Visual content is an integral element of any blog or website. Photos, videos, graphics, and color can add variety, make a page look more interesting and can help deliver a message concisely and clearly.
But does your blog need pictures and illustrations to get your message across?
Read on to know how great visual content can help take your blog or website to the next level.
1. Visual Elements Generate Attention
Visual elements can draw attention to a website or a page. These elements draw the reader’s attention while providing information. Colorful graphics, interesting photos with good lighting color and composition and flashy slideshows can make any blog post more lively and engaging.
Visual elements also help keep readers’ attention, so that they are more likely to stay on the page and explore the blog more.
2. Call to Action
Do you want your blog posts to be liked, shared or both? Looking for increased visitor comments? Visual content generates attention and therefore are more likely to generate engagement. Views are good, but what makes successful blogs different from the rest is the level of engagement that happens with each post.
You want readers to read, like, comment and share. And while calls to action may be written in bold letters, you are doing half the work if your posts are plain and boring. Blog posts that use photos receive more likes and more comments than posts without photos or any other type of visual element, according to a HubSpot study.
Photos and illustrations add to the content that readers can comment on and share. This helps increases engagement and likelihood to be shared. Share posts on social media and see your engagement rates soar, especially if you focus on relevant audiences and become active at engaging readers with replies and comments of your own.
3. Visual Elements Make Information Clearer
Visual content can make information easier to grasp. Posters and infographics, graphs and charts help you deliver the essentials in a way that is not confusing or boring.
Pictures and graphics help you say more with less. You can avoid lengthy sentences and long boring paragraphs by replacing them with a colorful chart or graph. Experts say that keeping characters below 250 characters and replacing long posts with photos can boost engagement by up to 60%.
You are also reaching a wider audience if you use both graphics and words. Anybody loves a good illustration or a funny info-graphic, even those who don’t like to read. Not only are infographics and illustration useful tools for delivering information, but they also make information more fun to share.
4. Great Variety
Visual content is the element that adds spice to a blog or website. Without it, your blog or website is nothing but a place for words and more words. With photos, videos, graphics, your website has more variety to offer readers, followers and potential customers.
Different types of visual elements also mean that you customize each blog post, using the right visual element for the specific blog content. You can choose among photos, graphs, memes and gifs, social media profiles, videos, among others.
Photos are great for introducing a topic, memes and gifs are great for grabbing attention and bringing humor to a post, while infographics are great for incorporating data into your posts in a fun way. Mix and match for a stronger impression. Smart use of one or two visual elements can help create a stronger, memorable post that may even have viral potential.
5. Investigate Competitors’ Visual Content
Knowing how to use visual content also means knowing what kind of visual element is working for your competitors. Spokeo reverse phone lookup could help you determine which elements your competitors use the most. Reverse number lookup is a great way for knowing the social media profiles of your competition. Then you can find out what type of visual content generates the most number of engagement.
The right kind of visual content can take your blog to the next level. Boost your engagement, communicate clearly, incorporate more information with fewer words and develop a reputation for fun and creative blog posts with the right visual elements. You’ll be on your way towards creating an online presence known for fun, informative and shareable content. With this kind of reputation, there’s no limit to how wide your reach can go.
Maguire Haigh is a marketing manager for Spokeo. He is interested in the latest technology trends, marketing strategies and business development. He also prefers traveling, exploring the world and meeting new people. Maguire has great experience in creating and editing articles on different topics.