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How 5G Will Affect The Digital Marketing Industry

5G’s Faster data retrieval and exchange will allow for more complex and highly-personalized digital marketing. 5G Technology rolling out, video marketing is going to be even more important. By utilizing 5G networks, companies will be able to deliver an enhanced experience to their customers.

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5g Benefits For Digital Marketing Industry

Enough 5G benefits to go around

The fifth-generation wireless network technology is here. Nearly two dozen wireless carriers worldwide have already launched or started preparing to launch their 5G services. Likewise, many smartphone manufacturers have already rolled out their 5G-compatible smartphones. And consumers all over the world anticipate the fast data speeds promised over the years by 5G predictions and tests.

5G Technology

The United States (US) Federal Communications Commission (FCC) states that 5G will be up to 1,000 times faster than existing 4G speeds, with 100 times reduced latency. At the same time, 5G will help process a significantly increased amount of data. It will allow for the use of higher-resolution ads that include 4K video, and further the digital marketers ability to personalize content in real time.

5G benefits according to consumers
Consumers’ views on 5G ranks higher definition video content as the second most anticipated benefit.

Source: https://b2b.oath.com/c/verizon-media-5-g-st-1?x=NK-Xmr&xs=62620

With faster load time, reduced latency and higher resolutions, digital marketers and advertisers expect a new range of ad formats and marketing opportunities.

Video marketing will be popular

Videos have already become an inseparable part of consumers lives and business promotions. People prefer watching videos, and digital marketers are benefiting from it. Globally, video traffic is expected to account for 82 percent of total web traffic by 2022.

With 5G technology rolling out, video marketing is going to be even more important. By utilizing 5G networks, companies will be able to deliver an enhanced experience to their customers. Ads could feature videos featuring Virtual Reality (VR), Augmented Reality (AR), high resolution, and 360. By creating more innovative, ultra-fast and engaging video experiences businesses will be in a better position to capture the larger digital audience.

Statistics of video marketing.
Internet users view video content several times more than other content.

Source: https://static.rfstat.com/bloggers_folders/user_2591565/my_media/5f63e5da-5712-44bb-a99e-2976d13afb68.png

The IoT will introduce new marketing opportunities

The anticipated benefits of 5G mean the technology could boost and speed up innovation in other sectors. For example, 5G has the ability to connect everything from consumer devices to urban infrastructure in the IoT (Internet of Things) era.

While the IoT is functional today with 4G technology, its functionality will be significantly improved on 5G networks. This, in turn, will increase the demand and supply of IoT-related technology, scaling the number of integrations between 5G and IoT. Industry analysts forecast 25 billion global IoT connections by 2025, a global revenue that will quadruple to $1.1 trillion.

This predicted 5G and IoT progress presents another platform for marketers. The connected nature of the IoT suggests several communication avenues for delivering marketing messages directly to the consumer.

Enabling more personalized content

According to a survey conducted by Infosys, 86 percent of consumers report that content personalization has a significant impact on their purchase decisions. Marketers are aware of this, and content personalization is one of the most important elements of marketing campaigns. Here, 5G will be highly valuable as well.

5G networks will connect almost all devices, leading to an unprecedented amount of data. At the same time, it’ll also provide better access to highly-reliable and high-quality data. It will help marketers analyze and understand the individual customer’s need in real-time.

5G’s Faster data retrieval and exchange will allow for more complex and highly-personalized digital marketing. In-depth, hyper-targeted, and location-based marketing and advertising will help create one-to-one personalized ads to engage customers at the right time and place.

Augmented reality

According to a survey, if consumers can view a product in Augmented Reality (AR), then there’s a 40 percent chance of a successful online sales conversion. In fact, the AR industry’s revenue may reach $120 billion by 2020 due to the advancing technological infrastructure globally.

Augmented Reality (AR) is slowly becoming a mobile staple, and apart from being restricted by budgets, speed and latency also play a role in AR adoption. According to Oath, a Verizon company, 85 percent of consumers believe AR will benefit from 5G technology.

Augmented Reality Smartphone

Because of its unmatched benefits and popularity among consumers, AR is becoming important in the digital marketing industry. The high system capacity and lower latency of 5G technology means AR-related content will be even more impressive, which is a boon to digital marketers.

Conclusion

Companies have already begun establishing partnerships with network carriers providing 5G services to ensure they’re prepared for its emergence. As 5G is expected to fully roll out soon and become the norm, you can expect companies involved in digital marketing to base their entire business on it. Considering the importance of digital marketing to today’s businesses, this is the right time for the marketers to prepare for the next-generation network technology.

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5G

Why Is 5G Important For Us?

5G has proved to be a good invention because of the avenues it has opened for growth. Here is why 5G wireless technology is beneficial for us.

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5G communications, and technology

The technological world is extremely dynamic. Scientists and engineers consistently come up with new inventions, and the industry’s growth rate is stunning. 5G has proved to be a good invention because of the avenues it has opened for growth. While we are still getting to know more about this technology, there have been many benefits of it that have been explored. Here is why 5G wireless technology is beneficial for us.

1. Increased Speed

Wireless technology’s bitrate capabilities have improved over time. 5G technology has speeds much higher than 4G LTE. It is estimated that the 5G network has speeds of up to 10 Gbps which is 100 times more than the 4G technology. If 4G is compared with 5G, 5G will have a greater number of consumers because of the opportunities it brings with itself.

Can you imagine that you can download a movie in 6 seconds instead of 6 minutes? This means that movies can be downloaded within a few blinks of the human eye. 5G may prove to be a good option for faster broadband connections in homes, businesses, and offices.

2. Latency is Low

Latency is a term often associated with internet connections. Since internet connections are based on signals, latency measures how long the movement takes to reach from source to receiver and then make its way back.

When new wireless technologies have been invented, founders look out for the major things to decrease latency. If we compare 5G with the former 4G technology, this new technology will significantly have lower latency, i.e. five milliseconds or perhaps even less.

This allows us to control devices better in near real-time. However, if we look at it from human reaction time, it may limit the remote control of devices that use 5G and IoT. Most devices, in that case, will have a machine-to-machine response instead of a human reaction.

Perhaps, most of the benefits will be for gamers who will have amazing speeds for gaming. Other than that, the agriculture, manufacturing, and logistics industry can benefit a lot. With increased augmented reality and virtual reality applications, the users can experience speeds with minimal lag. This will ensure that the industry grows and can allow its users a more immersive experience.

3. Enhancement in Capacity

Another question very frequently asked by industrialists and business people is how the 5G technology will benefit their business and help them scale their business. It is important to realize that the 5G technology has a capacity that is 100 times more than the former 4G technology.

This will allow the IoT to explore new avenues in its growth. 5G and IoT may create a wonderful combination that could revolutionize the world of the internet and wireless networks. The industrial sector can increase its productivity by running thousands of devices at once in factories, schools, offices, etc.

This can be imagined by taking the process of supply chain management as an example. You can have thousands of sensors to automate the whole process. This can minimize stoppages and deliver materials in time. 5G Smart Home Devices will be another revolutionary leap in the world of smart homes and cities. In a nutshell, this technology will impact everyone and every industry.

5G and IoT may create a wonderful combination

4. Bandwidth is Increased

We have discussed above the increase in speed and network capacity. These are significantly greater than the 4G technology, so 5G connections also have a significantly increased bandwidth than 4G.

This means a significantly greater amount of data can be transferred than it previously possible. 5G also ensures that the network is better optimized and is smoothly handling usage spikes. While we have already managed to provide uninterrupted connection to large audiences in stadiums, 5G could prove to be better by allowing live streaming from any arena.

The increased bandwidth offered by 5G technology can also benefit businesses by analyzing big data constantly being compiled from customers, competitors, etc. This can allow them to make future strategies based on what is being liked and disliked by their customers.

5. Increased Safety

5G technology also promises to be more safe and secure when it comes to data handling and transmission, which is why it could prove advantageous for critical services. This could revolutionize the way we work at workplaces. 5G could be available in all public spaces.

The healthcare industry may benefit when doctors would carry out surgeries remotely. Traffic control could be better and automated, and there would be no need for human traffic controllers.

6. Final Thoughts

5G technology could prove to be extremely helpful for us and the rest of the world. However, it should be noted that anything that is misused will always have its consequences. We should always ensure that we use any technology responsibly so that we could further help in the development of newer and better technology.

While it has made its mark in most places globally, 5G technology is still under research. The pros and cons are still unfolding, and we keep learning new things every day. It is better to make most of the available technology and come up with innovative ideas to utilize it better.

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