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How to Use Data as a Service Tools in Your Marketing Analysis

In DaaS (Data as a Service), the network resources, storage, and infrastructure for support get hosted in the cloud.

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How to Use Data as a Service Tools in Your Marketing Analysis

New advancements in the cloud computing domain have streamlined cloud-based information administration and storage. It has become accessible due to the DaaS platform.

Companies utilizing this platform can enhance administration, utilization, and assortment of information. DaaS abilities are equal to SaaS (software as a service), which eliminates the requirement for downloading and managing software programs domestically.

In DaaS, the network resources, storage, and infrastructure for support get hosted in the cloud. A desktop as a service provider streams data and applications over a network to the end users’ devices through zero clients; wherein the staff can easily access their desktop via client software with the needed authentication.

1. For Whom are DaaS Tools Suitable?

DaaS is suitable for any business model educated by data. Irrespective of whether you are a product-based company or a promoting company that focuses on enhancing buyer insights, you can gain much from these cloud-based firms.

For example, if a company’s growth relies on aligning well with the preferences of the buyer and product selections, data or information firms can provide crucial insights into enhancing this alignment.

Enterprises that require entry to data-driven analytics for enhancing buyer relations can gain revenue from such a service. A better buyer experience is one of the main advantages of DaaS.

Such a platform can streamline information administration both internally and externally. For enterprises, DaaS makes comprehending and optimizing campaigns and selections seamless.

2. Using DaaS Tools in Marketing Analysis

DaaS tools give companies the capacity to break down distinct datasets generated from Big Data. This data can be gathered from six different categories, including the following.

Search information: It is the data collected from people’s activity on the browser and the search behavior of users.

Web mining: It is the data compiled through mining the internet.

Social media: It’s the data gathered from various actions taken by people on social media, like comments, shares, and check-ins.

Crowdsourcing: This means the information from the public via forums, polls, surveys, and the like.

Transactional: It means the data generated from business practices like logistical, financial, withdrawal insurance claims, flight reservations, and the like.

Mobile: It’s the data compiled from applications and services operating in the background of smartphones.

When marketers collect, interpret, and keep all this kind of data specific to searchers or users, they can undertake more thorough and robust market research.

3. How to Use the Data Received Through DaaS Tools to Enhance Your Marketing Strategies.

With DaaS, you can easily measure how you perform against your competitors. With access to organizational data, the creation of benchmarking reports for gathering information on turnovers, financial, and leadership endeavors and backing all of it with percentile breakdowns are possible.

Data as a Service tool simplifies the process of data standardization, as it brings together analytics and data sources with fresh data visualizations. Enterprises can provide this information to internal users to trigger BI processes.

With DaaS tools, enterprises have access to data marketplaces, where users can exchange various datasets from numerous sources. They can repurpose this data and monetize it for long-term business growth.

You can connect with a desktop as a service provider to get fully managed virtual desktops on your desired cloud platforms according to your enterprise’s needs.

You may need different features in your DaaS tools according to your needs. So, it’s essential to consider the tool’s price, reliability, and flexibility. Only then can you benefit from great market research.

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6 Fun Activities For Your Next Virtual Corporate Event

Remote working doesn’t have to be boring because you can spruce it up with fun activities for virtual corporate events. These are fun activities that ensure employees are lively and happy.

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6 Fun Activities For Your Next Virtual Corporate Event

Virtual corporate events are online gatherings often held via video platforms like Webex, Zoom, and Google Meet. Such events offer an excellent way to participate in games and other fun activities. They also aim to help create familiarity and relationships between the attendees and improve work dynamics and communication.

Hosting a virtual event is challenging, especially for an unfamiliar group. However, it has become a new culture nowadays because most companies have allowed their employees to work in a remote setup.

Despite the convenience, working from home has brought countless negatives like burnout, unexpected distractions, and feelings of isolation. It also resulted in positive outcomes, though, like the ability to bond, connect, laugh together, and have fun with each other via 100% virtual means. Thus, businesses and companies have openly embraced virtual events as part of their work process.

If you are tired of the old encounters at events and are struggling to get fresh creative ideas, here is a list of fun activities you can consider:

1. Virtual Happy Hours

Despite having employees working from home, companies must ensure that business operations continue without risking employees’ lives. This opened an opportunity to find creative ways to interact with each other to avoid boredom, including attending corporate virtual happy hour with colleagues.

Virtual happy hour doesn’t mean going to bars or pubs after work. There is no need to wait in line to use the bathroom or stick around for drinks, and none of your coworkers has to call a ride-hailing vehicle to take you home afterward. This is because employees can have conversations and share drinks over a video call.

Virtual happy hours allow remote employees to socialize in a confident and comfortable setting. Working from home can sometimes feel lonely and isolated, but virtual happy hours help people socialize, bringing a sense of connection and belonging despite the distance. This also allows employees to toast to each other from different locations, like when they used to go out for drinks after office hours.

2. Health And Well-being Activities

Cases of mental and physical health issues are more common today than ever before. Hence, incorporating activities beneficial for your mental and physical health into your virtual event is recommended to ensure you are well taken care of, even in a small capacity.

For instance, you can incorporate a meditation break or a short workout between sessions, depending on the event you’ll have.

Excited young man looking at laptop celebrating online victory

3. Online Office Games

Online office games have gained steady popularity since several companies adopted remote work setups. Such games are conducted via a secure videoconference platform and last for 90 minutes. These include trivia, icebreakers, and mini-competitions that somehow break the monotony of work duties employees have daily. The game is headed by an eager host to enhance engagement and entertainment.

4. Social Media Groups

According to Statistica, an average person spends about two hours a day on social media. So, you can create private groups on platforms like Instagram, Facebook, or Twitter for more virtual social connections.

For example, on Throwback Thursday, invite your peers to share an old photo with the team, and they will guess who’s in the photo. You may also ask teammates to tag someone on an image you’ll post, say, Ironman, who may be a favorite Avenger of one or two employees.

5. Virtual Dance Party

Dancing is a great stress reliever and team bonding exercise where coworkers can show their goofy and vulnerable side. To conduct a virtual team dance party, invite your coworkers to a video call, then create an enthralling playlist that will call for silly moves.

Another alternative to a dance party is to hold a silent disco. Here, each participant dances to the music they choose on their headset. Joining a silent disco is easy as each attendee dances to a song of their choice, and teammates can guess the song based on the moves. Virtual dance parties involve movements that may help workers blow off steam without thinking or talking to anyone; only rhythm does all the talking.

6. Digital Prom

Everyone has that prom dress or suit sitting in the closet because there is no opportunity to wear such elegant clothes. However, digital prom allows coworkers to dress up and relieve their childhood nostalgia, using the same prom experience to help them bond.

Although this activity might be silly for some, it offers a playful way to interact with peers and overcome fear.

Conclusion

Remote working doesn’t have to be boring because you can spruce it up with fun activities for virtual corporate events. These are fun activities that ensure employees are lively and happy. So, if you’re looking forward to organizing a virtual corporate event, try the activities discussed here to lift your spirits.

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