Home » Blog » Digital Marketing » Beginner’s Guide to SEO: Importance of Keyword Research

Digital Marketing

Beginner’s Guide to SEO: Importance of Keyword Research

Keyword research can improve your search engine optimization (SEO) projects. So, it is crucial to understand the importance of every step.

Published

2 years ago

December 6, 2021

TwinzTech

Beginners Guide to SEO Importance of Keyword Research

Keyword research can improve your search engine optimization (SEO) projects. So, it is crucial to understand the importance of every step.

In this short guide, we’re going to explore the process of keyword research. We will outline some necessary terminology, the main steps you should take, and the most damaging pitfalls you should avoid.

Table of Contents

1. How to research keywords?

Keyword research is understanding phrases potential customers use while looking for your business online. These phrases are called search terms and can be entered into any search engine. Most tips here are fine-tuned for Google but can work with any other search engine.

If your website has keywords related to the correct search terms, it will rank better on the search results page. This ranking is simply the place in the search results list. First to appear websites receive higher website traffic.

Before defining any keywords, mark some associated topics with your business. Topics themselves are not keywords yet, but they will give you a good idea of where to start. Narrow them down by specifying what exactly customers might search for.

Single-word keywords are often too general as the user’s intent is unclear. It is difficult to achieve a good ranking for them as competition is stiff. Usually, the sweet spot is around 2 – 3 words.

Long-tailed (4+ words) keywords can be particular, so they don’t have a lot of searches. Some advise avoiding such low-volume keywords but don’t underestimate them yet. They are easier to climb on top and better at converting visitors to buying customers, and this task is essential when you have just started.

2. The process of researching keywords

Now that we have a rough idea of what keywords are, we can start our research. The first step is the discovery phase.

Make a list of roots keywords that are most likely to be used when searching for your website online. These short keywords will allow you to “grow” other relevant phrases. Please take note of their frequency and volume.

In a big way, SEO is market research of your online customers. Thus, user behavior analysis is of utmost importance. Our second step consists of asking questions about your customers:

Who and how is searching for your brand?
When and where are they doing so?
Why is your product worth exploring?

4 Types of SEO That You Should Know

You have to ask these questions from the customer’s perspective. Often a mistake here is assuming that the way you see your brand is the same as your customers, and be cautious that it is not necessarily the case.

The third step is to look for competitor keywords. Competition here is defined in terms of the search result page ranking. So it is not only your direct business competition. Keeping this in mind, you have to determine low and high competition keywords. Generally, the more search volume, the more competitive and challenging the keyword is.

Depending on your strategy, it might be better to target low-difficulty keywords. Usually, they are easier for gathering at least some traffic to your website. Later on, you can build on this traffic to achieve even better results.

3. Keyword scraping

This step requires us to touch upon a burning issue – the problem of collecting keyword data. The most relevant searches are usually of the last 12 months. So to know keyword search volumes and page rankings requires a lot of information.

When the data is collected, you need a tool to adjust your keyword phrasing without extra fees, generate relevant suggestions and organize everything conveniently. All this and also can be achieved with Google Keywords API at SERPMaster.com.

No long hours collecting keyword data – a web scraper will visit Google and search for relevant information on your behalf. This will equip you with relevant data, and you can move on to the next step – analysis.

4. Analysis and action plan

Now it is time to transform the raw data into guidelines for your SEO strategy. Pinpoint seasonalities and variations in location. Categorize the data according to found patterns and your priorities. Don’t forget to include existing keywords so they would perform also.

Lastly, map all the keywords to specific pages on your website and create an action plan. Many websites have one main page where most keywords are directed to – the landing page, and it connects your best keywords to your most convincing promotional material. It force be an excellent idea to consider this first.

5. Conclusion

Safe to say that keyword research is one of the most fundamental pillars of your online marketing. Sure, other factors might come into play, and changes will need to be made over time. But whatever your online marketing strategy is, keyword research can not be forgotten.

Digital Marketing

What Are Privacy-Friendly Website Analytics Tools?

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.

Published

7 months ago

November 23, 2022

TwinzTech

With the increasing dependence on technology, the concern of online data breaches and fraud relating to personal data is also increasingly bothering internet users.

Though many web analytics tools are available in the industry, they are a bit complicated and privacy-invasive. Regarding facial recognition, personal data, and location tracking, the privacy concern list is too long. The same concern goes for online website analytics tools.

It’s essential to choose a web analytic tool that is privacy-friendly as well as hassle-free to use. This article lists the top web-analytics tools that offer analytics services without invading users’ privacy.

Let’s begin!

Table of Contents

A. How are Privacy-Friendly Website Analytic Tools Important?

Here are the top reasons to opt for a privacy-safe website analytic tool:

Ensures you keep your data safe: Before using your data, these web analytics tools ask for your consent, and even after the consent, the control is in the hands of the user.
Offers transparent data collection and processing: Private-safe web analytics tools are transparent about where your personal information is stored and how they use it, which minimizes the chances of data misuse.
Provides data security and protection: Privacy-friendly analytics tools minimize the risk of data leaks and breaches, prevent malicious attacks, and protect your data from human errors. They safeguard your data from unauthorized access, corruption, and online theft.

B. Top 5 Privacy-Friendly Websites Analytic Tools

Here are the top 6 privacy-friendly web analytic tools:

1. Fathom

Fathom is a privacy-focused Google Analytics

Fathom is a privacy-focused Google Analytics alternative that helps you make better business decisions and understand your web visitors better to generate leads and more sales without compromising your privacy.

They have a simple UTM builder to create and track campaigns to increase traffic. Fantom also offers uptime monitoring for free.

Top Features:

Provides real-time website insights
Compliances with GDPR and cookie directive
Offers to track files through super fast CDN
Offers to track goals like specific pages or clicks, newly signed-up email lists, and more
Provides shareable dashboards and password-protected links

Plan:

Free trial and all the plans include up to 50 sites, uptime monitoring, ad-blocker bypassing, and unlimited email reports.
Fantom paid plans start at $14/month with up to 100,000 monthly page views.

2. Finteza

Finteza is a comprehensive web analytics tool

Finteza is a comprehensive web analytics tool that tracks and analyzes your website traffic, sales funnel, conversions, landing pages, and advertising campaigns by keeping your privacy safe.

Top Features:

Offers detailed traffic analysis
Uses special tools for webmasters
Offers optimization of conversion rate
Provides smooth data export feature
Identifies referral sources
Tracks real-time traffic sources

Plans:

Finteza’s analytical service plan costs around 10 EUR per 100,000 unique visitors.
Their advertising engine plan is priced at 4 EUR per 100,000 ad zone impressions.

3. Plausible

Plausible is an open-source web analytics

Plausible is an open-source web analytics with no cookies and fully compliant with GDPR, CCPA, and PEC designed in Europe owned by cloud infrastructure. It is one of the top Google Analytics alternatives.

Top Features:

Reduces your cookie banners
Provides shareable links to statistics
Offers password protection feature for shareable links
Provides seamless integration with WordPress, Wix, Weebly, Squarespace, Ghost, Google, and many more.

Plan:

Plausible pricing starts at $9/ monthly pageviews, which includes 50 websites, custom events, email/slack reports, unlimited data retention, 100% data ownership, and unlimited team members.
You will have to pay for services according to your need for monthly pageviews.

4. SimpleAnalytics

Simple Analytics is a privacy-first web analytic tool

Simple Analytics is a privacy-first web analytic tool that encrypts your data and provides no cookie banners for your visitors.

Their business model is based on privacy protection and complies with all privacy policies, including GDPR, PECR, CCPA, and many more.

It shows you crucial website data such as total viewed pages, referrers, number of page views, screen sizes, and more to better your customer experience.

Top Features:

Provides a smooth and straightforward interface
Offers analytics report directly to your email
Shows you the original traffic-driving referrer tweet
Bypasses Ad blockers
Provides easy accessibility to export data in CSV files or aggregates with JSON API
Offers two modes of operation, i.e., dark mode and light mode

Plans:

Simple Analytics basic plans start at $9/month with 100,000 data points per month, a single user, ten websites, and aggregated reports.
Their business plan costs $49/month, allowing ten users, 100 websites, and basic level export.
Simple Analytics offers enterprise plans that cost around $99/month, allowing more than ten users, 100+ websites, and faster email support.

5. Insights

Insights is a privacy-safe web analytics

Insights is a privacy-safe web analytics and easy-to-use tool for developers. They provide faster-loading speed, page views tracking, and anonymous event tracking for your website to gather as much insight about your brand performance as possible.

Top Features:

Provides you with a customizable script that refrains you from navigating through multiple reports and pages
Offers faster performance in terms of page loading speed
Displays page statistics such as page visits, bounce rates, scrolling rate, and session time without saving your IP data, personal information, and cookies
Offers transparent services by entering open-source Insights.js code on Github, and you can also view data they collect from your website

Plans:

Insights offer a free plan that includes up to 3k events or page views per month.
Their paid plan starts from $12/month, which allows up to 100k events or page views.
Insights offer their startup plan costing $29/month, allowing up to 1 million events or page views.
Their business plans cost around $79/month, which allows 10 million events and page views.

Final Thoughts

Privacy concerns are increasingly growing all around the world. Privacy-safe analytics tools help you analyze your business numbers better without worrying about your personal and visitors’ data breach.

I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.