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How Customer Perception Can Produce or Break Your Business

How Customer Perception Can Produce or Break Your Business. Customer Reviews and Feedback, Enrichment of Brand Value, Customer Experience

Published

4 months ago

January 22, 2021

TwinzTech

How Customer Perception Can Produce or Break Your Business

Perception is the key when it comes to making or breaking a business. Customer perception refers to the way your product or service is perceived. Therefore, it is essential to focus on building a more substantial brand reputation and awareness. How can you do that? By strengthening the bond with your customers.

Consumers tend to purchase from companies that they trust. This is where the role of good customer service comes into play. After all, the customer support department is in direct contact with the consumers.

A talented and professional team, effective communication, good listening, and thorough assistance can leave a long-lasting impression on the customer and develop a bond of mutual trust and loyalty, just like TWC customer service stands out from the rest.

That is an example of the principal reasons why it is a top-notch choice for consumers. Similarly, other models support the notion that customer perception can take business growth to new heights. Let’sLet’s have a look at the aspects involved in customer perception:

Table of Contents

1. Customer Reviews and Feedback

Customer Reviews and Feedback

Even when we have to buy something, we check the customer reviews on the websites before purchasing a product. Thus, online reviews can have a significant impact on how a consumer perceives your brand.

Positive feedback can push your business to a great level since it acts as a magnet to attract new customers. While on a different hand, negative feedback should be seen as a potential area of improvement.

This is how you can further enhance your brand quality and meet customers’ expectations in a better way. The customer care team should have a very empathetic, caring, and cooperative attitude towards the customers.

2. Enrichment of Brand Value

The way marketing campaigns portray your brand has a significant influence on how the customers perceive your brand. Be it website design, advertisements, social media posts, or other movements, they all add to developing your product’s customer perception.

Brands that focus on creating strong brand awareness and building trust tend to see more growth. The better the customer perception about your company, the more enriched your brand image and reputation will be, and the higher the count of purchases.

3. Customer Experience

Nowadays, customers have a wide range of options to choose from while staying within their budget. This is why the competition is getting more challenging than ever. You have more competitors offering the same product and trying to reach out to the customers in unique ways.

Therefore, customer perception is a crucial factor, which creates a difference. It is the interaction of customers before, during, and after making a purchase that adds to the customer experience. If they are delivered what they were promised, and your product meets your consumers’ desires, it order guidance your business grow and prosper by creating a strong customer perception.

4. How to Improve Customer Perception?

If you improve the way customers perceive your brand, it will result in better sales and profits. Here are some ways to boost it:

5. Consistency

It is essential to create a consistent brand image so that you can generate a better trust relationship. One right way is to look into the customer opinions and improve your product or service to eliminate such issues if you see any negative ones. Focus on maintaining the right name of your brand.

6. Better Emotional Bond with Customers

You must understand the customer’s needs and emotional background. This helps in creating the right marketing pitch. For instance, people want to buy a face scrub for clear skin, which will add more confidence to their personality and make them look good.

Selling a product with a tag line, “for brighter, healthier, and clear skin to make you shine,” can attract more customers to buy your product. So, being aware of your audience and their needs can significantly impact your business growth through a better customer perception.

7. Wrapping Up

Customer perception reflects your brand vision and reputation. Through consistency, better communication, stronger emotional bond, and improved trust relationship with your customers, you can see considerable growth in your business.

The more positive the customer experience, the higher will be the sales. Customer support can play a crucial role in shaping a positive customer perception through effective communication and assistance.

Apart from that, advertising, social media campaigns, and other marketing strategies can enrich brand awareness and image in the market. Thus, how the user perceives your product is essential for the success of your business.

Business

Top 5 Tech Blog Earnings That Will Amaze You

Blogging requires minimal business investment and is often started of passion. These top 5 tech bloggers teach us how to make money out of blogging.

Published

2 weeks ago

April 26, 2021

TwinzTech

Blogging has now branched into different variants like traditional blogging, third-party platform blogging, and social media micro-blogging.

To stay in the present, people from different walks of life are indulging in tech blogs. We have analyzed the top 5 tech blogs’ key success points to motivate more tech bloggers.

Top-Earning Tech Blogs that are Worth your Time

Blogging requires minimal business investment and is often started of passion. These top 5 tech bloggers teach us how to make money out of blogging. With so many successful tech bloggers across the globe, the downsides of blogging are hard to find.

Table of Contents

1. Engadget

Earnings per year – $47.5 million

Engadget publishes content on a vast range of relevant tech topics. You will find content on robotics, wearables, search engines, smartphone games, and whatnot!

Founded by Peter Rojas (a former editor of Gizmodo) in 2004, Engadget has estimated annual earnings of $47.5 million, making it to the top of the tech blog posts table. Peter Rojas, however, left Engadget in 2008. AOL acquired Engadget in 2011, and the famous Verizon Media currently owns it.

Engadget uses affiliate links within its product reviews as a monetization option. You will find these links as a call-to-action button labelled as ‘Buy Now. The main navigation of Engadget’s product reviews gives due prominence to affiliate revenue-generating links.

2. Wired

Earnings per year – $30.7 million

Launched by Louis Rossetto and Jane Metcalfe, Wired is currently owned by Condé Nast. Wired.com was formerly known as HotWired and Wired News. It was founded in October 1993 and later split into a magazine and website in the late ’90s.

Lycos bought the website, which Condé Nast later purchased on July 11, 2006. To do away with the declining profits, the two branches were again reunited.

Wired.com (the website) is paywalled, which requires users to make a payment for accessing more than four articles each month.

Wired hosts various technology blog content on new products, tech businesses, video games, cameras, security, and the like. The website uses affiliate links and other commercial revenue-generating tools to boost its earnings.

This website is ideal for tech professionals looking for the latest gadgets, reviews, or tech discoveries.

Top 5 Tech Blog Earnings That Will Amaze You

3. Mashable

Earnings per year – $30 million

Founded by Pete Cashmore in 2005, Mashable is a tech and media blog. Pete Cashmore is a web consultant aged just 19-years from Aberdeen.

Mashable covers a broad spectrum of tech topics. This blog has learned what commercial revenue generation method works the best for itself. Mashable teaches fellow bloggers to add elements that drive revenue in their blogs.

Mashable Deals is the monetization section of this blog post that features reviews, deals, product roundups, links, and several other commercial contents.

Mashable is regarded as one of the most influential tech blogs on the internet now! If you want to catch up with everything happening in the tech world, then Mashable is your go-to site.

4. TechCrunch

Earnings per year – $22.5 million

Founded by Keith Tears and Micheal Arrington, TechCrunch has estimated annual earnings of $22.5 million. TechCrunch received global recognition owing to its advanced tech content and blogs. If you want genuine reviews of tech products, then you must check out TechCrunch.

TechCrunch focuses primarily on global tech giants like Uber, Amazon, Alphabet, and other such companies. TechCrunch is currently edited and owned by Mathew Panzarino.

You will also find many articles related to reviews on the latest tech products, news on tech discoveries, pricing of the latest gadgets, and content on new gadget developments.

TechCrunch ran a famous database, Crunchbase, between the period of 2007 to 2015. However, Crunchbase has a separate entity now.

5. Gizmodo

Earnings per year – $4.8 million

Founded by Peter Rojas in 2002, Gizmodo is a popular tech blog. Gizmodo also covers the content on design, sci-fi, and science. This online platform serves various parts of the world, including the UK, Brazil, and Japan.

Gizmodo is currently owned by the G/O Media and is edited by John Biggs. Gizmodo offers stiff competition to the top tech blog platforms like Engadget.

It provides in-depth reviews on the latest gadgets, smartphone designs, and laptops. Gizmodo uses sponsor ads to monetize its blog posts. It has an estimated visit of 22 million per month with a domain authority of 93.

Closing Thoughts

The primary source of revenue for most tech bloggers is direct advertisements and affiliate links. Technology-related blogs drive a vast audience base which further boosts their income.

Moreover, tech reviews allow tech bloggers to add affiliate links as CTA buttons. You can go through these top 5 tech blogs to learn how to commercialize your tech blogs.