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OTT (Over-the-top) | OTT Meaning – What are the Over-the-top (OTT) media services? OTT Platforms, OTT Technology & its Features

Over-the-top (OTT) media services – OTT Platforms, OTT Features, OTT Technology. Digital subscriptions, online video distributors, Video-on-demand services.

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Over-the-top (OTT) Platforms

The Term OTT stands for over-the-top media service. The OTT media service is an online streaming media service platform it directly offers to viewers via the Internet connection or other Internet Protocol (IP) based transmission.

BIGFlix is India’s first movie on-demand service platform. It offers online streaming and downloads media services through OTT (Over-the-top) Platform at any time. Owned by Reliance Entertainment released in the year of 2008.

nexGTv is one of the first mobile OTT APP launched by Digivive for smartphone users in India. nexGTv is the first smartphone app that provides live-streaming services for the world’s most popular Cricket league IPL (Indian Premier League) during the year 2013-2014. It is available on IOS & Android Platforms.

In India, there are nearly 40+ providers of over the top media services (OTT). The overall market of OTT worth is ₹2,150 crores (₹21.5 billion, US$303 million as of 2018), and its market value grows nearly ₹35 billion in 2019 and the market reach will be ₹135 billion by the end of the financial year 2023.

1. What is OTT (Over-the-top) – OTT Meaning

The over-the-top (OTT) media service Bypasses the media content via broadcast, cable, IPTV, and satellite television platform providers. The TV content diversion through the OTT channels via an Internet connection. It is also referred to as “value-added” services.

Over-the-top (OTT) media services are based on online video distributors (OVDs), video programming distributors (MVPDs), video-on-demand (SVoD) services that offer access to film and television content including video content from the film producers as well as original video content produced specifically for the use.

The Federal Communications Commission (FCC) categorizes the OTT media services has divided into two main groups called multichannel video programming distributors (MVPDs); and online video distributors (OVDs).

An online video distributor (OVDs) was defined by the Federal Communications Commission (FCC). Virtual MVPDs including services as AT&T TV, Fubo TV, Sling TV, Hulu with Live TV, and YouTube TV, etc.

Over-the-top (OTT) media services

2. Types of Content on OTT Platforms

a. Video Content:

The video content can be viewed across any device, including personal computers, laptops, tablets, mobile devices, televisions, OTT devices, and more.

b. OTT content:

The content comes from an OTT content provider like Hulu, Sling TV, and Fubo TV. Over-the-top (OTT) content can be viewed on multiple devices, such as smart TVs, personal computers (PC), Mac, laptops, tablets, mobile phones, gaming consoles, etc.

c. (OTT) Over-the-top Devices

The devices which are not a desktop, laptop, or mobile but are used to consume OTT content. For an example that includes Smart TVs, Roku, Apple TVs, Chromecast, PlayStation, Xbox, Amazon Firesticks, and other online streaming devices.

d. OTT Messaging:

Third parties and mobile network operators provide instant messaging or online chat services. An example of OTT messaging includes Facebook chat, WhatsApp, Viber, WeChat, Skype, Telegram, and Google Allo, etc.

e. OTT includes:

Over-the-top (OTT) video viewers, Connected TV (CTV)/Internet Protocol TV (IPTV) users, Linear OTT video service users.

f. Sub-categories of OTT/CTV viewers include:

Advertising-based video-on-demand (AVOD), Subscription video-on-demand (SVOD), Transactional based video-on-demand (TVOD).

3. Modes of access over-the-top (OTT):

  • Over-the-top (OTT) access via internet-connected devices such as
  • Smartphones which include Android, iOS, KaiOS and Windows-type mobile phone device’s
  • Smart TVs like Google TV and LG Electronics
  • Set-top boxes and IP boxes for Apple Smart TV, Roku, Nvidia Shield, and Fire TV
  • Gaming consoles like as the PlayStation 4, Wii U, and Xbox One

(OTT) Media Services or OTT Platforms

4. Features of over-the-top (OTT) Media Services or OTT Platforms

  • Online video advertising
  • Video-on-demand (AVOD) Services
  • Subscription video on demand (SVOD)
  • Online streaming video content
  • Pay-per-view (PPV) purchase model
  • Online video distributors (OVDs)
  • Video programming distributors (MVPDs)
  • Online video streaming platforms or Services

Digital subscription video-on-demand services or platforms are lists out below.

5. Topmost popular International Online Streaming OTT Platforms or OTT Services

The top major online streaming platforms such as Netflix, Amazon Prime Video, Hulu Live TV, Sling TV, and YouTube TV earn their revenue through digital subscriptions Platforms.

OTT Platforms or OTT Services provides Hollywood, Bollywood, Tollywood, Movies, Videos, TV shows, Web Series, Documentaries, in the online Box office.

  • Netflix
  • Amazon prime Video
  • Sling TV
  • Hulu Live TV
  • HBO Now
  • HBO GO
  • YouTube TV
  • Fubo TV
  • Direct TV Now
  • HOOQ
  • Tubi TV

6. Topmost popular India Online Streaming OTT Platforms or OTT Services

Top India’s largest growing online media networks, which provides online video content libraries like biggest TV Shows, Blockbuster movies, web series, digital media content in popular Indian languages including Hindi, Telugu, Tamil, Punjabi, Malayalam, Kannada, Gujarati, Marathi, Bhojpuri, and Bengali.

India OTT users market is the second–biggest world market after the USA.

  • Hotstar (Disney+ Hotstar)
  • Voot (Viacom18)
  • ALTBalaji
  • BIGFlix
  • YuppTV
  • ViU
  • Eros Now
  • SUN NXT
  • Zee5 (Ditto TV)
  • Aha
  • MX Player
  • SonyLIV
  • NexGTV
  • Hoichoi
  • Spuul

Conclusion

According to the KPMG report, the average spending time of OTT Smartphone app users in between 30-50 minutes. Due to the novel coronavirus (Covid-19) pandemic time, everything will be locked down, and the public will be Stay at home. Someone will be in quarantine. During this lock-down period, the average spending time for OTT platform services will be more when compared to regular days.

Due to the coronavirus (Covid-19) pandemic and Lockdown effect, OTT platforms have a huge demand and very help full for online users to watch new HD 4K Movies, Videos, New TV shows, Latest Web Series, New Documentaries, Kids Shows online.

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Computer Network

VPNs and Gaming – A Beginner’s Guide

In this post, we’ll provide a beginner’s guide to VPNs and gaming and how the former can help to safeguard you when playing online.

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Limitations of VPNs

Online gambling is becoming increasingly popular throughout the developed world, particularly when considering multiplayer games.

Please make no mistake; 22% of games spend between 61% and 80% of their playing time online and accessing multiplayer titles, during which time many leave their IP addresses exposed to the threat of doxxing and malware attacks.

In this post, we’ll provide a beginner’s guide to VPNs and gaming and how the former can help to safeguard you when playing online.

1. What is a VPN?

Let’s start with the basics; as a VPN (or virtual private network) looks to create a virtual and encrypted tunnel between two servers.

In essence, this means connecting your device to a virtual and remote server, which immediately masks your physical location and encrypts all web traffic so that it reads as an indecipherable code string.

Typically, VPNs are associated with public network use, with this type of network unsecured and likely to leave your device and personal data at the risk of being intercepted. For example, hackers can create rogue but familiar-sounding access points that entice you to connect to a particular network. Your activity and traffic can become visible to third parties at this point.

Even without hackers attempting to access and steal your data, you may find your activity tracked and logged by network managers or Internet Service Providers (ISPs).

This also infringes your privacy and potentially puts you at risk of having your bandwidth throttled. The latter refers to slowing down your Internet connection when engaging in activities that consume large amounts of data to optimize network performance across the board.

2. VPNs in Relation to Gaming

Gaming is one such data-hungry activity that ISPs often look to target, and in this respect, using a VPN may enable you to get the most out of this pastime as a player.

Content delivery network CDN

However, the main reason to use a VPN while gaming is to optimize your online security. This is thanks mainly to its ability to mask your device’s IP address and physical location, making it incredibly difficult for third parties to launch malware attacks or engage in the practice of doxxing.

A high-quality paid VPN can also break through restrictive firewalls, enabling you to access a broader range of gaming sites and potentially restricted platforms.

When using a comprehensive VPN client, you should also note that this negates any additional risk that you’ll incur a lag while gaming.

This is a crucial consideration when dealing with free or less advanced VPN products, as while these entities still redirect your data through a secure and remote server, it will take longer to encrypt and decrypt requests. This can create a noticeable lag, even when dealing with contemporary and incredibly capacious gaming consoles.

3. What to Look for When Choosing a VPN Client

As we’ve already touched on, VPNs are beneficial when gaming mainly because they offer players several different benefits.

However, it’s also apparent that you need to invest in and download a VPN for PC to fully realize these benefits, as they tend to offer more robust security protocols, minimize lagging and offer access to a much broader range of servers.

Additionally, many established paid VPNs offer dedicated gaming servers in some instances, which can deliver further advantages in terms of quicker processing and more rapid connections.

Paid VPNs are also more advantageous as they allow you to change your IP address and access a broader range of international services without restrictions. This offers value outside gaming, too, whether you want to introduce an additional layer of network security or stream geographically restricted content from platforms like Netflix.

This isn’t the case with free VPNs, while such clients are also unlikely to let you bypass heavy firewall restrictions or optimize your privacy.

The latter point is crucial, as some free VPN clients fund their activities by logging and selling your data to relevant third parties.

4. The Bottom Line

No doubt, using a VPN offers value to gamers, while paid clients are considerably superior to free alternatives.

So, we’d recommend that you compare the market for the best-paid VPNs while keeping in mind that clients such as Surfshark combine the best and most effective protocols to ensure the best possible online experience.

You can also access this type of paid and flexibly priced product through a free VPN trial, enabling you to test it thoroughly and ensure that it’s entirely fit for its purpose.

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