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OTT (Over-the-top) | OTT Meaning – What are the Over-the-top (OTT) media services? OTT Platforms, OTT Technology & its Features

Over-the-top (OTT) media services – OTT Platforms, OTT Features, OTT Technology. Digital subscriptions, online video distributors, Video-on-demand services.

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Over-the-top (OTT) Platforms

The Term OTT stands for over-the-top media service. The OTT media service is an online streaming media service platform it directly offers to viewers via the Internet connection or other Internet Protocol (IP) based transmission.

BIGFlix is India’s first movie on-demand service platform. It offers online streaming and downloads media services through OTT (Over-the-top) Platform at any time. Owned by Reliance Entertainment released in the year of 2008.

nexGTv is one of the first mobile OTT APP launched by Digivive for smartphone users in India. nexGTv is the first smartphone app that provides live-streaming services for the world’s most popular Cricket league IPL (Indian Premier League) during the year 2013-2014. It is available on IOS & Android Platforms.

In India, there are nearly 40+ providers of over the top media services (OTT). The overall market of OTT worth is ₹2,150 crores (₹21.5 billion, US$303 million as of 2018), and its market value grows nearly ₹35 billion in 2019 and the market reach will be ₹135 billion by the end of the financial year 2023.

1. What is OTT (Over-the-top) – OTT Meaning

The over-the-top (OTT) media service Bypasses the media content via broadcast, cable, IPTV, and satellite television platform providers. The TV content diversion through the OTT channels via an Internet connection. It is also referred to as “value-added” services.

Over-the-top (OTT) media services are based on online video distributors (OVDs), video programming distributors (MVPDs), video-on-demand (SVoD) services that offer access to film and television content including video content from the film producers as well as original video content produced specifically for the use.

The Federal Communications Commission (FCC) categorizes the OTT media services has divided into two main groups called multichannel video programming distributors (MVPDs); and online video distributors (OVDs).

An online video distributor (OVDs) was defined by the Federal Communications Commission (FCC). Virtual MVPDs including services as AT&T TV, Fubo TV, Sling TV, Hulu with Live TV, and YouTube TV, etc.

Over-the-top (OTT) media services

2. Types of Content on OTT Platforms

a. Video Content:

The video content can be viewed across any device, including personal computers, laptops, tablets, mobile devices, televisions, OTT devices, and more.

b. OTT content:

The content comes from an OTT content provider like Hulu, Sling TV, and Fubo TV. Over-the-top (OTT) content can be viewed on multiple devices, such as smart TVs, personal computers (PC), Mac, laptops, tablets, mobile phones, gaming consoles, etc.

c. (OTT) Over-the-top Devices

The devices which are not a desktop, laptop, or mobile but are used to consume OTT content. For an example that includes Smart TVs, Roku, Apple TVs, Chromecast, PlayStation, Xbox, Amazon Firesticks, and other online streaming devices.

d. OTT Messaging:

Third parties and mobile network operators provide instant messaging or online chat services. An example of OTT messaging includes Facebook chat, WhatsApp, Viber, WeChat, Skype, Telegram, and Google Allo, etc.

e. OTT includes:

Over-the-top (OTT) video viewers, Connected TV (CTV)/Internet Protocol TV (IPTV) users, Linear OTT video service users.

f. Sub-categories of OTT/CTV viewers include:

Advertising-based video-on-demand (AVOD), Subscription video-on-demand (SVOD), Transactional based video-on-demand (TVOD).

3. Modes of access over-the-top (OTT):

  • Over-the-top (OTT) access via internet-connected devices such as
  • Smartphones which include Android, iOS, KaiOS and Windows-type mobile phone device’s
  • Smart TVs like Google TV and LG Electronics
  • Set-top boxes and IP boxes for Apple Smart TV, Roku, Nvidia Shield, and Fire TV
  • Gaming consoles like as the PlayStation 4, Wii U, and Xbox One

(OTT) Media Services or OTT Platforms

4. Features of over-the-top (OTT) Media Services or OTT Platforms

  • Online video advertising
  • Video-on-demand (AVOD) Services
  • Subscription video on demand (SVOD)
  • Online streaming video content
  • Pay-per-view (PPV) purchase model
  • Online video distributors (OVDs)
  • Video programming distributors (MVPDs)
  • Online video streaming platforms or Services

Digital subscription video-on-demand services or platforms are lists out below.

5. Topmost popular International Online Streaming OTT Platforms or OTT Services

The top major online streaming platforms such as Netflix, Amazon Prime Video, Hulu Live TV, Sling TV, and YouTube TV earn their revenue through digital subscriptions Platforms.

OTT Platforms or OTT Services provides Hollywood, Bollywood, Tollywood, Movies, Videos, TV shows, Web Series, Documentaries, in the online Box office.

  • Netflix
  • Amazon prime Video
  • Sling TV
  • Hulu Live TV
  • HBO Now
  • HBO GO
  • YouTube TV
  • Fubo TV
  • Direct TV Now
  • HOOQ
  • Tubi TV

6. Topmost popular India Online Streaming OTT Platforms or OTT Services

Top India’s largest growing online media networks, which provides online video content libraries like biggest TV Shows, Blockbuster movies, web series, digital media content in popular Indian languages including Hindi, Telugu, Tamil, Punjabi, Malayalam, Kannada, Gujarati, Marathi, Bhojpuri, and Bengali.

India OTT users market is the second–biggest world market after the USA.

  • Hotstar (Disney+ Hotstar)
  • Voot (Viacom18)
  • ALTBalaji
  • BIGFlix
  • YuppTV
  • ViU
  • Eros Now
  • SUN NXT
  • Zee5 (Ditto TV)
  • MX Player
  • SonyLIV
  • NexGTV
  • Hoichoi
  • Spuul

Conclusion

According to the KPMG report, the average spending time of OTT Smartphone app users in between 30-50 minutes. Due to the novel coronavirus (Covid-19) pandemic time, everything will be locked down, and the public will be Stay at home. Someone will be in quarantine. During this lock-down period, the average spending time for OTT platform services will be more when compared to regular days.

Due to the coronavirus (Covid-19) pandemic and Lockdown effect, OTT platforms have a huge demand and very help full for online users to watch new HD 4K Movies, Videos, New TV shows, Latest Web Series, New Documentaries, Kids Shows online.

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Artificial Intelligence (AI)

Why AIOps Needs Big Data and its Importance in Business

AIOps is an Artificial Intelligence used for IT Operations. It mainly uses Analytics, Machine Learning (ML), and Big Data to automate IT

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The Role of AI in digital marketing Artificial Intelligence (AI) Marketing, Business

Introduction

The current IT environment has evolved to a point where old, manual methods were not sufficient to keep up with today’s needs. Increasing complexity, the need for quick solutions, and the massive size of data in IT operations require AIOps to function smoothly.

1. What is AIOps?

AIOps is an Artificial Intelligence used for IT Operations. It mainly uses Analytics, Machine Learning (ML), and Big Data to automate IT operations and produce results in real-time. It is an essential tool for monitoring and managing IT Operations.

If issues in digital services are not quickly detected and resolved, business operations will be negatively affected. Customers will not have a satisfying experience. To avoid this situation, AIOps must be implemented.

AIOps does an algorithmic analysis of all the data and helps the IT Operations and DevOps (Development Operations) teams to identify and resolve issues with high speed. AIOps prevents outages, reduces downtime, and provides seamless services. AIOps can give better insights as all the information is centrally stored in one place.

2. Aspects of IT Operations monitoring using AIOps:

a. Data Selection

The modern IT environment generates massive amounts of heterogeneous data. For example, event records, metrics, logs, and other types of data from different sources like applications, networks, storage, cloud instances, etc. This data is always high in volume, and the majority of it is redundant. AIOps use entropy algorithms to remove noise and duplication.

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b. Pattern discovery

Selecting meaningful data and grouping them by correlation and identification of the relationship between them by using various criteria. These groups of data can be further analyzed to discover a particular pattern.

c. Inference

Recurring problems are analyzed, and root causes are found. Identifying such issues makes resolving them more comfortable and quicker.

d. Collaboration

AIOps tools help in reporting to required operators for collaboration without any mishaps, even when these operators are in different departments or different geographical locations.

e. Automation

Automation is the heart of the AIOps. When the business’s infrastructure continues to grow and multiply, AIOps helps automate all the business processes. It helps in storing data centrally, auto-discovering, and mapping the infrastructure, updating databases (CMDB), automating redundant tasks and processes. Thus, leading to agile and efficient IT and business operations.

3. What is Big Data?

Big Data is a high volume of structured and unstructured data that is generated by businesses at high speed at varying veracity.

It systematically extracts meaningful insights from this data to make better decisions and strategic business moves. With the advent of digital storage in the year 2000, data creation increased as digital storage was cheaper than analogue storage. DVDs made data sharing easier.

As institutions like universities, hospitals, businesses started using technology, the amount of data created went through the roof. This resulted in two problems.

What Does a Data Center Technician do

a. The rigidity of relational data structures

This was solved by using Data lakes. The data lake is a centralized repository which allows data storage of all the structured and unstructured data (usually files or object blobs) at any scale and makes it available for analysis.

b. Processing queries in the relational database has scaling issues.

When queries were processed in a single queue, it was time-consuming. The use of Massive Parallel Processing (MPP) resolved this technical issue.

Hadoop 1.0 is an open-source software framework. It was implemented using data lakes and MPP. Apache Hadoop facilitated the use of big data in all organizations. Hospitals, Scientists, and businesses used big data to analyze large sets of data and derive valuable insights quickly.

Hadoop 1.0 had few drawbacks. Optimization of data was complicated. The organization had to employ data scientists to get the required insights.

The introduction of Hadoop 2.0 resolved those issues and further commoditized big data. Hadoop 2.0 also enabled the use of AIOps.

4. The necessity of big data for AIOps

AIOps can function only with big data as older datasets are small and inefficient.

Hadoop 2.0 had a YARN feature that supported data streaming. It also enabled interactive query support. It allowed the integration of third-party applications.

This means that analytics could be improved, but only if it was re-architectured. Organizations without data science resources still had difficulty in optimizing and using Hadoop for better data analytics.

The requirement for more purpose-built and easy use solutions brought companies like Logstash, Elastic, and Kibana to the market. They replaced Hadoop in a few use cases.

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5. What does this mean for your business?

This is important for both Core IT Operations and Service Management because they both rely on an interactive query and streaming data technology.

The Digital Transformation of organizations elevated the need for IT solutions. IT had to deal with increasing complexity, massive data size, and speed.

Transition by upgrading or re-architecture method to support Big Data was also tricky due to purpose-built applications, and the data remained in silos.

AIOps makes Artificial Intelligence take over manual analysis. Data from all the silos form the dataset. Interactive solutions are designed from both technical and usability perspectives.

Conclusion

IT operations need to work on diverse data, analyze real-time streaming data, identify and automate workflows, derive meaningful insights, and support historical analysis. All this requires businesses to build a Big Data backend on the AIOps platform.

AIOps initiative must not be built with a traditional, relational database. AIOps improves the functionality of IT operations. Hence, we can say that AIOps needs Big Data to function efficiently. Also, businesses and corporations who need to store large amounts of data will need AIOps to function correctly, automate tasks, obtain insights, and work efficiently as per the trending demands from end-users.

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Protecting Your Website and SEO From Hackers

Protecting your website is essential, especially if you want to minimize hackers’ risks impacting your content, SEO or marketing intentions.

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SEO Write For Us (Guest Post)

If your website lacks any security, it is possible and quite common for it to get hacked. Protecting your website is essential, especially if you want to minimize hackers’ risks impacting your content, search engine optimization (SEO), or digital marketing intentions. Most people rely on their company’s Information Technology (I.T.) department, but not every person has this luxury and may need to learn cybersecurity and hacking prevention techniques independently.

1. What does the word “hacking” mean?

Hacking is when a person tries to access a particular website or computer network and succeeds, without permission from the website or network owner. There are several different ways a hacker may carry out their plan, but most hackers obtain a password or code to access websites, networks, platforms, or computer systems. This can lead to personal or sensitive information being exposed.

2. What are the methods hackers usually use?

According to an SEO company located in St. Louis, MO, hackers use two standard malware and spamming methods. Malware is created to impair and damage the chosen network and is frequently used by hackers trying to access protected data. If your personal or company website is at risk for a malware attack, this may lead to a substantial financial loss.

Black Hat SEO: The Shady

An example of spamming is when a hacker adds a hyperlink to a website, and the user clicks on it, which leads to the hacker’s chosen webpage. Placing links that lead to the hacker’s webpage on multiple websites and platforms with a lot of traffic can increase the hacker’s search engine rankings. This is a way to trick the system instead of creating content with ethical search engine optimization (SEO).

3. What happens to a website once it is hacked?

The majority of websites are hacked by spamming SEO content. This is usually a planned method by the hacker in which the hacker gains an advantage through website traffic and strong visibility. Once a website has been hacked by spamming SEO content, it most likely will be turned into a “link farm” where hackers can entice visitors to click on malware hyperlinks.

Also, hackers may use SQL injection, a code injection method used to gain access to websites to attain sensitive data. When this happens, the website becomes a playground for spam, and website recovery is usually challenging.

If Google identifies a malicious code on a website, it will display a message on the page as a warning to anyone who visits the website. It urges people not to use the website as it can be a risk to their computers and personal data. Malicious code is a code that is part of a software system created to damage a computer, a network, or a server.

Penguin Proof Your Website

It is frequently used to compromise stored data and can cause a computer to stop functioning altogether. Sometimes, a website with this warning may be removed from any search engines to protect users. Unfortunately, this will affect your website’s SEO value because the visibility will shrink. Users will have a hard time trusting your website again. Your engagement metrics will be negatively impacted.

The metric engagement system determines the effectiveness of a website and how much it is connecting with users. For example, it shows how long a person is on the webpage, how many pages they visit, how many clicks, and how many shares.

Additionally, it is common for hackers to use redirects when hacking a website. This means that users will be sent to a different web page than they initially were trying to access. After the individual has been redirected to another webpage, they most likely will notice that it contains forms of harmful content, such as links that aim to get users to click on them and reveal their sensitive documents and information.

If Google becomes aware of this information and visits your web page redirected and finds harmful content, your visibility and website traffic may be negatively impacted.

Overall, being hacked can ruin the reputation and success of a website. If a website has been hacked, it may end up flagged by Google, which will result in it not doing well in the Search Engine Results Pages (SERPs). If Google does not flag the website, it could potentially lead to more hacking. This could put the website at more risk of earning any financial profit and gaining more visibility.

How to Improve Your Website’s User Experience

Most website owners that run into this situation can vouch that this is a big problem. By being blacklisted or flagged, the quality of your website as well as the visibility is diminished. It cannot recover from this loss until reviewed, cleaned, and all penalties are taken off. However, it is better to be flagged than not to be flagged and unaware that hackers are taking over your website.

4. What are the potential risks, and how can hacking be prevented?

There are several ways that a website becomes more at risk of being hacked. The most common tools that lure hackers to your web page are plugins, non-secure credentials, and server sharing. Many individuals who start a website with WordPress commonly use plugins, and not all plugins are secure.

This is a gold mine to hackers because they are always on the lookout for websites that use outdated or insecure plugins, which gives the hacker a clear path to implement their hacking procedures. Therefore, it is essential always to research a plugin before you use it on your website. The Reviews are also a good source of information to determine if the plugin is secure.

Non-secure credentials can easily expose your data. To prevent this from happening, you should always be sure to make them difficult for others to figure out. Another technique that can be used to help is called “penetration testing.” This technique evaluates the computer system and determines any security weaknesses that a hacker could easily use.

Sharing a server is also not a good idea. The reason is that, even if you are very careful, another person could upload a harmful file, which could be passed onto all the people sharing the server. It could also provide access to additional hackers.

All websites are at risk of being hacked at some point. Instead of waiting for it to happen, it is recommended to prepare ahead of time and have strategies in place to prevent it. Staying up to date on tips is also a good idea, so you will know what to do when hacking occurs on your webpage. If you are creating SEO content, implement functional security measures to guard it against hackers.

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