Digital Marketing
Beginner’s Guide to SEO: Importance of Keyword Research
Keyword research can improve your search engine optimization (SEO) projects. So, it is crucial to understand the importance of every step.
Keyword research can improve your search engine optimization (SEO) projects. So, it is crucial to understand the importance of every step.
In this short guide, we’re going to explore the process of keyword research. We will outline some necessary terminology, the main steps you should take, and the most damaging pitfalls you should avoid.
Table of Contents
1. How do I research keywords?
Keyword research means understanding phrases potential customers use while looking for your business online. These phrases are called search terms and can be entered into any search engine. Most tips here are fine-tuned for Google but can work with any other search engine.
If your website has keywords related to the correct search terms, it will rank better on the search results page. This ranking is simply the place in the search results list. First-to-appear websites receive higher website traffic.
Before defining any keywords, mark some associated topics with your business. Topics themselves are not keywords yet, but they will give you a good idea of where to start. Narrow them down by specifying what exactly customers might search for.
Single-word keywords are often too general as the user’s intent is unclear. It is difficult to achieve a good ranking for them as competition is stiff. Usually, the sweet spot is around 2 – 3 words.
Long-tailed (4+ words) keywords can be particular, so they don’t have a lot of searches. Some advise avoiding such low-volume keywords but don’t underestimate them yet. They are easier to climb on top and better at converting visitors to buying customers, and this task is essential when you have just started.
2. The process of researching keywords
Now that we have a rough idea of what keywords are, we can start our research. The first step is the discovery phase.
Make a list of root keywords that are most likely to be used when searching for your website online. These short keywords will allow you to “grow” other relevant phrases. Please take note of their frequency and volume.
In a big way, SEO is market research on your online customers. Thus, user behavior analysis is of utmost importance. Our second step consists of asking questions about your customers:
- Who and how are you searching for your brand?
- When and where are they doing so?
- Why is your product worth exploring?
You have to ask these questions from the customer’s perspective. Often, a mistake here is assuming that the way you see your brand is the same as that of your customers, and be cautious that this is not necessarily the case.
The third step is to look for competitor keywords. Competition here is defined in terms of the search result page ranking. So it is not only your direct business competition. Keeping this in mind, you have to determine low- and high-competition keywords. Generally, the higher the search volume, the more competitive and challenging the keyword is.
Depending on your strategy, it might be better to target low-difficulty keywords. Usually, they are easier for gathering at least some traffic to your website. Later on, you can build on this traffic to achieve even better results.
3. Keyword scraping
This step requires us to touch upon a burning issue: the problem of collecting keyword data. The most relevant searches are usually from the last 12 months. So to know keyword search volumes and page rankings, you need a lot of information.
When the data is collected, you need a tool to adjust your keyword phrasing without extra fees, generate relevant suggestions, and organize everything conveniently. All this can also be achieved with the Google Keywords API at SERPMaster.com.
No long hours collecting keyword data—a web scraper will visit Google and search for relevant information on your behalf. This will equip you with relevant data, and you can move on to the next step, analysis.
4. Analysis and action plan
Now it is time to transform the raw data into guidelines for your SEO strategy. Pinpoint seasonalities and variations in location. Categorize the data according to the patterns and your priorities. Don’t forget to include existing keywords so they will perform as well.
Lastly, map all the keywords to specific pages on your website and create an action plan. Many websites have one main page where most keywords are directed—the landing page, and it connects your best keywords to your most convincing promotional material. It would be an excellent idea to consider this first.
5. Conclusion
It is safe to say that keyword research is one of the most fundamental pillars of your online marketing. Sure, other factors might come into play, and changes will need to be made over time. But whatever your online marketing strategy is, keyword research cannot be forgotten.
Digital Marketing
How to Find a Great Paid Social Agency: Watch Out for These Pitfalls
We’ve put together some practical tips to help you avoid common mistakes and find the perfect paid social media agency for your needs.
In today’s digital world, jumping into paid ads on platforms like TikTok, Twitter, and Pinterest can transform your approach. It’s not just about getting noticed; it’s about turning casual scrollers into loyal customers by reaching the right audience. But finding the right paid social agency can be tricky.
Whether new to social media ads or had a bad experience with your last partner, you don’t want to waste time or money on the wrong choice. We’ve put together some practical tips to help you avoid common mistakes and find the perfect paid social media agency for your needs.
So, what can you do wrong?
Table of Contents
1. Skipping Over Their Case Studies
Think of case studies as a company’s brag book. They will show off their best work and how they nailed it. You’ll see the results and their priorities when you check these out. If they’ve been killing it with the metrics you care about, that’s a good sign they’ll do the same for you.
2. Ignoring Their Current Clients
Who a firm is working with can hint at what they can do for you. For example, if you’re running a cozy coffee shop and all their clients are fitness brands, they might not get your vibe. But if they’ve worked with businesses like yours, they probably already know your customers’ tastes and needs, which means better results for you. That said, don’t rule out agencies focusing on specific social media strategies rather than industries — they might surprise you with what they can do.
3. Forgetting to Check Their Social Feeds
If a paid social advertising agency is going to handle your social media, you’d expect them to have killer feeds of their own, right? Take a look at their posts. Are they visually appealing, engaging, and consistent? Or do they seem half-hearted and uninspired? If their social presence is strong, it’s a good sign they’ll bring that same energy and creativity to your brand.
4. Skipping Their Blog
A company’s blog is like a window into its brain. Are they sharing smart, insightful content or just generic fluff? If their posts are interesting and informative, that’s a good indication that they’re on top of industry trends and have the know-how to boost your campaigns. Don’t skip this — it’s an easy way to gauge how seriously they take their work.
5. Going for the Cheapest Option
We all love good deal, but when it comes to paid social media advertising, you get what you pay for. If the deal looks too sweet, it might be too good to be real. Cheap rates might mean they’re cutting corners, using outdated tools, or giving you cookie-cutter campaigns that don’t stand out. Instead of going straight for the lowest price, look for a partner that offers solid results at a fair price. Remember, you’re investing in your brand’s future.
6. Forgetting About Communication and Teamwork
Great communication is key to any strong partnership — especially with your social media agency. Notice how paid social media services communicate with you during the hiring process. Are they quick to respond? Do they seem genuinely interested in your business? An open, transparent company that keeps you in the loop will be a much better partner in the long run. If they’re not engaged now, imagine how it’ll be when the real work starts.
7. Not Asking How They Target Your Audience
The key is showing your ads to the right audience. If an agency can’t clearly explain how they’ll find and target your ideal customers, that’s a red flag. They should be able to tell you their game plan to determine who your audience is and how they’ll reach them. If they’re not specific or sure, your ads might just reach people who aren’t interested in what you’re selling.
Top Questions to Ask a Social Media Agency to Find Your Perfect Match
Hey seekers! We’ve got a little bonus for you! The DS Team paid social media agency experts, who’ve been mastering advertising for years and helping businesses rise to the top, have compiled a handy list of questions you should ask when talking to a social media agency.
Knowing exactly what to ask will make your conversations more productive and focused on your desired results. Instead of just chatting, you’ll dive into how they can help you achieve your goals.
- Which social media platforms are best for my brand?
This reveals whether they’re crafting a tailored strategy or just giving a generic answer. - What’s the cost, and how did you come up with it?
Get clarity on their pricing and ensure it aligns with the value they promise. - What contract lengths do you offer?
Shorter contracts mean more flexibility and a drive for top performance. - What performance metrics do you focus on?
Ensure they track metrics that matter to your business goals, not just superficial numbers. - Can you share examples of similar clients you’ve worked with?
Check if they have experience with businesses like yours and can deliver results.
Conclusion
So, it’s pretty straightforward. Knowing what to ask and what to look out for is vital. Here’s a quick recap: Agencies with weak social media profiles, few case studies, rock-bottom prices, empty blogs, and poor communication are probably not your best bet. But if you’re still unsure, ask a few questions from the DS Team experts. Let these simple questions guide you to making smart choices and avoiding big mistakes. Pick your ad agency wisely, and prepare to see your business soar!
-
Instagram4 years ago
Buy IG likes and buy organic Instagram followers: where to buy them and how?
-
Instagram4 years ago
100% Genuine Instagram Followers & Likes with Guaranteed Tool
-
Business5 years ago
7 Must Have Digital Marketing Tools For Your Small Businesses
-
Instagram4 years ago
Instagram Followers And Likes – Online Social Media Platform