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Build Trust by Increasing the Transparency of Your Business

Build trust by increasing the transparency of your business. Business things that should be confidential, keeping secrets from your employees is a mistake.

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Build Trust by Increasing the Transparency of Your Business

It really doesn’t matter if you have your own business or work in a big corporation, if you want to be successful, you simply have to establish a certain level of trust. This is crucial because without trust you won’t be able to attract customers or keep your employees satisfied and honest. In order for a company to work smoothly and without any problems employees and their superiors have to trust each other.

More importantly, customers have to trust the company. However, building trust is not an easy task, especially today, when there are so many review websites and social media pages that can give your company a bad reputation if you do something wrong. This is why the best way to build trust these days is by increasing the transparency of your business. Here are some of the ways you can do this.

Have Uniforms and Name Tags

This might sound a bit old school and inconvenient, but uniforms and personalized name badges are a good thing because they provide customers and clients with a sense of security. The fact that they know the name and the position of the person who is responsible for their product makes them feel safe. Customers love this kind of transparency because they know they are dealing with professional people who have nothing to hide from their clients. This is a good thing for employees as well, because uniforms and name tags make it easy for them to recognize the roles and responsibilities their coworkers have.

Don’t Keep Secrets from Your Employees

Even though in business there are some things that should be confidential, keeping secrets from your employees is a mistake. For example, some bosses tend to keep the bad news hidden from their employees in order to preserve their morale and confidence, but the workers usually find out about the bad news through rumors. You should know that if workers find out about certain problems from other sources, they might lose trust in you and you can’t be a leader without the trust of your workers.

So, to avoid this scenario, make sure to always be honest with your employees, no matter how bad the situation is. They will appreciate your honesty and they will try their best to solve the problem.

Secrets from Your Employees

Don’t Try to Mask Your Prices

A lot of companies these days are trying to mask their prices simply because they know their products are expensive. This is a mistake you shouldn’t make if you want your customers to trust you. Consumers don’t like this because they spend a lot of their precious time reading about why they should buy this great product, only to find out that they can’t actually afford it. This makes them feel like you are lying to them, so try your best to be transparent with your prices. Considering the lack of honesty in today’s business, being transparent is a profitable strategy.

Share All of Your Experiences, Even The Bad Ones

Some companies and bosses are trying their best to portray their business as something perfect and flawless. To be completely honest, there is no such thing. All companies make mistakes and that is perfectly natural. However, trying to hide your mistakes from the public will only make you look suspicious. Customers will lose trust in you and that will cost you your business. Therefore, be transparent about your mistakes and leave the bad reviews on your website. This honesty will make you more human and approachable. Trust us, people love doing business with companies that have these traits.

Try to Go Straight to The Point When Talking to Your Employees and Clients

These days, most businesses and their representatives tend to beat around the bush whenever they have something new or bad to share with their clients, customers, or employees. They are either trying to sugarcoat something or confuse the person they are talking to and people simply don’t appreciate that. Therefore, if you have some new updates, payroll information, or new prices, make sure to go straight to the point when talking about this. Your clients and employees will respect your transparency and they will stay loyal to you.

Being transparent is not a simple thing to do in today’s corporate world, but if you want your company to succeed, you must be honest about your business.

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Business

Upgrades That Will Help Your Business Thrive

Once you’ve identified your goals and how to attain them, you can then grow your business in specific areas according to what you want to achieve.  The following 13 upgrades cover common areas of business that typically need developing:

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Upgrades That Will Help Your Business Thrive

Continuous improvement should be the primary goal of any business.  While it takes time and effort and some financial outlay, it’s crucial to continue growing and striving toward becoming the leader in your field.

This guide offers 13 ideas to help your business grow, increase your customer base, improve your productivity and boost your bottom line.

Start With A Solid Foundation

Before you commit to growth you should ensure your business is built on solid ground.  Here are some tips to help you begin:

Know your business – the use of tools such as benchmarking, market research and trend analysis will help you get a better picture of the factors affecting your business.

Take charge of your finances Make a commitment to understanding your daily, weekly, and monthly figures. Unless you have a dedicated accountant, you need to have a thorough understanding of your financial situation.

Prioritize your goals – identify those business goals which can be achieved relatively quickly and those which will require more time and financial investment. Make sure the goals you set are relevant and can be achieved in a realistic timeframe.

Develop a plan – once you’ve identified your goals, you will need to develop strategies to realize them and the best means of implementing those strategies.

Make your results measurable – work out how you are going to measure your results.  You may want to introduce devices such as a point system or desired percentage increase.

13 Ways To Upgrade Your Business

Once you’ve identified your goals and how to attain them, you can then grow your business in specific areas according to what you want to achieve.  The following 13 upgrades cover common areas of business that typically need developing:

Include reviews – today’s consumers place great value on the opinions of their peers when it comes to buying products. Upgrading your website to include customer reviews will help to increase sales and boost customer confidence. Be sure to include both good and bad reviews if you want to be taken seriously.

Upgrade your internet an upgrade to FTTP (fiber to the premises) now will pay big dividends for your business down the line and it doesn’t have to cost you anything.  Qualifying businesses connecting to high-speed NBN plans can enjoy a $0 upfront cost.

Computer Monitor and Other Remote Work Must-Haves

Introduce automation – there is a multitude of software and applications designed to reduce labor costs and increase productivity. Many are inexpensive and can free up small business owners, allowing them to focus more on growing their core business.

Increase your social media presence – rather than just a Facebook page and a presence on Instagram and Twitter, you should look at other forms of customer interaction such as articles, sponsorship, blogs, and webinars.

Start networking – as well as an online presence, you need to get out there more and attend industry-related events such as expos and seminars.  This is, not only to network with others in your field but also to forge new contacts with like-minded businesses, with cross-promotion in mind.

Create a rewards program – think of ways to reward your existing customers to maintain their loyalty and incentivize them to buy from you again.  These could include early access to specials and exclusive offers not available to the general public.

Create an email list – email addresses of existing customers are a valuable resource you should be taking full advantage of.  Send those on your mailing list regular reminders of what you have to offer, but make sure it’s valuable content rather than what could be perceived as spam.

Ask for feedback – another valuable resource is your customers’ opinions.  Ask them what they think of your products and then use this feedback to improve your product line and customer service.

Streamline your business – identify which products aren’t selling, which employees aren’t performing and any other areas that may be holding you back.  Make changes and be ruthless on behalf of your business.

Reduce overheads – look at ways to cut costs within your business such as transitioning to a remote workforce or outsourcing business processes such as payroll, HR, and bookkeeping.

Invest in your people – good staff morale translates into good customer service. Provide your employees additional training, advancement opportunities, and a fair wage to ensure a healthy company culture.

Improve your credentials – reduce your carbon footprint, introduce sustainable processes and practice corporate responsibility in order to retain and grow your customer base.

Increase cybersecurity upgrade your cybersecurity systems to make sure you are protected from the latest threats from hackers, malware, etc.  This is particularly important if you have a remote workforce.

Roughly half of all small businesses don’t make it past their fifth year of operation, so continuous improvement needs to be a priority from day one. Adopting just a few of the measures suggested here should help keep your business on trend, competitive, and above all, profitable.

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