Most of the businesses in today’s world are adapting to the digital transformation and modernizing their business infrastructure to meet with the current customer demands. The main focus of every business is to improve their customer communication, and chatbots have played an essential part in it.
With the advent of technology, mainly around areas like artificial intelligence, it has become much more comfortable for businesses to assist their customers.
With the increasing popularity of social media platforms, chatbots are now the center of business messaging. According to Business Insider, most companies are starting to realize the importance of fluid customer communication, and almost 80% of all companies will want some chatbot implementation in their online websites and portals.
If you look at the benefits of chatbots, you can potentially find a million. However, here are some of the most valuable benefits of employing chatbots to assist in business success.
1. Better Lead Generation
Most businesses are based on an omnichannel model. It means that they have spread their products and services over different platforms such as Facebook, Instagram, etc. AI chatbots help these businesses to stay in touch with their customers via existing messaging apps like Facebook Messenger. With the help of AI chatbots, you can send personalized messages to your customers each time they visit your website or page and guide them on their customer journey. Customer service automation leads to happy customers, which in turn leads to better sales.
2. 24/7 Customer Support
As opposed to humans, an artificially intelligent machine is not prone to errors. It doesn’t get tired or need sleep to work its best. In this world where numerous shops are opening up, if you don’t provide your customers with 24/7 support, they will feel annoyed and take their money elsewhere. Having an excellent customer support service around the clocks has proved to be very influential when it comes to customer retention. You can make your chatbot use a friendly language and train the bot to answer common queries so that the customer feels important.
3. Save Customer Services Cost
The customer services department of any industry takes a significant chunk of its budget. Where I understand that the money you spend on customer doesn’t go to waste as your customers are your most valuable resource; however, you should save money where you can. According to a report, businesses spend nearly $1.3 trillion to answer customer requests. This cost comes in the form of hiring staff, salaries, training, and infrastructure. With the help of chatbots, businesses can save 30% of the money they spend.
4. Increased Customer Engagement
I don’t think I need to tell you how important it is for businesses to keep their customers engaged. With the help of a chatbot, you can deliver one-on-one responses to your customers. A chatbot is faster and more accurate when it comes to reactions, and they can easily make your customers happy and leave them satisfied. The pace with which these chatbots handle communications assists both the customers and the businesses like no one’s time is wasted in waiting.