Business
12 Tips To Select The Best App Development Company
12 tips to select the best app development company. Having an app will allow the business to approach a greater customer base.

In the tech world of today, it has become essential for businesses to have their mobile app. Having an app will allow the business to approach a greater customer base. However, for building an app, you need to hire app development experts and companies. To reap the benefits of apps for your small and medium-sized business, you will have to search for an app development company.
The right company should work in collaboration with your team and guide you about the various elements of UI/UX design to execute your plans. In this article below, we have compiled together 12 tips to help you select the best app development company. A company that you can trust and that can convert your idea into a full-fledged application.
Table of Contents
1. Determine your requirements
You cannot hire the right company unless you have determined your requirements. Therefore, before going on a hunt to find the right company, specify the details for your application. For example, determine whether you want a static or a dynamic application. Static applications are those which can be accessed offline whereas, dynamic applications are those that need internet access to function.
When you have determined your requirements, ask the company whether they can work accordingly. Whether they have worked on similar requirements in the past? This will allow you to find the experience level of the company. The next step should be to search the applications developed by this particular company under consideration and look at the number of downloads and customer reviews.
2. Type of development and platform of launching
Two other things that you should determine are your platform of launching (Android, iOS, or Windows) and the type of development (native vs. hybrid). When you have determined both of your priorities, ask the company if they provide that particular service. Some app development companies like Appverticals list their technologies on their website, this can save you from the hassle of searching.
3. Look out for the company’s ratings and reviews:
Another important step is to look out for the company’s testimonials. Search for their ratings and reviews on different launching platforms. This will give you a clear idea of the company’s work ethics and policies. If you have any questions, do not hesitate to discuss them with the company.
4. Know the designers and developers:
Know the designers and developers that have been hired by the company. Check their qualifications and experience to determine if they will be able to fulfill your requirements. You can check their LinkedIn profiles and see their previous work. Depending upon your resources, you can also take a test or interview with different developers and designers from different companies and shortlist suitable candidates.
If you are considering junior or less experienced developers, your overall development costs will be lower, but you may have to compromise on other things such as design and delivery time. Alternatively, you can hire a team of senior and junior developers who will work dedicatedly on your project. This will help you lower your costs without compromising on the work quality.
5. Utilization of resources
Another important element to consider while selecting an app development company is their utilization of resources. Of course, you will be spending money on the task, and you do not want it to go to waste. The company should be able to utilize all resources including money, human resource, and time in an optimal way. At the end of the day, their inefficiency is going to cost you.
6. Know the practices and processes
Do not shy away from asking questions. Be sure to ask the development company about what method they follow. Most companies are using agile methodologies nowadays. Therefore, ensure that the company you hire also has up-to-date processes and practices.
7. Talk about the ongoing support
Apps require continuous maintenance, especially during the first few weeks of their launch. For this reason, it is advised that you also discuss the maintenance policy with the development company. Be clear on whether or not they charge extra money for providing maintenance. Think about other ongoing support-related aspects and discuss them in detail.
8. Transparency
Perhaps the most important aspect to consider is transparency. The company must be transparent about its procedures, and other terms and conditions. There are a few companies that outsource work to smaller companies and keep a premium profit for themselves. Therefore, make sure that the company is not doing so. Also, only work with certified companies and check their official certificate for verification.
9. Communication
Good and clear communication is one of the essential components of any business deal. While you are in the process of selection, pay attention to how well the company is communicating with you, addressing your concerns, or answering your questions. Your selected company should have a defined communication protocol that should enable you to check the status of your project, and ask questions.
10. Development costs
Your total development cost will depend on the team and the functionalities you want in the app. Compare the price with a few other companies before taking a final decision. This will give you an idea of which company is providing the best features at the least price without compromising on quality. More popular companies with an experienced team and better facilities will have a higher price.
11. Involvement of the company
During communication with the team, check their level of interest or involvement in your project. How much time they are willing to give to your project? Are they willing to provide you with a prototype? A company that is serious about your project will be flexible to make changes to accommodate you better.
12. Marketing steps
Lastly, ask the company if they will market your application as well after developing and launching. Most app development companies also offer marketing services. If this is the case, discuss the complete strategy such as what channels and tools they are going to use.
The process of hiring a company may seem exhausting. However, trust the process and use these tips. Shortlist the companies and thoroughly discuss your needs with them. Keep a positive attitude.
Helpful Resources:
1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins
2. 16 Best Free SEO WordPress plugins for your Blogs & websites
Business
5 Mistakes To Avoid If You Are Going To Self-publish Your Book
To help you address any potential questions you may have, we’ve put together a list of 5 mistakes to avoid if you’re going to self-publish your book.

Self-publishing your book essentially means being your own editor, designer, proofreader, and marketer, not to mention the fact that you also have to write your book. There are many tasks and it will be the first time you face any of them.
For many first-time authors, this process can seem a little overwhelming. After all, how can you be sure you’re on the right track to making your book a success? To help you address any potential questions you may have, we’ve put together a list of 5 mistakes to avoid if you’re going to self-publish your book.
Table of Contents
1. “What matters is the inside”
Well, you’re not wrong. Content is king, and it will be what determines the long-term success of your book. However, we often see that authors who make this their mantra end up severely neglecting the more superficial but vitally important elements such as book writing service, formatting, and well-written descriptions. The irony is that if you don’t put effort into the outside of your book, people will never see the inside. It’s really a bit like going on a date, what’s important is the inside, but you have to fix the outside so that people are curious about the important things.
You may not have all the necessary skills in your pipeline, but it is definitely possible to self-publish a professional-quality book (both in terms of content and exterior) without necessarily having any experience. We’ll tell you more throughout this article, and of course, you can always browse our Help Center and blog for more tips, tricks, and guides for self-publishing your book.
2. Ignore criticism and/or comments
One of the best things about self-publishing your book is that you have the freedom to write about topics that tend not to have been explored in mainstream literature. Many publishers do not dare to touch on these topics for fear of not getting a return on investment or because they are niche genres with few but very passionate fans. This can sometimes lead authors to be a little overprotective of their ideas and dismiss any criticism or comments, constructive or otherwise, usually to the detriment of the final product.
Don’t get us wrong here: we’re not saying you should sell out or compromise your creative identity. If you’re not happy with the book, there’s no point in writing it in the first place. However, self-publishing also means self-publishing (for the most part), and that requires a certain objective perspective. That’s why we always recommend that at least two people you trust to read and comment on your work before publishing it.
This is especially true if you want to sell your books once you’ve published them. Getting a couple of people to read and review your book before publication can help eliminate some of the errors you may have missed, plot holes, or undesirable story elements.
3. “My target audience is everyone”
We hear this a lot. There seems to be some widespread misunderstanding about the topic of the target audience, what it is for, and why it is important.
First, let’s eliminate the most common misconception: having a target audience does not mean that said audience is the only one who will buy your book. If you define your target audience as young adults between the ages of 15 and 20, it doesn’t mean you’re actively discouraging people outside that age range from buying your book.
All it means is that you are adapting your writing, your themes, and the aesthetics of your book to make it more appealing to your chosen demographic. It is to ensure thematic focus and aesthetic coherence in your work. This is important because it gives your book its identity.
4. Thinking that you don’t need marketing to self-publish your book
Marketing is usually one of the topics that authors who are going to self-publish their book have the most problems with. After all, most writers don’t want to become authors for the love of marketing. However, it is one of the essential components to the success of a self-published author.
Unfortunately, we often see writers who only make a token effort to promote their books, or worse, ignore it completely and think that interested readers will find it. While that may be the case for some of them, the vast majority of your potential readers won’t be able to find your book amid all the noise on the Internet these days. Plus, even if interested readers found your book on their own, do you really want to waste the opportunity to sell hundreds of copies with a well-designed marketing campaign?
If you don’t know anything about book marketing, we suggest you check out our guide on how to promote your book. We also have an article on our blog memoir ghostwriting services dedicated to book marketing on social media that you might also be interested in.
Don’t waste time and start promoting your book before its publication! Do some research on your target audience and choose communication channels accordingly. There are several different approaches you can take depending on the context, but the three articles mentioned above will help you get off on the right foot.
5. Assume that people don’t like your book
Sometimes, even if you have put all your soul and love into self-publishing your book, the sales of your works may not go as fast as you expected. Many writers mistakenly interpret this slow start as an indication that their book is a failure, universally hated by everyone, and then give up on writing.
It’s a shame when this happens because most of the time it takes very little to see almost instant improvements in sales numbers. So don’t give up! We are here to tell you that this is perfectly normal and that you should not feel defeated by it. Your book, in all likelihood, is not the problem here. Instead, the problem is often that people simply don’t know your book exists. If you read the previous points we covered in this article, you should already have a pretty good idea of what may have happened and what you can do to fix it.
Usually, the answer is that you need to spend more time and effort on marketing. However, it might be worth asking more people to give you feedback on your book, both in terms of the content and the cover, to see if there is anything you can change to make it more appealing to a wider audience. However, it’s not going to happen overnight, so don’t be discouraged by a slow start. Keep up the good work and spread the word!
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