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Top 10 Cart Abandonment Email Examples to Inspire You

Cart abandonment emails are reminders sent to shoppers automatically when they leave items in their cart without finishing a transaction.

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Top 10 Cart Abandonment Email Examples

According to a report by SaleCycle, over 75% of online shoppers add items to their cart, only to leave them there without completing the purchase. Cart abandonment results in a considerable revenue loss, and hence abandoners can be a real nightmare for e-commerce companies.

From engaging users with automated emails to giving relevant promotional offers and discounts, email marketing has proven to drive conversions for most businesses. Cart abandonment emails are one such email automation techniques that can skyrocket conversions.

Cart abandonment emails are reminders sent to shoppers automatically when they leave items in their cart without finishing a transaction. These emails are a proven way to recover lost sales. There are various reasons why subscribers abandon things in the cart.

Therefore, cart abandonment emails need to focus on several aspects to persuade the abandoners to come back and finish the purchase. Are you new to creating and sending cart abandonment emails? Here are a few email templates inspirations to help you get going.

1. Society 6- Email Series

As per Ominsend’s email marketing statistics report, when a prospective customer abandons items in their cart, a series of emails work 63% better in retaining them, than a single email. Also known as a drip campaign, sending automated emails can work wonders in bringing back cart abandoners. The email series can be structured as follows:

  • Email 1: A reminder email sent a few hours after the cart abandonment
  • Email 2: Follow up email sent a few days after the first email
  • Email 3: Email with a promotional discount, sent a few days later

The email from Society 6 is the first email in the series sent in the early few hours of the abandonment. Check out the email.

Society 6- Email Series

Source: Really Good Emails

2. Adidas- Interesting Subject Line

Your email subject line must be interesting enough to get people to notice and open the email. Out-of-the-box subject lines can fascinate users to find out more about your brand.

For example, the below email from Adidas has the subject line “Sorry to hear about your wifi…”. This catchy subject line stands out in the inbox and intrigues the user to know what’s inside the email.

Adidas- Interesting Subject Line

Source: Really Good Emails

3. Nomad- Timing

The key to grab the users’ attention and engage with them is to send the cart abandonment email anywhere within three to five hours after leaving your online store without making a purchase.

Check out the email from Nomad. This email is sent within a few hours after the shopper left midway. The headline and the CTA focus on enticing the subscribers to go back to the store and seal the deal before it is gone.

Nomad- Timing

Source: Really Good Emails

4. Headspace- Personalization

Having a personal and specific message is very important while creating cart abandonment emails. Craft your message around the actual product or service they abandoned and their past purchase and browse behavior.

Also, give them unique reasons to complete the purchase. Personalized cart abandonment emails are more likely to succeed than regular emails.

Headspace uses personalization to appear friendly and encourages the subscriber to finish the registration process.

Headspace- Personalization

Source: Really Good Emails

5. Bonobos- Prominent CTA

Make the email CTA very prominent and enticing enough for subscribers to click through. Writing catchy CTAs and using the right colors and dimensions can make your CTA stand out in the email and encourage users to take action.

Bonobos’ unique cart abandonment email uses an attractive copy and CTA to talk the subscribers into finishing the purchase.

Bonobos- Prominent CTA

Source: Really Good Emails

6. Alex Mill- Offers and Discounts

Your subscribers probably left the product in the cart because they found the product or service too costly. In such cases, providing a discount can help in converting them into customers. Giving your cart abandoners attractive offers and values is a great way to bring them back to your site.

Check out this simple email from Alex Mill that provides a 15% off with the details of the products abandoned. This way, people who left the work due to its high price may reconsider buying them.

Alex Mill- Offers and Discounts

Source: Really Good Emails

7. Whisky Loot- Attractive Copy

The email copy must be concise and straightforward, yet compelling for the users to take the desired action. When subscribers get lured by the document, they click through to find out more about what the brand offers.

Here’s an example of some snappy copywriting by the brand Whisky Loot. It has an engaging copy that gives the subscribers unique reasons to consider purchasing their product.

Whisky Loot- Attractive Copy

Source: Really Good Emails

8. Brooklinen- Free Shipping

People often leave items in the cart due to high shipping charges. Giving your cart abandoners free shipping can result in more conversions.

Here’s an example from Brooklinen that offers free shipping.

Brooklinen- Free Shipping

Source: Really Good Emails

9. MCM- Cross-selling

Cart abandonment emails can significantly improve conversions. It is, therefore, an opportunity to cross-sell products to boost sales.

This email from MCM cross-sells similar products in their cart abandonment email. It gives the subscriber more options to choose from and suggests identical products that they might be interested in buying.

MCM- Cross-selling

Source: Really Good Emails

10. LNER- Brand Proposition

An effective way to get your users to believe in your brand and purchase from you is to show them the reviews and USPs that strengthen your branding. Presenting compelling and unique propositions of your brand can tempt users to buy.

London North Eastern Railway presents the users with three reasons to book with them. These USPs influence users to trust the brand and reconsider it. Could you have a look at their email?

LNER- Brand Proposition

Source: Really Good Emails

Did you find these examples inspiring? We hope they will help you get the cart abandonment game right. Want free HTML email templates or wish to hire email template developers today to begin crafting responsive emails for your cart abandoners? Email Uplers can help.

Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing custom email design and coding companies. He specializes in crafting professional email templates, PSD to HTML email conversion, and custom Salesforce Email Templates.

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What is a Customer Data Platform?

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members.

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What is a customer data platform

A customer Data Platform (CDP) is a new approach to centralizing your business’s promotional and sales information. Learn how companies use CDP to get ahead of the competition and effectively address their clients.

1. Understanding a Customer Data Platform

A customer data platform stores and organizes customer information in one place, making it accessible to various customer care, sales, and marketing departments. The software can do its functions because it compiles information from multiple channels, such as your company’s social media profiles, website statistics, and live chat sessions.

You may best analyze your consumer’s needs and produce more targeted marketing campaigns with a customer data platform. Your marketing and sales activities will be more efficient, saving you time and resources. The advertising, sales and other teams that you manage will be able to make more informed decisions with the help of detailed prospective customers.

2. Reasons Why Businesses Should Implement a Customer Data Platform

A customer data platform is essential for modern businesses for many reasons.

The Elimination of Third-Party Cookies

Given the development of privacy rules and the shifting security expectations of consumers, marketing methods dependent on cookies set by third parties are becoming more unsustainable.

First-party consumer data, collected directly from your clientele, is the new gold standard. You may better serve your clients’ individual needs by creating a unified database of their information and using that information to send them tailored messages. By adjusting to the world of first-party cookies, your digital advertising will be able to draw on a far richer pool of data, including consumer interactions, choices, and transactions.

Development of Comprehensive Channels of Interaction

Advertising platforms like Google Ads and social media are becoming more popular among businesses. Direct mail campaigns are one kind of marketing communication, sales call to prospective clients, and in-person visits from clients. Whatever channel your consumers choose to engage with your company, it’s essential to provide them with a smooth, customized experience.

Omni-channel success begins with a detailed consumer profile fed by a customer data platform. If you do not have the proper marketing software, your clients may have a poor experience with you on several platforms. That is an issue since clients who are unclear on what they want cannot make a purchase.

Adopting a More Personalized Approach to Advertising is The Norm Now

Marketing Messages that are universally sent to all customers, both present and prospective, are no longer appropriate. Consider the impact of brand loyalty on advertising, for instance. One customer’s connection with your business is not the same as another’s, even if they have made many purchases from you.

With marketing technology, particularly a customer data platform, it is now feasible to personalize marketing communications in response to individual customers’ actions. The most excellent way to learn what a consumer wants is to tailor your marketing to their purchases, purchasing habits, and associated activities.

Upgrades That Will Help Your Business Thrive

3. Benefits of Customer Data Platform

Track the Most Productive Advertising Avenues

Knowing who you are selling to enables you to focus on the most effective methods of communication. Their use patterns may help you determine the best places to advertise to them, increasing your chances of success.

Make Better Products and Services Available

Understanding your clientele has applications beyond advertising and sales. Customers’ pain concerns are a goldmine of information for developing fresh offerings that appeal to your target market.

Upgrades Your Advertising Language

With a deeper understanding of your target demographic, you can craft more persuasive marketing communications. Knowing your potential market’s language, pain points desired solutions, and previous purchases allow you to communicate with them more effectively.

Accumulate All of Your Client Information in One Centralized Database

There are many different places where data on your customers may be found. A customer data platform consolidates data from several sources into a centralized repository, giving you a complete view of your clientele in one convenient location. There is no need to go between applications to compile data on your clientele.

4. Final Verdict

Consolidating real-time data sources, linking them to a customer profile, and making them instantly deployable in a campaign gives a CDP a great chance of winning over your present marketing team members. As the pace of your campaigns increases on a global scale, you may find yourself in the advantageous situation of improving the degree of customization and targeted advertising. This aligns with a decline in time spent on data cleansing and making ads.

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