How to Attract New Customers With an E-commerce Website Redesign?

We all know that trends in website design change very quickly. So, a website which is once considered role models, lose their appeal and look outdated. Sometimes, the direction of the company’s activities and its priorities change.

This means that the site created several years ago no longer reflects the essence and goals of the company. In this case, redecoration of the site becomes an unavoidable task. Also, the dismal performance of the website also indicates the need for a website redesign.

In simple words, a website redesign changes in the appearance, technical details, structure and other components of the site. It aims to improve the functionality of the site and help its owner to earn more profits. So, how a website redesign helps online entrepreneurs? Let’s know now.

1. A Rapid Change in Corporate Image

The image of the company is its perception created in the minds of potential customers. Corporate image is of paramount importance for any company. A positive image of the organization is a prerequisite for its growth and prosperity.

It is especially true at the present time when customers have the opportunity to get all the necessary information about the brand in a few clicks, compare it with competitors and make an informed choice.

Corporate determines the company’s position in the market, distinguishes it from competing firms, attracts the attention of potential buyers and keeps the loyalty of regular customers.

It also affects the creation of leads and sales. Website redesign done by a professional web development company helps entrepreneurs to improve the corporate image of the brand, get back the buyer’s trust and sell more products and services every day.

2. Stay Competitive & Upgraded in the Business

Always keep in mind that website design trends keep changing from time-to-time. Nobody likes to visit an outdated website with inaccurate information, 404 errors, navigation problems, etc.

• A website redesign allows you to get rid of old-fashioned design elements of your website and make it look more attractive & appealing.
• It affects user behaviour on the site, which helps in SEO activities. Easy-to-use and relevant websites attract more traffic and allow their owners to make more revenues.
• Increase in the amount of spam will decrease the working efficiency of the website.

3. Better User Experience

User Experience (UX) is all about how comfortable visitors are when they use your website, products, and services. Designing a new website is one thing, its optimization for usability is a completely different thing.

A lot of UX design elements are used on websites. Did you ever consider the user experience of your website?

• You are likely to lose a lot of business opportunities if your website is not designed to give customers a positive experience.
• A website redesign performed by a Professional Web designer can improve user experience on the site.
• Website redesign makes substantial changes to your website, clear all unnecessary design elements, and make the site more user-friendly.
• Experienced website developers can delete all obstacles that push visitors to the competitor’s website. Generally, the easy-to-use website attracts more customers and allow its owners to earn more revenues.

4. Faster Loading Speed

Modern Internet users are highly impatient. They try to access websites from different Internet-enabled devices.

They love to browse websites or web pages that load faster on their devices. If a website or its pages takes a significant amount of time to load, they will simply close the site and go away. This creates a negative perception of the brand.

Such customers will not come back to a slow loading website once again. Google also uses the site’s loading speed as an important parameter.

• Fast loading websites or web-pages are preferred by Google in its SERP. On the other hand, slow loading websites are ignored in Google’s top results.
• Such websites have lower visibility on the web.
• A website redesign can eliminate all those issues that make your website slower. Faster websites have better visibility on the web (based on its optimization quality) and are visited by a large number of individuals on a daily basis.

5. More User Engagement

Prolonged user engagement is very important for all website owners. The more user engagement is, the more business opportunities are likely to come in your way. These days everybody is taking Internet-based assistance to improve user engagement because, of the dependence of customers on the Internet.

This gradual change has shifted people into setting up Online stores to associate with the people all across the Globe. When a website is created and run successfully for many years, naturally it requires a redesign.

• It helps website owners to declutter unnecessary design elements on the site.
• It allows visitors to easily navigate from one place to another, explore the desired stuff quickly, read the content & make transactions.

6. A Change in Your Products, Services or Brand

When your brand, products and services are changed over time, then it becomes essential to go for a website redesign. It is because your old website no longer represents the brand, products and services.

• Any contradiction between the brand and website may confuse visitors, forcing them to flee away without making any purchase.
• Therefore, you need to redesign your website whenever there is a change in your brand, products, services.

7. More Business Opportunities From Social Media Websites

These days, almost all website owners give importance to traffic and business opportunities that come from social media websites. That is why they launch SMO and SEO campaigns to get more clicks on the site.

On many occasions, all their efforts to fetch more business opportunities from different social media websites go in vain if the site has become obsolete and it no longer attracts the targeted audience.

As a result, a website renovation becomes essential.

• Ask the Web Design Company or developer to renovate your website and place social sharing buttons appropriately.
• This will help website visitors to share your content easily on different social media channels & let you reap its economic benefits.

8. Feature or Content Display Problem

If you don’t visit your website regularly, then you need to be careful about this problem. It is possible that the logo and images of your websites may not be displayed appropriately, features might have technical problems or when there is trouble in the content display.

• Simple problems can be fixed easily. If your website has serious problems, then a website redesign is urgently needed.
• If you don’t know, never try to molest your website. Otherwise, it may cause bigger damage to the site.
• Contact a professional website design and development company to troubleshoot the problem easily.

9. You Are Trailing in the Web-based Business

It would not be unfair to say, up to a certain extent, the success of a web-based business depends on the fact that how well you analyze the activities of your competitors, adopt their good policies and implement them into business marketing activities to get more benefits.

• If your main competitors have redesigned their websites and are earning lots of business opportunities, then it becomes essential for you to do the same.
• It will help you to sustain in the business and keep getting business opportunities.

Final Words

Website redesign becomes a necessity when a website is run with a professional objective. It helps to rejuvenate the overall look of the site, attract more visitors, increase the effectiveness of SEO campaigns and generate more business opportunities.

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