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OTT (Over-the-top) | OTT Meaning – What are the Over-the-top (OTT) media services? OTT Platforms, OTT Technology & its Features

Over-the-top (OTT) media services – OTT Platforms, OTT Features, OTT Technology. Digital subscriptions, online video distributors, Video-on-demand services.

Published

4 years ago

May 10, 2020

TwinzTech

The Term OTT stands for over-the-top media service. The OTT media service is an online streaming media service platform it directly offers to viewers via the Internet connection or other Internet Protocol (IP) based transmission.

BIGFlix is India’s first movie on-demand service platform. It offers online streaming and downloads media services through OTT (Over-the-top) Platform at any time. Owned by Reliance Entertainment released in the year of 2008.

nexGTv is one of the first mobile OTT APP launched by Digivive for smartphone users in India. nexGTv is the first smartphone app that provides live-streaming services for the world’s most popular Cricket league IPL (Indian Premier League) during the year 2013-2014. It is available on IOS & Android Platforms.

In India, there are nearly 40+ providers of over the top media services (OTT). The overall market of OTT worth is ₹2,150 crores (₹21.5 billion, US$303 million as of 2018), and its market value grows nearly ₹35 billion in 2019 and the market reach will be ₹135 billion by the end of the financial year 2023.

Table of Contents

1. What is OTT (Over-the-top) – OTT Meaning

The over-the-top (OTT) media service Bypasses the media content via broadcast, cable, IPTV, and satellite television platform providers. The TV content diversion through the OTT channels via an Internet connection. It is also referred to as “value-added” services.

Over-the-top (OTT) media services are based on online video distributors (OVDs), video programming distributors (MVPDs), video-on-demand (SVoD) services that offer access to film and television content including video content from the film producers as well as original video content produced specifically for the use.

The Federal Communications Commission (FCC) categorizes the OTT media services has divided into two main groups called multichannel video programming distributors (MVPDs); and online video distributors (OVDs).

An online video distributor (OVDs) was defined by the Federal Communications Commission (FCC). Virtual MVPDs including services as AT&T TV, Fubo TV, Sling TV, Hulu with Live TV, and YouTube TV, etc.

Over-the-top (OTT) media services

2. Types of Content on OTT Platforms

a. Video Content:

The video content can be viewed across any device, including personal computers, laptops, tablets, mobile devices, televisions, OTT devices, and more.

b. OTT content:

The content comes from an OTT content provider like Hulu, Sling TV, and Fubo TV. Over-the-top (OTT) content can be viewed on multiple devices, such as smart TVs, personal computers (PC), Mac, laptops, tablets, mobile phones, gaming consoles, etc.

c. (OTT) Over-the-top Devices

The devices which are not a desktop, laptop, or mobile but are used to consume OTT content. For an example that includes Smart TVs, Roku, Apple TVs, Chromecast, PlayStation, Xbox, Amazon Firesticks, and other online streaming devices.

d. OTT Messaging:

Third parties and mobile network operators provide instant messaging or online chat services. An example of OTT messaging includes Facebook chat, WhatsApp, Viber, WeChat, Skype, Telegram, and Google Allo, etc.

e. OTT includes:

Over-the-top (OTT) video viewers, Connected TV (CTV)/Internet Protocol TV (IPTV) users, Linear OTT video service users.

f. Sub-categories of OTT/CTV viewers include:

Advertising-based video-on-demand (AVOD), Subscription video-on-demand (SVOD), Transactional based video-on-demand (TVOD).

3. Modes of access over-the-top (OTT):

Over-the-top (OTT) access via internet-connected devices such as
Smartphones which include Android, iOS, KaiOS and Windows-type mobile phone device’s
Smart TVs like Google TV and LG Electronics
Set-top boxes and IP boxes for Apple Smart TV, Roku, Nvidia Shield, and Fire TV
Gaming consoles like as the PlayStation 4, Wii U, and Xbox One

(OTT) Media Services or OTT Platforms

4. Features of over-the-top (OTT) Media Services or OTT Platforms

Online video advertising
Video-on-demand (AVOD) Services
Subscription video on demand (SVOD)
Online streaming video content
Pay-per-view (PPV) purchase model
Online video distributors (OVDs)
Video programming distributors (MVPDs)
Online video streaming platforms or Services

Digital subscription video-on-demand services or platforms are lists out below.

5. Topmost popular International Online Streaming OTT Platforms or OTT Services

The top major online streaming platforms such as Netflix, Amazon Prime Video, Hulu Live TV, Sling TV, and YouTube TV earn their revenue through digital subscriptions Platforms.

OTT Platforms or OTT Services provides Hollywood, Bollywood, Tollywood, Movies, Videos, TV shows, Web Series, Documentaries, in the online Box office.

Netflix
Amazon prime Video
Sling TV
Hulu Live TV
HBO Now
HBO GO
YouTube TV
Fubo TV
Direct TV Now
HOOQ
Tubi TV

6. Topmost popular India Online Streaming OTT Platforms or OTT Services

Top India’s largest growing online media networks, which provides online video content libraries like biggest TV Shows, Blockbuster movies, web series, digital media content in popular Indian languages including Hindi, Telugu, Tamil, Punjabi, Malayalam, Kannada, Gujarati, Marathi, Bhojpuri, and Bengali.

India OTT users market is the second–biggest world market after the USA.

Hotstar (Disney+ Hotstar)
Voot (Viacom18)
ALTBalaji
BIGFlix
YuppTV
ViU
Eros Now
SUN NXT
Zee5 (Ditto TV)
Aha
MX Player
SonyLIV
NexGTV
Hoichoi
Spuul

Conclusion

According to the KPMG report, the average spending time of OTT Smartphone app users in between 30-50 minutes. Due to the novel coronavirus (Covid-19) pandemic time, everything will be locked down, and the public will be Stay at home. Someone will be in quarantine. During this lock-down period, the average spending time for OTT platform services will be more when compared to regular days.

Due to the coronavirus (Covid-19) pandemic and Lockdown effect, OTT platforms have a huge demand and very help full for online users to watch new HD 4K Movies, Videos, New TV shows, Latest Web Series, New Documentaries, Kids Shows online.

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6 Reasons You Should Have Security Cameras at Your Business

Implementing security cameras in business can Protecting your assets, ensure employee accountability, and provide evidence in legal matters

Published

1 month ago

November 1, 2023

TwinzTech

6 Reasons You Should Have Security Cameras at Your Business

Today, more and more businesses are realizing the importance and value of video surveillance systems. Threats from both external and internal sources can be a constant worry for business owners, and peace of mind is scarce.

Having a robust video monitoring system like the one offered by Genetec will help you capture, store, and analyze video footage of everything that goes down on your premises. How will this help you in protecting what matters to you? Let’s find out.

Table of Contents

1. Deterring Crime

First of all, video cameras are a natural deterrent for teenage scallywags and serious criminals alike.

If you have cameras visible on your property, anyone with ill intentions will understand that their risk of being caught out is that much higher, and they’ll naturally reconsider their actions.

In this sense, you may never need to use your video cameras for checking out any actual footage – if this is the case, you’ll know that they’ve done their job of preventing any incidents from happening in the first place.

2. Protecting Your Assets

security cameras in business can Protecting your assets

Of course, as a business owner, there are things that are important to you. Whether it’s the property itself, equipment, inventory, or any other valuable assets, it’s important that you have an extra layer of security protecting them – especially if they might make your business a specific target.

Video surveillance is a much more practical and affordable option than having someone physically monitoring your assets 24/7.

3. Keeping Your Employees Accountable

Unfortunately, internal threats are a real thing, and many business owners have suffered at the hands of an “inside job.”

Data theft, physical theft, fraud, and other crimes have seriously impacted a large percentage of businesses, and small businesses are especially at risk.

Having surveillance cameras can help deter any issues of this nature and will further hold your employees accountable to do their jobs and maintain productivity levels.

4. Security Cameras in Business Reduced Insurance Costs

Business owners need to be constantly on the lookout for ways to reduce their costs and increase profit margins. One such way is to ensure you’re keeping your insurance premiums as low as possible – and having a great security system can help you do that.

The better protected your business is, the lower the risk is for incidents, and the less you’ll be charged for your insurance policy.

5. Evidence in Legal Matters

Many businesses will have to face a dispute at some point – between employees, between an employer and an employee, or even between employees and customers. In many cases, a lack of real evidence can make things complicated and even unjust.

Having security footage of your premises can provide important evidence for any disputes or legal matters that might arise, helping you to ensure that things are resolved efficiently and fairly.

6. Peace of Mind

Finally, remember that having peace of mind about the safety of your business, your assets, and your staff is priceless.

Video surveillance offers an extra layer of protection and security that will help you sleep easier at night, knowing that what matters to you is under protection and less at risk.