According to a report by SaleCycle, over 75% of online shoppers add items to their cart, only to leave them there without completing the purchase. Cart abandonment results in a considerable revenue loss, and hence abandoners can be a real nightmare for e-commerce companies.
From engaging users with automated emails to giving relevant promotional offers and discounts, email marketing has proven to drive conversions for most businesses. Cart abandonment emails are one such email automation techniques that can skyrocket conversions.
Cart abandonment emails are reminders sent to shoppers automatically when they leave items in their cart without finishing a transaction. These emails are a proven way to recover lost sales. There are various reasons why subscribers abandon things in the cart.
Therefore, cart abandonment emails need to focus on several aspects to persuade the abandoners to come back and finish the purchase. Are you new to creating and sending cart abandonment emails? Here are a few email templates inspirations to help you get going.
1. Society 6- Email Series
As per Ominsend’s email marketing statistics report, when a prospective customer abandons items in their cart, a series of emails work 63% better in retaining them, than a single email. Also known as a drip campaign, sending automated emails can work wonders in bringing back cart abandoners. The email series can be structured as follows:
- Email 1: A reminder email sent a few hours after the cart abandonment
- Email 2: Follow up email sent a few days after the first email
- Email 3: Email with a promotional discount, sent a few days later
The email from Society 6 is the first email in the series sent in the early few hours of the abandonment. Check out the email.
Source: Really Good Emails
2. Adidas- Interesting Subject Line
Your email subject line must be interesting enough to get people to notice and open the email. Out-of-the-box subject lines can fascinate users to find out more about your brand.
For example, the below email from Adidas has the subject line “Sorry to hear about your wifi…”. This catchy subject line stands out in the inbox and intrigues the user to know what’s inside the email.
Source: Really Good Emails
3. Nomad- Timing
The key to grab the users’ attention and engage with them is to send the cart abandonment email anywhere within three to five hours after leaving your online store without making a purchase.
Check out the email from Nomad. This email is sent within a few hours after the shopper left midway. The headline and the CTA focus on enticing the subscribers to go back to the store and seal the deal before it is gone.
Source: Really Good Emails
4. Headspace- Personalization
Having a personal and specific message is very important while creating cart abandonment emails. Craft your message around the actual product or service they abandoned and their past purchase and browse behavior.
Also, give them unique reasons to complete the purchase. Personalized cart abandonment emails are more likely to succeed than regular emails.
Headspace uses personalization to appear friendly and encourages the subscriber to finish the registration process.
Source: Really Good Emails
5. Bonobos- Prominent CTA
Make the email CTA very prominent and enticing enough for subscribers to click through. Writing catchy CTAs and using the right colors and dimensions can make your CTA stand out in the email and encourage users to take action.
Bonobos’ unique cart abandonment email uses an attractive copy and CTA to talk the subscribers into finishing the purchase.
Source: Really Good Emails
6. Alex Mill- Offers and Discounts
Your subscribers probably left the product in the cart because they found the product or service too costly. In such cases, providing a discount can help in converting them into customers. Giving your cart abandoners attractive offers and values is a great way to bring them back to your site.
Check out this simple email from Alex Mill that provides a 15% off with the details of the products abandoned. This way, people who left the work due to its high price may reconsider buying them.
Source: Really Good Emails
7. Whisky Loot- Attractive Copy
The email copy must be concise and straightforward, yet compelling for the users to take the desired action. When subscribers get lured by the document, they click through to find out more about what the brand offers.
Here’s an example of some snappy copywriting by the brand Whisky Loot. It has an engaging copy that gives the subscribers unique reasons to consider purchasing their product.
Source: Really Good Emails
8. Brooklinen- Free Shipping
People often leave items in the cart due to high shipping charges. Giving your cart abandoners free shipping can result in more conversions.
Here’s an example from Brooklinen that offers free shipping.
Source: Really Good Emails
9. MCM- Cross-selling
Cart abandonment emails can significantly improve conversions. It is, therefore, an opportunity to cross-sell products to boost sales.
This email from MCM cross-sells similar products in their cart abandonment email. It gives the subscriber more options to choose from and suggests identical products that they might be interested in buying.
Source: Really Good Emails
10. LNER- Brand Proposition
An effective way to get your users to believe in your brand and purchase from you is to show them the reviews and USPs that strengthen your branding. Presenting compelling and unique propositions of your brand can tempt users to buy.
London North Eastern Railway presents the users with three reasons to book with them. These USPs influence users to trust the brand and reconsider it. Could you have a look at their email?
Source: Really Good Emails
Did you find these examples inspiring? We hope they will help you get the cart abandonment game right. Want free HTML email templates or wish to hire email template developers today to begin crafting responsive emails for your cart abandoners? Email Uplers can help.
