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How to Increase Your Online Sales Volume

How to Increase Your Online Sales Volume, Digital Marketing, Make Your Website Easy to Use, Use a Live Chat, Drive More Traffic With SEO

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How to Increase Your Online Sales Volume

Many businesses have found online sales to be a lucrative area and one of the best ways to generate a steady income. eCommerce has in recent years seen an almost explosive increase in competition. More and more players are on the market, and there’s a wide range of different types of offerings.

As a result, it’s more important than ever to track how you manage to get more traffic to your site and turn more visitors into paying customers.

As you know, stable sales are a must for you as an entrepreneur – but what do you do to increase your online sales volume? Today it’s mostly about seeing things from your customers’ perspective, understanding what they need, and showing that you genuinely care about them.

In this article, we share five tips to help you along the way of figuring out how to increase your online sales volume.

1. Digital Marketing

One of the first ways to boost your online sales is to review your marketing strategy. Today, more and more companies recognize the possibilities of improving their digital presence and marketing themselves online.

Digital marketing encompasses all products and services marketing conducted through digital channels and platforms. To achieve the best results, you should consider hiring an experienced digital marketing agency that could help you develop an in-depth plan to increase sales and up your digital marketing game. An agency will use digital channels such as social media, emails, and websites to communicate with existing customers and future potential customers.

Digital Marketing

Digital marketing is a powerful way to increase brand awareness, generate leads, and drive prospects forward in the buying price through digital channels. Typically, digital marketers use KPIs (key performance indicators) for all the different channels to measure the campaign’s effectiveness.

2. Make Your Website Easy to Use

The trick to increasing online sales is making your website more straightforward for navigation and ensuring your potential customers won’t leave. A clear picture of your business and website is essential for users to understand what you’re offering to them more easily.

An easy shopping experience will attract interested and loyal customers and guarantee increased online sales volume. Remember to have a simple login, provide timely offers and discounts, free shipments, and offer your customers multiple payment options.

To perform everything even more comfortable for customers, you can consider incorporating Forex API into the website’s interface and providing smooth online purchases. This will allow international customers to shop in their local currency and increase security and purchasing confidence. All this will lead to more outstanding global sales, conversions, and the chance for tremendous overall success.

3. Use a Live Chat

Another way to increase sales is by being available for your customers and introducing a live chat on your website to communicate with your customers directly. It does not demand a lot of resources, but it gives your customers the help they need right when they need it.

Studies have shown that a live chat can increase the conversion rate and that most customers prefer to contact customer service via chat. Instead of your customers having to wait for an answer via email or phone, they have direct contact with your staff via chat.

Do your research and find a live chat that offers a smooth chat function that you can quickly get started with and place on your eCommerce page.

Use a Live Chat

4. Drive More Traffic With SEO

The more traffic you get to your eCommerce and the better the traffic is, the more you will sell. The competition to rank high in Google’s search results is getting tougher with each passing day. However, with the right strategy, search engine optimization is still one of the best sets of practices to improve your web page’s appearance and positioning in organic search results.

To rank higher on Google, you need to create relevant and optimized content, get quality links to your site, and ensure that your eCommerce website provides a good user experience. If you are unfamiliar with SEO, it may be worthwhile to seek an agency’s assistance to help you get noticed more on Google, both in organic search results and through Google Ads.

5. Invest in Fast Deliveries and Good Logistics

Make sure your customers neatly receive the orders, no matter where they live or where they want the package delivered. Delivery logistics are a must if you want your customers to become repeat customers and if you want to scale your eCommerce business.

This is why you should handle the carrier or the shipping companies you have an agreement with through a program that helps you with everything related to deliveries from your warehouse, such as printing the correct shipping labels in the right place, booking the proper transport, and so on.

Final Words

Ideas for increased online sales are often specific to the product/service and the industry, so it’s essential to do your research to achieve the top results. However, mastering strategies like digital marketing, SEO and knowing how to take advantage of the web’s opportunities will guarantee increased online sales and lead to exponential growth.

We are an Instructor's, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Business

Are Bundle Deals Cost-Effective in Reality?

Are Bundle Deals Cost-Effective in Reality? The Relation between Discounts and Consumer Trends, The Concept of Bundling, Bundle Services

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Are Bundle Deals Cost-Effective in Reality

We as humans love to save money., How much we succeeded at it is a different story altogether. T, that is why we often see huge crowds standing in lines out of stores whenever a heavy discount sale occurs. It is human nature that they pounce on opportunities to feel that there is something extra to be gained.

A, add a time limit on that, and people will go crazy. That is why we see flocks of people on Black Friday, Christmas, and Thanksgiving sales because events like these do not only offer cost savings, but they are available for a minimal time. The fear of missing out is prevalent in the human psyche, and marketers constantly study these consumer patterns to boost sales, invoking specific trigger points of consumers.

1. The Relation between Discounts and Consumer Trends

All this sounds absurd, but scientific studies have also proven that when people wait for such sales and get their desired products from a horde of people fighting for the same thing, it invokes a sense of achievement. This is the natural reward system of our human brain that gets activated when we buy things that we like. This response is immensely amplified when a certain kind of discount or special deal is associated with it. 

Our brain releases dopamine, the same chemical released when we eat something that we like, are in love, or in general, whenever we are happy. This same chemical is also released when you get something out of a deal or a sale, giving a sense of pride and achievement. It might sound funny that you feel rewarded even though you’re not winning anything and you’re paying for it, but that’s how our brains work.

Good teams in big consumer-based organizations make specialized formulated tactics like flash sales and bundle products that attract customers in the name of discounts and limited-time deals. These discounts are offered for several reasons in product-based companies. These discounts are mostly provided on the existing stock to empty the inventory on marginalized prices to fill the new store. This is precisely what big corporations target to trick customers into buying more. 

On the other hand, service-based companies offer bundle deals and discounts to attract new customers and roll out more products in a push to increase revenue and enhance the customer base. It should be noted that a company never compromises on their profit, so these price cuts are offered when a company has reached a specific target revenue and need to push for an extra boost.

2. The Concept of Bundling

There are a lot of techniques to boost sales and drive out more products, and one such tactic is bundling up the service. These bundles are offered in many names like packages, deals, sets, combo, and many other terms, are used, but the underlying fundamentals of marketing remain the same. This is usually done in service-oriented businesses.

However, we see examples of this in the food business, like McDonald’s, KFC, and Burger King that add fries and drink along with their burgers to make a combo or meal. The concept of bundling is to offer different products with reduced pricing in contrast to what they cost separately. This technique is employed mainly by ISPs who bundle their additional services for a slightly lesser price.

Internet service providers mainly offer additional services like cable TV and home phone, among others. T, the concept of bundling is mainly used when a service provider often bundles all these services in a single package and reduces the prices of all three services in the bundle as compared to purchasing them separately at their standalone rates.

This strategy drives their additional services to more consumers, increasing the user base, and helps create a brand value through the expansion of services. On the other end, customers get discounted prices. For example, comparing Spectrum bundle deals for internet, TV, and phone shows that the prices are somewhat reduced when buying a bundle instead of choosing a la carte services.

In the end, this strategy is a win-win situation for both consumers and companies alike. Apart from all this, there are a few more advantages regarding bundles that we will discuss further on.  

3. Why Bundle Services?

Bundling is a great way to get different services. I, it is especially favorable to get these bundles from brands you trust. With the current recession in the market and low buying power, people might not go towards bundling, but this can help them save in the long run if done right. Due to this, we are explaining some benefits customers can achieve through bundling:

4. Everything under One Bill

Everything under One Bill

This is an advantage that most people tend to ignore when considering bundling up the services. Usually, there is a lot of hassle at the start of the month since different bills start piling up for additional services and amounts.

Usually, what happens is that with so much to take care of, people forget the due dates of these bills, which results in a late fee penalty and some cases, complete service disconnection. With bundles, everything usually comes in a single statement so that users can conveniently pay for different services together without any hassle.

5. Cost Saving

They are now coming to the main benefit of bundling, the price. This question is somewhat complicated as bundling saves you some money but not how a regular consumer thinks. Yes, the fees of service drop when bundled instead of when purchased as a standalone product.

But the actual savings come in associated costs. Usually, in the case of internet providers, many other chargers are associated with the service, like installation charges and taxes. This is where a bundle saves you money.

The installation charges of a standalone service and a bundle remain the same, so a user can get all the services included in the bundled installed on a single price instead of paying extra whenever adding services.

On the opposite hand, bundled services’ rates and fees are also reduced in contrast to paying them additionally on each service separately. T, this is how a bundle saves you money.

Conclusion 

We have already established that bundling has some key advantages. Apart from just being a regular marketing gimmick, bundling can help consumers save some bucks. Although this approach might not suit everyone, if you’re interested in getting services and all those services can be achieved in a bundle, we recommend that you go for it.

But make sure that you get bundles from reputable companies, especially for services like the internet and TV, so that you don’t get stuck with the wrong service provider.

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