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Build Trust by Increasing the Transparency of Your Business

Build trust by increasing the transparency of your business. Business things that should be confidential, keeping secrets from your employees is a mistake.

Published

4 years ago

August 5, 2019

TwinzTech

Build Trust by Increasing the Transparency of Your Business

It really doesn’t matter if you have your own business or work in a big corporation, if you want to be successful, you simply have to establish a certain level of trust. This is crucial because without trust you won’t be able to attract customers or keep your employees satisfied and honest. In order for a company to work smoothly and without any problems employees and their superiors have to trust each other.

More importantly, customers have to trust the company. However, building trust is not an easy task, especially today, when there are so many review websites and social media pages that can give your company a bad reputation if you do something wrong. This is why the best way to build trust these days is by increasing the transparency of your business. Here are some of the ways you can do this.

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Have Uniforms and Name Tags

This might sound a bit old school and inconvenient, but uniforms and personalized name badges are a good thing because they provide customers and clients with a sense of security. The fact that they know the name and the position of the person who is responsible for their product makes them feel safe. Customers love this kind of transparency because they know they are dealing with professional people who have nothing to hide from their clients. This is a good thing for employees as well, because uniforms and name tags make it easy for them to recognize the roles and responsibilities their coworkers have.

Don’t Keep Secrets from Your Employees

Even though in business there are some things that should be confidential, keeping secrets from your employees is a mistake. For example, some bosses tend to keep the bad news hidden from their employees in order to preserve their morale and confidence, but the workers usually find out about the bad news through rumors. You should know that if workers find out about certain problems from other sources, they might lose trust in you and you can’t be a leader without the trust of your workers.

So, to avoid this scenario, make sure to always be honest with your employees, no matter how bad the situation is. They will appreciate your honesty and they will try their best to solve the problem.

Secrets from Your Employees

Don’t Try to Mask Your Prices

A lot of companies these days are trying to mask their prices simply because they know their products are expensive. This is a mistake you shouldn’t make if you want your customers to trust you. Consumers don’t like this because they spend a lot of their precious time reading about why they should buy this great product, only to find out that they can’t actually afford it. This makes them feel like you are lying to them, so try your best to be transparent with your prices. Considering the lack of honesty in today’s business, being transparent is a profitable strategy.

Share All of Your Experiences, Even The Bad Ones

Some companies and bosses are trying their best to portray their business as something perfect and flawless. To be completely honest, there is no such thing. All companies make mistakes and that is perfectly natural. However, trying to hide your mistakes from the public will only make you look suspicious. Customers will lose trust in you and that will cost you your business. Therefore, be transparent about your mistakes and leave the bad reviews on your website. This honesty will make you more human and approachable. Trust us, people love doing business with companies that have these traits.

Try to Go Straight to The Point When Talking to Your Employees and Clients

These days, most businesses and their representatives tend to beat around the bush whenever they have something new or bad to share with their clients, customers, or employees. They are either trying to sugarcoat something or confuse the person they are talking to and people simply don’t appreciate that. Therefore, if you have some new updates, payroll information, or new prices, make sure to go straight to the point when talking about this. Your clients and employees will respect your transparency and they will stay loyal to you.

Being transparent is not a simple thing to do in today’s corporate world, but if you want your company to succeed, you must be honest about your business.

Business

Benefits of a Handwritten Signature in E-Commerce

So why must you create a handwritten signature online to boost your e-commerce business? Research proves that including your handwritten signature in e-commerce, dealings can have a positive impact on business.

Published

6 days ago

May 23, 2023

TwinzTech

7 Effective Tactics To Boost Ecommerce Sales

Times have evolved significantly, and what could be a better example than the transition into a competitive digital marketplace? Thanks to the rapid growth of e-commerce, gone are the days when merchants had to travel from town to town to conduct business.

Digital growth has allowed businesses to prosper online and in physical stores. Yet, despite the remarkable advancements of digitization, there are still some things that technology cannot beat. For instance, the significance and personal touch of a handwritten signature.

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1. A Handwritten Signature can Boost Your Brand Awareness

The e-commerce landscape has grown remarkably over the past couple of years, along with the rapid growth of technology. But in this competitive landscape, while businesses experienced better sales and greater revenue flows, they have lost their personal brand touch.

The fact is that boosting your online presence in a crowded e-commerce world takes some work. So what can you do to leave a lasting imprint of your brand’s uniqueness on clients online? By adding your handwritten signature, of course!

If there’s one thing that feels utterly personal and unique, it is a person’s handwritten signature. You can use digital technology to transfer your handwritten signature into your business correspondence online. It will help create an effective personal touch and help your clients distinguish you from the rest of the competition.

Just like putting your personal signature on business documents establishes you as a business entity. Similarly, a handwritten signature on business emails would do the same. It would help reflect your identity, brand voice, values, promises, and icons.

2. Personalization Assures Clients of Your Business Legitimacy

Do you know how a rapport is built? Surely you will say when two parties work to build mutual respect. If that’s the answer you gave, you are right. But how does one build a good rapport with their clients online?

Connecting and adding personal touches to correspondence to help foster trust and mutual respect. Believe us when we say a handwritten signature in an online correspondence makes clients feel respected and honored.

It helps the clients see your efforts in building a rapport with them and encourages them to do the same. Even from an advertising point of view, surely you’ll agree that maintaining a client is more cost-efficient than recruiting new ones.

4 Dos And Don’ts Of Running A Marketing Campaign

Numerous apps and software available online help add handwritten signatures digitally to business correspondence online. Not just your name, but these apps make it possible to include your handwritten signature in your emails in a digital form.

All you need to do is invest in a signature-generating tool and transform your handwritten signature into your desired digital format. Then, all you have to do is add it to your emails of business correspondence to make clients and customers feel appreciated.

Any business owner who tries to equip their emails and client-facing letter with their signature and name in the introduction makes their business communication feel personal.

3. Better Response Rates

Have your response rates been lagging lately? Well, you can fix that problem by adding your handwritten signature to business communication. It has proven to amplify response rates significantly since it convinces recipients of the realness of the person behind the correspondence.

Moreover, a handwritten signature in business communications improves the message’s credibility. So while your advertising team sets a budget for the volume of print media or emails you send, you can work on including your handwritten signature in those.

Trust us; ads become more profitable and likely to convert leads into worthy clients when you make your message seem personalized. Personalization is a foolproof way to improve response rates, drive conversion and boost business.

One fact that has become obvious over the years is that businesses can seem like robotic conglomerates in e-commerce. And frankly, no matter how compelling it may seem, no one likes engaging with robotic corporations.

E-commerce business owners can simply solve that with their human signature in digital messages. It will encourage clients to respond, but the handwritten signature would assure them they are dealing with real people, not machines.

4. Adds Professionalism and Class to Emails and Business Communication

There’s no denying that handwritten signatures carry infinite charm and class. It also appears very professional when business owners sign on business communication. If you wish for your business correspondence to look professional and classy, here’s what to add:

Your name and company position
Your handwritten signature
Legal disclaimer
Contact information of your company
Brand logo and name

Final Thoughts

E-commerce is a competitive landscape, with businesses of all sizes present on it. In the crowd present online, it can be quite challenging to grab the attention of your target audience and desirable clients.

However, you only need to create a handwritten signature to give your e-commerce presence significant leverage. From a touch of personalization to appearing professional and authoritative, a handwritten signature on online business correspondence can provide many benefits.