It really doesn’t matter if you have your own business or work in a big corporation, if you want to be successful, you simply have to establish a certain level of trust. This is crucial because without trust you won’t be able to attract customers or keep your employees satisfied and honest. In order for a company to work smoothly and without any problems employees and their superiors have to trust each other.
More importantly, customers have to trust the company. However, building trust is not an easy task, especially today, when there are so many review websites and social media pages that can give your company a bad reputation if you do something wrong. This is why the best way to build trust these days is by increasing the transparency of your business. Here are some of the ways you can do this.
Have Uniforms and Name Tags
This might sound a bit old school and inconvenient, but uniforms and personalized name badges are a good thing because they provide customers and clients with a sense of security. The fact that they know the name and the position of the person who is responsible for their product makes them feel safe. Customers love this kind of transparency because they know they are dealing with professional people who have nothing to hide from their clients. This is a good thing for employees as well, because uniforms and name tags make it easy for them to recognize the roles and responsibilities their coworkers have.
Don’t Keep Secrets from Your Employees
Even though in business there are some things that should be confidential, keeping secrets from your employees is a mistake. For example, some bosses tend to keep the bad news hidden from their employees in order to preserve their morale and confidence, but the workers usually find out about the bad news through rumors. You should know that if workers find out about certain problems from other sources, they might lose trust in you and you can’t be a leader without the trust of your workers.
So, to avoid this scenario, make sure to always be honest with your employees, no matter how bad the situation is. They will appreciate your honesty and they will try their best to solve the problem.
Don’t Try to Mask Your Prices
A lot of companies these days are trying to mask their prices simply because they know their products are expensive. This is a mistake you shouldn’t make if you want your customers to trust you. Consumers don’t like this because they spend a lot of their precious time reading about why they should buy this great product, only to find out that they can’t actually afford it. This makes them feel like you are lying to them, so try your best to be transparent with your prices. Considering the lack of honesty in today’s business, being transparent is a profitable strategy.
Share All of Your Experiences, Even The Bad Ones
Some companies and bosses are trying their best to portray their business as something perfect and flawless. To be completely honest, there is no such thing. All companies make mistakes and that is perfectly natural. However, trying to hide your mistakes from the public will only make you look suspicious. Customers will lose trust in you and that will cost you your business. Therefore, be transparent about your mistakes and leave the bad reviews on your website. This honesty will make you more human and approachable. Trust us, people love doing business with companies that have these traits.
Try to Go Straight to The Point When Talking to Your Employees and Clients
These days, most businesses and their representatives tend to beat around the bush whenever they have something new or bad to share with their clients, customers, or employees. They are either trying to sugarcoat something or confuse the person they are talking to and people simply don’t appreciate that. Therefore, if you have some new updates, payroll information, or new prices, make sure to go straight to the point when talking about this. Your clients and employees will respect your transparency and they will stay loyal to you.
Being transparent is not a simple thing to do in today’s corporate world, but if you want your company to succeed, you must be honest about your business.