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Top 10 Cart Abandonment Email Examples to Inspire You

Cart abandonment emails are reminders sent to shoppers automatically when they leave items in their cart without finishing a transaction.

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Top 10 Cart Abandonment Email Examples

According to a report by SaleCycle, over 75% of online shoppers add items to their cart, only to leave them there without completing the purchase. Cart abandonment results in a considerable revenue loss, and hence abandoners can be a real nightmare for e-commerce companies.

From engaging users with automated emails to giving relevant promotional offers and discounts, email marketing has proven to drive conversions for most businesses. Cart abandonment emails are one such email automation techniques that can skyrocket conversions.

Cart abandonment emails are reminders sent to shoppers automatically when they leave items in their cart without finishing a transaction. These emails are a proven way to recover lost sales. There are various reasons why subscribers abandon things in the cart.

Therefore, cart abandonment emails need to focus on several aspects to persuade the abandoners to come back and finish the purchase. Are you new to creating and sending cart abandonment emails? Here are a few email templates inspirations to help you get going.

1. Society 6- Email Series

As per Ominsend’s email marketing statistics report, when a prospective customer abandons items in their cart, a series of emails work 63% better in retaining them, than a single email. Also known as a drip campaign, sending automated emails can work wonders in bringing back cart abandoners. The email series can be structured as follows:

  • Email 1: A reminder email sent a few hours after the cart abandonment
  • Email 2: Follow up email sent a few days after the first email
  • Email 3: Email with a promotional discount, sent a few days later

The email from Society 6 is the first email in the series sent in the early few hours of the abandonment. Check out the email.

Society 6- Email Series

Source: Really Good Emails

2. Adidas- Interesting Subject Line

Your email subject line must be interesting enough to get people to notice and open the email. Out-of-the-box subject lines can fascinate users to find out more about your brand.

For example, the below email from Adidas has the subject line “Sorry to hear about your wifi…”. This catchy subject line stands out in the inbox and intrigues the user to know what’s inside the email.

Adidas- Interesting Subject Line

Source: Really Good Emails

3. Nomad- Timing

The key to grab the users’ attention and engage with them is to send the cart abandonment email anywhere within three to five hours after leaving your online store without making a purchase.

Check out the email from Nomad. This email is sent within a few hours after the shopper left midway. The headline and the CTA focus on enticing the subscribers to go back to the store and seal the deal before it is gone.

Nomad- Timing

Source: Really Good Emails

4. Headspace- Personalization

Having a personal and specific message is very important while creating cart abandonment emails. Craft your message around the actual product or service they abandoned and their past purchase and browse behavior.

Also, give them unique reasons to complete the purchase. Personalized cart abandonment emails are more likely to succeed than regular emails.

Headspace uses personalization to appear friendly and encourages the subscriber to finish the registration process.

Headspace- Personalization

Source: Really Good Emails

5. Bonobos- Prominent CTA

Make the email CTA very prominent and enticing enough for subscribers to click through. Writing catchy CTAs and using the right colors and dimensions can make your CTA stand out in the email and encourage users to take action.

Bonobos’ unique cart abandonment email uses an attractive copy and CTA to talk the subscribers into finishing the purchase.

Bonobos- Prominent CTA

Source: Really Good Emails

6. Alex Mill- Offers and Discounts

Your subscribers probably left the product in the cart because they found the product or service too costly. In such cases, providing a discount can help in converting them into customers. Giving your cart abandoners attractive offers and values is a great way to bring them back to your site.

Check out this simple email from Alex Mill that provides a 15% off with the details of the products abandoned. This way, people who left the work due to its high price may reconsider buying them.

Alex Mill- Offers and Discounts

Source: Really Good Emails

7. Whisky Loot- Attractive Copy

The email copy must be concise and straightforward, yet compelling for the users to take the desired action. When subscribers get lured by the document, they click through to find out more about what the brand offers.

Here’s an example of some snappy copywriting by the brand Whisky Loot. It has an engaging copy that gives the subscribers unique reasons to consider purchasing their product.

Whisky Loot- Attractive Copy

Source: Really Good Emails

8. Brooklinen- Free Shipping

People often leave items in the cart due to high shipping charges. Giving your cart abandoners free shipping can result in more conversions.

Here’s an example from Brooklinen that offers free shipping.

Brooklinen- Free Shipping

Source: Really Good Emails

9. MCM- Cross-selling

Cart abandonment emails can significantly improve conversions. It is, therefore, an opportunity to cross-sell products to boost sales.

This email from MCM cross-sells similar products in their cart abandonment email. It gives the subscriber more options to choose from and suggests identical products that they might be interested in buying.

MCM- Cross-selling

Source: Really Good Emails

10. LNER- Brand Proposition

An effective way to get your users to believe in your brand and purchase from you is to show them the reviews and USPs that strengthen your branding. Presenting compelling and unique propositions of your brand can tempt users to buy.

London North Eastern Railway presents the users with three reasons to book with them. These USPs influence users to trust the brand and reconsider it. Could you have a look at their email?

LNER- Brand Proposition

Source: Really Good Emails

Did you find these examples inspiring? We hope they will help you get the cart abandonment game right. Want free HTML email templates or wish to hire email template developers today to begin crafting responsive emails for your cart abandoners? Email Uplers can help.

Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing custom email design and coding companies. He specializes in crafting professional email templates, PSD to HTML email conversion, and custom Salesforce Email Templates.

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Business

How To Maximize Cloud Computing For Your Business

If you’re a business owner and have been using cloud computing, this article will discuss several methods that will help you maximize cloud computing for your business:

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How To Maximize Cloud Computing For Your Business

As time passes by, technology advances to advance. With everything going digital now, the traditional use of portable hard drives is slowly disappearing. The best example is how businesses continue to take advantage of cloud-based services for convenience and mainly to increase their productivity. If you’re not familiar with cloud computing, it pertains to the delivery of services that stores and access data via the internet. It commonly includes servers, cloud storage services, online databases, and many others.

Most companies turn to cloud computing for security, data synchronization, and convenience. Flexibility and collaboration are also common factors. One advantage of using cloud computing services is that it reduces operating costs. Though it’s not often mentioned, sustainability is another reason why companies switch to cloud computing. Moving to the cloud lessens the usage of physical data centers, thus saving energy and reducing the impact on the environment.

There are many ways of improving your business with cloud computing. However, there are still companies that are yet to discover the full capabilities of cloud computing. If you’re a business owner and have been using cloud computing, this article will discuss several methods that will help you maximize cloud computing for your business:

1. Improve Security

Your chosen cloud provider comes with a security system. Because of this, your files are most likely safer in the cloud. However, essential cloud services only offer basic security, so you still have to be careful. Security breaches can badly affect your business. Hackers make these attacks, but sometimes they could also be caused by an employee.

How To Maximize Cloud Computing For Your Business

One way of improving cloud security is to employ features that help monitor end-user activities. By spotting suspicious usage patterns and activities, you could prevent a security breach. Training your employees and equipping them with security tools is the best way to prevent such attacks. This could be further enhanced by setting up additional security protocols and educating them on cybersecurity. Another way is to restrict access to important files. You can do this by setting passwords on such files.

2. Utilize File Syncing and Organization

The right cloud infrastructure solution for your business will provide your team access to the newest files anywhere. Instant file synchronization is another benefit of using the cloud. The cloud is a virtual location where you and your team can conveniently share files. This is very useful for businesses that allow employees to work remotely. With a stable internet connection, your staff can work from anywhere in the world and access files on any device, allowing flexibility.

Also, cloud data storage has a similar structure to a filing cabinet, where files are stored in folders within the storage (filing cabinet). It’s essential to construct a storage layout and establish a standard labeling system if you’re sharing access with your team. Organize your files from the beginning and as you go. This will make it easy to find and identify files whenever they’re needed.

3. Back-Up Data

Backing up data is another crucial security consideration in businesses. Similar to file syncing, you can update your backup data as you work with the cloud. The cloud can duplicate the data you input into another site (off-site) where they’re secure from threats. This will also enable you to access the backup data when an error occurs conveniently. More importantly, it guarantees business continuity and reliable data recovery.

4. Optimize Communication

Use cloud computing services that offer more features that optimize communication, like calendars and emails. This will help you arrange meetings more efficiently. You can even facilitate more extensive collaborations and set synchronized deadlines for projects.

Cloud computing data center. Storage cloud on computer data center background. 3d illustration

5. Monitor Data Analytics

Look for cloud providers that offer big data analytics. This will enable your cloud service to collect data about your business’ buyers, trends, performance, etc. Then, these data can be calculated to identify growth opportunities. Other data analytic services collect information that may help create solutions to your business’s workflow problems.

6. Stay Up-To-Date

System updates are a must in cloud services to patch up bugs, address technical issues, and adapt to the changing consumer needs. So, when there are system updates, make sure to implement them once you’ve verified compatibility where applicable.

7. Use Social Media

Social media is possibly the most successful platform in digital marketing. However, it is often overlooked as an application of cloud computing. Social networking sites will help you find your customers and easily share data with them through page posts.

Final Thoughts

Although there are numerous ways to maximize cloud computing for businesses, these are the most helpful. With the increased use of cloud computing, companies can quickly improve and boost their productivity and efficiency when these services are maximized to their full potential.

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