Connect with us

Internet

App Marketing Strategies: Crucial Things You Should Know

App Marketing Strategies: Crucial Things You Should Know. A simple, streamlined app is a high-converting app, Capitalize on your social media

mm

Published

on

App Marketing Strategies Crucial Things You Should Know

An app is the next step in digital marketing and expands its digital footprint for many brands. For others, it is a strategy launched at the birth of the brand for an optimized customer experience from the outset. 

Whatever the reason for app development in brands, the fact is that marketing an app will be different from selling a website or even products or services. Not only are you trying to convince your customer to download your app, but you are also trying to push them to use it constantly. 

So, we took a look at ways to market your app and what seems to be working for companies worldwide. 

1. A simple, streamlined app is a high-converting app. 

Many brands are under the impression that an app is a complicated, highly technical element of their business, but this couldn’t be further from the truth. 

If you do not opt to code your app from scratch, you can find a great app builder that allows you to create simple, clutter-free apps that work. 

When building your app, please focus on the customer journey from the beginning, regardless of its purpose. What makes the consumer see when they first open the app? What kind of features does it offer? 

By mapping out your user experience from the start and then continually updating and improving it, you are more likely to get customers to use it. Customers are more and more prone to using apps that take them through the sales funnel as quickly as possible. They prefer to use apps that allow them to create a profile and add their payment details to avoid going through the same process again. 

Cart abandonment has been noted to significantly drop when the customer does not need to repeatedly fill out any information, especially their credit card details.

That will more be worth your while to consider and market that you offer different payment options. Combine Paypal and credit card options, or even provide cash-on-delivery. This way, you increase your conversion rate, and if the card does bounce, there is a backup option not to lose the sale. 

2. Capitalize on your social media 

Capitalize on your social media

Social media has, over the years, become one of the most prominent digital marketing platforms, with more and more emphasis being put on getting the right content out to the right audiences. 

Each platform has rapidly evolved over the years and started integrating unique and highly functional features and options to reach audiences and direct them to the site or the app and even convert them directly on the app. 

For example, suppose you are using Instagram for promotion. In that case, you can improve the quality of your Instagram followers by posting relevant content to ensure that you are targeting the right audience.

By focusing on building a community on Instagram, you can increase your conversion rate as you are marketing your product to an audience that is more likely to spend money on your brand. 

Once you have built a community, you can advertise discounts and incentives for customers who sign up for the app. Offer free delivery or special promotions if they create profiles and make purchases through your app. Should customers sign up for your app or purchase the app from a social campaign, offer a specific discount code to track the social channels’ success rates. 

3. App Store Optimization needs to be a focus. 

Just like your site needs Search Engine Optimization, your app needs App Store Optimization or ASO. 40% of all apps are discovered through searches on the app, so your brand will need to focus on the various methods of getting it ranked and found. 

Therefore, whatever makes you need to look at? As with SEO, you need to ensure that you have done keyword research for your brand to include in your app for your customers to find you in the store. 

Make sure your title and name are optimized for clients to find you. Whether customers are looking for your specific character, they need to search for the name easily and see you or make sure that your brand’s name is related to your offering for customers doing organic searches. 

Next, make sure that your description is simple yet optimized with keywords. The keywords need to appear in your title, your subheading as well as your description. This will help with your search rankings and offer visitors searching the store to find you based on their interests. 

Lastly, and these are a little more out of your control, but the number of downloads, as well as reviews and ratings, will increase your ASO. One way is to incentivize your audience to download and use the app, and after that, rate and review your app. 

Discount codes, free delivery, and so on are all great ways of encouraging people to download and rate your app. 

4. Last thoughts 

In wrapping up, consider your app as an extension of your brand and your website. It should play a functional role in providing your customer with swift, helpful information and guiding them through the sales funnel as quickly as possible. 

We are an Instructor's, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published.

Internet

6 Fun Activities For Your Next Virtual Corporate Event

Remote working doesn’t have to be boring because you can spruce it up with fun activities for virtual corporate events. These are fun activities that ensure employees are lively and happy.

mm

Published

on

6 Fun Activities For Your Next Virtual Corporate Event

Virtual corporate events are online gatherings often held via video platforms like Webex, Zoom, and Google Meet. Such events offer an excellent way to participate in games and other fun activities. They also aim to help create familiarity and relationships between the attendees and improve work dynamics and communication.

Hosting a virtual event is challenging, especially for an unfamiliar group. However, it has become a new culture nowadays because most companies have allowed their employees to work in a remote setup.

Despite the convenience, working from home has brought countless negatives like burnout, unexpected distractions, and feelings of isolation. It also resulted in positive outcomes, though, like the ability to bond, connect, laugh together, and have fun with each other via 100% virtual means. Thus, businesses and companies have openly embraced virtual events as part of their work process.

If you are tired of the old encounters at events and are struggling to get fresh creative ideas, here is a list of fun activities you can consider:

1. Virtual Happy Hours

Despite having employees working from home, companies must ensure that business operations continue without risking employees’ lives. This opened an opportunity to find creative ways to interact with each other to avoid boredom, including attending corporate virtual happy hour with colleagues.

Virtual happy hour doesn’t mean going to bars or pubs after work. There is no need to wait in line to use the bathroom or stick around for drinks, and none of your coworkers has to call a ride-hailing vehicle to take you home afterward. This is because employees can have conversations and share drinks over a video call.

Virtual happy hours allow remote employees to socialize in a confident and comfortable setting. Working from home can sometimes feel lonely and isolated, but virtual happy hours help people socialize, bringing a sense of connection and belonging despite the distance. This also allows employees to toast to each other from different locations, like when they used to go out for drinks after office hours.

2. Health And Well-being Activities

Cases of mental and physical health issues are more common today than ever before. Hence, incorporating activities beneficial for your mental and physical health into your virtual event is recommended to ensure you are well taken care of, even in a small capacity.

For instance, you can incorporate a meditation break or a short workout between sessions, depending on the event you’ll have.

Excited young man looking at laptop celebrating online victory

3. Online Office Games

Online office games have gained steady popularity since several companies adopted remote work setups. Such games are conducted via a secure videoconference platform and last for 90 minutes. These include trivia, icebreakers, and mini-competitions that somehow break the monotony of work duties employees have daily. The game is headed by an eager host to enhance engagement and entertainment.

4. Social Media Groups

According to Statistica, an average person spends about two hours a day on social media. So, you can create private groups on platforms like Instagram, Facebook, or Twitter for more virtual social connections.

For example, on Throwback Thursday, invite your peers to share an old photo with the team, and they will guess who’s in the photo. You may also ask teammates to tag someone on an image you’ll post, say, Ironman, who may be a favorite Avenger of one or two employees.

5. Virtual Dance Party

Dancing is a great stress reliever and team bonding exercise where coworkers can show their goofy and vulnerable side. To conduct a virtual team dance party, invite your coworkers to a video call, then create an enthralling playlist that will call for silly moves.

Another alternative to a dance party is to hold a silent disco. Here, each participant dances to the music they choose on their headset. Joining a silent disco is easy as each attendee dances to a song of their choice, and teammates can guess the song based on the moves. Virtual dance parties involve movements that may help workers blow off steam without thinking or talking to anyone; only rhythm does all the talking.

6. Digital Prom

Everyone has that prom dress or suit sitting in the closet because there is no opportunity to wear such elegant clothes. However, digital prom allows coworkers to dress up and relieve their childhood nostalgia, using the same prom experience to help them bond.

Although this activity might be silly for some, it offers a playful way to interact with peers and overcome fear.

Conclusion

Remote working doesn’t have to be boring because you can spruce it up with fun activities for virtual corporate events. These are fun activities that ensure employees are lively and happy. So, if you’re looking forward to organizing a virtual corporate event, try the activities discussed here to lift your spirits.

Continue Reading
Advertisement
Advertisement
Marketing4 hours ago

Manufacturing Cosmetics: How does it work?

Internet2 days ago

6 Fun Activities For Your Next Virtual Corporate Event

Bitcoin3 days ago

Best Dogecoin Mining Pools to Join in 2022

Mobile Apps4 days ago

Why is Geo Location So Important for Delivery Apps?

Internet4 days ago

3 Advantages of Having a Communication API Platform

Business6 days ago

Six Ways You Can Start an Online Counseling Business

Bitcoin6 days ago

What Opportunities of Cheap Cryptocurrency Can be Used for Investment

Computer1 week ago

Dedicated Participation in the RBI Assistant Mock Test

Big Data2 weeks ago

Benefits of Data analytics for Your Business

Cryptocurrency2 weeks ago

Top 5 Advantages of Using Crypto Trading Bots

Advertisement
Advertisement

Trending