Who doesn’t want to increase their subscribership, but the essential factor is to keep them alive or active for a longer time on their dedicated platform.
If you are also finding some ways on how to promote a business, then you should adapt push notification as a significant marketing strategy. It allows you to send messages to all the people who have your app installed on their phone or tablet. On the other side, email only has a 4% read rate. The push notifications messages are being read 97% of the time. Also, it has proven that many read these notifications within one hour of you sending them.
Hence in this piece, we are sharing some great tips that you can opt-in to increase your return visits through it.
Here you go.
1. Respect to the Specific Local Time zone
It is common sensuously easy to think and act according to your time zone, such as if its 8 p.m. in New York, so let’s start circulating the push messages. But the push notification doesn’t work that way. The timeliness is the primary factor that should be involved in it as you should very precisely send the messages when the users can be affected in it. It is vital that your words hit the user at the right moment when they are available to take it according to their experience zone.
The night should be concerned, because people usually want a sound sleep to start afresh day, we all want it, isn’t it. Moreover, people put their mobiles on silent mode during that period. It would help if you also considered it. Even do you think? People have plenty of time to check their all push messages in their busy and hectic schedules. Hence, as a marketer, you must take care of the user’s sleep and limit the notifications until day time. Maybe a single push notification sent in the morning can be more effective than several odd messages at night.
2. Avoid Generic Pushes
The practice of considering the hard limit on multiple pushes in a day is sufficient. Sometime you may feel the need to send more messages regarding your various services. But right here, you have to care the most. Choose the most important precisely that can help your app interact with the use. Always inform them and gain user preference knowledge. But limit the generic pushes, as it can be termed as bad practice.
As a marketer, you will always think, the more, the better Right? But it is not the same in all cases. It is often observed that more can reduce your revenue, your users, usage, feedback, and everything. For instance, sending 20 to 50 pushes a day to your subscribers or users package not just hurt them but also give them uninstall your app and never use it again. Therefore, only prioritize for 5-10 maximum in a day that can help and suit most of the applications.
3. Personalize Content for Users
Being a marketer, you should know that the push messages can be personalized and sent to the users to make it more valuable. But except irrelevant and junk messages, news alerts, deals, and chats based on user preferences can create a productive impact. There are various marketing strategies, which are possible with some fundamental data inputs. For instance, from how long an app is installed on a device, on what level of the game you are at present, the last usage, etc. small things can help in personalizing push messages for the users.
4. Personalize with User Name
In this, you create a message which is purely meant for a user and contains the user’s name as an indication in the push messages. The irony is people take it more seriously and honestly like such notifications.
5. Easy Availability of the Notification Settings
Having difficulties in locating the notification configurations can be annoying for your users. Thus, the easy availability of the setting to turn off or on the notification is vital.
It is because the response from customers is based on how you represent yourself through this particular medium. One single discomfort with your services can lead to disinterest from the audience. Moreover, this trick is not to remind your audience or subscribers of your app; instead, it is to take them into it, increase the conversions, and ensure the revisit.
With so much of benefits setting up push notifications is not an easy task to do it on your own. That’s how? to get the most beneficial out of your push notification; you can seek help from a Mobile App Development Company, which offers you both android and iOS push notification services.