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App Marketing Strategies: Crucial Things You Should Know

App Marketing Strategies: Crucial Things You Should Know. A simple, streamlined app is a high-converting app, Capitalize on your social media

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App Marketing Strategies Crucial Things You Should Know

An app is the next step in digital marketing and expands its digital footprint for many brands. For others, it is a strategy launched at the birth of the brand for an optimized customer experience from the outset. 

Whatever the reason for app development in brands, the fact is that marketing an app will be different from selling a website or even products or services. Not only are you trying to convince your customer to download your app, but you are also trying to push them to use it constantly. 

So, we took a look at ways to market your app and what seems to be working for companies worldwide. 

1. A simple, streamlined app is a high-converting app. 

Many brands are under the impression that an app is a complicated, highly technical element of their business, but this couldn’t be further from the truth. 

If you do not opt to code your app from scratch, you can find a great app builder that allows you to create simple, clutter-free apps that work. 

When building your app, please focus on the customer journey from the beginning, regardless of its purpose. What makes the consumer see when they first open the app? What kind of features does it offer? 

By mapping out your user experience from the start and then continually updating and improving it, you are more likely to get customers to use it. Customers are more and more prone to using apps that take them through the sales funnel as quickly as possible. They prefer to use apps that allow them to create a profile and add their payment details to avoid going through the same process again. 

Cart abandonment has been noted to significantly drop when the customer does not need to repeatedly fill out any information, especially their credit card details.

That will more be worth your while to consider and market that you offer different payment options. Combine Paypal and credit card options, or even provide cash-on-delivery. This way, you increase your conversion rate, and if the card does bounce, there is a backup option not to lose the sale. 

2. Capitalize on your social media 

Capitalize on your social media

Social media has, over the years, become one of the most prominent digital marketing platforms, with more and more emphasis being put on getting the right content out to the right audiences. 

Each platform has rapidly evolved over the years and started integrating unique and highly functional features and options to reach audiences and direct them to the site or the app and even convert them directly on the app. 

For example, suppose you are using Instagram for promotion. In that case, you can improve the quality of your Instagram followers by posting relevant content to ensure that you are targeting the right audience.

By focusing on building a community on Instagram, you can increase your conversion rate as you are marketing your product to an audience that is more likely to spend money on your brand. 

Once you have built a community, you can advertise discounts and incentives for customers who sign up for the app. Offer free delivery or special promotions if they create profiles and make purchases through your app. Should customers sign up for your app or purchase the app from a social campaign, offer a specific discount code to track the social channels’ success rates. 

3. App Store Optimization needs to be a focus. 

Just like your site needs Search Engine Optimization, your app needs App Store Optimization or ASO. 40% of all apps are discovered through searches on the app, so your brand will need to focus on the various methods of getting it ranked and found. 

Therefore, whatever makes you need to look at? As with SEO, you need to ensure that you have done keyword research for your brand to include in your app for your customers to find you in the store. 

Make sure your title and name are optimized for clients to find you. Whether customers are looking for your specific character, they need to search for the name easily and see you or make sure that your brand’s name is related to your offering for customers doing organic searches. 

Next, make sure that your description is simple yet optimized with keywords. The keywords need to appear in your title, your subheading as well as your description. This will help with your search rankings and offer visitors searching the store to find you based on their interests. 

Lastly, and these are a little more out of your control, but the number of downloads, as well as reviews and ratings, will increase your ASO. One way is to incentivize your audience to download and use the app, and after that, rate and review your app. 

Discount codes, free delivery, and so on are all great ways of encouraging people to download and rate your app. 

4. Last thoughts 

In wrapping up, consider your app as an extension of your brand and your website. It should play a functional role in providing your customer with swift, helpful information and guiding them through the sales funnel as quickly as possible. 

We are an Instructor's, Modern Full Stack Web Application Developers, Freelancers, Tech Bloggers, and Technical SEO Experts. We deliver a rich set of software applications for your business needs.

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Automotive

What Are Parking Management Systems? What is the Importance?

In this sense, it is necessary to implement a system that allows for better management of parking lots, but what do these systems consist of?

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What Are Parking Management Systems What is the Importance

Millions of people lose precious minutes of their time related to their car for two simple reasons. The first one is finding an empty and suitable place to park their vehicle, and the second is traffic that occurs when people are trying to find a space to park their car.

In this sense, it is necessary to implement a system that allows for better management of parking lots, but what do these systems consist of?

1. What is a parking management system?

Parking access security systems make it possible to monitor vehicles that move through different areas and give access to authorized vehicles. These systems restrict entry for those who do not meet the established requirements. This way, control of all users can be achieved, not only in public parking lots but also in private and residential complexes.

Ticketless parking management systems are one example that reduces traffic when cars enter a parking lot. These systems use automatic nameplate recognition (ANPR), which scans a vehicle’s license plate before and after entry to issue the associated parking fee. This reduces the time users will have to sit in their car when gaining access to a parking lot because they don’t need to wait for a ticket. QR-based tickets can also be easily included in these systems if the client wishes.

These parking management systems are beneficial in places that generally work 24 hours a day, such as:

  • Hospitals.
  • Public car parks
  • Ports, railway stations, and airports
  • Leisure centers and hotels
  • Malls

Off street parking solutions

 

2. ‘Off street’ parking solutions

Applying ‘off street’ parking solutions are an essential aspect nowadays, with street parking becoming more scarce due to the increase in the number of cars. Implementing payment terminals at parking lot exits, which work with QR readers, TFT screen technology, credit card payments, or mechanized readers with magnetic strips, are also a significant financial incentive for property owners to invest in a modern parking access control system.

A modern parking system, commonly applied in some commuter towns, provides comprehensive solutions regarding the management and control of parking lots. By adopting modern parking technology, property owners can have remote capabilities when managing their lot, reducing the number of staff needed and common touchpoints in parking lots during the COVID-19 pandemic.

Some advantages that can be enjoyed with modern parking control and management technology are:

  • Reduction in operations costs.
  • Integration with building management and door entry access control systems.
  • Remote, centralized management of the system.
  • Event data allows property owners to optimize the flow of their parking lot, which can also be used for accounting or audits.

With modern parking control systems, there are notable benefits for the property owner and end-users, from cost reduction to time saved when waiting through traffic in a parking lot. Make sure you do your research when choosing your next parking control system.

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