Your startup website is the first step you take in building your online presence. For a brand to be successful, it must efficaciously reflect what it stands for. After all, a website is your one shot at making the best first impression. It helps customers understand your brand and how serious you are about your business.
In fact, according to a survey, 88% of respondents revealed that they are less likely to return to a website if they had a bad experience. Does this make you realize the impact a website has on the quality and perceived credibility of your business?
Website – Roadmap to Success
Before you even begin designing your site, you need to understand how a well-structured website affects your business’s bottom line. Research competitors and determine which website features are most effective and incorporate them into yours.
A poorly designed website can influence potential customers, but if you play your cards right, you can achieve remarkable success. Whether you’re designing a website yourself or hiring a professional, knowing the right layout and elements can boost your startup.
How to Design a Website:
1. Styling, Typography, Fonts, and Colors
By now, you must have an idea of what the homepage of your brand might look like or what font and color you need to use. In case you haven’t, take a closer look at webpages from a variety of industries and study their styling and color themes. Choose the ones you feel reflects your brand the most.
Colors and fonts have a precise science to them. Some have a calming effect, while others are “too loud.” Whichever the case, pick a color scheme that draws consumers in rather than chasing them away.
Text and font play a significant role in elevating the structure of your website. You can try playing around with fonts, or you can hire a web developer to come up with unique and artistic designs.
Try and incorporate the brand into visuals. Trigger the emotional side of your audience so that the webpage appeals to them. Whatever choice you make, make sure it reflects your brand and its identity.
2. Structure and Content of the Webpage
Surf the Internet and carefully look at the webpage layouts available online and see how they provide information. Don’t just look at the structure of the web page but focus on the content and how it’s featured throughout the page.
If your website contains a lot of content, it can become too overwhelming for an audience to engage the site. Also, if the webpage has less material and more visuals, the audience may not be satisfied. In order to fix such issues, it is always a great idea to get the answers straight from the industry gurus. Among the top industry experts, you may also follow Melinda Bak Content Rules, which can go a long way to help you gain a better understanding of balancing the content with visuals.
While scrolling through your webpage, if the design is intriguing enough, customers will visit the page and explore the website. Do customer surveys or research and continuously ask yourself what a customer might prefer to see on your website.
Make sure you provide relevant content for your website. For instance, if you’re starting a business in fashion apparel, you must post blogs or information related to fashion trends. Put yourself in the shoes of your target audience and see if it would attract them or how would they feel about it.
Is the web content updated? Does the content offer valuable information? By asking yourself these questions, you can not only design a better page but also make sure that it resonates with your audience.
3. Call to Action
CTA’s are spread across your webpage to make sure that you easily engage with your audience and bring them to the marketing funnel. Research industry trends and view competitors websites and find where they have positioned their CTA’s and how often they prompt users to act.
Conduct website audits on a regular basis to see if these CTA’s are performing well or not. CTAs ensure that traffic lands to your webpage.
4. Mobile Optimization
Everyone prefers using their mobile phones to scroll through a website. It’s just easy and convenient. Your web developer needs to make your site is mobile friendly not only in terms of its design or structure but also how responsive it is.
If the customers go into your domain and something seems lagging, they will be disappointed, and it’s unlikely that they will return. So, make sure your website display has a mobile-friendly pixel width, it’s compelling and easier to navigate.
5. Cater to the Target Audience
The aim here is to find out how your competitor’s website is attracting more subscribers and what channels they are using. Are they using email? Do they give any reward points in exchange for a subscription?
Email marketing is the most effective technique to promote your website, but you can figure out other ways depending upon who your target audience is and how you can market yourself better.
6. Beta Trials are Important
Don’t start building a website to make it the last and final one. Many startups don’t even have enough budget to build a website with 15+ pages. Of course, there are category pages too. For instance, a women’s clothing website would include a homepage as well as category pages related to dresses, crop tops, jeans, etc.
Take it slow and test everything out. See what works and how the audience is responding to it. Don’t polish everything right away; take the time you need to develop your site.
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