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How Cloud-Based Hosting Can Help E-Commerce Websites

How Cloud-Based Hosting Can Help E-Commerce Websites. Why are so many businesses moving their sites to the cloud?. Businesses are migrating their services to the cloud.




Cloud Computing The Pros Cons

If you’ve taken even a cursory look at trends in the world of e-commerce, you’ve probably noticed that more businesses than ever are migrating their services to the cloud. As more transactions take place online, the flexibility of the cloud has made it an attractive place to do business, and according to Quartsoft, the cloud is expected to host $65 billion worth of business data by the end of 2020.

Why are so many businesses moving their sites to the cloud? It’s because hosting your website on the cloud has made it easier than ever to meet the demands of your clients, something that every business needs to do well to remain open.

With a continually changing future ahead for the business world, it’s even more important than ever to provide the top-quality services that the cloud allows. Here are a few reasons why your business should strongly consider the cloud!

Which Cloud Services Solution Is Best for You

1. Flexibility Comes First

At the beginning of February, almost nobody could have foreseen just how much havoc the COVID-19 corona virus (SARS-Cov-2) would wreak on the economy. Some businesses were forced to cut back on their sales, while others had to ramp up production to meet the demand.

In either case, the cloud helped make life much easier because it provided the bandwidth needed to meet the fluctuating demand without the business owner having to do a thing.

When you operate on the cloud, your website can automatically adjust to the demand because the cloud is continuously updating. If demand spikes because of news about a problem your company can solve, such as a worm that your firewall could help block, you’ll be in a position to take advantage of the moment and gain new customers.

Because the cloud adjusts bandwidth as necessary, your new clients will get a first-rate experience when purchasing from you.

Not only that but if your business relies on shipping Labels and packing materials, working with a cloud-based partner like can streamline the delivery process, making it easier to get your product labeled correctly and delivered to your clients’ hands.

The faster and more comfortable you can serve your clients’ needs, the more likely it becomes that they’ll be repeat customers — and that’s what you want most.

2. Providing Speedy Solutions

Flexibility and speed go hand in hand, mainly when you’re operating a SaaS business that can get files to your clients in minutes. In many cases, when a client pays for the software, they want it as fast as humanly possible, and data sharing via the cloud allows you to get the large files your clients need to be transferred to them so that they can solve their problems.

Pick the right time to choose a cloud services solution

Working through the cloud is also crucial for SaaS businesses because of the presence of hackers. Without the cloud, you’d have to send files through a VPN to ensure a secure transaction, and that can be costly and time-consuming to maintain. Not so with the cloud, which allows secure data transfers and uses the latest technological innovations, so that your file can get where it needs to go in a quick, secure, and cost-effective manner.

3. Keeping Data Secure

There’s no getting around it: hackers are always going to try to find a way to gain access to business data. It’s not that difficult to try to protect your information from hackers, but when you’re engaging in business with clients, you’ve got to be sure that you take all necessary steps to keep their information safe.

The cloud makes that easy because it’s constantly increasing security features and providing a backup of your information. If you can provide top-notch security for your clients’ data, they’ll be more likely to trust you and continue to build your relationship.

Plus, if the worst ever does occur and your servers go down at your office, all of your information is available on the cloud for instant access. The last thing you want is a situation where you can’t help your clients, and having all of your data available on the cloud can help minimize the chance of that occurring.

4. Cutting the Right Costs

Any time you can cut costs without cutting services represents an excellent opportunity to help your clients further. Migrating to the cloud can be a unique way to lessen your expenses because you won’t have to worry about paying to host the server yourself, freeing up resources to serve your clients better.

One fantastic way to use that flexibility is to implement a proper cloud strategy and bring in the experts at an IT consultancy firm, such as Wavestone US, to help you achieve it properly. By crafting a smart strategy that maximizes the cloud’s abilities and tailors them to the way you want to present your company’s information, you’ll set yourself up to bring in new sales and make your site as client-friendly as possible.

Remember, making wise financial decisions is what allows your company the flexibility to provide top-notch services to your clients. When you cut costs in one area so that you can spend in a different area, you’ll usually find that the benefits are well worth the maneuvering.

The same is true for using your non-financial resources to provide the best experience to your clients. Rather than trying to do everything yourself, you’ve got the option of using the cloud to make your website the best it can be for your clients at all times. In turn, that allows you to focus your workforce on making the rest of your clients’ experience the best that it can be — an equation that leads to long-term success!

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How to Improve Your Marketing Department Through the Use of Technology

Is your marketing department reaching its full potential daily? If your team of advertising professionals is not consistently maximizing their workflow, it is high time you stepped in and made a few changes.




My University Assignment, Australia

Is your marketing department reaching its full potential daily? If your team of advertising professionals is not consistently maximizing their workflow, it is high time you stepped in and made a few changes. You cannot afford to produce subpar marketing campaigns, so you must seek to improve this department at all costs.

Once you decide to take on this all-important challenge, be sure to make use of all the technology that you have at your disposal. Here are just a few of the tech tools that you should be taking full advantage of in your bid to improve your marketing department:

1. Keep tabs on your spending using analytics tools.

If you want to stay on top of your marketing budget, especially, you must keep tabs on your spending at all times. This will allow you to monitor your expenditure and subsequently make changes to ensure that you are not wasting money unnecessarily.

Fortunately, there are so many analytics tools out there that will allow you to perform this all-important task. With this type of tech tool at your disposal, you will be allowed to track how much money your marketing department is spending daily.

More importantly, you will monitor the progress of each advertising campaign that you run to ensure that you are not wasting money on adverts that are not resonating with your target audience.

Improve Productivity Utilizing Technology

2. Automate the marketing process using automation tech

The advertising professionals that you employ are only human, which means that they will make mistakes, they will slow down, and their productivity levels will dip from time to time.

To help them circumvent these difficulties, you should seek to automate your marketing process using several tech pieces.

Here are the few ways technology can help you automate your day-to-day marketing process:

  • Use email automation software to help you message your audience in a targeted and timely fashion
  • Generate leads and manage your pipeline using an inbound-marketing tool
  • Deliver personalized ad campaigns across multiple touch points using a B2B cross-channel marketing solution
  • Use an enterprise-ready online proofing tool to help you automate the entire video campaign creation process — Ziflow is the perfect alternative to if you are looking to take a slightly different approach about online video proofing

Are your marketing team currently leaving a lot to be desired? If you want to optimize your company’s advertising endeavors, you must seek to improve this department at all costs.

Fortunately, you do not have to take on this crucial challenge alone. There are several different technologies out there that will help you to improve how your advertising professionals perform daily.

If you want to take your advertising efforts to the next level, you must take advantage of the technologies listed above. Keep tabs on your spending using analytics tools, automate the marketing process using automation tech, and you will be producing better advertising campaigns in no time.

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