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Top 10 Cart Abandonment Email Examples to Inspire You

Cart abandonment emails are reminders sent to shoppers automatically when they leave items in their cart without finishing a transaction.

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Top 10 Cart Abandonment Email Examples

According to a report by SaleCycle, over 75% of online shoppers add items to their cart, only to leave them there without completing the purchase. Cart abandonment results in a considerable revenue loss, and hence abandoners can be a real nightmare for e-commerce companies.

From engaging users with automated emails to giving relevant promotional offers and discounts, email marketing has proven to drive conversions for most businesses. Cart abandonment emails are one such email automation techniques that can skyrocket conversions.

Cart abandonment emails are reminders sent to shoppers automatically when they leave items in their cart without finishing a transaction. These emails are a proven way to recover lost sales. There are various reasons why subscribers abandon things in the cart.

Therefore, cart abandonment emails need to focus on several aspects to persuade the abandoners to come back and finish the purchase. Are you new to creating and sending cart abandonment emails? Here are a few email templates inspirations to help you get going.

1. Society 6- Email Series

As per Ominsend’s email marketing statistics report, when a prospective customer abandons items in their cart, a series of emails work 63% better in retaining them, than a single email. Also known as a drip campaign, sending automated emails can work wonders in bringing back cart abandoners. The email series can be structured as follows:

  • Email 1: A reminder email sent a few hours after the cart abandonment
  • Email 2: Follow up email sent a few days after the first email
  • Email 3: Email with a promotional discount, sent a few days later

The email from Society 6 is the first email in the series sent in the early few hours of the abandonment. Check out the email.

Society 6- Email Series

Source: Really Good Emails

2. Adidas- Interesting Subject Line

Your email subject line must be interesting enough to get people to notice and open the email. Out-of-the-box subject lines can fascinate users to find out more about your brand.

For example, the below email from Adidas has the subject line “Sorry to hear about your wifi…”. This catchy subject line stands out in the inbox and intrigues the user to know what’s inside the email.

Adidas- Interesting Subject Line

Source: Really Good Emails

3. Nomad- Timing

The key to grab the users’ attention and engage with them is to send the cart abandonment email anywhere within three to five hours after leaving your online store without making a purchase.

Check out the email from Nomad. This email is sent within a few hours after the shopper left midway. The headline and the CTA focus on enticing the subscribers to go back to the store and seal the deal before it is gone.

Nomad- Timing

Source: Really Good Emails

4. Headspace- Personalization

Having a personal and specific message is very important while creating cart abandonment emails. Craft your message around the actual product or service they abandoned and their past purchase and browse behavior.

Also, give them unique reasons to complete the purchase. Personalized cart abandonment emails are more likely to succeed than regular emails.

Headspace uses personalization to appear friendly and encourages the subscriber to finish the registration process.

Headspace- Personalization

Source: Really Good Emails

5. Bonobos- Prominent CTA

Make the email CTA very prominent and enticing enough for subscribers to click through. Writing catchy CTAs and using the right colors and dimensions can make your CTA stand out in the email and encourage users to take action.

Bonobos’ unique cart abandonment email uses an attractive copy and CTA to talk the subscribers into finishing the purchase.

Bonobos- Prominent CTA

Source: Really Good Emails

6. Alex Mill- Offers and Discounts

Your subscribers probably left the product in the cart because they found the product or service too costly. In such cases, providing a discount can help in converting them into customers. Giving your cart abandoners attractive offers and values is a great way to bring them back to your site.

Check out this simple email from Alex Mill that provides a 15% off with the details of the products abandoned. This way, people who left the work due to its high price may reconsider buying them.

Alex Mill- Offers and Discounts

Source: Really Good Emails

7. Whisky Loot- Attractive Copy

The email copy must be concise and straightforward, yet compelling for the users to take the desired action. When subscribers get lured by the document, they click through to find out more about what the brand offers.

Here’s an example of some snappy copywriting by the brand Whisky Loot. It has an engaging copy that gives the subscribers unique reasons to consider purchasing their product.

Whisky Loot- Attractive Copy

Source: Really Good Emails

8. Brooklinen- Free Shipping

People often leave items in the cart due to high shipping charges. Giving your cart abandoners free shipping can result in more conversions.

Here’s an example from Brooklinen that offers free shipping.

Brooklinen- Free Shipping

Source: Really Good Emails

9. MCM- Cross-selling

Cart abandonment emails can significantly improve conversions. It is, therefore, an opportunity to cross-sell products to boost sales.

This email from MCM cross-sells similar products in their cart abandonment email. It gives the subscriber more options to choose from and suggests identical products that they might be interested in buying.

MCM- Cross-selling

Source: Really Good Emails

10. LNER- Brand Proposition

An effective way to get your users to believe in your brand and purchase from you is to show them the reviews and USPs that strengthen your branding. Presenting compelling and unique propositions of your brand can tempt users to buy.

London North Eastern Railway presents the users with three reasons to book with them. These USPs influence users to trust the brand and reconsider it. Could you have a look at their email?

LNER- Brand Proposition

Source: Really Good Emails

Did you find these examples inspiring? We hope they will help you get the cart abandonment game right. Want free HTML email templates or wish to hire email template developers today to begin crafting responsive emails for your cart abandoners? Email Uplers can help.

Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing custom email design and coding companies. He specializes in crafting professional email templates, PSD to HTML email conversion, and custom Salesforce Email Templates.

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Business

How To Start a Restaurant in Las Vegas

Starting a restaurant in Las Vegas is challenging, but proper planning, insight, and hard work can make it profitable and fulfilling.

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Finding the Perfect Las Vegas Restaurant Location

Opening a restaurant can be a thrilling and rewarding endeavor. Understanding the key facets of the process can help set you up for success. We will guide you in this article on how to start a restaurant in Las Vegas. Keep reading to learn more.

1. Planning Your Restaurant Concept

Begin by nailing down your restaurant’s concept. This core idea sets the foundation for your menu, interior design, and overall brand. It should reflect your passion and expertise and align with the market’s needs.

A good remark about restaurant concept planning is having a clear and unique selling point (USP). Whether it’s your unique blend of cuisines, exceptional live entertainment, or an innovative dining experience, your USP can be a compelling differentiator in the competitive Las Vegas restaurant scene.

Funding your restaurant is a major consideration in the planning phase. You’ll need cash flow to set up and keep the operations running until you earn profits. Consider applying for a business loan to get you started.

Recruiting a competent team to bring your restaurant to life should be a priority. Hire people who have the skills and share your vision for the restaurant. They will be the driving force behind your restaurant’s success.

2. Finding the Perfect Las Vegas Location

Location plays a significant role in the success of any restaurant. In Las Vegas, high foot traffic areas such as the Strip or Downtown could be highly profitable. However, the cost per square foot in these prime locations can be high, so consider your budget carefully.

When picking a location, consider visibility and accessibility. The restaurant should be easily noticeable and reachable to your potential customers. Adequate parking space, proximity to major attractions, and ease of logistics should also be factored in.

Determining the right equipment for your space is just as important. Depending on your restaurant’s concept and cuisine, choosing reliable and efficient Las Vegas restaurant equipment can make a definitive difference in your operations.

Inspect the site thoroughly. Make sure the physical conditions and dimensions of the location match your restaurant’s requirements. A clever layout can maximize utility and influence the diner’s experience significantly.

Planning Your Restaurant Concept Las Vegas

3. Understanding the Las Vegas Restaurant Scene

It’s also essential to get a grasp of the local restaurant scene. Las Vegas is a city with an exceptionally vibrant and varied food and beverage industry. From fine dining establishments to casual eateries, there’s a wide array of opportunities to tap into.

Keep in mind the preferences of both tourists and locals. Known for its round-the-clock entertainment, Las Vegas attracts millions of visitors annually. However, locals provide a significant portion of the business as well. A diversified approach can help cater to both of these segments.

Conduct thorough market research. Identify your potential competitors, their strengths and weaknesses, and find opportunities where you can outdo them. Perceived gaps in the market could be an excellent starting point for your restaurant concept.

4. Marketing Your Restaurant in Las Vegas

Effective marketing can significantly boost your restaurant’s visibility and customer engagement. Leverage social media, local search engine optimization (SEO), and online directories to promote your brand actively. Engaging with your customers online can help foster robust relationships while expanding your reach.

You can also consider partnering with hotels, casinos, and event organizers in Las Vegas for promotion. You can attract locals and tourists by hosting special events and offering unique dining experiences.

Don’t ignore the power of word-of-mouth. Offering top-notch service and quality food can turn your customers into ambassadors for your brand, bringing in their friends and family. Consider loyalty programs and referral rewards to encourage this kind of marketing.

Also, keeping an eye on your competitors’ strategies is essential. From their public relations efforts to social media tactics, staying aware of what’s working for them could offer valuable insights for your own strategy.

Starting a restaurant in Las Vegas is challenging, but proper planning, insight, and hard work can make it profitable and fulfilling. Remember, your restaurant is about serving food and offering an exceptional dining experience that will make your customers return.

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