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How to Use Data as a Service Tools in Your Marketing Analysis

In DaaS (Data as a Service), the network resources, storage, and infrastructure for support get hosted in the cloud.

Published

2 years ago

January 28, 2022

TwinzTech

How to Use Data as a Service Tools in Your Marketing Analysis

New advancements in the cloud computing domain have streamlined cloud-based information administration and storage. It has become accessible due to the DaaS platform.

Companies utilizing this platform can enhance administration, utilization, and assortment of information. DaaS abilities are equal to SaaS (software as a service), which eliminates the requirement for downloading and managing software programs domestically.

In DaaS, the network resources, storage, and infrastructure for support get hosted in the cloud. A desktop as a service provider streams data and applications over a network to the end users’ devices through zero clients; wherein the staff can easily access their desktop via client software with the needed authentication.

1. For Whom are DaaS Tools Suitable?

DaaS is suitable for any business model educated by data. Irrespective of whether you are a product-based company or a promoting company that focuses on enhancing buyer insights, you can gain much from these cloud-based firms.

For example, if a company’s growth relies on aligning well with the preferences of the buyer and product selections, data or information firms can provide crucial insights into enhancing this alignment.

Enterprises that require entry to data-driven analytics for enhancing buyer relations can gain revenue from such a service. A better buyer experience is one of the main advantages of DaaS.

Such a platform can streamline information administration both internally and externally. For enterprises, DaaS makes comprehending and optimizing campaigns and selections seamless.

2. Using DaaS Tools in Marketing Analysis

DaaS tools give companies the capacity to break down distinct datasets generated from Big Data. This data can be gathered from six different categories, including the following.

Search information: It is the data collected from people’s activity on the browser and the search behavior of users.

Web mining: It is the data compiled through mining the internet.

Social media: It’s the data gathered from various actions taken by people on social media, like comments, shares, and check-ins.

Crowdsourcing: This means the information from the public via forums, polls, surveys, and the like.

Transactional: It means the data generated from business practices like logistical, financial, withdrawal insurance claims, flight reservations, and the like.

Mobile: It’s the data compiled from applications and services operating in the background of smartphones.

When marketers collect, interpret, and keep all this kind of data specific to searchers or users, they can undertake more thorough and robust market research.

3. How to Use the Data Received Through DaaS Tools to Enhance Your Marketing Strategies.

With DaaS, you can easily measure how you perform against your competitors. With access to organizational data, the creation of benchmarking reports for gathering information on turnovers, financial, and leadership endeavors and backing all of it with percentile breakdowns are possible.

Data as a Service tool simplifies the process of data standardization, as it brings together analytics and data sources with fresh data visualizations. Enterprises can provide this information to internal users to trigger BI processes.

With DaaS tools, enterprises have access to data marketplaces, where users can exchange various datasets from numerous sources. They can repurpose this data and monetize it for long-term business growth.

You can connect with a desktop as a service provider to get fully managed virtual desktops on your desired cloud platforms according to your enterprise’s needs.

You may need different features in your DaaS tools according to your needs. So, it’s essential to consider the tool’s price, reliability, and flexibility. Only then can you benefit from great market research.

Computer Network

7 More Secure Gmail Alternatives

Mailbox.org, Mailfence, Posteo, Tutanota, ProtonMail, StartMail, and Kolab Now are safer alternatives to Gmail. Read this article to learn more.

Published

2 months ago

February 27, 2024

TwinzTech

Millions of consumers have chosen Gmail as their email provider for years, but let’s be honest: Google has more personal information about us than we do. You’ve come to the correct spot if you’re searching for a more secure solution to keep hackers and tech giants from accessing your data. In this article, we’ll look at a few safe Gmail substitutes that won’t sell your soul to the highest bidder, at least not without your permission. Now, let’s get started!

Table of Contents

1. Why Gmail is a No-Go for Your Privacy

Although millions of people use Gmail as their preferred email service, it has issues. It may be as good as a submarine’s screen door to protect sensitive information. Let’s examine Gmail’s privacy shortcomings and why you might want to move.

Gathering of Data: Gmail is a component of the Google network. Furthermore, the latter is well-known for its data-collecting methods, which include email scanning and privacy-invading techniques. It gathers much information about its users, such as search query history, email content, location data, and even information from third parties on websites that use Google services.
Focused Marketing: Google may appear invasive to users when it displays customized advertisements based on the information it gathers from Gmail.
Entry by Other Parties: Google faced criticism in 2018 for granting access to users’ Gmail data to third-party Apps. The business then imposed more stringent guidelines on such apps. You must still check your account settings and set your limitations to control third-party access.
Security Issues: Gmail has had security breaches despite its robust security measures. In 2018, a software issue in Gmail exposed millions of users’ confidential information.

2. What to Look for in a Gmail Alternative

Does the thought of someone else reading your texts make you shudder? So, choosing an email service that prioritizes privacy is essential. While no email service is perfect, few prioritize your privacy while providing features like those of Gmail. Therefore, you should adhere to the following when selecting such an alternative:

Messages are Important

You need to move your current contacts and messages if you intend to move from Gmail. Support for the SMTP, POP, and IMAP protocols enters the picture. Users may access and control their email using various devices and programs.

A Secure and Private-Friendly Area

Email service providers in Europe, like those in Germany or Switzerland, prioritize privacy and comply with GDPR. They take strong measures to protect your information, but under certain legal circumstances, they may need to disclose it. However, providers that use strong encryption and follow secure practices have less data to share because of their experience in information security.

Standard for Encryption

Only the intended recipient can access the message using an email provider with end-to-end encryption (E2E). The provider must use a strong encryption standard to ensure robust data security. Pretty Good Privacy (PGP) encryption is a promising option. Many email services have transitioned to OpenPGP encryption, a collaborative, open-source iteration of PGP known for its heightened reliability and security.

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What to Look for in a Gmail Alternative: Nice to Haves

There are a few more aspects besides the above-discussed necessities when looking for a Gmail substitute.

People typically view open-source software as less prone to serious defects and covert backdoors.
The options for anonymous registration and payment prioritize the highest level of privacy and don’t require you to disclose personal information.
Practical non-email functions: Gmail is capable of much more than just managing contacts and sending and receiving messages. It also has tasks, notes, and a calendar. It makes sense to desire comparable features when moving to a new provider.

3. Best Secure Alternatives to Gmail

Even if there could not be a perfect Gmail substitute that satisfies every need, we’ve looked for email service providers that almost certainly fulfill every requirement. These are our selections, not in any particular sequence.

Mailbox

Cost: $1 per month
30-day free trial available; no free version
Headquartered in Germany
Storage: 5–50 GB of cloud storage; 2–25 GB of mail storage
Version on the web

Mailbox has been ad-free and budget-friendly since 2014. It serves both individuals and businesses. The platform provides encrypted email, a calendar, a task planner, cloud storage, and more. The app is feature-packed and has a user-friendly interface.

Mailbox ensures security via German data laws, allowing anonymous registration and payment. Full PGP support and server-side data encryption in Germany are available options. It’s compatible with SMTP, POP, and IMAP for third-party mobile apps since it lacks dedicated ones.

Mailfence

Cost: $2.50 per month
Free scheme: Certainly
Based in Belgium: Adherence to Regional and Federal Data Protection Regulations
Storage: 5–50 GB
Online edition

This service ensures the security of your emails by encrypting them with OpenPGP. In addition, it offers user-friendly features like a calendar and file storage. They are committed to supporting green energy and donating to digital rights causes. Moreover, they maintain transparency through reports and open-source code.

Mailfence ensures privacy by encrypting all messages using the E2E OpenGPG standard. You can easily import your emails from different mail services, as Mailfence supports POP, SMTP, and IMAP. It is accessible through its web app or a progressive web app (PWA), making it compatible with Android and iOS devices.

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Posteo

Cost: $1 a month
No free plan
Based in Germany, adherence to local data protection regulations and the GDPR
Storage: 2–20 GB
Online edition

Posteo is an affordable email provider with a focus on privacy. It offers encrypted email, contacts, and calendars, similar to Mailbox.org. Posteo uses OpenPGP to ensure message security and allows you to import content from Gmail while keeping it synchronized.

Posteo strongly focuses on privacy, employing powerful encryption (S/MIME or OpenPGP), and secure access through TLS encryption. They don’t keep logs, eliminate IP addresses from messages, and offer the option to pay anonymously using cash sent by mail. If you prefer to use credit cards or PayPal, rest assured that Posteo keeps payment details and account information stored separately.

The service is easily accessible using your preferred third-party email client; however, no desktop or mobile apps are available.

Tutanota

Cost: $1.20 per month
Free scheme: Certainly
Based in Germany, adherence to national and local data protection regulations
Storage: 1–1000 GB
Applications for Windows, Linux, iOS, Android, and macOS; browser extensions

Tutanota is a privacy-focused e-mail service. It keeps your mailbox and contacts completely encrypted and stores data securely in German data centers that use renewable energy. The service follows a zero-knowledge model, meaning it doesn’t record cookies and allows you to create an account anonymously without providing a phone number.

Tutanota distinguishes itself by ditching OpenPGP and external service support like IMAP or SMTP. Instead, it relies on high-level AES and RSA encryption for the utmost email security, covering subject lines and addresses. Its unique feature includes sending encrypted emails to non-Tutanota users. Moreover, Tutanota prioritizes privacy with perfect forward secrecy (PFS), IP address removal, and two-factor authentication.

Tutanota has a clean design, an integrated search feature, and an easy-to-use interface with customization possibilities. Since the service is open-source, professionals in cybersecurity can verify that the code functions as intended.

ProtonMail

Cost: $3.99 per month
No charge plan:
Based in Switzerland, adherence to local privacy laws and the GDPR
Storage: up to 15 GB
Applications for Windows, Mac OS, Linux, iPhone, and Android

ProtonMail an open-source email service, may not be the most affordable option, but it is highly user-friendly and secure. This service makes it easy for users to switch from Google or Outlook, offering dedicated apps and a Bridge app for encrypted account use with clients like Outlook or Apple Mail (available with paid accounts).

Proton uses advanced encryption to protect your messages and attachments. It also has two-factor authentication and features a calendar and contacts app. You can send secure emails to people who don’t use Proton. Proton puts your privacy first by not scanning your emails, logging your IP address, or asking for personal information when you sign up. However, the subject lines and email addresses are not encrypted.

StartMail

Cost: $3 per month
No free plan (7-day trial period)
Based in the Netherlands and compliant with local privacy legislation and the GDPR
10+ GB of storage
The web version

StartMail, created by the same team behind Startpage, prioritizes privacy. It offers features such as end-to-end PGP encryption, anonymous email aliases to combat spam, and two-factor authentication. StartMail minimizes data collection by deleting browsing data after each session while still keeping encrypted IPs for three days for security reasons.

StartMail is a secure email service that offers server-side encryption for added safety. It allows you to create temporary emails for various services and send encrypted, password-protected emails, like Tutanota. With support for IMAP and SMTP, you can integrate it with other email services and easily import your Gmail content and contacts. StartMail also accepts cryptocurrency payments for enhanced security.

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Kolab Now

Cost: $5.47 per month
30-day free trial available; no free version
Based in Switzerland, adherence to local privacy laws and the GDPR
5+ GB of storage for emails.
Web version

Kolab Now is a full email suite from Switzerland that focuses on privacy. It includes email, contacts, scheduling, calendars, collaboration, file-sharing tools, and cloud storage. You can increase the free space of each account, which starts at 5 GB, as needed.

Kolab Now stands out because of its fully open-source software. It means that it uses PGP encryption and perfect forward secrecy to ensure maximum data security. It also makes transitioning from Gmail a breeze, with seamless import support via POP, IMAP, and SMTP protocols.

4. Conclusion

These Gmail substitutes all emphasized their users’ security and privacy and included features like anonymous registration and end-to-end encryption. They openly disclose how they handle user data and operate in countries with robust data protection regulations. Pricing and storage differ based on your chosen service and plan, so consider the essential features.

If you’ve decided to give Google another go or want to improve your online security and privacy, employ extra tools, such as a robust Virtual Private Network (VPN) program. ExtremeVPN lets you send anonymous emails, keep safe from prying eyes, and improve your online privacy by protecting your online identity, providing you with a new IP address, and using the cutting-edge AES-256 encryption standard.

Obtain the ExtremeVPN software for more peace of mind and safer browsing and emailing.

FAQs

What is a superior Gmail substitute?

Mailbox.org, Mailfence, Posteo, Tutanota, ProtonMail, StartMail, and Kolab Now are safer alternatives to Gmail. Read this article to learn more.

Which free email service is the best?

Gmail is the most widely used free email service, yet it has previously faced criticism for its privacy protection policies. Consider Mailbox.org, Mailfence, Posteo, Tutanota, ProtonMail, StartMail, and Kolab If you seek safer alternatives, there are several that provide free trials or free programs. Use other tools, like a dependable VPN program, to increase online security. Read this article to find out more.

Which email is the safest?

Mailbox.org, Mailfence, Posteo, Tutanota, ProtonMail, StartMail, and Kolab Now are some of the safest email providers. Read this blog article to find out more about each.