Marketing requires lots of work: growing a brand, capturing leads, conversion… Between building your social media presence and creating high-quality blog posts, it’s straightforward to lose sight of your main objective: gaining clients and clients that stay.
However, being aware of your objective isn’t enough. Keep in mind that best practices change every few months, so acquiring customers that will become loyal to your brand will take some work.
To help you out, we’ve put together a list of 5 strategies that will help your reach new customers, convert them, and keep them happy.
Table of Contents
If you need to reach your potential customers, you need to be on social media. Today, when researching products and services, consumers go to social media.
With more than 350 million users, LinkedIn allows users to build a solid professional network by connecting and building relationships in a professional setting. With this social platform, you get access to a large pool of prospective clients, decision-makers, and business owners.
In addition, LinkedIn lets you distribute your content to a broader audience, attract more traffic to your site and blog than other social networks, and generate more leads (studies have found that it’s 270% more effective for lead generation than Twitter or Facebook).
Image credit: Forbes
With a complete, professionally-looking profile, a solid lead generation plan in place, and an effective LinkedIn automation tool, you can start filling your sales funnel with your ideal customers in as little as 10 minutes a day (depending on your industry and objectives),
After you attract new audiences through LinkedIn or another social media channel, email is one of the most efficient ways to convert them into buying customers. Despite what many believe, email is still not dead. It didn’t die when Facebook ads were launched nor when Slack took over the world of business communication.
Quite the opposite; in 2019, the number of email users on a global level reached 3.9 billion, and this figure is expected to grow to 4.3 billion by 2023. That’s half of the world’s population!
Email marketing offers low-cost engagement and often the highest conversion rates of all outbound channels. With a focused email campaign, a defined target audience, and skillfully constructed copy, email marketing is a great way to introduce your brand to a broader audience and help you engage with prospective customers regularly.
As you might already know, reputation goes a long way in a business. Excellent customer service is one of the best ways to build your reputation. It attracts customers, partnerships, and employees, but it also leads to satisfied customers who come back constantly and talk about your products with other people.
To positively impact the customer experience, you need to ensure that your customer service is fast and effective. Today’s customers expect prompt and complete answers. Research has shown that over 65% of churn can be avoided if you resolve customers’ issues the first time they are raised.
Your customer support also needs to be consistent. Avoid transferring customers between different agents and making them repeat their information from the beginning every time. Finally, the members of your customer service team need to be friendly and have a human touch.
Be sure to offer multiple customer support channels such as a phone number, live chat, email, a knowledge base full of helpful articles, case studies, and tutorials to make it easy for your customers to teach themselves how to use your products.
Providing high-quality customer service and support isn’t always easy, but the right tools can make life much easier for your agents. A WordPress support plugin offers a convenient way to offer centralized and timely support.
If you are already publishing your content, that’s great! If you aren’t, you should seriously consider it. Creating and sharing high-quality content is one of the best ways to drive traffic to your website. According to stats, blogs provide 434% more indexed pages and 96% more indexed links over sites that don’t have blogs. Just think: that’s a way for potential customers to find you!
Ideally, it would help if you had what marketing experts call an SEO-driven content strategy. This means using keywords that bring in organic traffic to your website when users search for a specific product or service. With a proper search engine optimization strategy in place, you will increase organic traffic is trackable and measurable ways.
Content marketing can also be used to keep your existing customers happy as it empowers them to get as much as they can out of your products or services. Content marketing is a long-term strategy for developing strong relationships with your target audience.
Acting on customer feedback is one of the best ways to enhance customer experience and, as a result, improve customer retention. It’s simple math: the sooner you respond to customer queries and solve their issues, the less likely your customers will leave.
Moreover, asking customers to share their opinions and experience demonstrates that you care. According to surveys, this is an essential factor influencing customer satisfaction: most consumers (nearly 70%) who churn do so because they feel the brand doesn’t care enough about them.
So, be sure to send emails to your subscribers inviting them to share their opinions, pay attention to the feedback obtained through your support centre, and keep an eye on customers’ reviews. Try anything that provides you with an insight into what your customers like, what you’re doing right, and which areas could use improvement.
These five strategies are just a starting point for gaining and retaining customers; Od course, you might not get it right the first time. Experiment and test different tactics until you find what works for your audience and your brand.
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