With the increasing dependence on technology, the concern of online data breaches and fraud relating to personal data is also increasingly bothering internet users.
Though many web analytics tools are available in the industry, they are a bit complicated and privacy-invasive. Regarding facial recognition, personal data, and location tracking, the privacy concern list is too long. The same concern goes for online website analytics tools.
It’s essential to choose a web analytic tool that is privacy-friendly as well as hassle-free to use. This article lists the top web-analytics tools that offer analytics services without invading users’ privacy.
Let’s begin!
Table of Contents
Here are the top reasons to opt for a privacy-safe website analytic tool:
Here are the top 6 privacy-friendly web analytic tools:
Fathom is a privacy-focused Google Analytics alternative that helps you make better business decisions and understand your web visitors better to generate leads and more sales without compromising your privacy.
They have a simple UTM builder to create and track campaigns to increase traffic. Fantom also offers uptime monitoring for free.
Top Features:
Plan:
Finteza is a comprehensive web analytics tool that tracks and analyzes your website traffic, sales funnel, conversions, landing pages, and advertising campaigns by keeping your privacy safe.
Top Features:
Plans:
Plausible is an open-source web analytics with no cookies and fully compliant with GDPR, CCPA, and PEC designed in Europe owned by cloud infrastructure. It is one of the top Google Analytics alternatives.
Top Features:
Plan:
Simple Analytics is a privacy-first web analytic tool that encrypts your data and provides no cookie banners for your visitors.
Their business model is based on privacy protection and complies with all privacy policies, including GDPR, PECR, CCPA, and many more.
It shows you crucial website data such as total viewed pages, referrers, number of page views, screen sizes, and more to better your customer experience.
Top Features:
Plans:
Insights is a privacy-safe web analytics and easy-to-use tool for developers. They provide faster-loading speed, page views tracking, and anonymous event tracking for your website to gather as much insight about your brand performance as possible.
Top Features:
Plans:
Privacy concerns are increasingly growing all around the world. Privacy-safe analytics tools help you analyze your business numbers better without worrying about your personal and visitors’ data breach.
I have listed the top 5 privacy-friendly website analytics tools that will help you evaluate your website better and safely without getting concerned about data theft or your security.
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