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How Much Does It Cost To Develop An App Like TikTok?

Succeeding in developing an app like TikTok won’t be an easy feat, but we do have some tips. How Much Does It Cost To Develop An App Like TikTok?

Published

4 years ago

February 22, 2020

TwinzTech

In 2019, TikTok garnered over, a vast, 500 million monthly users, and was named the most downloaded app (2019) with 1.5 billion downloads on the App Store and Google Play combined. So, it’s safe to say this social media platform, which seemingly came out of nowhere, has taken the world by storm. Social media experts all around the world have been astounded by the rate at which TikTok has escalated to the top of the social charts.

Its unprecedented rise has been pinned to its dedicated fan base, 41% of which are aged between 16 and 24. It is this fan base that has enabled TikTok to grow so fast, and it is a platform that looks set to continue to grow into 2020. So what’s helped TikTok to become so popular, how can you do the same, and how much would this set you back?

Table of Contents

1. Why has TikTok become so Popular?

Firstly, there is a staggering amount of young users on the platform which is probably a key element to their success. As mentioned above, 41% of TikTok’s regular monthly users are between the ages of 16 to 24. TikTok’s unique approach to marketing this app, specifically at the under-18 markets, certainly has paid off. There’s the psychology behind this.

If one young person is sharing a video on the app, other young people will want to be part of the action. This will ultimately lead to a higher number of downloads and an increase in the name of monthly users.

Because it is specifically designed to allow young people to express themselves creatively, be that by lip-syncing, or dancing to a funny video, TikTok has soared in popularity amongst teens and made it the must-have app for many.

Tik Tok App

On top of this, with demand in any demographic, other demographics will get curious. This is certainly what we are seeing more of with TikTok currently. Now the app has conquered Generation Z, TikTok is slowly seeping into the lives of older millennials. If it succeeded in capturing this demographic, TikTok might outshine other social media platforms such as Instagram or Snapchat.

In less than 18 months and the number of adults using TikTok grew an impressive 5.5 times, rising from 2.6 million users in October 2017 to 14.3 million users in March 2019. Talk show hosts such as Jimmy Fallon have been actively encouraging parents to get on board with the TikTok hype by featuring it in shows, and he may have even convinced adults to enjoy using the app on a more regular basis.

2. How do users get the most out of TikTok?

A key element to enjoying and getting the ultimate experience on TikTok is gaining followers. There are several ways you can do this. For example, by posting original content, responding to current trends, or featuring popular music in the videos you upload.

Gaining followers on TikTok can be a time-consuming task, and some users can find this element of the app frustrating. If you are looking for a rapid fast solution to experience TikTok to its fullest, try this service.

3. So how can you develop an app like TikTok?

Succeeding in developing an app like TikTok won’t be an easy feat, but we do have some tips.

a. Cooperate with Team Members

We couldn’t bore you with the details, but it is relatively well-known that working well with your team and partners is the key to success. Have a solid, tangible goal, and hopefully share mutual dreams of the project. The creators of TikTok always met together to discuss progress and worked together to find solutions to any problems.

b. Research Your Target Market

TikTok become so Popular

This is something TikTok massively excelled at, so you should do the same. You need to understand your target market impeccably to be able to make an app that they will love. This might come in the testing stage of initial apps, but it also starts right at the beginning – finding out what is making your target click right now and predicting what will in the future – is key to successful app creation. Adding to this, there is an active target market. Trying to appeal to everyone probably won’t work! Take a leaf out of LinkedIn’s book!

c. Choose the Monetisation Model

Cost per click, cost per mile, or cost per action? Lay this out for your advertisers and align it to your app and target market. It’ll make a world of difference.

d. Work towards a Minimum Viable Product

Creating an app is a super long process and one that may seem never-ending once the project has started. The key to keeping momentum up is to work towards a minimum viable product or an MVP in other words. This will also mean you can test to see how the basics of your app are fitting with your target market, and make improvements accordingly.

4. So how much will this all cost?

Is it expensive to develop an app like TikTok? It is thought to create an app that includes all the features that TikTok has would set you back in the region of $150,000 to $250,000. This accounts for the technology behind such features, and the development team you would need to create the app itself. This is only the basic rate, and any additional features you may add (to trump TikTok and smash those download figures out of the park) will need to be costed in. Happy developing!

Business

How Music Can Impact Your Customers’ Experiences Grocery Stores

As people are heavily influenced by music, it is important that, as a grocery store owner, you get the type of music right in your store. Why? Read on to find out!

Published

5 days ago

September 19, 2023

TwinzTech

How Music Can Impact Your Customers Experiences Grocery Stores

There’s a lot that goes into sales in any store. The people in the store, the store’s layout, the lighting, the color scheme, and, of course, the music.

If you were to walk into a grocery store and there was no music playing, it would be unnerving, to say the least, and there is a reason why. When most people think of music playing in a store, they think of the general type of music and link it to the products in the store.

As people are heavily influenced by music, it is important that, as a grocery store owner, you get the type of music right in your store. Why? Read on to find out!

Table of Contents

1. Increase Sales

Research has found that the right kind of music will boost sales. It is true!

The most successful grocery stores use familiar-sounding background music to promote sales, and there is a reason why- it works! Music for business is not a new area, and having a set playlist is better than simply putting it on the radio. When customers hear music that is familiar, they will feel relaxed, and when they feel relaxed, they are more likely to purchase items.

2. Reduction In Complaints

Nobody likes complaints, especially in retail. It has once again been found that those familiar tunes which you can play in your supermarket have been linked to a reduction in complaints being made.

The tempo of the music can impact the behavior of the buyers in your grocery store

It has also been shown to impact how customers assess their time in the store. For instance, one study found that customers who were waiting and were surrounded by unfamiliar music described the store as being dirtier, the staff being ruder, and the waiting times being longer. In the same market setting, a set of customers who had familiar music being played reported, well, the opposite!

3. Impulse Purchases

The tempo of the music can impact the behavior of the buyers in your grocery store.

Ever wonder why faster-paced music is played around the holidays? This is why! Studies have found that when it comes to playing faster-paced music, shoppers were more likely to make more impulsive buys, upping sales in the store.

4. Brand Promotion

There is a reason why when you go into a higher-end grocery store, they are playing more classically themed music. Or, when you go into a grocery store that is full of health-based products, there is a reason why they usually play more relaxed music.

They are trying to build an association with their brand. So, if you are looking for the right kind of music to play in your grocery store, think about what it is that you sell. For generic grocery stores, something like easy listening or happy music will usually work to help get customers feeling good and relaxed enough to buy produce.

5. Atmosphere

You want to create a warm and welcoming atmosphere in your supermarket. One of the easiest ways to do that is with music, as even if the customers aren’t aware of the type of music that is playing consciously, they will still hear it and be impacted by it. In short, softer, happier music prompts relaxation and helps up general purchases, and, as before, faster music prompts impulse buys.