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Top 10 Cart Abandonment Email Examples to Inspire You

Cart abandonment emails are reminders sent to shoppers automatically when they leave items in their cart without finishing a transaction.

Published

11 months ago

August 29, 2020

Kevin George

According to a report by SaleCycle, over 75% of online shoppers add items to their cart, only to leave them there without completing the purchase. Cart abandonment results in a considerable revenue loss, and hence abandoners can be a real nightmare for e-commerce companies.

From engaging users with automated emails to giving relevant promotional offers and discounts, email marketing has proven to drive conversions for most businesses. Cart abandonment emails are one such email automation techniques that can skyrocket conversions.

Cart abandonment emails are reminders sent to shoppers automatically when they leave items in their cart without finishing a transaction. These emails are a proven way to recover lost sales. There are various reasons why subscribers abandon things in the cart.

Therefore, cart abandonment emails need to focus on several aspects to persuade the abandoners to come back and finish the purchase. Are you new to creating and sending cart abandonment emails? Here are a few email templates inspirations to help you get going.

Table of Contents

1. Society 6- Email Series

As per Ominsend’s email marketing statistics report, when a prospective customer abandons items in their cart, a series of emails work 63% better in retaining them, than a single email. Also known as a drip campaign, sending automated emails can work wonders in bringing back cart abandoners. The email series can be structured as follows:

Email 1: A reminder email sent a few hours after the cart abandonment
Email 2: Follow up email sent a few days after the first email
Email 3: Email with a promotional discount, sent a few days later

The email from Society 6 is the first email in the series sent in the early few hours of the abandonment. Check out the email.

Society 6- Email Series

Source: Really Good Emails

2. Adidas- Interesting Subject Line

Your email subject line must be interesting enough to get people to notice and open the email. Out-of-the-box subject lines can fascinate users to find out more about your brand.

For example, the below email from Adidas has the subject line “Sorry to hear about your wifi…”. This catchy subject line stands out in the inbox and intrigues the user to know what’s inside the email.

Adidas- Interesting Subject Line

Source: Really Good Emails

3. Nomad- Timing

The key to grab the users’ attention and engage with them is to send the cart abandonment email anywhere within three to five hours after leaving your online store without making a purchase.

Check out the email from Nomad. This email is sent within a few hours after the shopper left midway. The headline and the CTA focus on enticing the subscribers to go back to the store and seal the deal before it is gone.

Nomad- Timing

Source: Really Good Emails

4. Headspace- Personalization

Having a personal and specific message is very important while creating cart abandonment emails. Craft your message around the actual product or service they abandoned and their past purchase and browse behavior.

Also, give them unique reasons to complete the purchase. Personalized cart abandonment emails are more likely to succeed than regular emails.

Headspace uses personalization to appear friendly and encourages the subscriber to finish the registration process.

Headspace- Personalization

Source: Really Good Emails

5. Bonobos- Prominent CTA

Make the email CTA very prominent and enticing enough for subscribers to click through. Writing catchy CTAs and using the right colors and dimensions can make your CTA stand out in the email and encourage users to take action.

Bonobos’ unique cart abandonment email uses an attractive copy and CTA to talk the subscribers into finishing the purchase.

Bonobos- Prominent CTA

Source: Really Good Emails

6. Alex Mill- Offers and Discounts

Your subscribers probably left the product in the cart because they found the product or service too costly. In such cases, providing a discount can help in converting them into customers. Giving your cart abandoners attractive offers and values is a great way to bring them back to your site.

Check out this simple email from Alex Mill that provides a 15% off with the details of the products abandoned. This way, people who left the work due to its high price may reconsider buying them.

Alex Mill- Offers and Discounts

Source: Really Good Emails

7. Whisky Loot- Attractive Copy

The email copy must be concise and straightforward, yet compelling for the users to take the desired action. When subscribers get lured by the document, they click through to find out more about what the brand offers.

Here’s an example of some snappy copywriting by the brand Whisky Loot. It has an engaging copy that gives the subscribers unique reasons to consider purchasing their product.

Whisky Loot- Attractive Copy

Source: Really Good Emails

8. Brooklinen- Free Shipping

People often leave items in the cart due to high shipping charges. Giving your cart abandoners free shipping can result in more conversions.

Here’s an example from Brooklinen that offers free shipping.

Brooklinen- Free Shipping

Source: Really Good Emails

9. MCM- Cross-selling

Cart abandonment emails can significantly improve conversions. It is, therefore, an opportunity to cross-sell products to boost sales.

This email from MCM cross-sells similar products in their cart abandonment email. It gives the subscriber more options to choose from and suggests identical products that they might be interested in buying.

MCM- Cross-selling

Source: Really Good Emails

10. LNER- Brand Proposition

An effective way to get your users to believe in your brand and purchase from you is to show them the reviews and USPs that strengthen your branding. Presenting compelling and unique propositions of your brand can tempt users to buy.

London North Eastern Railway presents the users with three reasons to book with them. These USPs influence users to trust the brand and reconsider it. Could you have a look at their email?

Source: Really Good Emails

Did you find these examples inspiring? We hope they will help you get the cart abandonment game right. Want free HTML email templates or wish to hire email template developers today to begin crafting responsive emails for your cart abandoners? Email Uplers can help.

Business

How to improve your financial situation quickly

If you are unhappy with your finances, you will discover in this article effective tips to bring more money into your bank account

Published

4 days ago

July 29, 2021

TwinzTech

Three things to consider before introducing remote working

If you are unhappy with your financial situation, you will discover through this article some effective tips to bring more money into your bank account at the end of the month. Apply all of these tips, and the first results will show very soon.

Table of Contents

1. Think about saving at all times

It is important to set an amount aside each month or even each week. You don’t have to regularly save a large amount of money at the end of the month.

All you ought to do is set an amount that you can save without drastically affecting your lifestyle.

Every little step counts. There is no need to sacrifice yourself to improve your financial situation. Even if this amount initially seems small to you, when all of its payments are accumulated later, you will have a substantial amount.

But you have to have some regularity in this process. So if you set an amount to save each month or each week, it’s important to stick to it and stick to it.

2. Set a budget

To know how to improve your financial situation, apart from saving we also have the budget. Indeed, many people mistakenly think that they can manage their expenses very well.

And even for some people, all the expenses they make are justified and have a good reason for being.

But if you take the trouble to sit down and analyze all of your expenses, you will notice that not all of them are justifiable. And that’s where the budget will help you.

By having a defined budget, you will immediately know which expenses to eliminate. And you should also know that the funding will help you better control all your costs.

3. Learn about personal finance

Despite all the theories learned in school, few people understand how to manage their finances. So it is only natural that the latter regularly find themselves in critical financial situations.

It would help if you then learned to manage your finances daily. You can use books that talk about finance, wise investment and many more.

Emergence of Self-Learning Mobile Apps

4. The web is your friend!

Many people don’t necessarily think about it. But know that with the Internet you can improve your financial situation too. There are so many free educational materials online for trading and investment. Your Forex broker could be your best partner in learning the ropes of investing while offering demo trading with no need to spare any money.

5. Save money on your purchases.

If you are looking for another solution to improve your financial situation, consider changing your shopping habits.

When you buy a second-hand product, you save a lot of money. And while some people think you have to buy new products, it’s also important to know that you can get really good deals in the used product category.

All used products are not necessarily damaged and nonfunctional products. On the other hand, the fact that these are second-hand products will save you several hundred euros on their purchase prices.

So the next time you want to spend on a product, you should first search the category of the used item.

6. Eliminate all unnecessary expenses

If you look into the expenses you make, you will see subscriptions that are not useful to you at all. The same goes for fitness cards. You pay off but don’t go to the gym at all.

If you can’t remember all of these, you can look at your bank statement. It’s that easy. You will then see all the fees deducted at the end of each month, and thus, you will be able to eliminate what you no longer want more easily.

So if you want to clean up your finances and especially know how to improve your financial situation, you must eliminate all unnecessary expenses as quickly as possible. Immediately you will start adding earnings to your account.