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Beginner’s Guide to SEO: Importance of Keyword Research

Keyword research can improve your search engine optimization (SEO) projects. So, it is crucial to understand the importance of every step.

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Beginners Guide to SEO Importance of Keyword Research

Keyword research can improve your search engine optimization (SEO) projects. So, it is crucial to understand the importance of every step.

In this short guide, we’re going to explore the process of keyword research. We will outline some necessary terminology, the main steps you should take, and the most damaging pitfalls you should avoid.

1. How to research keywords?

Keyword research is understanding phrases potential customers use while looking for your business online. These phrases are called search terms and can be entered into any search engine. Most tips here are fine-tuned for Google but can work with any other search engine.

If your website has keywords related to the correct search terms, it will rank better on the search results page. This ranking is simply the place in the search results list. First to appear websites receive higher website traffic.

Before defining any keywords, mark some associated topics with your business. Topics themselves are not keywords yet, but they will give you a good idea of where to start. Narrow them down by specifying what exactly customers might search for.

Single-word keywords are often too general as the user’s intent is unclear. It is difficult to achieve a good ranking for them as competition is stiff. Usually, the sweet spot is around 2 – 3 words.

Long-tailed (4+ words) keywords can be particular, so they don’t have a lot of searches. Some advise avoiding such low-volume keywords but don’t underestimate them yet. They are easier to climb on top and better at converting visitors to buying customers, and this task is essential when you have just started.

2. The process of researching keywords

Now that we have a rough idea of what keywords are, we can start our research. The first step is the discovery phase.

Make a list of roots keywords that are most likely to be used when searching for your website online. These short keywords will allow you to “grow” other relevant phrases. Please take note of their frequency and volume.

In a big way, SEO is market research of your online customers. Thus, user behavior analysis is of utmost importance. Our second step consists of asking questions about your customers:

  • Who and how is searching for your brand?
  • When and where are they doing so?
  • Why is your product worth exploring?

4 Types of SEO That You Should Know

You have to ask these questions from the customer’s perspective. Often a mistake here is assuming that the way you see your brand is the same as your customers, and be cautious that it is not necessarily the case.

The third step is to look for competitor keywords. Competition here is defined in terms of the search result page ranking. So it is not only your direct business competition. Keeping this in mind, you have to determine low and high competition keywords. Generally, the more search volume, the more competitive and challenging the keyword is.

Depending on your strategy, it might be better to target low-difficulty keywords. Usually, they are easier for gathering at least some traffic to your website. Later on, you can build on this traffic to achieve even better results.

3. Keyword scraping

This step requires us to touch upon a burning issue – the problem of collecting keyword data. The most relevant searches are usually of the last 12 months. So to know keyword search volumes and page rankings requires a lot of information.

When the data is collected, you need a tool to adjust your keyword phrasing without extra fees, generate relevant suggestions and organize everything conveniently. All this and also can be achieved with Google Keywords API at SERPMaster.com.

No long hours collecting keyword data – a web scraper will visit Google and search for relevant information on your behalf. This will equip you with relevant data, and you can move on to the next step – analysis.

4. Analysis and action plan

Now it is time to transform the raw data into guidelines for your SEO strategy. Pinpoint seasonalities and variations in location. Categorize the data according to found patterns and your priorities. Don’t forget to include existing keywords so they would perform also.

Lastly, map all the keywords to specific pages on your website and create an action plan. Many websites have one main page where most keywords are directed to – the landing page, and it connects your best keywords to your most convincing promotional material. It force be an excellent idea to consider this first.

5. Conclusion

Safe to say that keyword research is one of the most fundamental pillars of your online marketing. Sure, other factors might come into play, and changes will need to be made over time. But whatever your online marketing strategy is, keyword research can not be forgotten.

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Digital Marketing

Key Reasons Why Some Business Websites Fail

However, not all business websites succeed. Below are the key reasons why some business websites fail. Enhance digital marketing and recognition.

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Key Reasons Why Some Business Websites Fail

A business’s online presence dramatically impacts its success. Your website offers you a unique platform to present and promote your business, regulate business processes and information flow. Besides helping increase your existing customer base, a website enhances effective communication with customers, informs customers about the services a company provides and its activities. It also enables you to build an online presence, establish trust, and showcase authority through social proof, awards, enhance digital marketing and recognition.

A business website helps you establish branding further, generate leads, and nurture sales. You can also get a lot of engagement and traffic through the business, enhancing social networking. It also allows you to blog as you showcase your originality and creativity, and this helps you build a connection with your audience. However, not all business websites succeed. Below are the key reasons why some business websites fail.

1. Failure to optimize for speed

Your website’s speed plays a crucial role in your online business success, and this is because it impacts user experience, SEO, and site ranking. Failure to optimize your site for speed causes your website visitors to abandon it, increasing bounce rates. High bounce rates negatively impact SEO and lower your site’s search engine ranking. Some of the factors contributing to poor site speed include a slow website hosting server, plugins, poor coding standards, server location, website data size, browser data buffering, etc.

Increasing your website’s speed improves user experience, increases page views, and conversions, and lowers bounce rate, boosting site ranking. To ensure your website speed is always optimal, conduct regular site speed testing and optimize accordingly.

2. Poor website design

Your web design choice is essential as it sets the first impression, helps with your SEO strategy, builds trust, and gives your business a competitive edge. A poor web design damages your business credibility and professionalism, discrediting your products or services. If your website is outdated, your clients and site visitors will abandon it for an updated one, affecting your sales and revenue.

Some of the poor design elements that cause visitors to leave are lack of visual appeal, a cluttered site, poor quality images, font and color inconsistency, poor navigation, etc. An effective web design should be responsive, easy to navigate, have consistent font style and color, high-quality images, and clear CTA buttons, improving user experience.

Best Web Design Agencies Top Tips To Create A Great Website

3. Missing out on SEO

SEO makes your website more visible, increasing traffic and conversion rates. It also positions your business as trustworthy as authoritative, enhances brand awareness, helps you build a relationship with your prospects, and boosts user experience. Failure to incorporate SEO into your website lowers your search engine visibility and reduces your site’s organic traffic. To increase your website’s SEO, refresh your content and use relevant keywords all over your site.

Consider diversifying your backlink portfolio, using effective header tags, optimizing your images, and ensuring that your site is mobile-friendly. Keep your meta descriptions and URLs clean by making them keyword-rich, using a consistent structure that minds future posts, and avoiding superfluous language.

4. Failure to optimize for mobile devices

A mobile-optimized website ensures that content correctly displays on smaller screens without compromising quality, eases navigation, and optimizes images according to screen size. It also improves user experience, improves website speed, increases engagement, boosts mobile SEO, and attracts more local customers. Since customers search for local businesses on their mobile devices, failure to optimize causes you to lose a different client base. It also frustrates site visitors, causing them to abandon your website, increasing bounce rates.

Websites not optimized for mobile devices rank low on search engines, reducing web traffic and conversion rates. Choose a responsive WordPress theme and a reliable web host to optimize your site for mobile devices. Boost your site’s loading time, redesign your pop-ups, and enable accelerated mobile pages. This will improve user experience and your website’s ranking on SERPs. Using Google’s mobile-friendly tool, regularly test your website to ensure its access on mobile devices.

5. Broken links

Broken links impact search engine rankings, user experience and lead to loss of revenue. They result in the 404 error and may be caused by linking to deleted or moved content, linking to third-party pages that later change their URL or move the page, and moving or renaming web pages and not changing your internal links. Fixing your website’s broken links improves user experience, increases revenue, and fosters more vital brand credibility.

Use automated link checking tools and your analytics tools to find broken links. Set up 301 redirects, fix any typos and other errors, and optimize your 404 page to improve the relations.

Failure to optimize for mobile devices

6. Failure to know your target audience

Your website’s success and marketing efforts depend on your audience. Targeting the wrong audience mean you aren’t getting the desired results, and your marketing efforts aren’t paying off despite spending more than you should. Knowing your audience helps develop an effective digital marketing strategy to boost brand awareness and increase website traffic. To specify your mark audience, create a buyer persona to help you stay focused on consumer needs, and it gives you a perfect picture of your target audience.

Using a well-defined persona helps you understand customer needs and interests, where they spend their time and enhances product development. It also enables you to ensure consistency across your business by understanding each customer group and generating quality leads.

7. Poor quality content

Poor quality content doesn’t offer much value to your readers, frustrating them and causing them to abandon your website. Creating original, high-quality content causes your audience to trust you more, generating quality leads and improving conversion rates. It also boosts your SEO strategy and positions you as an authority in the market. High-value content builds brand awareness, breeds loyal fans, and helps you save on your marketing strategy.

High-quality content should be comprehensive, educational, accurate, up-to-date, and should answer the searcher’s query. To create quality content, know your search intent and call to action, base your content search on what’s trending, conduct thorough research to make it reliable, target niche subtopics, and proofread before publishing. After a while, use analytical data to measure your content’s performance to determine if it needs adjusting.

8. Endnote

Website success requires a lot of effort and monitoring. Use the above tips to determine if they’re the reason why your site is failing. Keep your website updated to ensure your business is consistently ranking high and ahead of your competition.

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