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Can Tokenization of Asset Bring More Investment From the Masses

Tokenization of assets isn’t a new phenomenon, but unlike the waves in the past STOs, this time, it might tip the balance in favour of decentralized finance.

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In a new article, Coindesk has predicted that the Cryptocurrency’s DeFi sector is set to see a resurgence of Security Token Offerings (STOs) and has predicted “a sixfold increase in the total dollars raised using such funding methods over the next four years.”

Tokenization of assets isn’t a new phenomenon, but unlike the waves in the past STOs, this time, it might tip the balance in favour of decentralized finance. The article further predicted that “more private companies will bypass traditional initial public offerings (IPO) and instead use blockchain technology to digitize the capital-raising process.”

Although traditional capital markets and venture capital firms have ceded some prime money-making to DeFi, doing away with conventional IPOs might be a significant first step to democratizing venture financing.

Past the debacle of early blockchain ICOs, where the process by which a company ICOs was easy, but the lack of related regulations within the US and abroad around ICOs had led to many fraudulent crowd sales, illegal airdrops, and outright scams. This, in turn, had tarnished the reputation of blockchain-based projects. However, tokenizing assets and either fiat-backed or cryptocurrency backed by gold and silver have dramatically increased confidence in the crypto-asset markets.

The tokenization of assets that represents a real tradable asset, in reality, is quite similar to the process of securitization. An STO, with increasing frequency, is also used to describe a share in a company, ownership of a piece of real estate, or participation in an investment fund. These security tokens are also tradeable on secondary markets.

The new token economy offers to open up the investment world making it more transparent, efficient, and fair. The simplicity of tokenization will also help in reducing the friction surrounding the creation, purchase, and sale of securities.

In addition, it will bring several advantages for both buyers and sellers that will include:

1. Increased Liquidity of the Market:

The tokenization of illiquid assets in private hands, specifically art, real estate, and the likes, will significantly boost the market’s liquidity. Not only will it make it possible to liquidate the illiquid assets partially, but the ability to trade the security tokens in the secondary markets will also increase the trading activity bringing with it a broader base of traders and investors.

The “liquidity premium” alone makes it worthwhile to tokenize illiquid assets capturing more excellent value for the underlying assets.

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2. Making Transactions Faster and Cheaper:

The intelligent contracts attached with the tokens and their automated execution upon the meeting of coded terms in the smart contract will mean automation and lack of administration of much cheaper transactions. The buying and selling of the security tokens will require lesser intermediaries, faster deal execution and lower transactional fees.

3. Increased Transparency:

Since a security token is also essentially a smart contract, it can be embedded with the owner’s responsibility and rights. The fact that records on a blockchain are immutable searches, provenance and trading history would be a cinch. The entire chain of ownership rights, responsibility, and origin of the security token will be entirely transparent.

4. Greater Accessibility:

Most importantly, tokenization could open up the investment world to a large audience. The high liquidity, market movement, lower investment amounts, and shorter periods required to hold the token can make the token economy to the average investor. Like the ticket divides an illiquid asset, the tokens themselves are readily divisible into smaller and smaller fractions enabling even a small investor to participate in the token economy.

With automated workflows and cheaper and cheaper processing costs, and token administration, the minimum investment amounts will fall further. This will also increase liquidity allowing investors to hold the investments for shorter periods before cashing in. The trading is made even more robust due to secondary markets that operate 24/7.

5. Easier Asset Conversion:

With the DeFi market making the conversion of crypto assets into fiat currency more readily available, the same will become true for security tokens. By providing greater liquidity to an average investor that often shies away from investment into illiquid assets due to fear of the lengthy process of conversion of an illiquid asset into a liquid one.

If anything, the strong emergence and success of the DeFi market have shown us that making finance decentralized, transparent, and easily accessible will bring in more investors, not less, and lead to the market’s democratization.

In conclusion, the advent of a token economy will lead to a more transparent, liquid, accessible, and just financial and investment system that will serve more and more people via financial products and investment opportunities for all.

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3 Tips for Designing the Perfect Cryptocurrency Blog

The design will also have a big impact on how many people you keep on your website, and for how long. Here are some tips for designing the perfect cryptocurrency blog.

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Tips for Designing the Perfect Cryptocurrency Blog

Crypto is back in the news right now, and, if you’re a big fan of crypto and know a lot about it, then you could make a little bit or even a lot of money with a cryptocurrency blog. You have to make sure that it’s designed properly, however.

This will make your blog come across as more professional, reliable, and credible. The design will also have a big impact on how many people you keep on your website, and for how long. Here are some tips for designing the perfect cryptocurrency blog.

1. Look at What Other People are Doing

The first thing you should do when designing a crypto website is to scout the competition and see what they’re doing. Now would also be a good time to start looking at sites for information. If you want accurate information on price action for different currencies, a site like OKX.com will help. You should also check out some of the main information sites and inspire yourself with their design.

Look at different blogs and see how much emphasis they put on images. Look at the banners and if they’re using a pop-up or pop-under.  Also look at the navigation, size, and weight of the fonts, color schemes, and the site’s layout.

2. Leave Plenty of Space

You shouldn’t obsess over design elements when it comes to a blog. Look at any of the top blogs in any category and you’ll notice that most of them have very barebone designs with lots of white space. And you can rest assured that they did not come with that design by accident.

3 Tips for Designing the Perfect Cryptocurrency Blog

White space is your friend and allows people to concentrate on the content. White space will also make images stand out. So don’t be afraid to have plenty of white space and try to use impactful images or titles instead of snazzy design elements to attract attention.

3. Perform thorough A/B Testing

You have to test every element of your website and monitor your metrics closely. You have to look at bounce rates, average time spent on pages, and how many pages on average people visit when they come to your blog, among other things.

The best way to test your website is to put it through multiple rounds of A/B testing. This is when you present an alternative version of the website to visitors and see how specific elements impact your metrics.

Be very careful to only test one aspect of your website at a time, however. If you test color schemes and fonts at the same time, for example, and you see a drop or increase in bounce rate, you won’t be able to know what the exact cause was.

These are all things that you’ll need to do if you want to build a great cryptocurrency blog this coming year. If you manage to give your readers the content that they need and work on promotion, you could amass an audience very fast, so be persistent and commit to offering your audience the best product you’re capable of.

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