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Does your website have a poor conversion rate? Here’s what could be wrong with it

If you’ve noticed that your business website continues to have a low conversion rate despite your best efforts, you have to get that fixed sooner rather than later.




Does your website have a poor conversion rate. Heres what could be wrong with it

Having an average website was not such a big deal for businesses back in the day. Websites were nothing more than a place where you could find a bit of information about a particular company. Fast forward to today, and things have changed dramatically.

Nowadays, websites play a crucial role in the success of a business. In most cases, they represent the first point of contact for customers, serving as the primary source of information and a virtual storefront. In other words, a website has the power to make or break a business.

Business owners know just how vital site performance is for their potential customers and how much their expectations have grown over the years, so there’s no excuse for having a lousy website right now. Unfortunately, many websites fail to meet customers’ demands, which translates into poor conversion rates.

If you’ve noticed that your business website continues to have a low conversion rate despite your best efforts, you have to get that fixed sooner rather than later. However, if your tech knowledge is limited, it can be challenging to determine where the problem lies precisely. Hopefully, this short guide can help you find out what’s wrong with your site, so you can come up with a suitable solution to fix the problem.

1. Too little or too much content

Have you ever accessed a site searching for information to find out there’s not much to see there? Or, by contrast, come across a site that dazzles you with an overwhelming amount of information? Well, don’t be like those websites.

When users visit your site, they hope to find accurate and relevant information about your business – something that can tell them who you are and what you do so that they can form an opinion. If they don’t find what they’re looking for, there’s no reason for them to waste their time on your site.

The same thing happens when too many things are happening – pictures, texts, videos, all competing for their attention. People will forget why they are there in the first place, which will do no good to your conversion rates.

You have to provide your audience with exciting and relevant content to spark their interest and provide them with the answers they were looking for, but not so much as to bore or confuse them.

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2. It takes ages to load

Site speed and performance play an essential role in keeping customers happy and boosting conversion rates. Website visitors these days demand fast loading times, and their expectations are increasing all the time. Studies show that 40% of users will leave a site if it takes more than three seconds to load. Therefore, loading times directly impact your conversions and your bottom line.

Every second counts, so if it takes an eternity for your pages to load, it’s no surprise your conversion rates are low. Usually, the main culprits for a website’s slow speed are the number of images, large file size, unnecessary code, or excessive use of CSS and JavaScript, so you might want to check these points first.

3. It’s not visually appealing.

The first impression counts when landing on a site, and you don’t get a second chance at it. If a user doesn’t like what he sees when he first visits your site, it’s doubtful he will stick around or come back for a second time. That might be why your site is getting traffic, but it’s not converting.

Things like crowded features, uninspired color combinations, low-quality images can hurt the visual appeal of your site and push potential customers away. Maybe it’s time for your website to get a makeover to fix any design problems that might have escaped your eye. Consulting with a web design agency in New York can help you identify these issues and make the necessary changes. Hence, your site has better chances of attracting and converting customers.

4. It’s not optimized for mobile.

Guess what else can drive customers away? Leaving mobile optimization out of the equation. It’s a well-known fact that the number of people using mobile devices to browse the internet is rising. So, if your website looks great on desktop but displays poorly on mobile devices, you’re simply ignoring the needs of a large segment of your customers.

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Keep in mind that plenty of other businesses have taken the time to make their websites responsive, and customers won’t hesitate to take their business elsewhere if your site doesn’t meet their expectations. To put things simply, you can’t afford to have an unresponsive site these days.

5. There are no CTAs

Calls to action or CTAs are indispensable for business sites, as they guide customers on their buyer’s journey. Not including clear CTAs on your website is a huge mistake that you must fix right away.

It’s not enough to have many users visiting your site. They also have to act, whether signing up for your newsletter, signing up for a free trial, or purchasing your products/services. CTAs come into play, encouraging users to take action and leading them further down the conversion process.

6. It’s not intuitive

Your website’s looks matter a lot, but visual appeal is worth nothing if it’s not doubled by usability. When visitors land on your site, they have to find what they’re looking for with ease and know exactly what to do each step without overthinking. That’s what intuitive design is all about.

A poorly organized site with elements scattered all over the place, making navigation difficult for users, will have a poor conversion rate. The key is to keep things clear and straightforward to ensure smooth and hassle-free navigation for all visitors.

There are plenty of other things you could do to improve the appeal of your website and increase your conversion rates, but the aspects we’ve listed above provide a good starting point.

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Digital Marketing

Free Marketing Tools To Promote Blog Sites

To make your task easy, we have come forward with the best free marketing tools that you can use to solve your problems with blog posts.




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If you are struggling with promoting your blog sites, you have arrived at the right corner, where you will come across the best tools that will serve your purpose of exploring.

But before I start, I would mention the WordPress Push Notifications that have entirely changed the marketing style across the globe and enabled you to promote your brands, bring more traffic to your blogs, and improve the blog sites.

And how can I forget the WooCommerce Push Notifications that have again been a blessing for your online business and have raised the growth of your business and made it more successful?

Everyone knows it is tough to survive in a market full of competition these days. It takes good strength to promote and market your blogs. Internet is full of blogs where the marketers put efforts to promote and fulfill the requirements of Google.

Choosing the right one needs wisdom and effort with plenty of blog promoting tools. A couple of free marketing tools help you enhance the traffic for sure. To make your task easy, we have come forward with the best free marketing tools that you can use to solve your problems with blog posts.

No one in this era of online business can ignore promotion. Techno-savvy customers are ready to see the promotions going on online, then why do we lack. Hence, it would help adopt practical online marketing tools to take your business to great heights.

When you desire to choose digital marketing tools, you must look for Search Engine Optimization, Social Media Optimization, and other trends. Our guide of marketing tools below will help you a lot without affecting your pocket. Let’s get started.

1. Trello

Trello is a free-of-cost marketing tool that will help you manage your projects. The marketing strategy you decide to promote your business will only decide its height. You can surely use Trello to streamline your blog posts. Once you start using it, you will be able to notice the progress of your blog.

2. HubSpot CRM

An All-In-One free marketing solution for you is HubSpot CRM. It has come up with everything that you need to promote your business. It has three features that include CRM, marketing, and sales. Your marketing plan will reach another level of height with HubSpot. It enables you to get more traffic for your blog site. It will build your brand image too in the market and establish your name as well.

3. MailChimp

Although it is very tricky to choose the best way to promote your business because it cannot be ignored, when it comes to marketing your blogs via email, then MailChimp is the best. It helps you send as many as 12000 emails in a month to customers numbering 2000. You can also upgrade it if you wish to send to the number exceeding this limit.

4. WordPress

If you have a website or write a blog, WordPress is the best place that serves you online marketing tools. It is one of the most preferred tools for promoting blog sites that comes with search engine optimization SEO. You will be able to have SEO-optimized content at WordPress. You need not spend a single penny promoting your business here.

WordPress Push Notifications will promote your business by ringing out multiple opportunities for increasing traffic.

5. SurveyMonkey

Being one of the best and free marketing tools, it is the most popular too. You will be able to get in touch with your clients through SurveyMonkey using a set of questions related to your product. A detailed survey will help you establish communication with your target audience with the help of the internet, email, or cell phone.

6. Hotjar

To bring more traffic to your blog site, Hotjar is another good option to prefer. It has come up with a real-time record of the actions of the visitors. Along with promoting your site, you will be immediately able to note how your audience is behaving using its tools like click maps and heatmaps. Using Hotjar, you have the facility of designing your website according to the taste of your customers.

7. Canva

Visual content lays down more emphasis than writing. You can promote your business using graphics and expose it to the market. Canva helps you design using custom visual content. It is a free online tool for marketing and promoting your business with built-in themes and templates, making your task easy anytime from anywhere.

8. Moz Local

The best digital marketing tool to analyze the presence of your business in the market is Moz Local. It will help you to get your blog site listed with Google. It enables a business owner even to get information related to their business’s virtual appearance and keyword competitiveness. To have a potent tool to bring a competitive edge to your business is a boon.

9. Hootsuite

At any cost, you cannot ignore online marketing in this era where everything is online. To derive more traffic, you cannot ignore marketing. Hootsuite, a free marketing tool, makes your marketing strategy simple. It is in touch with the social media platforms, which allow you to manage the social media posts and check their performance.

10. Google Analytics

Another best online free marketing tool here is Google Analytics, an all-in-one package with the essential features needed to check the blog site traffic. It helps you know your visitors, what they prefer, and their behaviors on your site. Once you get an idea, you can manage your promotion accordingly and optimize your site using SEO tools.

In a nutshell

While you get so many options to resolve your problems or solve your purpose, you may get confused. You can choose any of the above means and indeed promote your business without any hesitation.

As technology has brought the significant advancements of all time, online marketing has become a boon for every organization. When it comes to WooCommerce Push Notifications, they are also another strength in promoting your business globally, as many have already benefitted.

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