Esty offers creative people the possibility to offer handcrafted items with ease and grace, and it is the most popular platform for unique artisan items. But what if you would like to make your Etsy business your full-time occupation and not just a hobby side hustle? There are thousands of people out there who could appreciate your art, and here are a few tips on reaching them.
When in sales, you need to create your own brand identity – how you would like people to perceive you and your products. This is a conscious process, and you should put some time and effort into doing it.
You can start by selecting an evocative brand name, and it should be something that reminds you of the style of the products you will sell. If you already have a brand, you can use an Etsy username checker to see if it is available. If it isn’t, try using variations so that your visitors can find you easily.
After selecting your brand name, think of your target audience. Who will visit your shop and buy it? Create a buyer persona and list all their preferences in your mind’s eye. It is crucial to create your product descriptions, banners, images, and stories around your shop so that this buyer persona can identify with them.
When they visit your shop, they will feel mesmerized by all it is about because it will be like you understand them. They feel at home. As an outcome, they are more likely to buy your items – because they have already created a soul-bound relationship with you!
The only way your potential buyers can see your products is through the product pictures you post. This is why it is vital to the flourishing of your business to post fantastic pictures of your products. You do not need special equipment; most smartphones can take high-quality photographs nowadays. Learn the basics of product photography and carefully select the light and the angle to make your products shine in the best way possible.
If your photos are appealing and engaging, there is a greater chance that visitors will turn into buyers!
People that venture to Etsy instead of Amazon or Ikea are inspired by the idea of having something unique, made with love by a creative person. They love to support small businesses, and they love to hear the stories of the business owners. Do not be shy to tell your story and how each product is made. This transparency will add authenticity and will encourage more sales of your items.
When creating your listings, you can add tags and keywords in your product names and descriptions. Please take full advantage of them as people who come to Etsy usually search for a specific product, and they type in in the search bar a keyword or key phrase. When your product name and listing contain that, they can find you in the search results!
Most people that open a shop on Etsy are not business people but artists and creators. This is why Etsy has provided a whole set of educational tools that can help you with different aspects of running a handicraft business. From helpful newsletters with insights to forums, handbooks for beginners, a supportive community, and much more!
Running a good Etsy shop is possible, and you too can achieve it. All it takes is some passion, desire to learn and improve, and a lot of hard work!
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