Business
How Much Does It Cost To Develop An App Like TikTok?
Succeeding in developing an app like TikTok won’t be an easy feat, but we do have some tips. How Much Does It Cost To Develop An App Like TikTok?

In 2019, TikTok garnered over, a vast, 500 million monthly users, and was named the most downloaded app (2019) with 1.5 billion downloads on the App Store and Google Play combined. So, it’s safe to say this social media platform, which seemingly came out of nowhere, has taken the world by storm. Social media experts all around the world have been astounded by the rate at which TikTok has escalated to the top of the social charts.
Its unprecedented rise has been pinned to its dedicated fan base, 41% of which are aged between 16 and 24. It is this fan base that has enabled TikTok to grow so fast, and it is a platform that looks set to continue to grow into 2020. So what’s helped TikTok to become so popular, how can you do the same, and how much would this set you back?
1. Why has TikTok become so Popular?
Firstly, there is a staggering amount of young users on the platform which is probably a key element to their success. As mentioned above, 41% of TikTok’s regular monthly users are between the ages of 16 to 24. TikTok’s unique approach to marketing this app, specifically at the under-18 markets, certainly has paid off. There’s the psychology behind this.
If one young person is sharing a video on the app, other young people will want to be part of the action. This will ultimately lead to a higher number of downloads and an increase in the name of monthly users.
Because it is specifically designed to allow young people to express themselves creatively, be that by lip-syncing, or dancing to a funny video, TikTok has soared in popularity amongst teens and made it the must-have app for many.
On top of this, with demand in any demographic, other demographics will get curious. This is certainly what we are seeing more of with TikTok currently. Now the app has conquered Generation Z, TikTok is slowly seeping into the lives of older millennials. If it succeeded in capturing this demographic, TikTok might outshine other social media platforms such as Instagram or Snapchat.
In less than 18 months and the number of adults using TikTok grew an impressive 5.5 times, rising from 2.6 million users in October 2017 to 14.3 million users in March 2019. Talk show hosts such as Jimmy Fallon have been actively encouraging parents to get on board with the TikTok hype by featuring it in shows, and he may have even convinced adults to enjoy using the app on a more regular basis.
2. How do users get the most out of TikTok?
A key element to enjoying and getting the ultimate experience on TikTok is gaining followers. There are several ways you can do this. For example, by posting original content, responding to current trends, or featuring popular music in the videos you upload.
Gaining followers on TikTok can be a time-consuming task, and some users can find this element of the app frustrating. If you are looking for a rapid fast solution to experience TikTok to its fullest, try this service.
3. So how can you develop an app like TikTok?
Succeeding in developing an app like TikTok won’t be an easy feat, but we do have some tips.
a. Cooperate with Team Members
We couldn’t bore you with the details, but it is relatively well-known that working well with your team and partners is the key to success. Have a solid, tangible goal, and hopefully share mutual dreams of the project. The creators of TikTok always met together to discuss progress and worked together to find solutions to any problems.
b. Research Your Target Market
This is something TikTok massively excelled at, so you should do the same. You need to understand your target market impeccably to be able to make an app that they will love. This might come in the testing stage of initial apps, but it also starts right at the beginning – finding out what is making your target click right now and predicting what will in the future – is key to successful app creation. Adding to this, there is an active target market. Trying to appeal to everyone probably won’t work! Take a leaf out of LinkedIn’s book!
c. Choose the Monetisation Model
Cost per click, cost per mile, or cost per action? Lay this out for your advertisers and align it to your app and target market. It’ll make a world of difference.
d. Work towards a Minimum Viable Product
Creating an app is a super long process and one that may seem never-ending once the project has started. The key to keeping momentum up is to work towards a minimum viable product or an MVP in other words. This will also mean you can test to see how the basics of your app are fitting with your target market, and make improvements accordingly.
4. So how much will this all cost?
Is it expensive to develop an app like TikTok? It is thought to create an app that includes all the features that TikTok has would set you back in the region of $150,000 to $250,000. This accounts for the technology behind such features, and the development team you would need to create the app itself. This is only the basic rate, and any additional features you may add (to trump TikTok and smash those download figures out of the park) will need to be costed in. Happy developing!
Business
What is a Customer Data Platform?
Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members.

A customer Data Platform (CDP) is a new approach to centralizing your business’s promotional and sales information. Learn how companies use CDP to get ahead of the competition and effectively address their clients.
1. Understanding a Customer Data Platform
A customer data platform stores and organizes customer information in one place, making it accessible to various customer care, sales, and marketing departments. The software can do its functions because it compiles information from multiple channels, such as your company’s social media profiles, website statistics, and live chat sessions.
You may best analyze your consumer’s needs and produce more targeted marketing campaigns with a customer data platform. Your marketing and sales activities will be more efficient, saving you time and resources. The advertising, sales and other teams that you manage will be able to make more informed decisions with the help of detailed prospective customers.
2. Reasons Why Businesses Should Implement a Customer Data Platform
A customer data platform is essential for modern businesses for many reasons.
The Elimination of Third-Party Cookies
Given the development of privacy rules and the shifting security expectations of consumers, marketing methods dependent on cookies set by third parties are becoming more unsustainable.
First-party consumer data, collected directly from your clientele, is the new gold standard. You may better serve your clients’ individual needs by creating a unified database of their information and using that information to send them tailored messages. By adjusting to the world of first-party cookies, your digital advertising will be able to draw on a far richer pool of data, including consumer interactions, choices, and transactions.
Development of Comprehensive Channels of Interaction
Advertising platforms like Google Ads and social media are becoming more popular among businesses. Direct mail campaigns are one kind of marketing communication, sales call to prospective clients, and in-person visits from clients. Whatever channel your consumers choose to engage with your company, it’s essential to provide them with a smooth, customized experience.
Omni-channel success begins with a detailed consumer profile fed by a customer data platform. If you do not have the proper marketing software, your clients may have a poor experience with you on several platforms. That is an issue since clients who are unclear on what they want cannot make a purchase.
Adopting a More Personalized Approach to Advertising is The Norm Now
Marketing Messages that are universally sent to all customers, both present and prospective, are no longer appropriate. Consider the impact of brand loyalty on advertising, for instance. One customer’s connection with your business is not the same as another’s, even if they have made many purchases from you.
With marketing technology, particularly a customer data platform, it is now feasible to personalize marketing communications in response to individual customers’ actions. The most excellent way to learn what a consumer wants is to tailor your marketing to their purchases, purchasing habits, and associated activities.
3. Benefits of Customer Data Platform
Track the Most Productive Advertising Avenues
Knowing who you are selling to enables you to focus on the most effective methods of communication. Their use patterns may help you determine the best places to advertise to them, increasing your chances of success.
Make Better Products and Services Available
Understanding your clientele has applications beyond advertising and sales. Customers’ pain concerns are a goldmine of information for developing fresh offerings that appeal to your target market.
Upgrades Your Advertising Language
With a deeper understanding of your target demographic, you can craft more persuasive marketing communications. Knowing your potential market’s language, pain points desired solutions, and previous purchases allow you to communicate with them more effectively.
Accumulate All of Your Client Information in One Centralized Database
There are many different places where data on your customers may be found. A customer data platform consolidates data from several sources into a centralized repository, giving you a complete view of your clientele in one convenient location. There is no need to go between applications to compile data on your clientele.
4. Final Verdict
Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members. As the pace of your campaigns increases on a global scale, you may find yourself in the advantageous situation of improving the degree of customization and targeted advertising. This aligns with a decline in time spent on data cleansing and making ads.
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