT Platforms or OTT Services

The top major online streaming platforms such as Netflix, Amazon Prime Video, Hulu Live TV, Sling TV, and YouTube TV earn their revenue through digital subscriptions Platforms.

OTT Platforms or OTT Services provides Hollywood, Bollywood, Tollywood, Movies, Videos, TV shows, Web Series, Documentaries, in the online Box office.

  • Netflix
  • Amazon prime Video
  • Sling TV
  • Hulu Live TV
  • HBO Now
  • HBO GO
  • YouTube TV
  • Fubo TV
  • Direct TV Now
  • HOOQ
  • Tubi TV

6. Topmost popular India Online Streaming OTT Platforms or OTT Services

Top India’s largest growing online media networks, which provides online video content libraries like biggest TV Shows, Blockbuster movies, web series, digital media content in popular Indian languages including Hindi, Telugu, Tamil, Punjabi, Malayalam, Kannada, Gujarati, Marathi, Bhojpuri, and Bengali.

India OTT users market is the second–biggest world market after the USA.

  • Hotstar (Disney+ Hotstar)
  • Voot (Viacom18)
  • ALTBalaji
  • BIGFlix
  • YuppTV
  • ViU
  • Eros Now
  • SUN NXT
  • Zee5 (Ditto TV)
  • Aha
  • MX Player
  • SonyLIV
  • NexGTV
  • Hoichoi
  • Spuul

Conclusion

According to the KPMG report, the average spending time of OTT Smartphone app users in between 30-50 minutes. Due to the novel coronavirus (Covid-19) pandemic time, everything will be locked down, and the public will be Stay at home. Someone will be in quarantine. During this lock-down period, the average spending time for OTT platform services will be more when compared to regular days.

Due to the coronavirus (Covid-19) pandemic and Lockdown effect, OTT platforms have a huge demand and very help full for online users to watch new HD 4K Movies, Videos, New TV shows, Latest Web Series, New Documentaries, Kids Shows online.

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Computer Network

How Zero Trust Networks Operate

But how do zero-trust networks operate, and what exactly makes them more effective than other types of security?

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Network Bandwidth

Zero-trust network access (ZTNA) is a way of limiting who is allowed to access enterprise networks. As the name implies, ZTNA doesn’t make any assumptions about unknown endpoints, users, or applications other than that they might be untrustworthy. To combat the ongoing risks associated with allowing dangerous actors or applications to exploit network vulnerabilities, ZTNA draws a hard line in the sand and requires proof of authentication and authorization.

It’s worth noting that ZTNA works by only affording information that must be known, and only that much. While this might seem restrictive, it’s not overly cumbersome when you consider the problems resulting from a data breach. In essence, ZTNA reimagines what it means to secure networks. Instead of creating a perimeter of security—a concept popularized by firewalls and other similar technologies—ZTNA instead focuses on building trust on the individual access level.

There are a few reasons why the traditional ways of securing networks, while still valuable, aren’t sufficient for in-depth protection in today’s world. A big part of the issue is that more and more operations are moving to the cloud and remote locations. As networks have to expand to meet this demand, older forms of perimeter protection can’t keep up. But how do zero-trust networks operate, and what exactly makes them more effective than other types of security?

1. What Are the Key Features of Zero-Trust Network Access?

When thinking about ZTNA, it’s helpful to conceptualize it as part of the DNA of your network. Implementing a ZTNA means that every aspect of how your network security functions must follow its protocols. By creating this kind of zero-trust network access, organizations can do a much more thorough job of controlling who’s allowed to access corporate data. These are a few of the key features that are essential to ZTNA:

Comprehensive, Secure Connection – No matter where legitimate users are located, they need to access enterprise networks safely. Good ZTNA creates an ecosystem where all connected users and applications can confidently connect without worry.

Computer Network Expert with Microsoft

Integration with Cloud Platforms and Applications – Your networks aren’t just your own in today’s world. The vast majority of organizations utilize public and hybrid cloud models and use large suites of third-party apps. Integrating internal ZTNA policies with these essential network technologies will help keep your enterprise safer in this ever-changing landscape.

Keep Them Separated – An actual zero-trust architecture doesn’t compromise when segregating potential threat vectors and authentication tools. Keeping each piece independent facilitates a complete zero-trust environment.

Get Experts on Your Team – No matter the skill of your internal IT department, having the expertise of ZTNA experts from a security service provider will create whole new levels of safety.

Don’t Compromise on Reaching Users and Devices – It needs to be comprehensive for ZTNA to be fully effective. This means every user and device connecting to enterprise networks must pass muster.

2. How Do Technologies Integrate Zero-Trust Network Access?

Certain technologies integrate ZTNA into larger, overarching tools. Secure access service edge (SASE) is one example of this. With SASE, you’re getting a combination of a software-defined wide-area network (SD-WAN) with a lineup of cutting-edge security tools.

The best SASE offerings out there today will typically have an option for enterprises to enact ZTNA protocols on their networks. Having ZTNA come as part of a more extensive offering can help drive cost savings and foster a more airtight and seamless security architecture.

The world of cybersecurity is constantly changing. It’s the job of enterprises to keep up with this, or else risk the loss of critical data. Adopting zero-trust network access policies can help organizations keep threats at bay.

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